Chargé(e) de Trade Marketing - Alternance - H/F

📌 Core Information

🔹 Job Title: Chargé(e) de Trade Marketing - Alternance - H/F

🔹 Company: Pierre Fabre Laboratories

🔹 Location: France

🔹 Job Type: On-site

🔹 Category: 🏪 Trade Marketing

🔹 Date Posted: Sun Mar 30 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Executing visibility tools for Trade Marketing in pharmacies.
• Coordinating promotional material creation and placement.
• Analyzing sales data and promotions.
• Compiling marketing data for newsletters and activation plans.

ASSUMPTION: The job involves both creative and analytical tasks, focusing on marketing tools execution and data analysis to enhance promotional impact.

📋 Key Responsibilities

✅ Implement visibility tools for Trade Marketing plans in pharmacies.

✅ Coordinate the creation and installation of promotional materials.

✅ Realize planograms for Trade and institutional brands.

✅ Compile product marketing data for trade newsletters.

✅ Analyze sell-out data and campaign visibility.

ASSUMPTION: The responsibilities emphasize a collaborative role with cross-functional team interactions to meet strategic marketing goals.

🎯 Required Qualifications

Education: Pursuing a master's degree in marketing, commerce, or communication.

Experience: Some experience in operational marketing or trade is necessary.

Required Skills:

• Marketing acumen
• Teamwork capability
• Analytical skills
• Adaptability and dynamism

Preferred Skills:

• Previous experience in retail marketing
• Familiarity with promotional material management

ASSUMPTION: Candidates should have a foundational understanding of marketing with openness to learning advanced trade marketing skills.

💰 Compensation & Benefits

Salary Range: Rémunération attractive aligned with industry standards, including bonuses and profit-sharing plans.

Benefits:

• Health insurance and savings plan
• Company restaurant and product offerings
• Flexibility for two remote work days post-integration

Working Hours: 40 hours per week with potential for flexible arrangements.

ASSUMPTION: The compensation package is competitive, with added benefits supporting a balanced work-life dynamic.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceutical Manufacturing with a strong focus on dermo-cosmetics.

Company Size: Over 10,000 employees, indicating robust support and growth opportunities.

Founded: 1962, with a rich history of innovation.

Company Description:

• Second largest dermo-cosmetics laboratory globally.
• Market leader in France for OTC pharmacy products.
• Unique company ownership via the Pierre Fabre Foundation.

Company Specialties:

• Dermo-cosmetics
• Oncology and pharmaceuticals
• Skincare and personal care

Company Website: https://www.pierre-fabre.com

ASSUMPTION: The company’s scale and focus on sustainability suggest strong career progression opportunities for newcomers.

📊 Role Analysis

Career Level: Entry-level opportunity with significant learning potential.

Reporting Structure: Reports to the Retail Activation Manager in collaboration with the Trade Marketing Director.

Work Arrangement: Hybrid model, balancing on-site tasks with remote flexibility.

Growth Opportunities:

• Skill development in trade marketing execution
• Cross-functional team collaboration
• Opportunity to engage with international brand marketing

ASSUMPTION: The position offers an excellent foundation in trade marketing, appropriate for aspiring industry professionals.

🌍 Location & Work Environment

Office Type: Traditional on-site office environment with hybrid flexibility.

Office Location(s): Based in Lavaur, near Toulouse, providing work-life balance opportunities.

Geographic Context:

• Lavaur offers a unique mix of rural charm and proximity to Toulouse.
• The Occitanie region is a hub for innovation in France.
• Potential for collaboration in a culturally rich area.

Work Schedule: Standard weekly hours with potential periodic adjustments for projects.

ASSUMPTION: The company's location supports a balanced lifestyle with a strong community culture.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Online assessment or assignment
• First-round interview with HR
• Technical interview with the management team
• Final interview and offer presentation

Key Assessment Areas:

• Marketing knowledge
• Analytical skills
• Teamwork aptitude

Application Tips:

• Highlight previous marketing experiences in your resume.
• Demonstrate a keen interest in trade marketing trends.
• Prepare to discuss collaborative project experiences during interviews.

ATS Keywords: Marketing, Trade Marketing, Collaboration, Analysis

ASSUMPTION: The recruitment process focuses on assessing both technical competencies and cultural fit for the marketing team dynamics.

🛠️ Tools & Technologies

• Visual merchandising software
• Marketing analytics tools
• CRM systems

ASSUMPTION: The role likely incorporates standard marketing and data analytics tools to support daily tasks.

👔 Cultural Fit Considerations

Company Values:

• Innovation and excellence
• Sustainability and social responsibility
• Employee empowerment and inclusion

Work Style:

• Collaborative and team-focused
• Fast-paced with adaptable meeting environments
• Proactive and self-motivated work ethic

Self-Assessment Questions:

• Am I comfortable working in a dynamic and cross-functional environment?
• Do I have a proactive approach to marketing challenges?
• Am I interested in developing expertise in trade marketing?

ASSUMPTION: Candidates with a strong sense of innovation and teamwork will thrive in Pierre Fabre's culture.

⚠️ Potential Challenges

• Adjusting to coordination roles across different departments
• Balancing multiple projects with tight deadlines
• Managing vendor relationships effectively
• Adapting to fast-changing market trends

ASSUMPTION: The role requires strong organizational skills to handle the diversity of tasks and responsibilities effectively.

📈 Similar Roles Comparison

• Trade Marketing Assistant
• Retail Marketing Coordinator
• Promotional Campaign Analyst

ASSUMPTION: Similar roles may focus more on either strategic analysis or creative execution, depending on company emphasis.

📝 Sample Projects

• Development of a new in-store promotional theme for Eau Thermale Avène
• Collaboration on a multi-channel marketing campaign for Ducray
• Analysis of trade marketing impacts on sales performance

ASSUMPTION: Candidates might be involved in several cross-brand projects, providing diverse exposure.

❓ Key Questions to Ask During Interview

• What are the key performance indicators for this role?
• How does the company measure the success of trade marketing campaigns?
• What onboarding processes are in place for new marketing hires?
• How does the company foster collaboration across different departments?
• What opportunities for advancement are available for successful candidates in this role?

ASSUMPTION: These questions will help candidates better understand the role’s expectations and future growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's official website
• Tailor your resume to highlight trade marketing experience
• Prepare cover letters that describe fit with Pierre Fabre's values
• Be ready for initial phone or video interviews
• Gather references that can speak to your marketing skills

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.