📌 Core Information
🔹 Job Title: Chef de Projet Conversion Rate Optimization
🔹 Company: Startup Talents
🔹 Location: Strasbourg, Grand Est, France
🔹 Job Type: Full-time (Hybrid)
🔹 Category: Marketing & Digital
🔹 Date Posted: April 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with 1 day remote per week
🚀 Job Overview
Key aspects of this role include:
- Optimizing conversion rates for multiple websites
- Collaborating with a digital marketing team
- Analyzing user behavior and implementing improvement strategies
- Reporting on performance metrics using Looker Studio
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in conversion rate optimization within a technical environment.
📋 Key Responsibilities
✅ Elaborate and pilot the Conversion Rate Optimization strategy for 5 websites
✅ Conduct CRO audits by analyzing user journeys and navigation data
✅ Develop a roadmap for experimentation and implementation of AB tests and multivariate tests
✅ Implement on-site content personalization strategies
✅ Ensure functional and bug-free user journeys
✅ Collaborate with webmarketing team members, including traffic managers, developers, SEO specialists, and marketing directors
ASSUMPTION: The role may require occasional overtime to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Digital Marketing, or a related field
Experience: At least 5 years of experience in conversion rate optimization within a demanding technical environment
Required Skills:
- Proven analytical and strategic skills
- Familiarity with UX/UI principles and Figma
- Proficiency in HTML, CSS, and JavaScript (for advanced web tests)
- Experience with AB Tasty, Clarity, Hotjar, GA4, GTM, and Looker Studio
- Strong collaboration and teamwork skills
Preferred Skills:
- Fluency in French and English
- Experience in the staffing and recruiting industry
ASSUMPTION: Candidates with a background in staffing and recruiting may have an advantage in understanding the company's business model and culture.
💰 Compensation & Benefits
Salary Range: Up to €40,000 per month (based on experience and qualifications)
Benefits:
- Tickets Restaurant
- Health Insurance
- RTT (Récupération de Temps de Travail)
- Remote Work (1 day per week)
Working Hours: Full-time (35 hours per week) with flexible hours and occasional overtime
ASSUMPTION: The salary range is based on industry standards for similar roles in the region and the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting
Company Size: Small (2-10 employees) - Applicants can expect a close-knit team and the opportunity to have a significant impact on the company's growth.
Founded: 2020 - Startup Talents is a relatively new company with a focus on startup recruitment and tailored, strategic direct approach sourcing.
Company Description:
- Bespoke recruitment solutions for Scale Up Startups
- Tailored strategic direct approach sourcing
- Assistance with efficient recruitment and driving readiness for growth milestones
Company Specialties:
- Startup recruitment
- Candidate retention
- Direct approach recruitment
- IT recruitment
- Sales recruitment
- Retention
- Culture fit
- Soft skills
- Approche directe
- Scale
- Recruitments en souffrance
- and Profils penuriques
Company Website: startuptalents.tech
ASSUMPTION: Startup Talents focuses on providing efficient recruitment solutions for scale-up startups, with a tailored and strategic direct approach to sourcing.
📊 Role Analysis
Career Level: Senior - This role requires a significant amount of experience and strategic thinking.
Reporting Structure: The role reports directly to the Responsable Marketing Digital.
Work Arrangement: Hybrid - The role requires on-site work for 4 days a week and remote work for 1 day a week.
Growth Opportunities:
- Evolutions towards roles such as Responsable Distributeurs, Responsable de Marchés Carrières, Responsable de Marchés Chimie, Responsable de Marchés Mettalurgie, or Responsable Produit
- Potential growth into more technical or less commercial roles
ASSUMPTION: Growth opportunities are available based on the candidate's aspirations, appétences, and performance in the role.
🌍 Location & Work Environment
Office Type: Hybrid - The role requires on-site work for 4 days a week and remote work for 1 day a week.
Office Location(s): Strasbourg, Grand Est, France
Geographic Context:
- Strasbourg is the capital of the Grand Est region in northeastern France
- The city is known for its historic city center, European Parliament, and cultural institutions
- The cost of living in Strasbourg is relatively high compared to other French cities
Work Schedule: Full-time (35 hours per week) with flexible hours and occasional overtime
ASSUMPTION: The work environment is collaborative and dynamic, with a focus on driving growth and efficiency for startup clients.
💼 Interview & Application Insights
Typical Process:
- 1 entretien culture fit with the RH (Human Resources)
- 1 test de personnalité and 1 test Métier
- 1 entretien with the Responsable Marketing Digital
Key Assessment Areas:
- Analytical and strategic skills
- Familiarity with UX/UI principles and relevant tools
- Collaboration and teamwork skills
- Cultural fit with the company and team
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Prepare for behavioral and technical interview questions
- Research the company and its clients to demonstrate your understanding of the business
ATS Keywords: Conversion Rate Optimization, CRO, AB Testing, UX/UI, Figma, HTML, CSS, JavaScript, GA4, GTM, Looker Studio, Collaboration, Teamwork
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current hiring priorities.
🛠️ Tools & Technologies
- AB Tasty
- Clarity
- Hotjar
- GA4
- GTM
- Looker Studio
- Figma
- HTML, CSS, JavaScript
ASSUMPTION: The role may require the use of additional tools and technologies depending on the specific needs of the projects and clients.
👔 Cultural Fit Considerations
Company Values:
- Efficiency
- Retention
- Culture fit
- Soft skills
- Approche directe
- Scale
- Recruitments en souffrance
- and Profils penuriques
Work Style:
- Collaborative
- Dynamic
- Focused on driving growth and efficiency
Self-Assessment Questions:
- Do you have strong analytical and strategic skills?
- Are you comfortable working in a collaborative, dynamic environment?
- Do you have experience with UX/UI principles and relevant tools?
- Are you a good fit for the company's values and work style?
ASSUMPTION: Cultural fit is essential for success in this role, as the company places a strong emphasis on retention and soft skills.
⚠️ Potential Challenges
- The role may require occasional overtime to meet project deadlines
- The cost of living in Strasbourg is relatively high compared to other French cities
- The role may require travel to other offices or client sites
- The company is relatively new, and the role may involve some level of uncertainty or change
ASSUMPTION: These challenges can be mitigated by effective time management, communication, and adaptability.
📈 Similar Roles Comparison
- This role is similar to other Conversion Rate Optimization roles but may have a stronger focus on collaboration and teamwork
- The company's focus on startup recruitment and tailored, strategic direct approach sourcing sets it apart from other staffing and recruiting companies
- Career paths may vary depending on the candidate's aspirations, appétences, and performance in the role
ASSUMPTION: This role offers unique opportunities for growth and development within the company and the broader staffing and recruiting industry.
📝 Sample Projects
- Optimizing the conversion rate for a startup's website using AB testing and user journey analysis
- Implementing on-site content personalization strategies to improve user engagement and conversion
- Collaborating with a cross-functional team to optimize the conversion rate for a client's e-commerce platform
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for this role?
- How does this role fit into the company's long-term growth plans?
- What are the most important qualities for success in this role?
- How does the company support the professional development of its employees?
- What are the biggest challenges facing the company and this role in the near future?
ASSUMPTION: These questions can help applicants better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral and technical interview questions
- Research the company and its clients to demonstrate your understanding of the business
- Follow up with the hiring manager within 7 days of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
