Chargé(e) de Trade Marketing - Alternance - H/F

📌 Core Information

🔹 Job Title: Chargé(e) de Trade Marketing - Alternance - H/F

🔹 Company: Pierre Fabre Laboratories

🔹 Location: Lavaur, France (Proche Toulouse)

🔹 Job Type: On-site

🔹 Category: Trade Marketing

🔹 Date Posted: Sun Mar 30 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Implementing visibility tools for Trade Marketing plans in pharmacies and parapharmacies.
• Coordinating the creation and installation of promotional materials.
• Compiling data for marketing newsletters.
• Analyzing promotional campaign performance to optimize strategies.

ASSUMPTION: The role likely involves a mix of project management and coordination tasks with a focus on marketing within retail settings.

📋 Key Responsibilities

✅ Implement visibility tools for Trade Marketing plans in pharmacies.

✅ Coordinate the creation, fabrication, and installation of promotional event elements.

✅ Develop planograms for Trade Marketing and institutional brands.

✅ Compile marketing data for producing newsletters and distribute activation plans.

✅ Analyze promotional campaign sell-outs and share of voice.

ASSUMPTION: Coordination with internal teams and external agencies is a primary component of this role, requiring strong organizational skills.

🎯 Required Qualifications

Education: Pursuing a master's degree in marketing, commerce, or communication.

Experience: First experience in operational marketing or trade preferred.

Required Skills:

• Analytical skills
• Teamwork
• Adaptability

Preferred Skills:

• Rigorous
• Dynamic

ASSUMPTION: The educational requirement indicates a need for theoretical knowledge combined with some practical familiarity with trade marketing concepts.

💰 Compensation & Benefits

Salary Range: Not specified, but supplemented by other financial benefits.

Benefits:

• Attractive remuneration (SMC, minimum wage convention)
• Company mutual insurance, participation in company profits
• Employee savings plan, pro-rata paid time off based on presence
• Product allowance, company restaurant access

Working Hours: 40 hours per week with hybrid working options post-integration.

ASSUMPTION: Benefits are robust for an alternance position, emphasizing an investment in employee wellbeing and retention.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceutical Manufacturing; a leader in dermo-cosmetics and pharmaceuticals.

Company Size: 10,001+ employees, providing opportunities for networking and career advancements.

Founded: 1962

Company Description:

• Global leader in both pharmaceutical and dermo-cosmetics sectors.
• Manufactures over 95% of products in France, promoting local industry.
• Commitment to sustainability with an "Excellence" rating from ECOCERT Environment.

Company Specialties:

• Dermo-cosmetics
• Pharmaceuticals
• Oncology and skincare

Company Website: https://www.pierre-fabre.com

ASSUMPTION: The company's robust international presence combined with its focus on sustainability and employee ownership may attract candidates interested in corporate social responsibility.

📊 Role Analysis

Career Level: Entry-level position tailored for students or recent graduates in trade marketing.

Reporting Structure: Reports to the Retail Activation Manager and Trade Marketing Director.

Work Arrangement: Hybrid, offering flexibility after onboarding.

Growth Opportunities:

• Exposure to international brands and comprehensive marketing strategies.
• Development of coordination and analytical skills in a multinational environment.
• Potential for full-time employment post-alternance.

ASSUMPTION: This role is designed to serve as a stepping stone into full-time positions within the company or broader industry.

🌍 Location & Work Environment

Office Type: Corporate office with a focus on collaborative workspaces.

Office Location(s): Lavaur, France (near Toulouse)

Geographic Context:

• Lavaur is situated in the south of France, close to Toulouse.
• Reputation as a cosmopolitan city with tech and industrial growth.
• Offers a blend of urban and scenic rural environments.

Work Schedule: 40 hours per week with flexibility for remote work.

ASSUMPTION: The location provides a balance of professional and quality-of-life benefits, promoting work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial resume review and shortlist by HR.
• Preliminary phone interview with HR representative.
• Technical or behavioral interview with hiring manager.

Key Assessment Areas:

• Communication skills
• Teamwork and adaptability
• Analytical and problem-solving capability

Application Tips:

• Highlight any previous marketing or coordination experience.
• Show understanding of trade marketing principles and practices.
• Emphasize adaptability and teamwork skills in your application.

ATS Keywords: Trade Marketing, Operational Marketing, Teamwork, Analysis, Adaptability

ASSUMPTION: The focus during the selection process will be on practical marketing skills and cultural fit within the team.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Data analysis tools
• Marketing automation software

ASSUMPTION: There will likely be a focus on digital marketing tools to track and analyze campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Employee empowerment and ownership

Work Style:

• Collaborative and team-oriented
• Focused on outcomes and high performance
• Proactive and innovative approach

Self-Assessment Questions:

• Am I ready to work in a fast-paced and collaborative environment?
• Do I possess strong analytical and coordination skills?
• Am I adaptable and proactive in problem-solving?

ASSUMPTION: The cultural fit will focus on adaptability, teamwork, and a strong alignment with the company’s sustainable and innovative practices.

⚠️ Potential Challenges

• Navigating a large organizational structure
• Working on multiple projects simultaneously
• Balancing creativity with adherence to brand guidelines
• Meeting tight deadlines for campaign launches

ASSUMPTION: Candidates should be prepared to manage workload and maintain quality under pressure.

📈 Similar Roles Comparison

• Other trade marketing roles may focus more narrowly on specific product lines.
• This role offers exposure to a broader range of brands and marketing strategies.
• Alternance positions may offer more extensive developmental opportunities and mentorship.

ASSUMPTION: Compared to similar roles, this position provides a comprehensive view of trade marketing across diverse product lines.

📝 Sample Projects

• Designing a trade marketing planogram for pharmacies
• Analyzing campaign performance data to optimize future promotions
• Coordinating an in-store promotional event with external agencies

ASSUMPTION: The projects will provide hands-on experience in practical applications of trade marketing strategies.

❓ Key Questions to Ask During Interview

• What are the current trade marketing strategies in place?
• How does the company measure the success of promotional campaigns?
• What opportunities for professional development are offered?
• How does the hybrid work model function in practice?
• Can you describe the team structure and dynamics?

ASSUMPTION: Questions should focus on understanding the role’s impact on company objectives and the team environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a tailored resume highlighting relevant experiences in marketing.
• Complete any required assessments when requested.
• Await interview scheduling and prepare based on provided insights.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.