Chargé d'études marketing

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📌 Core Information

🔹 Job Title: Chargé d'études marketing

🔹 Company: YouGov

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Assisting in managing client accounts across various sectors including banking, energy, travel, and retail.
• Contributing to data analysis and report preparation for brand management.
• Supporting client marketing and communication strategies using YouGov tools.
• Developing and managing client relationships to ensure continued business growth.

ASSUMPTION: The overarching role appears to be a mix of client management and data analysis, with a specific focus on providing actionable insights using YouGov's data platforms. Assumed that cross-sector client engagement is a critical component.

📋 Key Responsibilities

✅ Analyze data and create reports to aid client decision-making regarding brand management.

✅ Comprehend and support client marketing strategies, utilizing YouGov Profiles & BrandIndex.

✅ Enhance client account management and ensure contract renewals.

✅ Propose strategies to strengthen client loyalty and expand business activities.

✅ Collaborate in drafting marketing articles based on Plan & Track data.

ASSUMPTION: These responsibilities underline a dual focus on analytics and strategic client engagement, suggesting a role that supports both operational and strategic functions.

🎯 Required Qualifications

Education: Business school degree or equivalent (Bac +5)

Experience: At least 2 years in market research

Required Skills:

• Data Analysis
• Communication (oral and written)
• Marketing Strategy Understanding
• Relationship Building
• Canadian French and English proficiency is a plus

Preferred Skills:

• Proficiency in YouGov's specific data platforms
• Experience in cross-sector client management

ASSUMPTION: Proficiency in French is crucial given the client base is likely predominantly French-speaking, with English as a beneficial addition for broader international communication.

💰 Compensation & Benefits

Salary Range: Not specified; likely competitive based on industry standards and regional market comparisons.

Benefits:

• Comprehensive health coverage
• Professional development opportunities
• Work-life balance initiatives

Working Hours: 40 hours per week, possibly with some flexibility required for client engagements.

ASSUMPTION: Competitive industry-standard benefits are assumed, aligning with YouGov's global presence and established employee-friendly policies.

📌 Applicant Insights

🔍 Company Context

Industry: Business Intelligence Platforms, specializing in market research and data analytics.

Company Size: 1,001-5,000 employees—indicating a mid-sized organization offering a balance between stability and growth opportunities.

Founded: Not specified, but well-established given global footprint and reputation.

Company Description:

• YouGov is renowned for its accurate data and analysis capabilities.
• Engages with a global panel of over 27 million members.
• Trusted by leading brands around the world.

Company Specialties:

• Omnibus Surveys
• Brand Tracking
• Market Research

Company Website: https://business.yougov.com/

ASSUMPTION: As part of a dynamic and well-known company, this position likely benefits from access to substantial resources and a wealth of data to support strategic decision-making for clients.

📊 Role Analysis

Career Level: Mid-level role with potential for upward mobility in strategic functions.

Reporting Structure: Directly reports to a manager within the Data Products team.

Work Arrangement: Predominantly on-site, supporting direct interaction with team and clients.

Growth Opportunities:

• Potential to step into senior roles within the Data Products team.
• Exposure to varied industry sectors enhances skill breadth.
• Development in strategic insights and global client management.

ASSUMPTION: This role provides a strong foundation for career growth in data-driven strategic roles, supported by YouGov's global platform.

🌍 Location & Work Environment

Office Type: Modern office in central Paris, facilitating client interactions and team collaboration.

Office Location(s): 29 Rue du Louvre, Paris, 75002, FR

Geographic Context:

• Located in a prime business district with easy access to key client locations.
• Vibrant and culturally rich environment, enhancing work-life balance.
• Excellent public transport connectivity.

Work Schedule: Standard business hours with flexibility to accommodate client needs.

ASSUMPTION: Given the central location, expect a modern and diverse workplace environment conducive to both professional performance and personal development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial screening by HR
• Technical and behavioral interviews
• Final interview with team and management

Key Assessment Areas:

• Data analysis and interpretation skills
• Client engagement and relationship management
• Strategic thinking and problem solving

Application Tips:

• Highlight your experience with data analysis and client management.
• Demonstrate a strong understanding of market research techniques.
• Showcase communication skills, both written and verbal.

ATS Keywords: Data Analysis, Marketing Strategies, Market Research, Client Relationship

ASSUMPTION: The application process is likely streamlined but thorough, reflecting the company's emphasis on data accuracy and client engagement.

🛠️ Tools & Technologies

• YouGov Profiles & BrandIndex
• Microsoft Office Suite
• Data visualization tools

ASSUMPTION: Familiarity with YouGov tools and similar data analysis platforms will be beneficial for candidates.

👔 Cultural Fit Considerations

Company Values:

• Innovation and speed in project execution
• Commitment to accuracy and ethical research
• Collaboration and mutual respect

Work Style:

• Team-oriented and collaborative approach
• Proactive problem-solving and initiative
• Adaptability in a fast-paced environment

Self-Assessment Questions:

• Are you comfortable working with large datasets?
• Do you thrive in client-focused roles?
• How do you handle dynamic work environments?

ASSUMPTION: Candidates are expected to align with a culture of innovation and collaborative teamwork, which is central to YouGov's operational ethos.

⚠️ Potential Challenges

• Managing diverse client expectations across multiple sectors
• Balancing detailed data analysis with timely deliverables
• Continuous learning to adapt to new market trends
• Navigating cross-functional communication)

ASSUMPTION: The role demands high adaptability and efficiency, particularly in balancing broad client demands with accurate, data-driven insights.

📈 Similar Roles Comparison

• Comparable roles may offer similar market research duties but differ by increased specializations.
• Varies in client interaction level and cross-departmental responsibilities.
• May feature different emphasis on qualitative vs. quantitative analysis approaches.

ASSUMPTION: Compared to similar positions, the role offers a unique combination of data analytics and active client management, characteristic of YouGov's operational model.

📝 Sample Projects

• Conducting market segmentation reports for a banking client
• Developing strategic brand insights for a retail company
• Participating in a global advertising effectiveness study

ASSUMPTION: Projects tend to be cross-sectoral and high-impact, utilizing YouGov's extensive datasets for comprehensive market insights.

❓ Key Questions to Ask During Interview

• What are the typical challenges faced by the Data Products team?
• How does YouGov measure success in this role?
• Can you describe a recent project and its outcomes?
• What opportunities for professional development does YouGov offer?
• How integrated is the Paris team with YouGov’s global operations?

ASSUMPTION: Asking questions that reflect a deep understanding of data-driven approaches and client management will likely be beneficial during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the official YouGov careers page.
• Prepare a resume that highlights relevant skills and experiences.
• Include a cover letter that demonstrates your fit for the role.
• Be ready to discuss potential case studies or projects.
• Follow up on your application status if necessary.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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