DiPasquale Moore logo

Chief Marketing Officer

DiPasquale Moore
Full-time
On-site
Kansas City, Missouri, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Chief Marketing Officer

πŸ”Ή Company: DiPasquale Moore

πŸ”Ή Location: Kansas City, Missouri

πŸ”Ή Job Type: Full-time, On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 2, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing a comprehensive marketing strategy to drive firm growth and client acquisition
  • Leading a high-performing marketing team and overseeing multichannel advertising efforts
  • Collaborating with attorneys, leadership, and the intake team to drive client acquisition
  • Optimizing the firm's website, SEO, and paid search campaigns to generate client leads

ASSUMPTION: This role requires a strategic and results-driven marketing professional with a strong background in digital and traditional advertising, brand strategy, and data-driven decision-making.

πŸ“‹ Key Responsibilities

βœ… Developing and executing a comprehensive marketing strategy aligned with firm goals

βœ… Building, mentoring, and leading a high-performing marketing team

βœ… Collaborating with attorneys, leadership, and the intake team to drive client acquisition

βœ… Overseeing public relations and brand reputation

βœ… Creating, managing, and optimizing the firm's marketing budget to maximize ROI

βœ… Managing relationships with marketing vendors, agencies, and media partners to ensure cost-effective, high-quality service delivery

βœ… Identifying and evaluating opportunities for market expansion, including new service areas and geographic growth

βœ… Leading multichannel advertising efforts, including TV, radio, PPC, social media, and programmatic advertising

βœ… Ensuring compliance with legal advertising regulations while maintaining compelling messaging

βœ… Overseeing content marketing (thought leadership, blog posts, case studies) and brand-building initiatives, including community sponsorships and outreach efforts

βœ… Negotiating contracts and partnerships with advertising platforms, production teams, and external agencies to maximize efficiency and ROI

βœ… Optimizing the firm's website, SEO, and paid search campaigns to generate client leads

βœ… Overseeing social media strategy to engage potential clients and position the firm as an industry leader

βœ… Utilizing CRM and marketing automation to enhance client engagement and lead nurturing

βœ… Developing and overseeing dashboards and reporting tools to track lead generation, conversion rates, and ROI across all marketing channels

βœ… Analyzing market trends, competitor performance, and client demographics to inform future marketing initiatives

βœ… Monitoring and analyzing key performance indicators (KPIs) to guide decision-making and maximize marketing impact

βœ… Overseeing and supporting the Community Engagement team, ensuring alignment with the firm's brand and marketing goals

ASSUMPTION: This role involves a high level of strategic planning, team leadership, and cross-functional collaboration to achieve marketing objectives and drive firm growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 10+ years of marketing leadership experience, preferably in legal, professional services, or high-growth industries

Required Skills:

  • Proven success in multichannel advertising, brand management, and digital marketing
  • Strong expertise in SEO, PPC, and marketing analytics
  • Experience managing marketing budgets and optimizing ROI
  • Proven track record in managing vendor relationships, contract negotiations, and agency partnerships
  • Exceptional leadership, communication, and analytical skills
  • Ability to thrive in a fast-paced, client-focused environment

Preferred Skills:

  • Experience in the legal industry or working with law firms
  • Fluency in Spanish (or other languages relevant to the firm's client base)

ASSUMPTION: Candidates should have a proven track record in marketing leadership, with a strong background in digital and traditional advertising, brand strategy, and data-driven decision-making.

πŸ’° Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Chief Marketing Officer role in the legal industry, with 10+ years of experience, in the Kansas City metropolitan area)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Flexible work arrangements (e.g., remote work, flexible hours)
  • Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for remote work and adjusted hours as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Chief Marketing Officer role in the legal industry, with 10+ years of experience, in the Kansas City metropolitan area. The actual salary may vary based on the candidate's qualifications, experience, and the firm's compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: DiPasquale Moore is a full-service personal injury and wrongful death law firm serving clients throughout Missouri and Kansas

Company Size: 51-200 employees (Mid-size)

Founded: 1998 (with over 50 years of combined legal experience among its attorneys)

Company Description:

  • DiPasquale Moore is a skilled personal injury law firm dedicated to providing compassionate advocacy for clients injured by another party's negligence
  • The firm offers free consultations and works on a contingency fee basis, ensuring clients can focus on recovering from their serious injuries while the firm handles the rest
  • With over 50 years of combined legal experience and millions of dollars recovered for clients, DiPasquale Moore has the in-depth knowledge and experience to take personal injury cases all the way through to trial

Company Specialties:

  • Personal Injury
  • Catastrophic Injuries
  • Nursing Home Abuse
  • Construction Accidents
  • Wrongful Death
  • Car Accidents
  • Truck Accidents
  • Slip & Fall Accidents
  • Pedestrian Accidents
  • Boating Accidents
  • Motorcycle Accidents
  • Dog Bites
  • Defective Products
  • Train Accidents
  • Medical Malpractice
  • Workplace Injuries
  • Birth Injuries
  • Product Liability
  • Delivery Truck Accidents
  • Premises Liability

Company Website: dmlawusa.com

ASSUMPTION: DiPasquale Moore is a well-established personal injury law firm with a strong reputation for providing compassionate advocacy and skilled representation to clients throughout Missouri and Kansas.

πŸ“Š Role Analysis

Career Level: Executive (C-level)

Reporting Structure: This role reports directly to the firm's partners and works closely with the firm's attorneys, leadership, and the intake team

Work Arrangement: On-site, with flexibility for remote work and adjusted hours as needed

Growth Opportunities:

  • Potential for career advancement within the firm's marketing department or other departments as the firm grows
  • Opportunities to expand the firm's marketing efforts and client base, leading to increased responsibility and influence
  • Chance to work alongside experienced attorneys and learn about the legal industry and personal injury law

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the firm's marketing efforts, drive client acquisition, and contribute to the firm's overall success.

🌍 Location & Work Environment

Office Type: Professional office environment with a collaborative and supportive team culture

Office Location(s): 4600 Madison Ave., Suite 1200, Kansas City, Missouri 64112

Geographic Context:

  • Kansas City, Missouri, is the largest city in Missouri and the 37th most populous city in the United States
  • The Kansas City metropolitan area has a diverse economy with strengths in healthcare, education, technology, and logistics
  • The city is home to several major corporations and offers a range of cultural, recreational, and entertainment options

Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for remote work and adjusted hours as needed)

ASSUMPTION: The office environment at DiPasquale Moore is professional and collaborative, with a strong focus on teamwork and client-centered service.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-person or video interview with the hiring manager and/or other members of the marketing team
  • Final interview with the firm's partners
  • Background check and reference check
  • Job offer and onboarding

Key Assessment Areas:

  • Marketing strategy and planning
  • Leadership and team management skills
  • Cross-functional collaboration and communication
  • Data-driven decision-making and analytics
  • Advertising and brand management expertise
  • Alignment with the firm's mission, values, and culture

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing leadership experience, digital advertising expertise, and data-driven approach to marketing
  • Include specific examples of your marketing achievements, such as increased ROI, improved lead generation, or successful brand campaigns
  • Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with a team
  • Research the firm's industry, client base, and marketing efforts to demonstrate your understanding of the role and the firm's needs

ATS Keywords: Chief Marketing Officer, Marketing Strategy, Digital Advertising, Brand Management, Data-Driven Marketing, SEO, PPC, Marketing Analytics, Team Leadership, Cross-Functional Collaboration, Legal Marketing, Personal Injury Law Firm

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing leadership experience, digital advertising expertise, and data-driven approach to marketing through their resume, cover letter, and interview responses.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • CRM software (e.g., Salesforce, Zoho CRM)
  • SEO and PPC tools (e.g., Google Analytics, Google Ads, SEMrush)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
  • Project management tools (e.g., Asana, Trello)
  • Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on marketing automation, SEO and PPC tools, and advertising platforms relevant to the legal industry.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Client-centered service
  • Collaboration and teamwork
  • Integrity and professionalism
  • Continuous learning and improvement
  • Community involvement and giving back

Work Style:

  • Professional and polished, with a focus on attention to detail and high-quality work
  • Collaborative and supportive, with a focus on teamwork and open communication
  • Adaptable and flexible, with a willingness to take on new challenges and learn new skills
  • Results-driven and data-focused, with a commitment to continuous improvement and optimization

Self-Assessment Questions:

  • Do you have a proven track record of driving marketing success in a professional services or legal industry setting?
  • Are you comfortable working collaboratively with attorneys, leadership, and other departments to drive client acquisition and firm growth?
  • Do you have a data-driven approach to marketing, with a strong focus on analytics and optimization?
  • Are you able to thrive in a fast-paced, client-focused environment, with a commitment to continuous learning and improvement?
  • Do you share DiPasquale Moore's commitment to client-centered service, collaboration, and community involvement?

ASSUMPTION: Candidates for this role should possess strong marketing leadership experience, digital advertising expertise, and a data-driven approach to marketing, as well as a strong cultural fit with DiPasquale Moore's values and work style.

⚠️ Potential Challenges

  • Managing a high-performing marketing team in a fast-paced, client-focused environment
  • Balancing multiple marketing channels and initiatives to maximize ROI and drive firm growth
  • Navigating legal advertising regulations while maintaining compelling messaging
  • Collaborating effectively with attorneys, leadership, and other departments to drive client acquisition and firm growth
  • Adapting to changes in the legal industry and market trends to ensure the firm's marketing efforts remain relevant and effective

ASSUMPTION: This role presents unique challenges and opportunities for marketing professionals with a strong background in digital advertising, brand management, and data-driven decision-making.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles in professional services or legal industries, this role requires a strong focus on legal advertising regulations and compliance
  • Compared to marketing roles in other industries, this role offers a unique opportunity to work closely with attorneys and other legal professionals to drive client acquisition and firm growth
  • Career path for this role may include advancement to Chief Operating Officer, Chief Revenue Officer, or other executive leadership positions within the firm or the legal industry

ASSUMPTION: This role offers a unique blend of marketing leadership, digital advertising expertise, and legal industry knowledge, with significant growth potential for the right candidate.

πŸ“ Sample Projects

  • Developing and executing a comprehensive marketing strategy to drive firm growth and client acquisition, including multichannel advertising campaigns, content marketing initiatives, and brand-building efforts
  • Optimizing the firm's website, SEO, and paid search campaigns to generate client leads and improve conversion rates
  • Overseeing social media strategy to engage potential clients and position the firm as an industry leader, with a focus on targeted advertising and community management
  • Analyzing market trends, competitor performance, and client demographics to inform future marketing initiatives and maximize ROI
  • Negotiating contracts and partnerships with advertising platforms, production teams, and external agencies to maximize efficiency and ROI, while ensuring compliance with legal advertising regulations

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives required for success in this role, with a focus on marketing strategy, digital advertising, and data-driven decision-making.

❓ Key Questions to Ask During Interview

  • What are the firm's top marketing priorities for the next 12-24 months, and how can this role contribute to their achievement?
  • How does the firm measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
  • What is the firm's approach to legal advertising compliance, and how can this role ensure that marketing efforts remain compliant while maintaining compelling messaging?
  • How does the firm support the professional development and growth of its marketing team members?
  • What opportunities exist for collaboration with the firm's attorneys, leadership, and other departments to drive client acquisition and firm growth?

ASSUMPTION: These key questions help candidates better understand the firm's marketing priorities, performance metrics, and cultural values, as well as the opportunities for collaboration and professional growth within the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Chief Marketing Officer job listing
  • Tailor your resume and cover letter to highlight your marketing leadership experience, digital advertising expertise, and data-driven approach to marketing
  • Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with a team
  • Research the firm's industry, client base, and marketing efforts to demonstrate your understanding of the role and the firm's needs
  • Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.