Chief Communications and Marketing Officer

📌 Core Information

🔹 Job Title: Chief Communications and Marketing Officer

🔹 Company: Remote Raven

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies aligned with business objectives
• Leading brand positioning and messaging for American consumers and business clients
• Managing HubSpot for CRM, email marketing, customer journeys, automation, lead generation, and performance analytics
• Overseeing digital marketing campaigns, including SEO, PPC, content marketing, social media, and online advertising
• Collaborating with cross-functional teams to ensure messaging consistency and pipeline optimization
• Leading and managing a high-performing team across multiple geographies
• Managing public relations strategy, media relationships, and internal communications
• Tracking and analyzing campaign performance and brand health

ASSUMPTION: This role requires a strategic thinker with a strong background in marketing and communications, experience in a service-based business, and proficiency in HubSpot. Excellent English communication skills and a deep understanding of American consumer behavior are essential.

📋 Key Responsibilities

✅ Develop and execute marketing strategies aligned with business objectives

✅ Lead brand positioning and messaging for American consumers and business clients

✅ Manage HubSpot for CRM, email marketing, customer journeys, automation, lead generation, and performance analytics

✅ Oversee digital marketing campaigns, including SEO, PPC, content marketing, social media, and online advertising

✅ Collaborate with cross-functional teams to ensure messaging consistency and pipeline optimization

✅ Lead and manage a high-performing team across multiple geographies

✅ Manage public relations strategy, media relationships, and internal communications

✅ Track and analyze campaign performance and brand health

ASSUMPTION: The role requires a balance of strategic thinking, hands-on execution, and team leadership. The ideal candidate will be comfortable working remotely and leading distributed teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field; MBA or advanced degree preferred

Experience: 5+ years of experience in marketing and communications, with at least 1 year in a senior or executive leadership role

Required Skills:

• Proven success in a service-based business
• Proficiency and hands-on experience with HubSpot (certifications preferred)
• Native-level English fluency with excellent written and verbal communication skills
• Deep understanding of American consumer behavior, media trends, and cultural dynamics
• Strong strategic thinking with data-driven decision-making capabilities
• Proven ability to work remotely and lead distributed teams effectively

Preferred Skills:

• Experience in the housing industry
• Fluency in additional languages

ASSUMPTION: Given the remote nature of the role, strong communication skills and the ability to work independently are crucial. Experience in a similar industry or with HubSpot is a plus.

💰 Compensation & Benefits

Salary Range: $8-$10 per hour (Assumed based on industry standards for remote, full-time marketing roles in the Philippines)

Benefits:

• 100% remote work

Working Hours: Full-time, night shift (Assumed based on the company's headquarters in Arizona, USA)

ASSUMPTION: The salary range is estimated based on industry standards for remote, full-time marketing roles in the Philippines. Benefits may vary and should be confirmed with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically housing provider advocacy and solutions

Company Size: Small (11-50 employees), which may offer a more agile and entrepreneurial work environment

Founded: 2021 (Assumed based on LinkedIn profile)

Company Description:

• Remote Raven is a dynamic, service-based advocacy company committed to delivering high-value solutions for housing providers
• The company focuses on innovation and client satisfaction, with a growing footprint in the United States
• Remote Raven offers professional, well-trained, and thoroughly screened virtual assistants to meet hiring needs

Company Specialties:

• Virtual assistant recruitment and hiring
• Housing provider advocacy and solutions

Company Website: hireremoteraven.com

ASSUMPTION: Remote Raven is a growing company focused on providing high-quality virtual assistants and housing provider solutions. The company's small size may offer opportunities for growth and impact.

📊 Role Analysis

Career Level: Executive (Senior or C-level)

Reporting Structure: This role reports directly to the CEO and is responsible for leading the marketing and communications team

Work Arrangement: Fully remote, with a focus on night shift hours to align with the company's headquarters in Arizona, USA

Growth Opportunities:

• Potential to shape the company's brand and marketing strategy
• Opportunity to lead and develop a high-performing team
• Possibility to expand the company's footprint and impact in the housing industry

ASSUMPTION: This role offers significant growth opportunities, as the company is still growing and expanding its services.

🌍 Location & Work Environment

Office Type: Fully remote (Assumed based on the job listing)

Office Location(s): Philippines (Assumed based on the job listing)

Geographic Context:

• The Philippines has a strong English-speaking workforce and a growing BPO industry
• The time zone difference with the company's headquarters in Arizona, USA, may require working during night shift hours
• The remote work environment may offer flexibility and a better work-life balance

Work Schedule: Full-time, night shift (Assumed based on the company's headquarters in Arizona, USA)

ASSUMPTION: The fully remote work environment may offer flexibility and a better work-life balance, but it also requires strong self-motivation and communication skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and skills-based interviews
• Final interview with the CEO

Key Assessment Areas:

• Marketing and communications strategy
• HubSpot proficiency
• English communication skills
• Cultural awareness and understanding of American consumer behavior
• Leadership and team management skills

Application Tips:

• Highlight your experience in marketing and communications, with a focus on digital marketing and brand messaging
• Demonstrate your proficiency in HubSpot and data-driven decision-making
• Showcase your understanding of American consumer behavior and cultural dynamics
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Marketing Strategy, Brand Messaging, Digital Marketing, HubSpot, SEO, PPC, Content Marketing, Social Media, Public Relations, Team Leadership, Data-Driven Decision Making, Client Acquisition, Client Retention, Performance Tracking, Communication Skills, Strategic Thinking

ASSUMPTION: The application process may involve multiple interviews and assessments to evaluate the candidate's skills, experience, and cultural fit.

🛠️ Tools & Technologies

• HubSpot (CRM, email marketing, customer journeys, automation, lead generation, and performance analytics)
• SEO and PPC tools (e.g., Google Search Console, Google Ads, SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, Google Docs)

ASSUMPTION: The ideal candidate will have experience with HubSpot and other relevant marketing and communications tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Client satisfaction
• Agility

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, agile work environment?
• Are you comfortable working remotely and leading distributed teams?
• Do you have a strong understanding of American consumer behavior and cultural dynamics?

ASSUMPTION: Remote Raven values innovation, client satisfaction, and agility. The ideal candidate will be comfortable working remotely, collaborating with a team, and driving results through data-driven decision-making.

⚠️ Potential Challenges

• Working during night shift hours to align with the company's headquarters in Arizona, USA
• Managing a team across multiple geographies and time zones
• Adapting to a growing and evolving company with a strong focus on innovation
• Balancing strategic thinking with hands-on execution and team leadership

ASSUMPTION: The remote nature of the role and the company's growth may present unique challenges that require strong communication skills, adaptability, and leadership.

📈 Similar Roles Comparison

• This role is similar to a Chief Marketing Officer (CMO) or Vice President of Marketing (VP of Marketing) position, but with a stronger focus on communications and public relations
• Unlike traditional marketing roles, this position requires a deep understanding of American consumer behavior and cultural dynamics
• This role offers significant growth opportunities, as the company is still growing and expanding its services

ASSUMPTION: This role is similar to other executive marketing and communications positions, but with a unique focus on the housing industry and American consumer behavior.

📝 Sample Projects

• Developing and executing a comprehensive marketing and communications strategy for a new housing provider service
• Leading a team to create and implement a successful digital marketing campaign, including SEO, PPC, content marketing, and social media
• Managing HubSpot to optimize customer journeys, automate lead generation, and track campaign performance

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to drive results through strategic thinking and hands-on execution.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans?
• What are the biggest challenges facing the marketing and communications team, and how can this role address them?
• How does the company support remote work and team collaboration?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company approach brand positioning and messaging for American consumers and business clients?

ASSUMPTION: These questions will help the candidate better understand the role, the company's goals, and the expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experiences in marketing and communications
• Prepare for interviews by researching the company, its services, and the housing industry
• Follow up with the hiring manager after your interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.