Chief Growth Officer (AI)

📌 Core Information

🔹 Job Title: Chief Growth Officer (AI)

🔹 Company: One Arrow Consulting

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: Full-time, On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and leading growth strategies across multiple channels
• End-to-end management of performance marketing campaigns
• Collaborating cross-functionally to build growth loops and referral mechanisms
• Analyzing user behavior and campaign performance to inform growth initiatives
• Building and leading a high-performing marketing/growth team as the company scales

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on performance marketing and user acquisition.

📋 Key Responsibilities

✅ Own and lead the growth strategy across channels: paid media, organic, social, partnerships, and more

✅ Run performance marketing campaigns end-to-end—plan, launch, optimize, and scale

✅ Collaborate with product, design, and engineering teams to build growth loops, onboarding funnels, and referral mechanisms

✅ Analyze user behavior and campaign performance to inform growth initiatives

✅ Identify and test new growth opportunities quickly and efficiently

✅ Build and lead a high-performing marketing/growth team as we scale

✅ Own KPIs related to acquisition, activation, retention, and ROI

ASSUMPTION: This role requires a hands-on approach to growth marketing, with a focus on rapid experimentation and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5+ years of experience in growth and marketing, with a proven track record of running and scaling user acquisition campaigns

Required Skills:

• Proven expertise in performance marketing, with a strong analytical mindset
• Fluency in using modern AI tools and models on a daily basis
• Ability to connect cross-functional dots and work with product, creative, and tech teams
• Self-driven, action-oriented, and comfortable operating in ambiguity
• Excellent verbal and written communication skills in English

Preferred Skills:

• Experience with launching products from scratch or working in early-stage startups
• Familiarity with international markets and cross-cultural teams
• Experience running large-scale or high-budget campaigns

ASSUMPTION: Candidates should have a strong background in growth marketing and a deep understanding of AI tools to be successful in this role.

💰 Compensation & Benefits

Salary Range: Competitive compensation that matches top talent in the market

Benefits:

• Equity options for early team members—build with us, grow with us
• Work directly with our founder, a visionary with deep product sense and a bias for execution
• The rare opportunity to shape products from the ground up that are designed for a global audience
• A fast-moving, ambitious team that values autonomy, clarity, and real impact

Working Hours: Full-time, with flexible hours and a focus on results

ASSUMPTION: The salary range is competitive and commensurate with experience and market standards for similar roles in the IT Services and IT Consulting industry in Vietnam.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, with a focus on AI-powered applications for productivity and entertainment

Company Size: 2-10 employees, with a startup-like environment that values autonomy and clarity

Founded: 2016, with a mission to build AI-powered applications for the global market

Company Description:

• Ambitious startup based in Ho Chi Minh City, Vietnam
• Focused on two distinct verticals: AI for Productivity and AI for Entertainment
• Ready to build the core team and launch from 0→1

Company Specialties:

• AI-powered productivity tools
• AI-powered entertainment applications
• Growth marketing and user acquisition strategies

Company Website: www.onearrowconsulting.com

ASSUMPTION: One Arrow Consulting is an ambitious startup with a clear vision and a strong focus on AI-powered applications for the global market.

📊 Role Analysis

Career Level: Mid to Senior level, with the opportunity to grow into a leadership role as the company scales

Reporting Structure: Reports directly to the CEO and works cross-functionally with product, design, and engineering teams

Work Arrangement: Full-time, on-site, with flexible hours and a focus on results

Growth Opportunities:

• Building and leading a high-performing marketing/growth team as the company scales
• Gaining experience in a fast-growing startup environment
• Potential for equity options and growth alongside the company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Startup-like environment, with a focus on collaboration and autonomy

Office Location(s): Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a vibrant startup ecosystem
• The city offers a low cost of living and a tropical climate
• Vietnam is an emerging market with significant growth potential for AI-powered applications

Work Schedule: Full-time, with flexible hours and a focus on results

ASSUMPTION: The work environment at One Arrow Consulting is dynamic and fast-paced, with a strong emphasis on collaboration and autonomy.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the CEO to discuss growth strategies and marketing plans
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the founding team to discuss the role and make a hiring decision

Key Assessment Areas:

• Growth marketing expertise and strategic thinking
• AI tools proficiency and understanding of AI-powered applications
• Cultural fit and alignment with the company's mission and values
• Problem-solving skills and ability to work cross-functionally

Application Tips:

• Highlight your experience with performance marketing and user acquisition campaigns
• Demonstrate your understanding of AI tools and models, and how you've leveraged them in previous roles
• Showcase your ability to think strategically and execute tactically in a fast-paced environment
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Growth marketing, performance marketing, user acquisition, AI tools, startup, strategic thinking, tactical execution, cross-functional collaboration

ASSUMPTION: The interview process at One Arrow Consulting is designed to assess both technical skills and cultural fit, with a focus on finding the right candidate for the role.

🛠️ Tools & Technologies

• AI tools and models, such as ChatGPT, Gemini, Claude, Perplexity, GPT-4o, Claude Opus/Sonnet, Gemini 1.5, DeepSeek, Qwen, Grok
• Marketing automation and analytics tools, such as Google Analytics, Facebook Ads Manager, Google Ads, etc.
• Project management and collaboration tools, such as Asana, Trello, or Jira

ASSUMPTION: The tools and technologies required for this role are primarily AI-focused, with a need for proficiency in modern AI tools and models.

👔 Cultural Fit Considerations

Company Values:

• Ambitious and action-oriented
• Collaborative and autonomous
• Focused on results and continuous learning

Work Style:

• Fast-paced and dynamic
• Focused on results and impact
• Collaborative and cross-functional

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup-like environment?
• Are you comfortable working cross-functionally and collaborating with diverse teams?
• Do you have a strong bias for action and a results-driven mindset?

ASSUMPTION: One Arrow Consulting values candidates who are ambitious, action-oriented, and comfortable working in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Working in a fast-paced, startup-like environment with a high degree of ambiguity
• Balancing strategic thinking and tactical execution in a rapidly changing market
• Managing a team and scaling marketing efforts as the company grows
• Operating in an emerging market with unique cultural and linguistic considerations

ASSUMPTION: This role presents both opportunities and challenges, with a fast-paced environment and a need to balance strategic thinking and tactical execution.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on performance marketing and user acquisition, with a data-driven approach to growth
• In the AI-focused IT Services and IT Consulting industry, this role is unique in its emphasis on modern AI tools and models
• As the company grows, this role has the potential to evolve into a leadership position, with significant growth opportunities for the right candidate

ASSUMPTION: This role is unique in its focus on AI-powered applications and growth marketing, with significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-powered productivity tool
• Launching a user acquisition campaign for an AI-powered entertainment application, with a focus on paid media and organic growth
• Building and optimizing a referral program to drive user engagement and retention

ASSUMPTION: These sample projects demonstrate the hands-on, data-driven approach required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role fits into that plan?
• How does the company support cross-functional collaboration and communication?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach experimentation and rapid iteration in growth marketing?
• What opportunities are there for growth and professional development in this role?

ASSUMPTION: These interview questions are designed to assess the company's growth strategy, work environment, and opportunities for professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in growth marketing and AI tools
• Prepare a case study or project presentation to demonstrate your problem-solving skills and strategic thinking
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.