📌 Core Information
🔹 Job Title: Chargé de Marketing H/F
🔹 Company: Keolis
🔹 Location: Saint-Médard-en-Jalles, Nouvelle-Aquitaine, France
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing and commercial actions
- Managing promotional and communication materials
- Monitoring budgets and analyzing user satisfaction
- Proposing improvements based on analysis
ASSUMPTION: This role requires a strong focus on creativity, adaptability, and communication skills to effectively manage marketing campaigns and user satisfaction.
📋 Key Responsibilities
✅ Elaborate and deploy marketing and commercial actions, ensuring their follow-up and analysis
✅ Conceive and pilot promotional and communication supports
✅ Monitor allocated budgets
✅ Monitor key performance indicators
✅ Contribute to the elaboration of contractual reports
✅ Ensure user satisfaction follow-up: treatment of complaints, follow-up of satisfaction surveys, and analysis of results to propose improvement axes
✅ Ensure user information
ASSUMPTION: The role involves a mix of creative, analytical, and operational tasks, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree or higher in Marketing or a related field
Experience: At least 3 years of experience in a marketing role, preferably in public transport
Required Skills:
- Strong creativity and adaptability
- Excellent communication skills (oral and written)
- Ability to work in a team and independently
- Proficient in Microsoft Office Suite
- Fluency in French (spoken and written)
Preferred Skills:
- Experience with CRM software
- Knowledge of the public transport industry
- Bilingual or multilingual
ASSUMPTION: Candidates with relevant marketing experience and a strong academic background in marketing or a related field will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (based on experience and profile)
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Training and development opportunities
Working Hours: Full-time (35 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in France.
📌 Applicant Insights
🔍 Company Context
Industry: Ground Passenger Transportation
Company Size: 10,001+ employees (global), 425 employees (Keolis Gironde)
Founded: 1996 (Keolis Gironde)
Company Description:
- Keolis is a global leader in shared mobility, committed to co-constructing safe, smart, and sustainable public transport solutions
- The company operates automatic metro systems, tramways, and various other public transport services
- Keolis offers a range of mobility solutions, including trains, buses, trams, bikes, sea and river ferries, parking, on-demand transport, car sharing, and autonomous shuttles
Company Specialties:
- Public transport
- Trains
- Metros
- Trams
- Buses and coaches
- Bikes
- Sea and river ferries
- Parking
- On-demand transport
- New mobility solutions
- Transport for passengers with reduced mobility
- Driverless automatic metros
- Car sharing
- Shared vehicles
- Automatic driverless shuttles
- Urban cable car
Company Website: Keolis Website
ASSUMPTION: Keolis is a large, global company with a strong focus on innovation and sustainability in the public transport industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: On-site, with daily travel within Gironde, Landes, and Lot-et-Garonne
Growth Opportunities:
- Progression to a senior marketing role within Keolis Gironde
- Opportunities to work on diverse projects and gain experience in different aspects of marketing
- Potential to move into a management role or specialize in a specific area of marketing
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Saint-Médard-en-Jalles, Gironde, France
Geographic Context:
- Saint-Médard-en-Jalles is located in the Bordeaux Métropole, offering a high quality of life with access to cultural, sports, and leisure activities
- The region is well-connected by public transport, with easy access to Bordeaux city center
- The office is situated near the A630 motorway, providing convenient access to other parts of the region
Work Schedule: Full-time, with flexible hours and the possibility of occasional remote work
ASSUMPTION: The work environment is collaborative and dynamic, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the Marketing Manager and a member of the HR team
- Final decision and job offer
Key Assessment Areas:
- Marketing skills and experience
- Creativity and adaptability
- Communication skills (oral and written)
- Problem-solving abilities
- Alignment with Keolis' values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and skills relevant to the role
- Prepare examples of marketing campaigns or projects you've worked on, demonstrating your creativity, adaptability, and problem-solving skills
- Research Keolis and the public transport industry to show your enthusiasm and understanding of the company and its mission
ATS Keywords: Marketing, Commercial, Promotion, Communication, Budget, User Satisfaction, Problem Solving, Adaptability, Creativity, Teamwork
ASSUMPTION: The application process is designed to assess candidates' marketing skills, experience, and cultural fit with Keolis.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
- Social media platforms (e.g., Facebook, Twitter, LinkedIn)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and familiarity with CRM software and graphic design tools.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Customer focus
- Expertise
- Innovation
- Responsibility
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focused on continuous improvement
- Results-driven
Self-Assessment Questions:
- How have you demonstrated creativity and adaptability in your previous marketing roles?
- Can you provide an example of a time when you improved user satisfaction through your marketing efforts?
- How do you stay up-to-date with the latest marketing trends and technologies?
ASSUMPTION: Keolis values candidates who are passionate about marketing, creative, adaptable, and committed to delivering excellent customer service.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously
- Working with tight deadlines and budget constraints
- Adapting to changes in the market and customer preferences
- Traveling daily within Gironde, Landes, and Lot-et-Garonne
ASSUMPTION: The role may present challenges in terms of workload, adaptability, and travel requirements.
📈 Similar Roles Comparison
- This role differs from other marketing positions in the public transport industry in its focus on user satisfaction and improvement
- Keolis offers a unique opportunity to work on a wide range of marketing projects and campaigns
- Career progression may involve moving into a management role or specializing in a specific area of marketing
ASSUMPTION: This role offers a unique blend of marketing responsibilities and opportunities for growth within the public transport industry.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new public transport service
- Conducting market research to understand user preferences and identify opportunities for improvement
- Creating and implementing a social media strategy to increase user engagement and satisfaction
ASSUMPTION: These sample projects illustrate the diverse range of marketing tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to Keolis' overall marketing strategy?
- What opportunities are there for professional development and growth within Keolis Gironde?
- How does Keolis support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Keolis Career Portal
- Tailor your resume and cover letter to highlight your marketing experience and skills relevant to the role
- Prepare examples of marketing campaigns or projects you've worked on, demonstrating your creativity, adaptability, and problem-solving skills
- Research Keolis and the public transport industry to show your enthusiasm and understanding of the company and its mission
- Follow up with the HR team two weeks after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
