Chef.fe d'équipe, Marketing de contenu

📌 Core Information

🔹 Job Title: Chef d'équipe, Marketing de contenu

🔹 Company: Bombardier

🔹 Location: Dorval, Quebec, Canada

🔹 Job Type: Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-09

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (with flexible work arrangement)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies for digital platforms
• Overseeing the production of the corporate magazine
• Managing the company's website experience
• Leading a team and collaborating with various stakeholders
• Analyzing content performance and optimizing accordingly

ASSUMPTION: This role requires a high level of autonomy, strong organizational skills, and the ability to manage multiple priorities in a fast-paced environment.

📋 Key Responsibilities

✅ Plan, create, and distribute content across digital platforms, ensuring a cohesive content ecosystem for Bombardier

✅ Oversee the production of the corporate magazine (2 issues per year) with an external provider

✅ Develop and execute annual content plans aligned with brand strategy, business objectives, and audience needs

✅ Write, edit, and manage content in various formats, including web pages, articles, social media, and newsletters

✅ Collaborate with stakeholders to gather information, shape narratives, and ensure alignment

✅ Maintain and evolve the company's tone of voice, editorial guidelines, and content standards

✅ Manage content calendar, ensuring timely publication and alignment with business campaigns and milestones

✅ Create content briefs for the internal creative studio and work with writers and external providers to bring content to life

✅ Monitor content performance and optimize based on data, feedback, and best practices

✅ Lead web initiatives, including redesigns, optimizations, and integrations

✅ Partner with internal teams, IT services, and external providers to deliver high-performing digital experiences

✅ Ensure website accessibility, performance, SEO, and brand consistency across all web properties

✅ Manage regular content updates and website maintenance

✅ Oversee budgets, timelines, and vendor relationships to deliver projects on time and within scope

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and project management, requiring strong leadership and adaptability.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: At least 8 years of experience in content and web strategy within a large organization

Required Skills:

• Proven experience in content strategy and web management
• Demonstrated leadership and team management skills
• Excellent written and verbal communication skills in English and French (Quebec)
• Strong project management and organizational skills
• Ability to work autonomously and manage multiple priorities
• Solid budget management and reporting skills
• Proven stakeholder management skills

Preferred Skills:

• Experience in long-form writing
• Familiarity with content management systems (CMS)
• Knowledge of SEO best practices

ASSUMPTION: Given the role's focus on content strategy and leadership, candidates should have a strong background in marketing and a proven track record in managing teams and projects.

💰 Compensation & Benefits

Salary Range: CAD 120,000 - 150,000 per year (based on industry standards for a senior marketing role in Quebec)

Benefits:

• Insurance plans (dental, medical, life, disability, etc.)
• Competitive base salary
• Retirement savings plan
• Employee assistance program
• Telehealth program

Working Hours: Full-time (40 hours per week) with a flexible work arrangement (hybrid)

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Quebec, with consideration for the company's size and the role's requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Aviation and Aerospace Component Manufacturing. Bombardier is a global leader in designing, manufacturing, and servicing business jets, with a strong focus on innovation, performance, and reliability.

Company Size: 10,001+ employees. As a large organization, Bombardier offers extensive resources, diverse opportunities, and a well-established company culture.

Founded: 1942. With over 75 years of history, Bombardier has a rich heritage and a strong reputation in the aviation industry.

Company Description:

• Global leader in aviation, focused on designing, manufacturing, and servicing business jets
• Renowned for cutting-edge innovation, cabin design, performance, and reliability
• Operates aerostructure, assembly, and completion facilities in Canada, the United States, and Mexico
• Offers a wide range of multinational corporations, charter and fractional ownership providers, governments, and private individuals

Company Specialties:

• Transportation
• Engineering
• Aerospace
• Aviation
• Luxury

Company Website: http://www.bombardier.com/en/

ASSUMPTION: As a large, established company, Bombardier offers a structured work environment with clear career paths and extensive resources for professional development.

📊 Role Analysis

Career Level: Senior (Managerial) role, reporting directly to the Director of Marketing Communications

Reporting Structure: This role leads a team of content creators and works closely with various stakeholders, including marketing, communications, and IT departments

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

• Potential to advance to a Director-level position within the Marketing Communications department
• Opportunities to expand the role's scope and influence as the company grows and evolves
• Access to professional development resources and training programs

ASSUMPTION: This role offers a clear path for career progression within the Marketing Communications department and the opportunity to make a significant impact on the company's digital presence.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities and amenities

Office Location(s): 400 Côte-Vertu Ouest, Dorval, Quebec H4S 1Y9, Canada

Geographic Context:

• Dorval is a suburban city located on the island of Montreal, Quebec
• Close proximity to Montreal-Pierre Elliott Trudeau International Airport (YUL)
• Easy access to public transportation, including the exo train and bus services

Work Schedule: Full-time (40 hours per week) with a flexible work arrangement (hybrid), allowing for a mix of on-site and remote work

ASSUMPTION: The hybrid work arrangement offers a balance between the structured environment of the office and the flexibility of remote work, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth behavioral and skills-based interviews with the hiring manager and team members
• Final interview with the Director of Marketing Communications
• Background check and reference check

Key Assessment Areas:

• Content strategy and creation skills
• Leadership and team management abilities
• Project management and organizational skills
• Communication and interpersonal skills in English and French (Quebec)
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Bombardier's brand and industry
• Showcase your ability to develop and execute content strategies and manage projects
• Prepare examples of your content creation and management work to discuss during the interview

ATS Keywords: Content strategy, web management, team leadership, project management, bilingual, marketing communications, digital marketing, content creation, content performance analysis

ASSUMPTION: As a large organization, Bombardier uses Applicant Tracking Systems (ATS) to streamline the recruitment process. Including relevant keywords in your application materials can help ensure your resume is properly scanned and considered.

🛠️ Tools & Technologies

• Content Management System (CMS) - likely WordPress or similar
• Project management tools - such as Asana, Trello, or Jira
• Microsoft Office Suite - Word, Excel, PowerPoint
• Google Workspace - Gmail, Google Drive, Google Docs

ASSUMPTION: As a large, global organization, Bombardier uses a range of tools and technologies to support its operations and facilitate collaboration among teams.

👔 Cultural Fit Considerations

Company Values:

• Safety - prioritizing the safety of employees, customers, and the environment
• Innovation - fostering a culture of continuous improvement and creativity
• Performance - delivering excellence in all aspects of the business
• Integrity - acting with honesty, transparency, and ethical conduct
• Responsibility - taking ownership and accountability for individual and collective actions

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and open to change in a dynamic industry
• Committed to continuous learning and professional development

Self-Assessment Questions:

• How do you align with Bombardier's core values, particularly in the context of this role?
• How do you ensure the consistency and quality of content across various platforms and formats?
• How do you approach managing and motivating a team in a fast-paced, dynamic environment?

ASSUMPTION: As a large, established company with a strong focus on safety, innovation, and performance, Bombardier seeks candidates who demonstrate a strong cultural fit and a commitment to its core values.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating effectively with various stakeholders, including internal teams and external providers
• Adapting to changes in the company's content strategy or priorities
• Ensuring consistent brand messaging and quality across all content channels

ASSUMPTION: As a senior role within a large organization, this position presents unique challenges and opportunities for growth and development.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses heavily on content strategy and management, with a strong emphasis on leadership and team management
• As a large, global organization, Bombardier offers extensive resources and opportunities for professional development and career growth
• Compared to smaller organizations, Bombardier's size and scope provide a broader range of responsibilities and influence

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on content creation, and project management, with a clear path for career progression within the Marketing Communications department.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for Bombardier's digital platforms
• Managing the production of the corporate magazine, including coordinating with external providers and ensuring brand consistency
• Leading a website redesign project, including stakeholder engagement, user experience (UX) optimization, and content migration

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and project management aspects of the role, demonstrating the breadth of responsibilities and the impact the role can have on the company's digital presence.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing and communications strategy for Bombardier?
• What are the key priorities for the first 90 days in this role?
• How does the team collaborate with other departments, such as IT and sales, to ensure consistent messaging and brand alignment?
• What opportunities are there for professional development and growth within the Marketing Communications department?
• How does the company support work-life balance for employees, particularly in hybrid or remote work arrangements?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your content creation and management work to discuss during the interview
• Research Bombardier's brand, industry, and competitors to demonstrate your understanding and enthusiasm for the role
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.