📌 Core Information
🔹 Job Title: Chargé de marketing digital/ CRM (H/F) - Alternance
🔹 Company: Allianz France
🔹 Location: Puteaux, Île-de-France, France
🔹 Job Type: Internship
🔹 Category: Marketing & Design
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (with 1 day of remote work per week)
🚀 Job Overview
Key aspects of this role include:
- Assisting in the design and implementation of marketing communication campaigns for professional and business clients
- Coordinating projects with various internal stakeholders
- Analyzing campaign performance for optimization
- Working with Adobe Campaign tool and coordinating with different internal teams
- Creating emailings, researching visuals, and constructing HTML templates
ASSUMPTION: This role is part of a 24-month internship program starting in September 2025, with one remote workday per week.
📋 Key Responsibilities
✅ Assist in the design and implementation of marketing communication campaigns for professional and business clients
✅ Coordinate projects with various internal stakeholders and maintain strict project timelines
✅ Create emailings, research visuals, and construct HTML templates using existing templates
✅ Realize ciblages clients in the Adobe Campaign tool and integrate HTML, realize BAT, and route emails/SMS
✅ Analyze campaign performance and propose optimization recommendations
✅ Participate in user tests and A/B tests to evaluate the impact of different messages/objects on campaign performance
ASSUMPTION: The role may involve working with sensitive client data and should maintain strict confidentiality.
🎯 Required Qualifications
Education: Pursuing a Master's degree in Marketing Digital from a recognized university or business school
Experience: None required (entry-level position)
Required Skills:
- Strong affinity for IT tools and data
- Knowledge of HTML
- Good writing skills (formulation, orthography)
- Curiosity and autonomy
- Initiative and rigor
- Logical thinking
- Basic understanding of AI and its potential applications in the industry
Preferred Skills:
- Previous experience with Adobe Campaign tool
- Familiarity with CRM systems
ASSUMPTION: Strong communication skills and the ability to work effectively with various internal teams are essential for success in this role.
💰 Compensation & Benefits
Salary Range: Competitive salary package for interns, including participation and interest allowances
Benefits:
- Attractive compensation package
- 1 remote workday per week
- 28 paid vacation days per year
- Meal subsidies (carte restaurant and cantine d'entreprise)
- Rich training opportunities
- Access to the company's Employee Committee
- Dedicated onboarding process for interns
- Good social coverage
Working Hours: Full-time (35 hours/week) with flexible hours and one remote workday per week
ASSUMPTION: The salary range is estimated based on industry standards for internship positions in France.
📌 Applicant Insights
🔍 Company Context
Industry: Allianz is a global leader in the insurance industry, operating in over 70 countries worldwide.
Company Size: Allianz France is part of the global Allianz group, employing over 10,000 employees worldwide and 8,000 in France alone.
Founded: Allianz was founded in 1890 and has a rich history in the insurance industry.
Company Description:
- Allianz is the world's largest insurance company, offering a wide range of insurance and asset management products and services
- The company is known for its financial strength, stability, and innovation in the insurance sector
- Allianz France is committed to providing excellent customer service and innovative insurance solutions to its clients
Company Specialties:
- Property and casualty insurance
- Life and health insurance
- Reinsurance
- Asset management
Company Website: www.allianz.com
ASSUMPTION: Allianz France is committed to providing a positive work environment that fosters growth and development for its employees.
📊 Role Analysis
Career Level: Entry-level (0-2 years of experience)
Reporting Structure: The intern will report directly to the project manager and work closely with various internal teams, including marketing, communication, and IT.
Work Arrangement: Hybrid (4 days on-site, 1 day remote per week)
Growth Opportunities:
- Potential full-time employment after the completion of the internship program
- Opportunities to work on diverse projects and gain experience in various aspects of marketing and communication
- Access to training and development opportunities to enhance skills and knowledge
ASSUMPTION: The internship program is designed to provide a comprehensive learning experience and prepare interns for successful careers in the insurance industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Allianz France headquarters in Puteaux, Île-de-France, France
Geographic Context:
- Puteaux is a suburb of Paris, located on the western side of the city
- The area is well-connected by public transportation, with easy access to the capital
- The region offers a mix of urban and suburban living, with numerous parks, shops, and restaurants nearby
Work Schedule: Full-time (35 hours/week) with flexible hours and one remote workday per week
ASSUMPTION: The work environment is dynamic, collaborative, and supportive, with a strong focus on employee development and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Background check and onboarding
Key Assessment Areas:
- Communication skills and ability to work effectively with various internal teams
- Problem-solving skills and ability to analyze campaign performance
- Technical skills, including HTML knowledge and familiarity with Adobe Campaign tool
- Cultural fit and alignment with Allianz's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the insurance industry and Allianz's products and services
- Showcase your creativity and problem-solving skills through examples of previous projects or campaigns
- Prepare thoughtful questions to ask the interviewer about the role and the company
ATS Keywords: Digital Marketing, CRM, Adobe Campaign, HTML, Marketing Communication, Campaign Optimization, User Testing, A/B Testing, Project Coordination, Client Engagement, Autonomy, Curiosity, Initiative, Rigor, Logic, AI Understanding
ASSUMPTION: The application process may take several weeks, and communication from the hiring team may be limited due to the high volume of applicants.
🛠️ Tools & Technologies
- Adobe Campaign
- HTML
- CRM systems
- Data analysis tools
- Project management software
ASSUMPTION: The intern will be trained on the specific tools and technologies used by Allianz France.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Responsibility
- Stewardship
- Partnership
- Innovation
Work Style:
- Collaborative and supportive team environment
- Dynamic and fast-paced work culture
- Focus on employee development and growth
- Strong commitment to diversity, equity, and inclusion
Self-Assessment Questions:
- How do your personal values align with Allianz's core values?
- How do you approach working in a collaborative, dynamic team environment?
- How do you ensure the quality and accuracy of your work, especially when working on multiple projects simultaneously?
ASSUMPTION: Allianz France is committed to fostering a diverse and inclusive work environment that values the unique perspectives and experiences of its employees.
⚠️ Potential Challenges
- Working with sensitive client data and maintaining strict confidentiality
- Managing multiple projects and deadlines simultaneously
- Adapting to a dynamic and fast-paced work environment
- Navigating a large organization with various internal teams and stakeholders
ASSUMPTION: The internship program provides comprehensive training and support to help interns overcome these challenges and succeed in their roles.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing communication campaigns for professional and business clients within the insurance industry
- Similar roles may include marketing coordinator, communication specialist, or CRM analyst positions in other industries
- Career paths may include progression to marketing manager, communication director, or CRM specialist roles
ASSUMPTION: The unique nature of this role within the insurance industry offers a valuable opportunity to gain specialized experience and expertise.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign for small and medium-sized business clients
- Creating and optimizing a CRM system for managing client relationships and improving customer experience
- Conducting user testing and A/B testing to evaluate the impact of different messages/objects on campaign performance
ASSUMPTION: These sample projects are designed to provide interns with hands-on experience and the opportunity to make a meaningful impact on the company's marketing and communication efforts.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing and communication team currently, and how can this role contribute to addressing them?
- How does this role fit into the overall marketing and communication strategy for professional and business clients?
- What opportunities are there for growth and development within the marketing and communication department?
- How does Allianz France support the integration and development of interns within the company?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the company's goals and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Allianz France careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for a phone or video screening and on-site or virtual interview with the hiring manager and relevant team members
- Complete a background check and onboarding process if selected
- Follow up with the hiring team after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
