📌 Core Information
🔹 Job Title: Channel Trade Marketing Manager
🔹 Company: Haleon
🔹 Location: Guangzhou, China
🔹 Job Type: Full-time
🔹 Category: Consumer Goods & Services
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing key customer plans based on channel and brand strategies to drive strategic growth.
- Leading the formulation and execution of key customer channel strategies, including activity planning and execution.
- Evaluating and optimizing channel marketing activities and projects to maximize business outcomes.
- Managing relationships with key customers and stakeholders to align business plans and drive results.
- Collaborating with cross-functional teams to ensure alignment with overall business objectives and strategies.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build and maintain effective relationships with key customers and stakeholders.
📋 Key Responsibilities
✅ Develop and implement key customer plans based on channel and brand strategies to ensure strategic growth.
✅ Lead the formulation and execution of key customer channel strategies, including activity planning and execution.
✅ Evaluate and optimize channel marketing activities and projects to maximize business outcomes.
✅ Manage relationships with key customers and stakeholders to align business plans and drive results.
✅ Collaborate with cross-functional teams to ensure alignment with overall business objectives and strategies.
ASSUMPTION: This role requires a proactive approach to identifying and capitalizing on business opportunities, as well as the ability to work effectively in a matrix organization.
🎯 Required Qualifications
Education: Bachelor’s degree or above in Marketing, Management, Business Administration, or related fields (preferred)
Experience: 5 years+ working experience in MNC, Top FMCG/Medical companies, with trade marketing experience (preferred)
Required Skills:
- Proven expertise in trade marketing, sales planning, and channel strategies.
- Strong communication and negotiation skills to influence decision-making, drive alignment on business plans, and manage relationships.
- Fluency in English (both written and spoken).
Preferred Skills:
- Experience working in a matrix organization.
- Knowledge of the consumer health or related industries.
ASSUMPTION: Candidates with relevant industry experience and a proven track record of driving business growth through effective trade marketing strategies will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a trade marketing manager role in China, the estimated salary range for this position is ¥350,000 - ¥500,000 per year. Final compensation will be determined based on experience and qualifications.
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and career growth within the organization.
- Flexible work arrangements, including remote work options.
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods & Services, specifically focused on consumer health and wellness products.
Company Size: Haleon is a large, global organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: 2022 (as a spin-off from GlaxoSmithKline)
Company Description:
- Haleon is a global leader in consumer health and wellness, with a portfolio of iconic brands such as Sensodyne, Panadol, Centrum, and TUMS.
- The company combines deep human understanding and trusted science to make everyday health more inclusive, more achievable, and more sustainable.
- Haleon is committed to creating a diverse, inclusive, and agile work environment where employees can thrive and make a meaningful impact on people's lives.
Company Specialties:
- Consumer Goods and Consumer Health
Company Website: www.haleon.com
ASSUMPTION: Haleon's focus on consumer health and wellness provides opportunities for candidates interested in making a positive impact on people's lives through innovative health solutions.
📊 Role Analysis
Career Level: Mid-level to senior-level role, offering opportunities for career growth and development within the organization.
Reporting Structure: This role reports directly to the Head of Channel Marketing and works closely with cross-functional teams, including sales, marketing, and category management.
Work Arrangement: On-site, with flexibility for occasional remote work.
Growth Opportunities:
- Potential to take on increased responsibilities and leadership roles as the company continues to grow and expand its portfolio.
- Opportunities to work on high-impact projects and collaborate with diverse teams across the organization.
- Access to professional development and training opportunities to support career growth and advancement.
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a dynamic, global organization and make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): Guangzhou Office (JieTai Plaza, YueXiu District)
Geographic Context:
- Guangzhou is the capital of Guangdong province and the third-largest city in China, offering a vibrant cultural scene, rich history, and diverse culinary experiences.
- The city is a major economic hub and a key player in the global consumer goods industry.
- Guangzhou offers a mix of traditional Chinese culture and modern urban living, with a cost of living that is generally lower than other major Chinese cities.
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work.
ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment and enjoy collaborating with diverse teams will thrive in this role and work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening to assess communication skills and cultural fit.
- On-site or virtual interview with the hiring manager and key stakeholders to discuss the role, responsibilities, and expectations.
- Final round interview with senior leadership to assess fit and alignment with company values.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Communication and negotiation skills.
- Industry knowledge and understanding of trade marketing strategies.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past accomplishments in trade marketing, sales planning, and channel strategies to demonstrate your expertise during the interview.
- Research Haleon's company culture and values to ensure a strong fit and alignment with your personal goals and work style.
ATS Keywords: Trade Marketing, Sales Planning, Channel Strategies, Key Customer Plans, Activity Planning, Relationship Management, Cross-functional Teams, Consumer Health, Consumer Goods
ASSUMPTION: Haleon's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, SAP CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should have a strong proficiency in Microsoft Office Suite and be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-focused: We put patients first in everything we do.
- Innovative: We embrace change and continuously seek new ways to improve.
- Collaborative: We work together, sharing knowledge and supporting each other's success.
Work Style:
- Agile: We embrace an agile working culture, offering flexibility and autonomy to our employees.
- Inclusive: We foster a diverse and inclusive work environment where everyone can thrive.
- Performance-driven: We set high standards for ourselves and strive for excellence in all that we do.
Self-Assessment Questions:
- How do you demonstrate your commitment to putting patients first in your work?
- Can you provide an example of a time when you embraced change and drove innovation in your role?
- How do you collaborate effectively with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who align with Haleon's company values and work style will be most successful in this role and within the organization.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously in a fast-paced, dynamic environment.
- Navigating a matrix organization and building effective relationships with key stakeholders across different functions and regions.
- Adapting to changes in the market, consumer behavior, and company priorities.
- Working in a highly competitive industry with a focus on driving business results and market share.
ASSUMPTION: Candidates who are proactive, adaptable, and resilient will be best equipped to overcome these challenges and succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Trade Marketing Manager or Key Account Manager position in other consumer goods or healthcare companies, but may have a stronger focus on channel strategies and activity planning.
- In comparison to other trade marketing roles, this position may offer more opportunities for cross-functional collaboration and exposure to senior leadership.
- Career progression in this role could lead to senior management or leadership positions within Haleon or other consumer health organizations.
ASSUMPTION: Candidates should research similar roles in other companies to better understand the market and competitive landscape for trade marketing professionals.
📝 Sample Projects
- Developing and executing a key customer plan for a new product launch, including channel-specific promotional activities and events.
- Evaluating and optimizing channel marketing activities and projects to maximize business outcomes and improve ROI.
- Managing relationships with key customers and stakeholders to align business plans and drive results, including regular business reviews and performance assessments.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks associated with this role, but may vary depending on the specific needs and priorities of the organization.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term strategy for growth and market share in the consumer health industry?
- How does this role fit into the overall organizational structure and contribute to the company's success?
- What are the key priorities for this role in the first 90 days, and how will performance be measured?
- How does Haleon support the professional development and career growth of its employees?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, as well as assess the fit and alignment with their personal goals and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past accomplishments in trade marketing, sales planning, and channel strategies to demonstrate your expertise during the interview.
- Research Haleon's company culture and values to ensure a strong fit and alignment with your personal goals and work style.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
