📌 Core Information
🔹 Job Title: Chief Marketing Officer
🔹 Company: State of Oklahoma
🔹 Location: Oklahoma City - 3402 N Martin Luther King Avenue, Oklahoma County
🔹 Job Type: Full-Time
🔹 Category: Government Administration
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies for Oklahoma Correctional Industries (OCI) and Agri-Services.
- Conducting market research to stay ahead of industry trends and customer needs.
- Ensuring consistent messaging across all marketing channels and enhancing the company’s brand identity.
- Managing and optimizing the agency’s online presence, including website content, social media channels, SEO/SEM, and email marketing.
- Collaborating with product development, sales, and operations teams to align marketing initiatives with production schedules and customer feedback.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles in a manufacturing environment.
📋 Key Responsibilities
✅ Develop and execute strategies for product lines, new product launches, and ongoing initiatives for OCI and Agri-Services.
✅ Conduct market research to inform campaign strategy and positioning for maximum impact.
✅ Create, execute, and analyze marketing campaigns, ensuring content aligns with the agency’s mission and resonates with key target audiences.
✅ Manage and optimize the agency’s online presence, analyzing website traffic, campaign performance, and digital trends to refine and improve strategies.
✅ Develop and execute lead generation campaigns, utilizing inbound and outbound strategies to drive qualified leads for the sales team with a focus on ROI-based performance metrics.
✅ Work closely with product development, sales, and operations teams to align marketing initiatives with production schedules, inventory availability, and customer feedback.
ASSUMPTION: This role requires strong project management skills, the ability to multitask, and the capacity to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: Five years of experience in marketing, with at least two years in a leadership capacity.
Required Skills:
- Knowledge of Best Value and Business-to-Business marketing techniques and principles in a manufacturing environment.
- Skill in utilizing tools to analyze market trends, customer feedback, and emerging industry opportunities.
- Ability to communicate complex technical product details in clear, accessible language for target audiences.
- Ability to lead, motivate, and manage a marketing team, delegating tasks while fostering a collaborative environment.
- Ability to communicate effectively, both orally and in writing.
- Ability to identify marketing challenges within the manufacturing sector and devise practical, data-driven solutions.
- Ability to facilitate collaboration between marketing and engineering/production teams to ensure accurate and compelling messaging.
Preferred Skills:
- Marketing experience in a manufacturing environment.
ASSUMPTION: Candidates with experience in government or public sector marketing may also be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $73,000.00 per year
Benefits:
- Health, dental, and vision insurance
- Retirement plans
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: Benefits information is based on typical state employee benefits packages.
📌 Applicant Insights
🔍 Company Context
Industry: The State of Oklahoma operates within the government administration industry, focusing on public services and infrastructure.
Company Size: The State of Oklahoma has over 1,000 employees, providing a large and diverse work environment.
Founded: The State of Oklahoma was established in 1907 and has since grown to serve the needs of its residents.
Company Description:
- The State of Oklahoma is responsible for providing essential services to its citizens, including education, healthcare, public safety, and infrastructure maintenance.
- The Oklahoma Department of Corrections (DOC) is a division of the state government that oversees the state's prisons and rehabilitation programs.
- The Oklahoma Correctional Industries (OCI) and Agri-Services division of the DOC focuses on providing vocational training and employment opportunities for inmates, as well as producing goods and services for sale to the public and other government agencies.
Company Specialties:
- Public services and infrastructure management
- Correctional services and rehabilitation
- Vocational training and employment programs
- Manufacturing and production of goods and services
Company Website: https://oklahoma.gov/
ASSUMPTION: The State of Oklahoma is a large and complex organization, with many departments and divisions working together to provide essential services to its citizens.
📊 Role Analysis
Career Level: This role is at the executive level, reporting directly to the Director of Oklahoma Correctional Industries and Agri-Services.
Reporting Structure: The Chief Marketing Officer will oversee a marketing team, consisting of marketing specialists, graphic designers, and digital marketing coordinators.
Work Arrangement: This is an on-site position, with the primary work location being the Oklahoma Correctional Industries and Agri-Services headquarters in Oklahoma City.
Growth Opportunities:
- As the Chief Marketing Officer, there may be opportunities to expand the marketing team and take on additional responsibilities within the DOC or other state agencies.
- With experience and strong performance, candidates may be considered for higher-level positions within the DOC or other state departments.
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: The primary work location is an office environment within the Oklahoma Correctional Industries and Agri-Services headquarters.
Office Location(s): Oklahoma City - 3402 N Martin Luther King Avenue
Geographic Context:
- Oklahoma City is the capital and most populous city in Oklahoma, with a population of over 650,000 residents.
- The city is known for its vibrant arts scene, diverse cultural attractions, and numerous parks and recreational facilities.
- Oklahoma City offers a relatively low cost of living compared to other major metropolitan areas in the United States.
Work Schedule: The work schedule for this position is Monday - Friday, 8:00 AM - 5:00 PM, with a 1-hour lunch break. Occasional evening or weekend work may be required to attend events or meetings.
ASSUMPTION: The work environment is professional and collaborative, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Director of Oklahoma Correctional Industries and Agri-Services
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management skills
- Communication and presentation skills
- Problem-solving and critical thinking
- Industry knowledge and market research skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant industry knowledge.
- Prepare examples of successful marketing campaigns or projects you have led, focusing on their impact and the results achieved.
- Be prepared to discuss your understanding of the Oklahoma Correctional Industries and Agri-Services mission and how your marketing strategies can support it.
ATS Keywords: Marketing strategy, market research, campaign development, team management, leadership, communication, problem-solving, industry knowledge, Oklahoma Correctional Industries, Agri-Services, government marketing
ASSUMPTION: The application process for this role may be more competitive due to the executive nature of the position and the desire for candidates with relevant marketing experience.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM) tools (e.g., Google Analytics, SEMrush)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing team's existing tech stack and the organization's preferences.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Accountability
- Respect
- Excellence
- Teamwork
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Committed to continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a collaborative work environment and enjoy working with diverse teams?
- Are you comfortable using data and analytics to inform your marketing strategies and measure their success?
- Do you have experience leading and managing teams, and are you able to delegate tasks effectively?
- Are you able to adapt to changing priorities and work in a fast-paced environment?
ASSUMPTION: Candidates who are a strong cultural fit for the State of Oklahoma will be able to thrive in a collaborative and mission-driven work environment, with a focus on public service and community engagement.
⚠️ Potential Challenges
- The marketing team may be small, requiring the Chief Marketing Officer to wear multiple hats and take on additional responsibilities.
- The organization may have limited resources for marketing initiatives, requiring creative problem-solving and a focus on cost-effective strategies.
- The role may require occasional travel to other DOC facilities or state events, which could disrupt the regular work schedule.
- The political nature of government work may present unique challenges and require a high degree of diplomacy and tact.
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively and use them as opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to marketing roles in the private sector, this role may offer less flexibility in terms of work hours and remote work arrangements.
- However, this role may provide greater job security and opportunities for professional growth within the public sector.
- Candidates with experience in government or public sector marketing may find this role to be a good fit for their career goals and long-term aspirations.
ASSUMPTION: Candidates should carefully consider their personal and professional priorities when comparing this role to similar positions in the private sector.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to launch a new product line for Oklahoma Correctional Industries.
- Conducting market research to identify new opportunities for growth and expansion within the Agri-Services division.
- Collaborating with the sales team to create targeted marketing materials that generate qualified leads and drive revenue growth.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Chief Marketing Officer may be responsible for, but the specific projects may vary depending on the organization's priorities and needs.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing team and their roles within the organization?
- How does the marketing team collaborate with other departments, such as sales and operations, to achieve organizational goals?
- What are the biggest marketing challenges facing Oklahoma Correctional Industries and Agri-Services, and how can this role address them?
- What opportunities exist for professional growth and development within the marketing team and the broader organization?
- How does the State of Oklahoma support work-life balance for its employees?
ASSUMPTION: Candidates should use the interview process to gather as much information as possible about the role, the team, and the organization, and to assess whether this opportunity aligns with their career goals and personal priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the State of Oklahoma Jobs Hub.
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant industry knowledge.
- Prepare examples of successful marketing campaigns or projects you have led, focusing on their impact and the results achieved.
- Be prepared to discuss your understanding of the Oklahoma Correctional Industries and Agri-Services mission and how your marketing strategies can support it.
- Follow up with the hiring manager one week after your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
