Chief Marketing Officer

📌 Core Information

🔹 Job Title: Chief Marketing Officer

🔹 Company: Aloha Consulting Group

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: On-site

🔹 Category: Business Consulting and Services

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies to support long-term business objectives.
• Leading, mentoring, and scaling a high-performing marketing team to deliver on KPIs.
• Identifying market trends, customer needs, and competitor movements to discover growth opportunities.
• Managing relationships with external agencies and overseeing the production of marketing materials and brand campaigns.
• Supervising the company's digital presence, including social media planning and execution.
• Planning and managing the marketing budget, including forecasting and performance analysis.
• Ensuring consistent brand messaging and visual identity across all marketing channels.

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive marketing efforts and achieve business goals.

📋 Key Responsibilities

✅ Developing and implementing comprehensive marketing strategies to support long-term business objectives.

✅ Leading, mentoring, and scaling a high-performing marketing team to deliver on KPIs.

✅ Identifying market trends, customer needs, and competitor movements to discover growth opportunities.

✅ Managing relationships with external agencies and overseeing the production of marketing materials and brand campaigns.

✅ Supervising the company's digital presence, including social media planning and execution.

✅ Planning and managing the marketing budget, including forecasting and performance analysis.

✅ Ensuring consistent brand messaging and visual identity across all marketing channels.

ASSUMPTION: The successful candidate will have a proven track record in marketing strategy, team leadership, and budget management.

🎯 Required Qualifications

Education: Bachelor's degree or higher in Marketing, Business Administration, or a related field.

Experience: At least 8 years of progressive experience in marketing, including 3+ years in a senior leadership role.

Required Skills:

• Strong understanding of both traditional and digital marketing tools, data analytics, and market research.
• Demonstrated leadership, communication, and project management skills.
• Strategic thinker with a creative approach to problem-solving and innovation.
• Fluent in Vietnamese and English, both spoken and written.

Preferred Skills:

• Experience in the banking industry.
• Proficiency in marketing automation tools and CRM systems.

ASSUMPTION: Candidates with relevant industry experience and a strong understanding of marketing technologies will be at an advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not specified. However, based on market research, the average salary for a Chief Marketing Officer in Vietnam is approximately VND 50,000,000 - 70,000,000 per month (USD $2,100 - $3,000).

Benefits:

• Not specified. Applicants should inquire about benefits during the interview process.

Working Hours: Full-time position with standard office hours. Flexible working arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Aloha Consulting Group operates in the business consulting and services industry, focusing on leveraging human elements and technology to drive growth and performance for their partners.

Company Size: Aloha Consulting Group is a small company with 11-50 employees, providing a close-knit work environment and opportunities for growth.

Founded: Aloha Consulting Group was founded in 2021, making it a relatively new but rapidly growing firm.

Company Description:

• Aloha Consulting Group is a boutique HR consulting firm in Southeast Asia with a vision to "Connect Minds & Beyond".
• The company specializes in consulting, executive search, HR services, talent consulting, career coaching, training, organization transformation, sales coaching, and investing.
• Aloha Consulting Group focuses on leveraging human elements and technology to lead their partners towards higher growth and performance together with joy.

Company Specialties:

• Consulting
• Executive Search
• HR Services
• Talent Consulting
• Career Coaching
• Training
• Organization Transformation
• Sales Coaching
• Investing

Company Website: http://www.alohaconsulting.co

ASSUMPTION: Aloha Consulting Group's focus on human elements and technology-driven growth may result in a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the CEO or another C-level executive.

Reporting Structure: The Chief Marketing Officer will oversee the marketing team and may have direct reports, depending on the company's organizational structure.

Work Arrangement: This is an on-site position, with the possibility of flexible working arrangements depending on the company's policies.

Growth Opportunities:

• As a senior leadership role, this position offers opportunities for career advancement within the company.
• The company's focus on growth and performance may provide opportunities for the successful candidate to make a significant impact on the organization's success.

ASSUMPTION: The successful candidate will have opportunities to grow within the company as it continues to expand and develop.

🌍 Location & Work Environment

Office Type: Aloha Consulting Group has offices in Hanoi and Ho Chi Minh City, providing a modern and collaborative work environment.

Office Location(s): Hanoi & HCMC, VN

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, known for its vibrant culture, bustling economy, and growing startup scene.
• The city offers a mix of traditional and modern attractions, with a low cost of living compared to other major Asian cities.
• Ho Chi Minh City is an ideal location for professionals looking to advance their careers in a dynamic and rapidly growing market.

Work Schedule: Standard office hours with the possibility of flexible working arrangements.

ASSUMPTION: The work environment at Aloha Consulting Group is likely to be collaborative, innovative, and focused on driving growth and performance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the CEO or another C-level executive
• Final interview with the marketing team

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management skills
• Budget management and financial acumen
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing strategy, leadership, and budget management skills.
• Prepare examples of your marketing campaigns, their outcomes, and the strategies you used to achieve success.
• Research Aloha Consulting Group's company culture and values to demonstrate your fit with the organization.

ATS Keywords: Marketing strategy, leadership, team management, budget management, marketing campaigns, digital marketing, brand messaging, brand identity, market research, data analytics, market trends, customer needs, competitor analysis, social media, marketing automation, CRM, marketing tools.

ASSUMPTION: The application process for this role may be competitive, and candidates should emphasize their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Data analytics tools (e.g., Google Analytics, Tableau, Power BI)
• Marketing analytics tools (e.g., Google Marketing Platform, Adobe Analytics)

ASSUMPTION: The successful candidate will have experience with marketing automation tools, CRM systems, and data analytics tools to effectively manage marketing campaigns and track performance.

👔 Cultural Fit Considerations

Company Values:

• Connect Minds & Beyond
• Leverage Human Elements & Technology
• Drive Growth & Performance Together with Joy

Work Style:

• Collaborative and innovative
• Focused on driving growth and performance
• Data-driven and results-oriented

Self-Assessment Questions:

• How do you align with Aloha Consulting Group's vision to "Connect Minds & Beyond"?
• How do you leverage human elements and technology to drive growth and performance?
• How do you ensure consistent brand messaging and visual identity across marketing channels?

ASSUMPTION: Candidates who demonstrate a strong fit with Aloha Consulting Group's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing a team in a fast-paced and dynamic environment
• Adapting to the company's growth and changing priorities
• Balancing marketing strategy with day-to-day tactical tasks
• Managing relationships with external agencies and vendors

ASSUMPTION: The successful candidate will be able to navigate these challenges and thrive in a fast-paced and dynamic environment.

📈 Similar Roles Comparison

• This role is similar to other Chief Marketing Officer positions in the consulting and services industry, with a focus on driving growth and performance through strategic marketing efforts.
• However, this role may have a greater emphasis on leveraging technology and data analytics to inform marketing strategy and track performance.
• Career paths for this role may include advancement to Chief Executive Officer, Chief Operating Officer, or other senior leadership positions within the company or industry.

ASSUMPTION: Candidates should research similar roles in the industry to better understand the expectations and requirements for this position.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy to support long-term business objectives
• Managing a team to deliver on KPIs and achieve marketing goals
• Identifying market trends and customer needs to inform marketing strategy and product development
• Managing relationships with external agencies and vendors to produce marketing materials and brand campaigns
• Supervising the company's digital presence and social media planning and execution

ASSUMPTION: Candidates should be prepared to discuss their experience with these types of projects and provide specific examples of their achievements in these areas.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth strategy?
• What are the key priorities for the marketing team in the first 90 days?
• How does the company support the professional development of its marketing team members?
• What is the company's approach to leveraging technology and data analytics to inform marketing strategy?
• How does the company ensure consistent brand messaging and visual identity across marketing channels?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing strategy, leadership, and budget management skills
• Prepare examples of your marketing campaigns, their outcomes, and the strategies you used to achieve success
• Research Aloha Consulting Group's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager, Thang Nguyen, one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.