Chief Marketing Officer

📌 Core Information

🔹 Job Title: Chief Marketing Officer

🔹 Company: Blockstream

🔹 Location: Menlo Park, California, United States (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Expected to work from the office in Menlo Park at least 30% of the time)

🚀 Job Overview

Key aspects of this role include:

• Developing a cohesive, multichannel marketing strategy to elevate Blockstream as the premier Bitcoin infrastructure provider
• Conducting market intelligence, segmentation, and competitive analyses to track dynamics with major players, emerging trends, and regulatory landscapes
• Refining brand messaging, tonality, and positioning across diverse audiences, including enterprise, developer, institutional, and retail
• Overseeing acquisition, engagement, and retention across product lines of all three main lines of business: consumer, enterprise, and asset management
• Leading post-acquisition marketing integration, including rebranding, product messaging harmonization, and channel rationalization
• Establishing advanced marketing tech stack, building data-driven funnel and attribution reporting, and guiding A/B testing across campaigns and onboarding flows
• Driving executive-level PR and media strategy, showcasing wins, product launches, and infrastructure significance
• Building and leading a high-performing global marketing team covering brand, digital, ABM, PR, product, partner, and content functions

ASSUMPTION: This role requires a strategic and data-driven mindset, with a strong focus on collaboration and cross-functional teamwork. The ideal candidate will have a deep understanding of Bitcoin and related technologies, as well as experience in leading marketing teams within technology or fintech sectors.

📋 Key Responsibilities

✅ Developing and executing a cohesive marketing strategy to position Blockstream as a leading Bitcoin infrastructure provider

✅ Conducting market intelligence, segmentation, and competitive analyses to inform marketing strategies

✅ Refining brand messaging, tonality, and positioning across diverse audiences to enhance Blockstream's reputation and reach

✅ Overseeing acquisition, engagement, and retention across product lines, including consumer, enterprise, and asset management

✅ Leading post-acquisition marketing integration, including rebranding, product messaging harmonization, and channel rationalization

✅ Establishing advanced marketing tech stack, building data-driven funnel and attribution reporting, and guiding A/B testing to optimize marketing efforts

✅ Driving executive-level PR and media strategy, showcasing wins, product launches, and infrastructure significance to enhance Blockstream's visibility and credibility

✅ Building and leading a high-performing global marketing team, fostering a culture of collaboration and continuous improvement

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the company's needs and the successful candidate's strengths.

🎯 Required Qualifications

Education: MBA or equivalent advanced business degree (preferred)

Experience: 10+ years in leading marketing teams at B2B2C technology, fintech, or blockchain companies

Required Skills:

• Strategic and data-driven mindset, with a strong focus on collaboration and cross-functional teamwork
• Deep understanding of Bitcoin, Layer-2 networks (e.g., Lightning), DeFi, sidechains, and ability to articulate protocol differentiation
• Proven experience in market segmentation, competitive mapping, product positioning, and M&A brand integration
• Mastery of acquisition, lifecycle, funnel optimization, channel mix, and teamwork with performance teams
• Strong analytical skill set in dashboards, CRM, and MarTech stack
• High-level writing, public speaking, PR, and marketing agency oversight, collaboration with IR
• Ability to build, mentor, and scale global teams in high-growth, geographically distributed environments
• Comfortable presenting to Board, investors, and C-Suite; high cross-functional collaboration

Preferred Skills:

• Past experience with public companies
• Fluency in multiple languages

ASSUMPTION: The required qualifications listed above are essential for success in this role. However, Blockstream is an equal opportunity employer and encourages applicants from diverse backgrounds to apply.

💰 Compensation & Benefits

Salary Range: $250,000 - $350,000 per year (Estimated based on industry standards for a CMO role with 10+ years of experience in the technology or fintech sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Unlimited PTO
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with the expectation to work from the office in Menlo Park at least 30% of the time

ASSUMPTION: The salary range provided is an estimate based on industry standards for a CMO role with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Blockstream operates in the blockchain and cryptocurrency industry, focusing on Bitcoin and related technologies. The company aims to create the financial infrastructure of the future by building crypto-financial infrastructure based on Bitcoin.

Company Size: Blockstream has 51-200 employees, which means the company is mid-sized and offers opportunities for growth and collaboration. As a mid-sized company, Blockstream can provide a more personal work environment while still offering the resources and opportunities of a larger organization.

Founded: Blockstream was founded in 2014, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• Blockstream’s mission is to create the financial infrastructure of the future by building crypto-financial infrastructure based on Bitcoin
• The company applies cutting-edge cryptography and security engineering to build products and networks that make financial markets more efficient by reducing reliance on trust
• Blockstream invests heavily in research and development to strengthen the Bitcoin ecosystem and protocol

Company Specialties:

• Bitcoin
• Cryptography
• Blockchain
• Sidechains
• Privacy Enhancing Technology
• Cryptocurrencies

Company Website: https://www.blockstream.com

ASSUMPTION: Blockstream's focus on innovation, growth, and collaboration makes it an attractive employer for candidates seeking to make an impact in the blockchain and cryptocurrency industry.

📊 Role Analysis

Career Level: Executive (C-level)

Reporting Structure: The CMO will report directly to the COO/President and collaborate closely with business executives responsible for each product segment

Work Arrangement: Hybrid (Expected to work from the office in Menlo Park at least 30% of the time)

Growth Opportunities:

• Potential to shape the marketing strategy and operations of a growing blockchain and cryptocurrency company
• Opportunity to lead a global marketing team and collaborate with cross-functional stakeholders
• Possibility to grow within the organization as Blockstream continues to expand and innovate

ASSUMPTION: The CMO role at Blockstream offers significant growth opportunities for the right candidate, including the chance to make a meaningful impact on the company's success and the broader blockchain and cryptocurrency industry.

🌍 Location & Work Environment

Office Type: Hybrid (Expected to work from the office in Menlo Park at least 30% of the time)

Office Location(s): Menlo Park, California, United States

Geographic Context:

• Menlo Park is located in the heart of Silicon Valley, offering easy access to tech industry networking opportunities and resources
• The Bay Area is known for its diverse and vibrant culture, with numerous attractions, restaurants, and outdoor activities
• California is a hub for the technology and blockchain industries, providing ample opportunities for professional growth and development

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The hybrid work arrangement and location in Menlo Park offer the best of both worlds, providing the opportunity to work from home while still enjoying the benefits of a collaborative office environment and the vibrant culture of the Bay Area.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with cross-functional stakeholders, including the COO/President and other senior leaders
• Final round interviews with the CEO and other key decision-makers
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Understanding of Bitcoin and related technologies
• Leadership and team-building skills
• Cross-functional collaboration and communication
• Alignment with Blockstream's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, strategic thinking, and understanding of Bitcoin and related technologies
• Prepare for behavioral and situational interview questions that assess your leadership, team-building, and cross-functional collaboration skills
• Research Blockstream's mission, values, and products to demonstrate your alignment with the company's goals and vision
• Be prepared to discuss your experience with market segmentation, competitive mapping, product positioning, and M&A brand integration

ATS Keywords: Marketing strategy, brand positioning, market intelligence, competitive analysis, demand generation, M&A integration, marketing operations, thought leadership, PR, global marketing team, cross-functional collaboration

ASSUMPTION: The interview process for the CMO role at Blockstream will focus on assessing the candidate's strategic thinking, marketing expertise, leadership skills, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• CRM (e.g., Salesforce, HubSpot)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The CMO will be expected to have experience with a variety of marketing tools and technologies, including CRM, marketing automation, analytics, social media management, and project management platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Blockstream values innovation and encourages employees to think creatively and push the boundaries of what's possible
• Collaboration: Blockstream fosters a culture of collaboration and teamwork, with a strong emphasis on cross-functional collaboration
• Integrity: Blockstream values integrity and expects employees to act with honesty, transparency, and accountability in all aspects of their work

Work Style:

• Strategic: The CMO will be expected to think strategically and develop a cohesive marketing strategy that aligns with Blockstream's goals and vision
• Data-driven: The CMO will be expected to use data and analytics to inform marketing strategies and measure the success of marketing campaigns
• Collaborative: The CMO will be expected to work closely with cross-functional stakeholders and lead a global marketing team

Self-Assessment Questions:

• Do you have a deep understanding of Bitcoin and related technologies, and can you articulate protocol differentiation?
• Are you comfortable presenting to Board, investors, and C-Suite, and do you have experience with high cross-functional collaboration?
• Do you have experience building, mentoring, and scaling global teams in high-growth, geographically distributed environments?

ASSUMPTION: The ideal candidate for the CMO role at Blockstream will be a strategic and data-driven marketer with a deep understanding of Bitcoin and related technologies, a strong focus on collaboration and cross-functional teamwork, and a passion for innovation and growth.

⚠️ Potential Challenges

• The CMO will need to balance the demands of leading a global marketing team with the need to collaborate closely with cross-functional stakeholders
• The CMO will need to adapt to the fast-paced and ever-evolving nature of the blockchain and cryptocurrency industry
• The CMO will need to manage the integration of marketing strategies and operations across multiple product lines and business segments
• The CMO will need to navigate the complexities of working in a hybrid environment, balancing the need for in-person collaboration with the flexibility of remote work

ASSUMPTION: The CMO role at Blockstream presents a unique set of challenges and opportunities, requiring a strategic and adaptable leader with a strong focus on collaboration and cross-functional teamwork.

📈 Similar Roles Comparison

• The CMO role at Blockstream differs from similar roles in other companies in its focus on the blockchain and cryptocurrency industry, requiring a deep understanding of Bitcoin and related technologies
• The CMO role at Blockstream offers a unique opportunity to shape the marketing strategy and operations of a growing blockchain and cryptocurrency company, with significant growth opportunities for the right candidate
• The CMO role at Blockstream is similar to other C-level marketing roles in its focus on strategic thinking, leadership, and cross-functional collaboration, but differs in its industry-specific requirements and opportunities

ASSUMPTION: The CMO role at Blockstream is a unique and exciting opportunity for the right candidate, offering a unique set of challenges and opportunities in the fast-paced and ever-evolving blockchain and cryptocurrency industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to position Blockstream as a leading Bitcoin infrastructure provider
• Conducting market intelligence, segmentation, and competitive analyses to inform marketing strategies and identify growth opportunities
• Leading post-acquisition marketing integration, including rebranding, product messaging harmonization, and channel rationalization
• Establishing advanced marketing tech stack, building data-driven funnel and attribution reporting, and guiding A/B testing to optimize marketing efforts
• Driving executive-level PR and media strategy, showcasing wins, product launches, and infrastructure significance to enhance Blockstream's visibility and credibility

ASSUMPTION: The CMO role at Blockstream offers a wide range of projects and initiatives, requiring a strategic and adaptable leader with a strong focus on collaboration and cross-functional teamwork.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion, and how the CMO role fits into that vision?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for the CMO in the first 90 days in the role?
• How does the company measure the success of its marketing efforts, and what metrics are most important for the CMO to track?
• What is the company's approach to innovation and risk-taking, and how does that manifest in the marketing function?

ASSUMPTION: The ideal candidate for the CMO role at Blockstream will be curious and proactive, asking insightful questions to demonstrate their understanding of the company's goals and vision and their fit for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://job-boards.greenhouse.io/blockstream/jobs/7079951
• Tailor your resume and cover letter to highlight your relevant marketing experience, strategic thinking, and understanding of Bitcoin and related technologies
• Prepare for behavioral and situational interview questions that assess your leadership, team-building, and cross-functional collaboration skills
• Research Blockstream's mission, values, and products to demonstrate your alignment with the company's goals and vision
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.