Chef(fe) de produit marketing numérique

📌 Core Information

🔹 Job Title: Chef(fe) de produit marketing numérique

🔹 Company: CAA-Quebec

🔹 Location: Montréal, QC, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-02

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining, prioritizing, and delivering innovative initiatives to transform the customer experience while maximizing business value.
• Collaborating closely with marketing, IT, customer experience, and business lines to design measurable and sustainable solutions.
• Managing the product backlog by defining user stories, aligning them with client needs and business objectives, and ensuring they are prioritized and delivered.
• Working with cross-functional teams to ensure requirements are well-understood, feasible, and aligned with the global strategy.

ASSUMPTION: This role requires a strong understanding of digital marketing, agile methodologies, and CRM systems. The ideal candidate will have experience as a product owner, ideally with digital products or CRM.

📋 Key Responsibilities

✅ Define and manage the product backlog, creating clear user stories and prioritizing them based on client needs and business objectives.

✅ Collaborate with cross-functional teams to ensure requirements are well-understood, feasible, and aligned with the global strategy.

✅ Work with designers, developers, analysts, and other stakeholders to ensure alignment with the global product vision.

✅ Facilitate communication between technical teams and business units to ensure a shared understanding of objectives.

✅ Supervise testing of new features to ensure they meet acceptance criteria and client needs.

✅ Participate in user validation of concepts and prototypes before launch.

✅ Establish performance indicators to measure the impact of initiatives and propose improvements based on results.

✅ Monitor post-launch performance to identify necessary adjustments and optimize delivered solutions.

ASSUMPTION: This role requires strong project management, communication, and stakeholder engagement skills. The ideal candidate will be able to manage multiple projects simultaneously and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor's degree in marketing or a related field.

Experience: 3 to 5 years of experience as a product owner, ideally with digital products or CRM.

Required Skills:

• Expertise in digital product management and user-centric design.
• Strong knowledge of CRM systems and agile methodologies.
• Experience with Salesforce or other CRM platforms.
• Familiarity with tools such as Jira, Trello, or Asana.
• Ability to prioritize, manage complex situations, and simplify technical concepts for non-specialists.
• Autonomy, creativity, flexibility, and collaboration skills.

Preferred Skills:

• Scrum Product Owner certification (an asset).

ASSUMPTION: While not explicitly stated, proficiency in French is likely required for this role, given the location and company language.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a digital product manager with 3-5 years of experience in Montreal, QC, the estimated salary range is CAD 70,000 - 90,000 per year.

Benefits:

• Comprehensive health insurance.
• Retirement plan (up to 6% match).
• 4 weeks of vacation and possibility of buying additional days.
• Employee assistance program.
• Free CAA-Quebec membership.
• Various discounts at partner locations.

Working Hours: 35 hours per week.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services. CAA-Quebec is a non-profit organization founded in 1904, offering services in automobile, travel, housing, and financial services to its 1.1 million members.

Company Size: 1,001-5,000 employees. As a large organization, CAA-Quebec offers a wide range of opportunities and resources for employees.

Founded: 1904. CAA-Quebec has a long history of serving its members and advocating for their interests.

Company Description:

• CAA-Quebec is a non-profit organization dedicated to serving its members and promoting road safety.
• The organization offers a wide range of services, including roadside assistance, travel services, and insurance products.
• CAA-Quebec is committed to defending the interests of its members and all Quebec drivers.

Company Specialties:

• Consumer services.
• Roadside assistance.
• Travel services.
• Insurance products.
• Road safety advocacy.

Company Website: http://www.caaquebec.com

ASSUMPTION: CAA-Quebec is a well-established organization with a strong commitment to its members and the community. The company offers a range of services and benefits to its employees, making it an attractive employer in the consumer services industry.

📊 Role Analysis

Career Level: Mid-level. This role requires 3-5 years of experience and offers opportunities for growth and development within the organization.

Reporting Structure: This role reports directly to the Director of CRM.

Work Arrangement: On-site. The role is based in Montreal, QC, and requires on-site presence.

Growth Opportunities:

• Advancement to senior product management roles within the organization.
• Expansion of responsibilities and leadership opportunities as the company grows and evolves.
• Potential to work on high-impact projects that drive business value and enhance the customer experience.

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop their skills and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters. The role is based at CAA-Quebec's Montreal office.

Office Location(s): 444, rue Bouvier, Québec, QC G2J1E3, CA and 1180, Drummond, Montréal, QC H3G 2R7, CA

Geographic Context:

• Montreal is the second-largest city in Canada and the largest city in the province of Quebec.
• The city is known for its vibrant culture, diverse neighborhoods, and rich history.
• Montreal is a bilingual city, with French being the official language and English being widely spoken.

Work Schedule: Full-time, 35 hours per week.

ASSUMPTION: Montreal offers a high quality of life, with a wide range of cultural, recreational, and culinary experiences. The city's bilingual nature makes it an attractive destination for both French and English-speaking professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the hiring manager.
• In-person or video interview with the hiring team.
• Final interview with the Director of CRM.

Key Assessment Areas:

• Digital product management skills and experience.
• Understanding of CRM systems and agile methodologies.
• Communication and stakeholder engagement skills.
• Problem-solving and analytical skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of CAA-Quebec's mission and values in your application materials.
• Prepare for behavioral interview questions that focus on your experience with product management, stakeholder engagement, and problem-solving.

ATS Keywords: Digital product management, user-centric design, CRM systems, agile methodologies, Salesforce, Jira, Trello, Asana, stakeholder engagement, performance metrics, client insights, backlog management, collaboration, project management, communication

ASSUMPTION: CAA-Quebec uses an Applicant Tracking System (ATS) to manage its recruitment process. Including relevant keywords in your resume and application materials can help ensure that your application is seen by the hiring team.

🛠️ Tools & Technologies

• Jira, Trello, or Asana for project management.
• Salesforce or other CRM platforms.
• Various analytics and reporting tools.

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the organization's needs and the candidate's skills and experience.

👔 Cultural Fit Considerations

Company Values:

• Member-focused.
• Integrity.
• Innovation.
• Collaboration.
• Excellence.

Work Style:

• Collaborative and team-oriented.
• Results-driven and focused on continuous improvement.
• Adaptable and responsive to change.

Self-Assessment Questions:

• How do you align your work with CAA-Quebec's member-focused values?
• How do you approach collaboration and teamwork in a dynamic and changing environment?
• How do you ensure that your work contributes to the organization's overall success and continuous improvement?

ASSUMPTION: CAA-Quebec values candidates who are aligned with its member-focused mission and demonstrate strong collaboration, adaptability, and a commitment to continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously.
• Working with diverse stakeholders and balancing their needs and expectations.
• Adapting to a dynamic and changing work environment.
• Meeting tight deadlines and delivering high-quality work under pressure.

ASSUMPTION: This role may present challenges related to project management, stakeholder engagement, and adaptability in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other digital product management roles, this position may offer more exposure to senior leadership and opportunities for growth within the organization.
• As a non-profit organization, CAA-Quebec may offer a different work environment and culture compared to for-profit companies in the same industry.
• This role may offer more opportunities for community engagement and advocacy compared to similar roles in other industries.

ASSUMPTION: This role may present unique opportunities and challenges compared to similar roles in other organizations and industries.

📝 Sample Projects

• Developing and implementing a new CRM system to improve customer data management and enhance the customer experience.
• Designing and launching a new mobile app to provide members with convenient access to services and information.
• Conducting user research and usability testing to inform the design and improvement of digital products and services.

ASSUMPTION: These sample projects illustrate the types of initiatives that a digital product manager at CAA-Quebec might work on, focusing on customer experience, data management, and digital innovation.

❓ Key Questions to Ask During Interview

• How does this role contribute to CAA-Quebec's overall mission and strategy?
• What are the key priorities for this role in the first 90 days?
• How does the organization support the professional development and growth of its employees?
• What is the team structure and dynamics for this role?
• How does CAA-Quebec measure the success of its digital products and services?

ASSUMPTION: These interview questions are designed to help you better understand the role, the organization, and the team dynamics, allowing you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral interview questions that focus on your experience with product management, stakeholder engagement, and problem-solving.
• Follow up with the hiring team within one week of submitting your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.