📌 Core Information
🔹 Job Title: Chargé(e) de Marketing Digital Junior - Stage - H/F
🔹 Company: PROVALLIANCE
🔹 Location: Neuilly-sur-Seine, Île-de-France, France
🔹 Job Type: Stage (Internship)
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing online acquisition campaigns for a portfolio of brands
- Optimizing customer journey and performance tracking
- Collaborating with cross-functional teams for innovative projects
- Working in a dynamic and international environment
ASSUMPTION: This role requires a strong focus on data analysis and results-driven mindset, as well as excellent communication skills to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Manage online acquisition campaigns (Google Ads, social media, etc.) to achieve client recruitment and salon traffic goals
✅ Optimize customer journey and landing pages for improved conversion rates
✅ Collaborate with marketing and communication teams to develop innovative concepts and messages
✅ Monitor and analyze campaign performance, and provide regular reporting
✅ Work with IT teams to implement technical and UX improvements
ASSUMPTION: The role may involve some project management tasks, such as coordinating with external agencies and internal teams to ensure campaign success.
🎯 Required Qualifications
Education: Pursuing a Bac+4/5 degree in Business School or University with a focus on Web/Digital
Experience: None specified (entry-level position)
Required Skills:
- Strong analytical skills and data-driven mindset
- Proficient in SEO, SEA, and Social Ads
- Excellent communication and teamwork skills
- Creativity and attention to detail
- Project management skills
Preferred Skills:
- Fluency in English
- Experience with Google Analytics or similar tools
ASSUMPTION: While not explicitly stated, proficiency in French is likely required for this role, given the location and language used in the job description.
💰 Compensation & Benefits
Salary Range: As this is an internship, the role may not offer a salary. However, interns may receive a stipend or other forms of compensation.
Benefits:
- Opportunity to gain experience in a global beauty company
- Integration composed of a seat and salon tour
- Access to training and development opportunities
- Possibility of internal evolution and mobility
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in France. Actual compensation may vary based on the company's specific policies and the intern's performance.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically global beauty and hairdressing
Company Size: 10,001+ employees, with a strong international presence
Founded: 2008, following the merger of the Franck Provost group and the European activities of the American Regis Corporation
Company Description:
- Leading global beauty company with over 3,500 salons and boutiques in 35 countries
- Offers a wide range of services, including hairdressing, beauty treatments, and retail products
- Committed to digital transformation and expansion into new markets
Company Specialties:
- Hairdressing
- Global beauty
- Retail
- And cosmetics
Company Website: https://www.groupe-provalliance.com/fr
ASSUMPTION: The company's success is driven by its strong brands, commitment to innovation, and global presence, which provides ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level (Junior) marketing role with a focus on digital acquisition and customer journey optimization
Reporting Structure: The role reports to the Traffic Manager within the Acquisition department
Work Arrangement: On-site, full-time internship with a duration of four months (September to December 2025)
Growth Opportunities:
- Potential full-time employment following the internship, depending on performance and company needs
- Access to training and development opportunities, such as the internal Academy Management program
- Possibility of internal mobility and evolution within the company's various business units, in France, or internationally
ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in a global beauty company and contribute to its digital transformation efforts.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern and collaborative work environment
Office Location(s): Neuilly-sur-Seine, France
Geographic Context:
- The company's headquarters are located in the western suburbs of Paris, providing easy access to public transportation and amenities
- The area is known for its vibrant business ecosystem and international atmosphere
- Neuilly-sur-Seine is a multicultural and multilingual city, with a significant presence of international companies
Work Schedule: Full-time, with standard business hours (Monday to Friday, 9:00 AM to 6:00 PM)
ASSUMPTION: The work environment is likely to be dynamic, multicultural, and collaborative, reflecting the company's global presence and commitment to innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess language skills and cultural fit
- In-person or video interview with the hiring manager and/or team members to discuss the role, responsibilities, and expectations
- Background check and reference verification (if applicable)
Key Assessment Areas:
- Language skills (French and English)
- Analytical and problem-solving skills
- Creativity and innovation
- Communication and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the company, its mission, and the specific requirements of the role
- Showcase your passion for digital marketing, data analysis, and customer journey optimization
ATS Keywords: Digital Marketing, SEO, SEA, Social Ads, Customer Journey, Data Analysis, Project Management, Creativity, Teamwork, Communication, Agility, Organization, Detail Orientation, UX
ASSUMPTION: The application process may involve additional assessments or tasks, depending on the company's specific hiring practices and the candidate's progress through the interview stages.
🛠️ Tools & Technologies
- Google Ads
- Social media platforms (Facebook, Instagram, etc.)
- Google Analytics or similar web analytics tools
- Project management software (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal processes and the candidate's assigned projects.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Trust
- Creativity & Engagement
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and adaptable
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing?
- Can you describe a time when you had to analyze data to make a decision or solve a problem?
- How do you approach working with diverse teams and stakeholders to achieve common goals?
ASSUMPTION: The company values a strong cultural fit and seeks candidates who align with its passion for innovation, trust, and creativity & engagement.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may require strong organizational skills and adaptability
- Working in a fast-paced and dynamic environment may present challenges in terms of prioritization and time management
- Collaborating with external agencies and internal teams may require strong communication and project management skills
- Adapting to the company's unique culture and work environment may take some time and effort
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and development.
📈 Similar Roles Comparison
- This role differs from other marketing positions in its focus on digital acquisition and customer journey optimization, rather than brand management or product marketing
- As an internship, this role offers a unique opportunity to gain practical experience in a global beauty company, with potential for full-time employment following the internship
- Career progression in the company may involve internal mobility and evolution within its various business units, in France, or internationally
ASSUMPTION: This role provides a unique entry point into the global beauty industry, with opportunities for career growth and development within a large and successful organization.
📝 Sample Projects
- Developing and implementing a targeted social media campaign to increase salon bookings among a specific demographic
- Analyzing customer data to identify trends and opportunities for improving the customer journey and increasing retention rates
- Collaborating with the IT team to optimize landing pages and improve conversion rates through A/B testing and user experience (UX) improvements
ASSUMPTION: These sample projects illustrate the hands-on and data-driven nature of the role, as well as the importance of collaboration and innovation in achieving success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the company's overall digital transformation strategy?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion (DEI) in the workplace?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching the company, its mission, and the specific requirements of the role
- Showcase your passion for digital marketing, data analysis, and customer journey optimization
- Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
