📌 Core Information
🔹 Job Title: Chef de projet Marketing CRM (H/F)
🔹 Company: LAPEYRE
🔹 Location: Courbevoie, France
🔹 Job Type: Temps complet
🔹 Category: Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing CRM campaigns to drive customer engagement and loyalty
- Coordinating with various internal teams and freelancers to create campaign materials
- Optimizing automated customer journeys and triggers to enhance CRM performance
- Analyzing campaign performance and proposing improvements to CRM processes
ASSUMPTION: This role requires a strong background in CRM and marketing, with a focus on campaign management, data analysis, and process improvement.
📋 Key Responsibilities
✅ Creating and managing CRM campaigns, including planning, segmentation, and optimization
✅ Coordinating with internal teams and freelancers to create campaign materials
✅ Developing and optimizing automated customer journeys and triggers
✅ Analyzing campaign performance and proposing improvements to CRM processes
✅ Documenting and formalizing best practices in CRM processes
ASSUMPTION: This role requires strong communication, project management, and analytical skills to succeed.
🎯 Required Qualifications
Education: Bachelor's degree (Bac +4/5) in marketing or a related field
Experience: At least 2-5 years of experience in CRM, with a focus on campaign management and data analysis
Required Skills:
- Proficient in Salesforce Marketing Cloud, Excel, and Google Analytics
- Excellent written communication skills in French
- Proactive and creative, with a strong ability to identify optimization opportunities
- Analytical and detail-oriented, with a strong ability to exploit data for segmentation and performance improvement
Preferred Skills:
- Experience with email marketing and SMS marketing
- Familiarity with the retail industry
ASSUMPTION: Candidates with a strong background in CRM and marketing, along with relevant software skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and market standards for CRM roles in France)
Benefits:
- Telecommuting options (2 days per week)
- Located near the Défense metro station in Courbevoie
Working Hours: Full-time (37.5 hours per week), with flexible scheduling
ASSUMPTION: The salary range is estimated based on market standards for CRM roles in France, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically home improvement and furniture
Company Size: Medium-sized company with 1,001-5,000 employees, offering a mix of corporate and entrepreneurial environments
Founded: 1931, with a rich history in the French retail market
Company Description:
- LAPEYRE specializes in the equipment and durable aménagement of the home for both individuals and artisans
- Offers a wide range of innovative and attractive products in Aménagements, Bains, Cuisines, Menuiseries, and Sols
- Operates through a network of 130 stores and 9 factories across France and its overseas territories
Company Specialties:
- Distribution and industry
Company Website: http://www.lapeyre.fr
ASSUMPTION: LAPEYRE's focus on home improvement and furniture provides a unique context for this CRM role, with a strong emphasis on customer engagement and loyalty.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and advancement
Reporting Structure: Reports directly to the Director of Digital Media, CRM, and e-commerce
Work Arrangement: Hybrid work arrangement, with 3 office days per week
Growth Opportunities:
- Potential career progression into senior marketing or management roles
- Opportunities to expand skills and expertise in CRM and marketing
- Possibility to work on high-impact projects with a significant impact on the company's bottom line
ASSUMPTION: This role offers strong growth opportunities for the right candidate, with a clear path for career advancement within the company.
🌍 Location & Work Environment
Office Type: Modern office environment near the Défense metro station in Courbevoie
Office Location(s): 3 rue André Karman, Aubervilliers, 93300, FR
Geographic Context:
- Courbevoie is a suburban commune in the western outskirts of Paris, offering a mix of urban and suburban living
- Close proximity to the Défense business district, providing easy access to public transportation and amenities
- Rich cultural and historical context, with numerous museums, parks, and historical sites nearby
Work Schedule: Full-time (37.5 hours per week), with flexible scheduling and telecommuting options
ASSUMPTION: The hybrid work arrangement and convenient office location provide a flexible and appealing work environment for candidates.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- CRM and marketing expertise
- Campaign management and data analysis skills
- Communication and project management abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant CRM and marketing experience in your resume and cover letter
- Demonstrate your understanding of the role and the company's mission and values
- Showcase your analytical and problem-solving skills through specific examples
ATS Keywords: CRM, campaign management, data analysis, Salesforce Marketing Cloud, Excel, Google Analytics, email marketing, SMS marketing, segmentation, reporting, process improvement
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on CRM and marketing expertise.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Excel
- Google Analytics
- Email marketing and SMS marketing platforms
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and creativity
- Collaboration and teamwork
Work Style:
- Proactive and results-driven
- Analytical and detail-oriented
- Strong communication and project management skills
Self-Assessment Questions:
- Do you have a proven track record in CRM and marketing, with a focus on campaign management and data analysis?
- Are you comfortable working in a hybrid work environment, with a mix of on-site and remote work?
- Do you thrive in a collaborative and innovative work culture, with a strong focus on customer engagement and loyalty?
ASSUMPTION: Candidates who align with LAPEYRE's company values and work style are likely to be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and coordinating campaign materials
- Keeping up with the fast-paced and dynamic nature of the retail industry
- Adapting to a hybrid work environment and balancing remote and on-site work
- Continuously optimizing CRM campaigns and processes to drive engagement and loyalty
ASSUMPTION: These challenges require strong project management, communication, and analytical skills to overcome.
📈 Similar Roles Comparison
- This role is similar to other CRM and marketing roles, but with a focus on the retail industry and customer engagement
- Compared to other marketing roles, this position places a strong emphasis on data analysis and process improvement
- Career progression in this role could lead to senior marketing or management positions within the company
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other CRM and marketing positions in the industry.
📝 Sample Projects
- Developing and managing a successful email marketing campaign to drive customer engagement
- Optimizing automated customer journeys and triggers to improve CRM performance
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects provide a sense of the day-to-day responsibilities and challenges in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to the company's overall marketing strategy?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible scheduling?
ASSUMPTION: These questions can help candidates better understand the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant CRM and marketing experience
- Prepare for the interview by researching the company and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
