Chief Marketing Officer

📌 Core Information

🔹 Job Title: Chief Marketing Officer

🔹 Company: DiPasquale Moore

🔹 Location: Kansas City, Missouri

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive marketing strategy to drive firm growth and client acquisition
• Leading a high-performing marketing team and overseeing multichannel advertising efforts
• Collaborating with attorneys, leadership, and the intake team to drive client acquisition
• Optimizing the firm's website, SEO, and paid search campaigns to generate client leads

ASSUMPTION: This role requires a strategic and results-driven marketing professional with a strong background in digital and traditional advertising, brand strategy, and data-driven decision-making.

📋 Key Responsibilities

✅ Developing and executing a comprehensive marketing strategy aligned with firm goals

✅ Building, mentoring, and leading a high-performing marketing team

✅ Collaborating with attorneys, leadership, and the intake team to drive client acquisition

✅ Overseeing public relations and brand reputation

✅ Creating, managing, and optimizing the firm's marketing budget to maximize ROI

✅ Managing relationships with marketing vendors, agencies, and media partners to ensure cost-effective, high-quality service delivery

✅ Identifying and evaluating opportunities for market expansion, including new service areas and geographic growth

✅ Leading multichannel advertising efforts, including TV, radio, PPC, social media, and programmatic advertising

✅ Ensuring compliance with legal advertising regulations while maintaining compelling messaging

✅ Overseeing content marketing (thought leadership, blog posts, case studies) and brand-building initiatives, including community sponsorships and outreach efforts

✅ Negotiating contracts and partnerships with advertising platforms, production teams, and external agencies to maximize efficiency and ROI

✅ Optimizing the firm's website, SEO, and paid search campaigns to generate client leads

✅ Overseeing social media strategy to engage potential clients and position the firm as an industry leader

✅ Utilizing CRM and marketing automation to enhance client engagement and lead nurturing

✅ Developing and overseeing dashboards and reporting tools to track lead generation, conversion rates, and ROI across all marketing channels

✅ Analyzing market trends, competitor performance, and client demographics to inform future marketing initiatives

✅ Monitoring and analyzing key performance indicators (KPIs) to guide decision-making and maximize marketing impact

✅ Overseeing and supporting the Community Engagement team, ensuring alignment with the firm's brand and marketing goals

ASSUMPTION: This role involves a high level of strategic planning, team leadership, and cross-functional collaboration to achieve marketing objectives and drive firm growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 10+ years of marketing leadership experience, preferably in legal, professional services, or high-growth industries

Required Skills:

• Proven success in multichannel advertising, brand management, and digital marketing
• Strong expertise in SEO, PPC, and marketing analytics
• Experience managing marketing budgets and optimizing ROI
• Proven track record in managing vendor relationships, contract negotiations, and agency partnerships
• Exceptional leadership, communication, and analytical skills
• Ability to thrive in a fast-paced, client-focused environment

Preferred Skills:

• Experience in the legal industry or working with law firms
• Fluency in Spanish (or other languages relevant to the firm's client base)

ASSUMPTION: Candidates should have a proven track record in marketing leadership, with a strong background in digital and traditional advertising, brand strategy, and data-driven decision-making.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Chief Marketing Officer role in the legal industry, with 10+ years of experience, in the Kansas City metropolitan area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements (e.g., remote work, flexible hours)
• Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for remote work and adjusted hours as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Chief Marketing Officer role in the legal industry, with 10+ years of experience, in the Kansas City metropolitan area. The actual salary may vary based on the candidate's qualifications, experience, and the firm's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: DiPasquale Moore is a full-service personal injury and wrongful death law firm serving clients throughout Missouri and Kansas

Company Size: 51-200 employees (Mid-size)

Founded: 1998 (with over 50 years of combined legal experience among its attorneys)

Company Description:

• DiPasquale Moore is a skilled personal injury law firm dedicated to providing compassionate advocacy for clients injured by another party's negligence
• The firm offers free consultations and works on a contingency fee basis, ensuring clients can focus on recovering from their serious injuries while the firm handles the rest
• With over 50 years of combined legal experience and millions of dollars recovered for clients, DiPasquale Moore has the in-depth knowledge and experience to take personal injury cases all the way through to trial

Company Specialties:

• Personal Injury
• Catastrophic Injuries
• Nursing Home Abuse
• Construction Accidents
• Wrongful Death
• Car Accidents
• Truck Accidents
• Slip & Fall Accidents
• Pedestrian Accidents
• Boating Accidents
• Motorcycle Accidents
• Dog Bites
• Defective Products
• Train Accidents
• Medical Malpractice
• Workplace Injuries
• Birth Injuries
• Product Liability
• Delivery Truck Accidents
• Premises Liability

Company Website: dmlawusa.com

ASSUMPTION: DiPasquale Moore is a well-established personal injury law firm with a strong reputation for providing compassionate advocacy and skilled representation to clients throughout Missouri and Kansas.

📊 Role Analysis

Career Level: Executive (C-level)

Reporting Structure: This role reports directly to the firm's partners and works closely with the firm's attorneys, leadership, and the intake team

Work Arrangement: On-site, with flexibility for remote work and adjusted hours as needed

Growth Opportunities:

• Potential for career advancement within the firm's marketing department or other departments as the firm grows
• Opportunities to expand the firm's marketing efforts and client base, leading to increased responsibility and influence
• Chance to work alongside experienced attorneys and learn about the legal industry and personal injury law

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the firm's marketing efforts, drive client acquisition, and contribute to the firm's overall success.

🌍 Location & Work Environment

Office Type: Professional office environment with a collaborative and supportive team culture

Office Location(s): 4600 Madison Ave., Suite 1200, Kansas City, Missouri 64112

Geographic Context:

• Kansas City, Missouri, is the largest city in Missouri and the 37th most populous city in the United States
• The Kansas City metropolitan area has a diverse economy with strengths in healthcare, education, technology, and logistics
• The city is home to several major corporations and offers a range of cultural, recreational, and entertainment options

Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for remote work and adjusted hours as needed)

ASSUMPTION: The office environment at DiPasquale Moore is professional and collaborative, with a strong focus on teamwork and client-centered service.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager and/or other members of the marketing team
• Final interview with the firm's partners
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management skills
• Cross-functional collaboration and communication
• Data-driven decision-making and analytics
• Advertising and brand management expertise
• Alignment with the firm's mission, values, and culture

Application Tips:

• Tailor your resume and cover letter to highlight your marketing leadership experience, digital advertising expertise, and data-driven approach to marketing
• Include specific examples of your marketing achievements, such as increased ROI, improved lead generation, or successful brand campaigns
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with a team
• Research the firm's industry, client base, and marketing efforts to demonstrate your understanding of the role and the firm's needs

ATS Keywords: Chief Marketing Officer, Marketing Strategy, Digital Advertising, Brand Management, Data-Driven Marketing, SEO, PPC, Marketing Analytics, Team Leadership, Cross-Functional Collaboration, Legal Marketing, Personal Injury Law Firm

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing leadership experience, digital advertising expertise, and data-driven approach to marketing through their resume, cover letter, and interview responses.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, Zoho CRM)
• SEO and PPC tools (e.g., Google Analytics, Google Ads, SEMrush)
• Social media management tools (e.g., Hootsuite, Buffer)
• Advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on marketing automation, SEO and PPC tools, and advertising platforms relevant to the legal industry.

👔 Cultural Fit Considerations

Company Values:

• Client-centered service
• Collaboration and teamwork
• Integrity and professionalism
• Continuous learning and improvement
• Community involvement and giving back

Work Style:

• Professional and polished, with a focus on attention to detail and high-quality work
• Collaborative and supportive, with a focus on teamwork and open communication
• Adaptable and flexible, with a willingness to take on new challenges and learn new skills
• Results-driven and data-focused, with a commitment to continuous improvement and optimization

Self-Assessment Questions:

• Do you have a proven track record of driving marketing success in a professional services or legal industry setting?
• Are you comfortable working collaboratively with attorneys, leadership, and other departments to drive client acquisition and firm growth?
• Do you have a data-driven approach to marketing, with a strong focus on analytics and optimization?
• Are you able to thrive in a fast-paced, client-focused environment, with a commitment to continuous learning and improvement?
• Do you share DiPasquale Moore's commitment to client-centered service, collaboration, and community involvement?

ASSUMPTION: Candidates for this role should possess strong marketing leadership experience, digital advertising expertise, and a data-driven approach to marketing, as well as a strong cultural fit with DiPasquale Moore's values and work style.

⚠️ Potential Challenges

• Managing a high-performing marketing team in a fast-paced, client-focused environment
• Balancing multiple marketing channels and initiatives to maximize ROI and drive firm growth
• Navigating legal advertising regulations while maintaining compelling messaging
• Collaborating effectively with attorneys, leadership, and other departments to drive client acquisition and firm growth
• Adapting to changes in the legal industry and market trends to ensure the firm's marketing efforts remain relevant and effective

ASSUMPTION: This role presents unique challenges and opportunities for marketing professionals with a strong background in digital advertising, brand management, and data-driven decision-making.

📈 Similar Roles Comparison

• Unlike other marketing roles in professional services or legal industries, this role requires a strong focus on legal advertising regulations and compliance
• Compared to marketing roles in other industries, this role offers a unique opportunity to work closely with attorneys and other legal professionals to drive client acquisition and firm growth
• Career path for this role may include advancement to Chief Operating Officer, Chief Revenue Officer, or other executive leadership positions within the firm or the legal industry

ASSUMPTION: This role offers a unique blend of marketing leadership, digital advertising expertise, and legal industry knowledge, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive firm growth and client acquisition, including multichannel advertising campaigns, content marketing initiatives, and brand-building efforts
• Optimizing the firm's website, SEO, and paid search campaigns to generate client leads and improve conversion rates
• Overseeing social media strategy to engage potential clients and position the firm as an industry leader, with a focus on targeted advertising and community management
• Analyzing market trends, competitor performance, and client demographics to inform future marketing initiatives and maximize ROI
• Negotiating contracts and partnerships with advertising platforms, production teams, and external agencies to maximize efficiency and ROI, while ensuring compliance with legal advertising regulations

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives required for success in this role, with a focus on marketing strategy, digital advertising, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• What are the firm's top marketing priorities for the next 12-24 months, and how can this role contribute to their achievement?
• How does the firm measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the firm's approach to legal advertising compliance, and how can this role ensure that marketing efforts remain compliant while maintaining compelling messaging?
• How does the firm support the professional development and growth of its marketing team members?
• What opportunities exist for collaboration with the firm's attorneys, leadership, and other departments to drive client acquisition and firm growth?

ASSUMPTION: These key questions help candidates better understand the firm's marketing priorities, performance metrics, and cultural values, as well as the opportunities for collaboration and professional growth within the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Chief Marketing Officer job listing
• Tailor your resume and cover letter to highlight your marketing leadership experience, digital advertising expertise, and data-driven approach to marketing
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with a team
• Research the firm's industry, client base, and marketing efforts to demonstrate your understanding of the role and the firm's needs
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.