Chargé de Marketing Produit en alternance

📌 Core Information

🔹 Job Title: Chargé de Marketing Produit en alternance

🔹 Company: Ayvens

🔹 Location: Nanterre CityLife, France

🔹 Job Type: Full-Time, Internship

🔹 Category: Marketing

🔹 Date Posted: 2025-07-08

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Hybrid (4 days on-site, 1 day remote)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with Product Marketing Managers on projects
• Managing project communications and ensuring successful execution
• Conducting market analysis and user testing
• Creating and optimizing user experiences
• Tracking product performance and making data-driven decisions

ASSUMPTION: This role is designed for students pursuing a degree in business school with a marketing specialization, seeking practical experience in a dynamic and innovative environment.

📋 Key Responsibilities

✅ Assist Product Marketing Managers in the design, evolution, and performance tracking of products and services

✅ Collaborate on projects, manage communications, and ensure the successful execution of marketing initiatives

✅ Analyze market trends, conduct user interviews, and perform benchmarking

✅ Participate in user testing and optimize user experiences

✅ Track product performance, create reports, and make data-driven recommendations

ASSUMPTION: The role may require occasional overtime during project deadlines, with a flexible work arrangement to balance work and study commitments.

🎯 Required Qualifications

Education: Pursuing a degree at the BAC+3 to BAC+5 level in business school with a specialization in marketing

Experience: No professional experience required, but relevant internships or projects are a plus

Required Skills:

• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills
• Creativity and adaptability
• Proficiency in English (written and spoken)
• Familiarity with marketing tools and software

Preferred Skills:

• Experience with user experience (UX) design
• Knowledge of market research methods
• Familiarity with data analysis and visualization tools

ASSUMPTION: Candidates should have a strong academic record, be proactive, and demonstrate a keen interest in the marketing field.

💰 Compensation & Benefits

Salary Range: €1,200 - €1,500 per month (based on industry standards for marketing interns in France)

Benefits:

• Participation and profit-sharing bonuses
• Remote work (1 day per week)
• Transport allowance (50% of public transport costs)
• Gym subscription (Abonnement Gymlib à prix préférentiel)
• Meal vouchers (Titres restaurants dématérialisés)

Working Hours: 35 hours per week, with flexible scheduling to accommodate study commitments

ASSUMPTION: The salary range is estimated based on industry standards for marketing interns in France, with benefits designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on sustainable mobility and fleet management

Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and learning

Founded: 2025 (as Ayvens, following the merger of ALD Automotive and LeasePlan)

Company Description:

• Ayvens is a global leader in sustainable mobility, offering full-service leasing, flexible subscription services, fleet management, and multi-mobility solutions
• Committed to leading the way to net zero and driving the digital transformation of the mobility sector
• Dedicated to customer satisfaction and providing innovative solutions and technology-enabled services

Company Specialties:

• Full-service leasing
• Flexible subscription services
• Fleet management services
• Multi-mobility solutions

Company Website: ayvens.com

ASSUMPTION: Ayvens is a dynamic and growing company, with a strong commitment to sustainability and innovation, providing an excellent environment for interns to gain practical experience and develop their skills.

📊 Role Analysis

Career Level: Entry Level (0-2 years)

Reporting Structure: This role reports directly to the Product Marketing Manager within the Marketing & Communication department

Work Arrangement: Hybrid (4 days on-site, 1 day remote), with flexible scheduling to accommodate study commitments

Growth Opportunities:

• On-the-job training and mentorship from experienced marketing professionals
• Potential full-time employment upon graduation, depending on performance and business needs
• Opportunities to work on international projects and gain exposure to diverse markets

ASSUMPTION: This internship is designed to provide practical experience and support the development of marketing skills, with a focus on personal and professional growth.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities

Office Location(s): Nanterre CityLife, France

Geographic Context:

• Nanterre is a suburban city located northwest of Paris, with easy access to public transportation
• The office is situated near the RER A and Line L train stations
• The area offers a mix of urban and green spaces, with nearby parks and recreational facilities

Work Schedule: Monday to Friday, with flexible scheduling to accommodate study commitments

ASSUMPTION: The work environment is designed to be inclusive, collaborative, and supportive of interns' learning and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and potential team members
• Background check and onboarding

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and collaboration skills
• Creativity and adaptability
• Familiarity with marketing principles and best practices

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Ayvens' mission and values
• Prepare examples of past projects or initiatives that showcase your marketing skills and achievements

ATS Keywords: Marketing, Product Marketing, Project Management, User Experience, Market Analysis, User Testing, Benchmarking, Collaboration, Creativity, Adaptability

ASSUMPTION: The application process is designed to be fair, transparent, and focused on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo)
• User experience design tools (e.g., Sketch, Figma, Adobe XD)
• Project management software (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and teams the intern works with during their internship.

👔 Cultural Fit Considerations

Company Values:

• Authenticity
• Curiosity
• Commitment
• Collaboration

Work Style:

• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you share Ayvens' commitment to sustainability and innovation?
• Are you comfortable working in a dynamic and collaborative environment?
• Do you have a proactive and adaptable work style?

ASSUMPTION: Ayvens values diversity and inclusion, seeking candidates who can contribute to and thrive in a multicultural and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines while balancing study commitments
• Adapting to a fast-paced and dynamic work environment
• Working effectively in a remote or hybrid setting
• Developing a strong understanding of Ayvens' products, services, and market position within a short time frame

ASSUMPTION: These challenges are inherent to the internship experience and can be overcome with strong time management, communication, and adaptability skills.

📈 Similar Roles Comparison

• This role is unique in its focus on both marketing and project management aspects, providing a well-rounded experience for interns
• Ayvens' commitment to sustainability and innovation sets it apart from other companies in the financial services industry
• This internship offers a clear path for career progression, with opportunities for full-time employment upon graduation

ASSUMPTION: While there may be similarities with other marketing internships, this role offers a unique blend of responsibilities and growth opportunities tailored to the intern's development.

📝 Sample Projects

• Conducting market research and user interviews to inform product development
• Creating and optimizing user experiences for Ayvens' digital platforms
• Developing and executing marketing campaigns to promote Ayvens' products and services

ASSUMPTION: The specific projects assigned may vary depending on the intern's skills, interests, and the needs of the business.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to Ayvens' overall mission and goals?
• What opportunities are there for professional development and growth within the company?
• How does Ayvens support work-life balance for interns?
• What is the typical career path for someone in this role?

ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Ayvens Careers portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of past projects or initiatives that showcase your marketing skills and achievements
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.