🔹 Job Title: Chief Marketing Officer
🔹 Company: Purpose Financial
🔹 Location: Greenville, South Carolina, United States
🔹 Job Type: On-site
🔹 Category: Financial Services
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both the financial services industry and multicultural marketing.
✅ Develop and execute comprehensive marketing strategies that articulate a compelling narrative around acquisition opportunities and competitive positioning, informing and aligning with company strategy
✅ Create strategic roadmaps for entering new markets or expanding presence in existing markets
✅ Lead in-depth market analyses to identify growth opportunities within consumer segments
✅ Translate competitive intelligence into actionable strategies that differentiate Purpose Financial in the marketplace
✅ Design customer acquisition strategies with clear growth metrics
✅ Collaborate cross-functionally to align marketing initiatives with broader business objectives
✅ Direct research initiatives to gain deep understanding of target consumer behaviors, preferences, and needs across diverse segments
✅ Develop specialized insights into the Hispanic consumer market, including cultural nuances, financial behaviors, and product preferences
✅ Implement a comprehensive brand strategy that evaluates and optimizes market presence while prioritizing digital transformation
✅ Implement marketing campaigns across various channels to increase leads and sales that results in revenue generation
✅ Oversee digital marketing efforts and other tactics to increase attributable volume
✅ Oversee creative efforts align with marketing campaigns
✅ Utilize technology and CRM (Hubspot) to automate marketing tasks and personalize customer journeys
✅ Measure and analyze key performance indicators (KPIs) enabling data-driven decisions that optimize marketing efforts
✅ Lead and motivate a team of 15+ professional marketers and manage large vendors, including agency support, technology providers, and market researchers
✅ Collaborate closely with operational and product teams to deliver strategies to increase revenue generation, while collaborating with other functions for implementation such as finance, technology, and compliance
✅ Manage significant marketing budget effectively and efficiently, while improving marketing analytics and forecasting to support profitable growth expectations
ASSUMPTION: This role requires strong analytical skills, excellent communication and presentation skills, and the ability to develop and maintain business relationships.
Education: Bachelor's degree in Marketing, Business Administration, or related field; MBA a plus
Experience: 10+ years of progressive marketing experience with at least 5 years in senior leadership roles. Fluency in English and Spanish (written and verbal) a plus. Proven record of developing and implementing successful marketing strategies. Experience with multicultural marketing, particularly within Hispanic markets. Experience digital marketing, consumer insights and market research.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in multicultural marketing, particularly within Hispanic markets, and a strong understanding of financial services will be highly competitive for this role.
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a CMO role in the financial services industry with 10+ years of experience)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a CMO role in the financial services industry with 10+ years of experience. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
Industry: Financial Services
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 1997 (28 years ago)
Company Description:
Company Specialties:
Company Website: https://havepurpose.com/
ASSUMPTION: As a mid-size company in the financial services industry, Purpose Financial offers a mix of stability and growth opportunities. Its recognition as a Great Place To Work® indicates a strong focus on employee satisfaction and development.
Career Level: Executive (C-level)
Reporting Structure: Reports directly to the CEO or another executive-level position
Work Arrangement: On-site, with occasional travel required (up to 10% of the time)
Growth Opportunities:
ASSUMPTION: As a CMO role, this position offers significant growth potential both within the marketing department and across the broader organization. The successful candidate will have the opportunity to make a substantial impact on the company's market presence and revenue growth.
Office Type: Urban office in downtown Greenville, South Carolina
Office Location(s): 322 Rhett St, Greenville, South Carolina 29601, US
Geographic Context:
Work Schedule: Full-time (40 hours per week), with occasional travel required (up to 10% of the time)
ASSUMPTION: Greenville, South Carolina offers a blend of urban and outdoor living, with a growing job market and a relatively low cost of living. The downtown office location provides easy access to amenities and public transportation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Strategy, Digital Transformation, Brand Awareness, Customer Acquisition, Market Growth, Bilingual Communication, Market Analysis, Consumer Insights, Segmentation, Demand Generation, Analytics, Multicultural Marketing, Team Leadership, Budget Management, Financial Services Knowledge, CRM Technology
ASSUMPTION: The application process for this role will be competitive, with a focus on candidates with strong marketing strategy, leadership, and multicultural marketing experience. Demonstrating a deep understanding of the financial services industry and the Hispanic market will be crucial for success.
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for success in this role, as they are commonly used in marketing departments to streamline workflows and improve efficiency.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style, as well as a proven track record of success in multicultural marketing and cross-functional team collaboration, will be highly competitive for this role.
ASSUMPTION: These challenges are common to marketing roles, particularly at the executive level. Successful candidates will have experience overcoming similar obstacles and a proven track record of driving results in dynamic and competitive environments.
ASSUMPTION: This role offers a unique combination of strategic, operational, and multicultural marketing responsibilities, with a strong focus on digital transformation and customer acquisition. Successful candidates will have experience in these areas and be eager to drive results in a dynamic and competitive environment.
ASSUMPTION: These sample projects illustrate the strategic, operational, and multicultural marketing responsibilities of the CMO role at Purpose Financial. Successful candidates will have experience in these areas and be eager to drive results in a dynamic and competitive environment.
ASSUMPTION: These interview questions are designed to help candidates assess the fit of the role, the company's culture, and the opportunities for professional growth and development. Successful candidates will have thoughtful and insightful responses to these questions, demonstrating their strategic thinking and cultural fit.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.