π Core Information
πΉ Job Title: Chief Marketing Officer
πΉ Company: DiPasquale Moore
πΉ Location: Kansas City, Missouri
πΉ Job Type: Full-time, On-site
πΉ Category: Marketing
πΉ Date Posted: June 2, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive marketing strategy to drive firm growth and client acquisition
- Leading a high-performing marketing team and overseeing multichannel advertising efforts
- Collaborating with attorneys, leadership, and the intake team to drive client acquisition
- Optimizing the firm's website, SEO, and paid search campaigns to generate client leads
ASSUMPTION: This role requires a strategic and results-driven marketing professional with a strong background in digital and traditional advertising, brand strategy, and data-driven decision-making.
π Key Responsibilities
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Developing and executing a comprehensive marketing strategy aligned with firm goals
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Building, mentoring, and leading a high-performing marketing team
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Collaborating with attorneys, leadership, and the intake team to drive client acquisition
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Overseeing public relations and brand reputation
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Creating, managing, and optimizing the firm's marketing budget to maximize ROI
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Managing relationships with marketing vendors, agencies, and media partners to ensure cost-effective, high-quality service delivery
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Identifying and evaluating opportunities for market expansion, including new service areas and geographic growth
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Leading multichannel advertising efforts, including TV, radio, PPC, social media, and programmatic advertising
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Ensuring compliance with legal advertising regulations while maintaining compelling messaging
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Overseeing content marketing (thought leadership, blog posts, case studies) and brand-building initiatives, including community sponsorships and outreach efforts
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Negotiating contracts and partnerships with advertising platforms, production teams, and external agencies to maximize efficiency and ROI
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Optimizing the firm's website, SEO, and paid search campaigns to generate client leads
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Overseeing social media strategy to engage potential clients and position the firm as an industry leader
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Utilizing CRM and marketing automation to enhance client engagement and lead nurturing
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Developing and overseeing dashboards and reporting tools to track lead generation, conversion rates, and ROI across all marketing channels
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Analyzing market trends, competitor performance, and client demographics to inform future marketing initiatives
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Monitoring and analyzing key performance indicators (KPIs) to guide decision-making and maximize marketing impact
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Overseeing and supporting the Community Engagement team, ensuring alignment with the firm's brand and marketing goals
ASSUMPTION: This role involves a high level of strategic planning, team leadership, and cross-functional collaboration to achieve marketing objectives and drive firm growth.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of marketing leadership experience, preferably in legal, professional services, or high-growth industries
Required Skills:
- Proven success in multichannel advertising, brand management, and digital marketing
- Strong expertise in SEO, PPC, and marketing analytics
- Experience managing marketing budgets and optimizing ROI
- Proven track record in managing vendor relationships, contract negotiations, and agency partnerships
- Exceptional leadership, communication, and analytical skills
- Ability to thrive in a fast-paced, client-focused environment
Preferred Skills:
- Experience in the legal industry or working with law firms
- Fluency in Spanish (or other languages relevant to the firm's client base)
ASSUMPTION: Candidates should have a proven track record in marketing leadership, with a strong background in digital and traditional advertising, brand strategy, and data-driven decision-making.
π° Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Chief Marketing Officer role in the legal industry, with 10+ years of experience, in the Kansas City metropolitan area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements (e.g., remote work, flexible hours)
- Professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for remote work and adjusted hours as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Chief Marketing Officer role in the legal industry, with 10+ years of experience, in the Kansas City metropolitan area. The actual salary may vary based on the candidate's qualifications, experience, and the firm's compensation structure.
π Applicant Insights
π Company Context
Industry: DiPasquale Moore is a full-service personal injury and wrongful death law firm serving clients throughout Missouri and Kansas
Company Size: 51-200 employees (Mid-size)
Founded: 1998 (with over 50 years of combined legal experience among its attorneys)
Company Description:
- DiPasquale Moore is a skilled personal injury law firm dedicated to providing compassionate advocacy for clients injured by another party's negligence
- The firm offers free consultations and works on a contingency fee basis, ensuring clients can focus on recovering from their serious injuries while the firm handles the rest
- With over 50 years of combined legal experience and millions of dollars recovered for clients, DiPasquale Moore has the in-depth knowledge and experience to take personal injury cases all the way through to trial
Company Specialties:
- Personal Injury
- Catastrophic Injuries
- Nursing Home Abuse
- Construction Accidents
- Wrongful Death
- Car Accidents
- Truck Accidents
- Slip & Fall Accidents
- Pedestrian Accidents
- Boating Accidents
- Motorcycle Accidents
- Dog Bites
- Defective Products
- Train Accidents
- Medical Malpractice
- Workplace Injuries
- Birth Injuries
- Product Liability
- Delivery Truck Accidents
- Premises Liability
Company Website: dmlawusa.com
ASSUMPTION: DiPasquale Moore is a well-established personal injury law firm with a strong reputation for providing compassionate advocacy and skilled representation to clients throughout Missouri and Kansas.
π Role Analysis
Career Level: Executive (C-level)
Reporting Structure: This role reports directly to the firm's partners and works closely with the firm's attorneys, leadership, and the intake team
Work Arrangement: On-site, with flexibility for remote work and adjusted hours as needed
Growth Opportunities:
- Potential for career advancement within the firm's marketing department or other departments as the firm grows
- Opportunities to expand the firm's marketing efforts and client base, leading to increased responsibility and influence
- Chance to work alongside experienced attorneys and learn about the legal industry and personal injury law
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the firm's marketing efforts, drive client acquisition, and contribute to the firm's overall success.
π Location & Work Environment
Office Type: Professional office environment with a collaborative and supportive team culture
Office Location(s): 4600 Madison Ave., Suite 1200, Kansas City, Missouri 64112
Geographic Context:
- Kansas City, Missouri, is the largest city in Missouri and the 37th most populous city in the United States
- The Kansas City metropolitan area has a diverse economy with strengths in healthcare, education, technology, and logistics
- The city is home to several major corporations and offers a range of cultural, recreational, and entertainment options
Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for remote work and adjusted hours as needed)
ASSUMPTION: The office environment at DiPasquale Moore is professional and collaborative, with a strong focus on teamwork and client-centered service.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or other members of the marketing team
- Final interview with the firm's partners
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management skills
- Cross-functional collaboration and communication
- Data-driven decision-making and analytics
- Advertising and brand management expertise
- Alignment with the firm's mission, values, and culture
Application Tips:
- Tailor your resume and cover letter to highlight your marketing leadership experience, digital advertising expertise, and data-driven approach to marketing
- Include specific examples of your marketing achievements, such as increased ROI, improved lead generation, or successful brand campaigns
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with a team
- Research the firm's industry, client base, and marketing efforts to demonstrate your understanding of the role and the firm's needs
ATS Keywords: Chief Marketing Officer, Marketing Strategy, Digital Advertising, Brand Management, Data-Driven Marketing, SEO, PPC, Marketing Analytics, Team Leadership, Cross-Functional Collaboration, Legal Marketing, Personal Injury Law Firm
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing leadership experience, digital advertising expertise, and data-driven approach to marketing through their resume, cover letter, and interview responses.
π οΈ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Zoho CRM)
- SEO and PPC tools (e.g., Google Analytics, Google Ads, SEMrush)
- Social media management tools (e.g., Hootsuite, Buffer)
- Advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on marketing automation, SEO and PPC tools, and advertising platforms relevant to the legal industry.
π Cultural Fit Considerations
Company Values:
- Client-centered service
- Collaboration and teamwork
- Integrity and professionalism
- Continuous learning and improvement
- Community involvement and giving back
Work Style:
- Professional and polished, with a focus on attention to detail and high-quality work
- Collaborative and supportive, with a focus on teamwork and open communication
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
- Results-driven and data-focused, with a commitment to continuous improvement and optimization
Self-Assessment Questions:
- Do you have a proven track record of driving marketing success in a professional services or legal industry setting?
- Are you comfortable working collaboratively with attorneys, leadership, and other departments to drive client acquisition and firm growth?
- Do you have a data-driven approach to marketing, with a strong focus on analytics and optimization?
- Are you able to thrive in a fast-paced, client-focused environment, with a commitment to continuous learning and improvement?
- Do you share DiPasquale Moore's commitment to client-centered service, collaboration, and community involvement?
ASSUMPTION: Candidates for this role should possess strong marketing leadership experience, digital advertising expertise, and a data-driven approach to marketing, as well as a strong cultural fit with DiPasquale Moore's values and work style.
β οΈ Potential Challenges
- Managing a high-performing marketing team in a fast-paced, client-focused environment
- Balancing multiple marketing channels and initiatives to maximize ROI and drive firm growth
- Navigating legal advertising regulations while maintaining compelling messaging
- Collaborating effectively with attorneys, leadership, and other departments to drive client acquisition and firm growth
- Adapting to changes in the legal industry and market trends to ensure the firm's marketing efforts remain relevant and effective
ASSUMPTION: This role presents unique challenges and opportunities for marketing professionals with a strong background in digital advertising, brand management, and data-driven decision-making.
π Similar Roles Comparison
- Unlike other marketing roles in professional services or legal industries, this role requires a strong focus on legal advertising regulations and compliance
- Compared to marketing roles in other industries, this role offers a unique opportunity to work closely with attorneys and other legal professionals to drive client acquisition and firm growth
- Career path for this role may include advancement to Chief Operating Officer, Chief Revenue Officer, or other executive leadership positions within the firm or the legal industry
ASSUMPTION: This role offers a unique blend of marketing leadership, digital advertising expertise, and legal industry knowledge, with significant growth potential for the right candidate.
π Sample Projects
- Developing and executing a comprehensive marketing strategy to drive firm growth and client acquisition, including multichannel advertising campaigns, content marketing initiatives, and brand-building efforts
- Optimizing the firm's website, SEO, and paid search campaigns to generate client leads and improve conversion rates
- Overseeing social media strategy to engage potential clients and position the firm as an industry leader, with a focus on targeted advertising and community management
- Analyzing market trends, competitor performance, and client demographics to inform future marketing initiatives and maximize ROI
- Negotiating contracts and partnerships with advertising platforms, production teams, and external agencies to maximize efficiency and ROI, while ensuring compliance with legal advertising regulations
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives required for success in this role, with a focus on marketing strategy, digital advertising, and data-driven decision-making.
β Key Questions to Ask During Interview
- What are the firm's top marketing priorities for the next 12-24 months, and how can this role contribute to their achievement?
- How does the firm measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the firm's approach to legal advertising compliance, and how can this role ensure that marketing efforts remain compliant while maintaining compelling messaging?
- How does the firm support the professional development and growth of its marketing team members?
- What opportunities exist for collaboration with the firm's attorneys, leadership, and other departments to drive client acquisition and firm growth?
ASSUMPTION: These key questions help candidates better understand the firm's marketing priorities, performance metrics, and cultural values, as well as the opportunities for collaboration and professional growth within the role.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the Chief Marketing Officer job listing
- Tailor your resume and cover letter to highlight your marketing leadership experience, digital advertising expertise, and data-driven approach to marketing
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with a team
- Research the firm's industry, client base, and marketing efforts to demonstrate your understanding of the role and the firm's needs
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.