🔹 Job Title: Chief Marketing Officer
🔹 Company: Landmark Hospitality
🔹 Location: Plainfield, New Jersey, United States
🔹 Job Type: Full-Time
🔹 Category: Hospitality
🔹 Date Posted: 2025-06-17
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker with a strong creative background and proven leadership skills to drive marketing efforts across a diverse portfolio of hospitality brands.
✅ Lead PieLab as the internal marketing agency supporting all Landmark brands
✅ Oversee a multidisciplinary team of creatives, strategists, and content producers
✅ Implement systems for improved project workflow, delivery timelines, and campaign quality
✅ Craft and execute brand strategy across all verticals, including new concept development
✅ Lead the rollout of integrated campaigns that connect brand, product, and experience
✅ Shape and elevate the positioning of the Stork Club through lifestyle-driven messaging and partnerships
✅ Manage seasonal, venue-specific, and company-wide launches from strategy to market
✅ Oversee all digital marketing channels: SEO, SEM, email, paid social, website, and retargeting
✅ Design and refine sales funnels for weddings, hotel bookings, membership acquisition, and restaurant reservations
✅ Develop KPIs across channels to track engagement, conversion, retention, and LTV
✅ Implement A/B testing, user journey mapping, and heatmap analysis to inform UX and content strategy
✅ Establish a data-driven marketing culture with real-time dashboards and monthly reporting cadences
✅ Monitor campaign performance against forecasted KPIs and make decisions based on ROI analysis
✅ Use Google Analytics, CRM analytics, paid media dashboards, and attribution modeling to evaluate performance
✅ Present executive-level insights that inform company strategy and drive business growth
✅ Develop and implement new 4 Wall and community marketing strategies to keep brands top of mind
✅ Build targeted campaigns to grow and retain Stork Club members
✅ Collaborate with internal teams to align messaging
✅ Direct omnichannel marketing initiatives across digital, experiential, in-venue, PR, influencer, and print
✅ Lead activations and partnerships that connect By Landmark’s brands to new audiences and markets
✅ Develop and oversee messaging strategies for new ventures, amenities, and products when applicable
✅ Serve as a senior executive team member and strategic partner to the ownership family
✅ Manage multi-million-dollar marketing budgets and allocate resources to increase ROI
✅ Oversee third-party partners (agencies, platforms, vendors) to ensure strategic alignment and efficiency
✅ Build a roadmap for team development, scaling PieLab’s influence and capability
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and leadership to manage a diverse team and drive marketing efforts across multiple brands and channels.
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years in senior marketing roles with deep experience in hospitality, lifestyle, or creative agency settings
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in marketing leadership, with a proven track record of driving brand success and growth in a hospitality or related industry.
Salary Range: $180,000 - $250,000 per year (Based on industry standards for a CMO role in the hospitality industry with 10+ years of experience)
Benefits:
Working Hours: Full-time, with flexibility for remote work as needed
ASSUMPTION: The salary range is based on industry standards for a CMO role in the hospitality industry with the required experience level. Benefits are competitive and include health insurance, 401K matching, and PTO.
Industry: Hospitality
Company Size: 501-1,000 employees
Founded: 2000
Company Description:
Company Specialties:
Company Website: landmarkmemorymakers.com
ASSUMPTION: Landmark Hospitality is a well-established hospitality group with a diverse portfolio of venues and a strong focus on customer service and experience.
Career Level: Executive Leadership
Reporting Structure: Reports directly to the ownership family
Work Arrangement: Full-time, on-site, with flexibility for remote work as needed
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a significant impact on the company's marketing strategy and growth.
Office Type: On-site, with potential for remote work
Office Location(s): Plainfield, New Jersey, United States
Geographic Context:
Work Schedule: Full-time, with flexibility for remote work as needed
ASSUMPTION: The work environment is on-site, with potential for remote work, and is located in Plainfield, New Jersey, approximately 20 miles from New York City.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Strategy, Brand Development, Digital Marketing, Performance Optimization, Data-Driven Decision Making, Leadership, Team Management, Hospitality Industry
ASSUMPTION: The application process is typical for an executive-level role in the hospitality industry, with a focus on assessing marketing strategy, digital marketing, and leadership skills.
ASSUMPTION: The required tools and technologies for this role include data analytics platforms, marketing automation tools, and project management software.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Landmark Hospitality values customer service excellence, community, creativity, innovation, collaboration, integrity, and excellence. The ideal candidate for this role will thrive in a fast-paced, dynamic environment, be comfortable operating in a founder-led environment, and have a passion for design, community, culture, and hospitality innovation.
ASSUMPTION: This role presents unique challenges, including managing a diverse portfolio of brands, balancing strategic thinking with tactical execution, and working in a fast-paced, founder-led environment.
ASSUMPTION: While this role shares similarities with other CMO roles in the hospitality industry, it is unique in its focus on an in-house agency and the opportunity to shape the marketing strategy of a dynamic hospitality group.
ASSUMPTION: Sample projects for this role may include developing and executing brand strategies, launching targeted digital marketing campaigns, and conducting digital audits to improve engagement and conversion.
ASSUMPTION: Key questions to ask during the interview should focus on the marketing team structure, collaboration with the ownership family, marketing challenges, innovation, and professional growth opportunities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.