Chef.fe de projet Marketing F/H

📌 Core Information

🔹 Job Title: Chef de Projet Marketing F/H

🔹 Company: Abeille Assurances

🔹 Location: Bois-Colombes, France

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-04

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2.5 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Managing the website of a partner association and creating web pages
• Producing and updating content related to life insurance and coordinating with marketing teams
• Optimizing website SEO and managing email campaigns
• Collaborating with cross-functional teams and external agencies

ASSUMPTION: This role requires a good understanding of the insurance industry, particularly life insurance, and experience in managing web projects and content creation.

📋 Key Responsibilities

✅ Manage the website of the Association, create web pages, and oversee the relationship with the web agency

✅ Produce and update content related to life insurance, contracts, and financial supports, as well as actualities

✅ Optimize website SEO (balise, maillage) and manage email campaigns (newsletters, reminders, satisfaction surveys)

✅ Coordinate with marketing and product teams for content production and ensure timely updates

✅ Pilot projects for website evolution, including functional updates, navigation improvements, testing, and deployment

ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong project management skills and attention to detail.

🎯 Required Qualifications

Education: Master's degree in Marketing or Communication

Experience: At least 5 years of experience in a similar role within the insurance sector, particularly in life insurance

Required Skills:

• Excellent writing skills in French
• Proven project management skills
• Proficiency in using Content Management Systems (CMS)
• Strong cross-functional collaboration skills
• Familiarity with SEO best practices

Preferred Skills:

• Experience with email marketing tools
• Knowledge of the insurance industry and life insurance products

ASSUMPTION: Candidates with a strong academic background in marketing or communication and relevant work experience are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on industry standards for a marketing project manager with 5-10 years of experience in the insurance sector)

Benefits:

• Fixed and variable salary components
• Retirement plan (PERE)
• Remote work options (up to 2.5 days per week)
• Health insurance
• Flexible transport reimbursement
• Paid leave (26-29 days + 15 RTT)
• Employee benefits

Working Hours: Full-time (35 hours/week) with flexible hours and the possibility of working from home up to 2.5 days per week

ASSUMPTION: The salary range is estimated based on industry standards for a marketing project manager with the required experience level. Benefits are subject to change and may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 1,001-5,000 employees (Part of Aéma Groupe, the 5th largest insurance group in France)

Founded: 1843 (As Abeille Assurances)

Company Description:

• Major insurance company in France with a wide range of products and services
• Partner of AFER, the largest association of savers in France
• Committed to responsible insurance, climate action, and positive impact initiatives

Company Specialties:

• Life insurance
• Health insurance
• Property and casualty insurance
• Retirement savings

Company Website: abeille-assurances.fr

ASSUMPTION: Abeille Assurances is a well-established insurance company with a strong focus on responsible business practices and positive impact.

📊 Role Analysis

Career Level: Mid-level marketing professional with potential for growth within the company or the broader insurance industry

Reporting Structure: Reports to the Marketing, Customer Experience, and Institutional Relations Director within the Development Department

Work Arrangement: Hybrid (2.5 days remote per week, with the possibility of extending remote work after the integration period)

Growth Opportunities:

• Internal mobility within Abeille Assurances or the broader Aéma Groupe
• Professional development through training and mentorship opportunities
• Career progression to senior marketing roles or other functional areas within the insurance industry

ASSUMPTION: This role offers opportunities for professional growth and development within the company and the broader insurance industry.

🌍 Location & Work Environment

Office Type: Modern, flexible office space with a convivial atmosphere

Office Location(s): Bois-Colombes, France (Near Paris)

Geographic Context:

• Bois-Colombes is a suburb of Paris with good public transportation links
• The office is easily accessible by train, metro, and bus
• The area offers a range of amenities, including shops, restaurants, and parks

Work Schedule: Full-time (35 hours/week) with flexible hours and the possibility of working from home up to 2.5 days per week

ASSUMPTION: The office environment is modern and flexible, promoting collaboration and work-life balance. The location offers easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the department director

Key Assessment Areas:

• Relevant experience in marketing and project management
• Strong writing and communication skills in French
• Ability to work collaboratively with cross-functional teams
• Understanding of SEO best practices

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Be prepared to discuss your experience with web management, content creation, and SEO
• Research Abeille Assurances and the insurance industry to demonstrate your understanding of the role and company

ATS Keywords: Marketing project manager, web management, content creation, SEO, email marketing, insurance industry, life insurance

ASSUMPTION: The application process is likely to involve several stages, focusing on relevant experience and skills. Demonstrating a strong understanding of the role and company will be essential for success.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Email marketing tools (e.g., Mailchimp, Campaign Monitor)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and preferences.

👔 Cultural Fit Considerations

Company Values:

• Responsibility
• Expertise
• Proximity
• Innovation

Work Style:

• Collaborative
• Results-driven
• Adaptable
• Customer-focused

Self-Assessment Questions:

• Do you share Abeille Assurances' commitment to responsible business practices and positive impact?
• Are you comfortable working in a collaborative, cross-functional environment?
• Do you thrive in a results-driven, adaptable work setting?

ASSUMPTION: Abeille Assurances values candidates who align with their commitment to responsibility, expertise, proximity, innovation, and customer focus. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing creative and technical aspects of the role
• Adapting to a hybrid work environment and maintaining effective communication with remote team members
• Keeping up-to-date with industry trends and best practices in marketing and project management

ASSUMPTION: This role may present challenges related to project management, balancing creative and technical tasks, and adapting to a hybrid work environment. Successful candidates will be able to manage their time effectively, prioritize tasks, and communicate clearly with team members.

📈 Similar Roles Comparison

• This role differs from other marketing project manager positions in its focus on the insurance industry, particularly life insurance, and its partnership with the AFER association
• Industry-specific context: The insurance industry is highly regulated and competitive, with a strong emphasis on customer trust and expertise
• Career path comparison: This role offers opportunities for professional growth within the company and the broader insurance industry, with potential career paths in marketing, management, or other functional areas

ASSUMPTION: This role is unique in its focus on the insurance industry and its partnership with the AFER association. Successful candidates will have relevant industry experience and a strong understanding of the insurance sector.

📝 Sample Projects

• Managing a website redesign project for the AFER association, including functional updates, navigation improvements, and SEO optimization
• Creating and implementing an email marketing campaign to improve customer engagement and satisfaction
• Developing and executing a content strategy to improve the website's search engine rankings and drive organic traffic

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, highlighting the importance of project management, content creation, and SEO skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing, Customer Experience, and Institutional Relations Department?
• How does Abeille Assurances support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Abeille Assurances approach work-life balance and employee well-being?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as to demonstrate their interest and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Cheffe de projet Marketing F/H
• Tailor your resume and cover letter to highlight relevant experience and skills, such as web management, content creation, SEO, and email marketing
• Prepare for the interview by researching Abeille Assurances, the insurance industry, and the specific requirements of the role
• Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.