📌 Core Information
🔹 Job Title: Chargé(e) de Marketing H/F/N
🔹 Company: Bosch Group
🔹 Location: Drancy, Île-de-France, France
🔹 Job Type: Temps complet
🔹 Category: Marketing & Communication
🔹 Date Posted: 2025-05-14
🔹 Experience Level: 2-5 ans
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Pilotage des actions marketing et communication pour optimiser l'expérience client et dynamiser le réseau de partenaires
- Coordination des actions de communication et de formation à destination des partenaires certifiés
- Valorisation des partenaires : mise en avant de leurs succès et de leur expertise
- Engagement du réseau : organisation d'événements et d'incitations
- Référent(e) digital des outils clients : gestion et création de contenus pour les sites internet et les plateformes de services Bosch
ASSUMPTION: This role requires a strong digital culture and experience in multichannel campaigns. It also involves working with various teams and stakeholders, requiring excellent communication skills and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Pilotage Marketing & Communication :
- Optimisation du parcours client pour améliorer l'acquisition et la conversion
- Gestion de la satisfaction client : suivi et analyse des avis Google, Net Promoter Score (NPS)
- Suivi et analyse des performances des actions marketing et communication (KPIs)
✅ Animation du réseau de partenaires certifiés :
- Coordination des actions de communication et de formation à destination des partenaires
- Valorisation des partenaires : mise en avant de leurs succès et de leur expertise
- Engagement du réseau : organisation d'événements et d'incitations
✅ Référent(e) Digital des outils clients :
- Gestion et création de contenus pour les sites internet et les plateformes de services Bosch
- Développement et mise en œuvre de dispositifs de fidélisation en ligne
✅ Déploiement de campagnes marketing (B2B et B2C) :
- Conception et déploiement de campagnes online et offline : emailings, SMS, opérations de parrainage, offres promotionnelles
✅ Fidélisation Client :
- Mise en œuvre d'actions de fidélisation pour renforcer la rétention et la satisfaction client
✅ Veille Stratégique & Benchmark :
- Assurer une veille stratégique et un benchmark marché : identifier les tendances, analyser la concurrence
- Formuler des recommandations innovantes et actionnables pour améliorer notre positionnement et nos offres
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting. It requires strong project management skills and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: BAC + 5 Marketing, Commerce, Communication
Experience: 2-5 ans d'expérience dans le marketing et la communication
Required Skills:
- Culture Digitale et Technologique : Forte culture digitale, maîtrise des outils web et compréhension des enjeux du marketing digital
- Acquisition et Fidélisation Multicanale : Connaissance approfondie des leviers d'acquisition et de fidélisation (SEO, SEA, Publicités sur les réseaux sociaux, Emailing, Marketing de contenu) et expérience réussie en gestion de campagnes multicanales
- Analyse de Données et Reporting : Maîtrise des outils de reporting (Google Analytics, Excel, Data Studio) et capacité à transformer les données en recommandations stratégiques
- Gestion de Contenu Web : Aisance dans la gestion de contenus web (CMS), idéalement avec une expérience FirstSpirit ou équivalent
- CRM et Orientation Client : Compréhension des enjeux CRM et des outils d'automatisation, avec une forte orientation parcours client et satisfaction (NPS, avis clients)
- Réseau/Distribution (Atout) : Sensibilité aux problématiques des réseaux de partenaires, installateurs ou revendeurs
ASSUMPTION: This role requires a strong technical skill set, including proficiency in digital marketing, data analysis, and web content management. It also requires strong interpersonal skills and the ability to work effectively with diverse teams.
💰 Compensation & Benefits
Salary Range: 35,000€ - 45,000€ per year (Estimated based on industry standards for a Marketing Manager in France with 2-5 years of experience)
Benefits:
- Télétravail possible selon accord en vigueur
- Remboursement de la carte Navigo ou équivalent
- Mutuelle et prévoyance
- Tickets restaurant
- Formation et développement des compétences
Working Hours: 35 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager in France with 2-5 years of experience. Actual salary may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Bosch Group is a global supplier of technology and services, operating in four business sectors: Mobility Solutions, Consumer Goods, Industrial Technology, and Energy and Building Technology. The company has a strong focus on innovation and sustainability.
Company Size: Bosch Group is a large multinational corporation with over 400,000 employees worldwide. This means that there are ample opportunities for career growth and development.
Founded: Bosch Group was founded in 1886 by Robert Bosch. Today, it is one of the largest technology companies in the world.
Company Description:
- Bosch Group is a global technology company that operates in four business sectors: Mobility Solutions, Consumer Goods, Industrial Technology, and Energy and Building Technology
- The company has a strong focus on innovation and sustainability, with a commitment to achieving net-zero emissions by 2030
- Bosch Group offers a wide range of products and services, including automotive components, power tools, and household appliances
Company Specialties:
- Automotive Components
- Power Tools
- Household Appliances
- Industrial Technology
- Energy and Building Technology
Company Website: https://www.bosch.fr
ASSUMPTION: Bosch Group is a large, multinational corporation with a strong brand and a reputation for innovation and quality. This means that working for the company can provide a high level of job security and opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the manager level, with responsibility for leading a team and driving strategic initiatives.
Reporting Structure: The Marketing Manager reports directly to the Head of Marketing and Communications.
Work Arrangement: This role is offered as a hybrid position, with a mix of on-site and remote work.
Growth Opportunities:
- Potential to take on additional responsibilities and advance to a senior marketing role
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Access to training and development programs to enhance skills and advance career growth
ASSUMPTION: This role offers a unique opportunity to work for a global technology company and gain experience in a strategic marketing function. It also provides a clear path for career advancement and development.
🌍 Location & Work Environment
Office Type: The office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): The office is located in Drancy, a suburb of Paris, France.
Geographic Context:
- Drancy is located in the northern suburbs of Paris, with easy access to public transportation
- The area is known for its multicultural population and diverse range of amenities
- The office is located near several major highways, making it easily accessible by car
Work Schedule: The work schedule is flexible, with a core hours policy in place to ensure team collaboration and coordination.
ASSUMPTION: The office location in Drancy provides easy access to public transportation and a diverse range of amenities. The flexible work schedule and modern office environment support a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Head of Marketing and Communications
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Digital marketing expertise and experience with multichannel campaigns
- Strong communication and interpersonal skills
- Ability to work effectively in a team and manage multiple projects simultaneously
- Fluency in French and proficiency in English
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with multichannel marketing campaigns and data analysis
- Demonstrate your understanding of the company and the role, and how your skills and experience make you a strong fit
ATS Keywords: Marketing Manager, Digital Marketing, Multichannel Campaigns, Data Analysis, CRM, Customer Orientation, Partner Management, B2B Marketing, B2C Marketing
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Social Media Platforms (LinkedIn, Facebook, Instagram, Twitter)
- Email Marketing Platforms (Mailchimp, HubSpot)
- CRM Software (Salesforce, HubSpot CRM)
- Content Management Systems (FirstSpirit, WordPress)
ASSUMPTION: This role requires proficiency in a range of digital marketing tools and technologies, as well as strong analytical skills to transform data into actionable insights.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Sustainability
- Responsibility
- Fairness and respect
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with Bosch Group's commitment to innovation and sustainability?
- How do you approach working with partners and stakeholders to drive results?
- How do you balance strategic thinking with tactical execution and data-driven decision-making?
ASSUMPTION: Bosch Group values a strong cultural fit with its employees, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively with cross-functional teams and stakeholders
- Keeping up with the latest trends and best practices in digital marketing
- Balancing strategic planning with tactical execution and data analysis
ASSUMPTION: This role requires strong project management skills, the ability to work effectively with diverse teams, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager position, but with a stronger focus on partner management and digital marketing
- It is also similar to a B2B Marketing Manager role, but with additional responsibilities for B2C marketing and customer retention
- Compared to other marketing roles, this position offers a unique opportunity to work with a global technology company and gain experience in a strategic marketing function
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and analytical reporting, with a strong focus on digital marketing and partner management.
📝 Sample Projects
- Developing and executing a multichannel marketing campaign to drive customer acquisition and retention
- Conducting a competitive analysis and benchmarking study to inform strategic decision-making
- Managing a team of marketing professionals to deliver on key performance indicators (KPIs) and drive business growth
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to team management and analytical reporting.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions demonstrate a strong understanding of the role and a commitment to driving results and contributing to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Bosch Group's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching the company and role, and practicing common interview questions and answers
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If you are offered the position, consider negotiating your salary and benefits package
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
