📌 Core Information
🔹 Job Title: Chief Marketing Officer
🔹 Company: Roswell Park Comprehensive Cancer Center
🔹 Location: Bieler Clinical Sciences Center (BCSC), Buffalo, NY
🔹 Job Type: Full-time
🔹 Category: Executive
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading with vision to develop and execute cutting-edge marketing and branding strategies
- Driving growth through innovative, omni-channel campaigns to increase patient engagement and market share
- Enhancing the patient journey with clear, compassionate, and compelling calls to action
- Championing data-driven strategies to optimize marketing performance and inform strategic decisions
- Collaborating cross-functionally with clinical, operational, and research teams to align marketing efforts with institutional goals
- Leading and inspiring a high-performing marketing team to foster a culture of creativity, accountability, and results
ASSUMPTION: This role requires a strategic, data-driven, and creative leader with a proven track record in healthcare marketing to drive the organization's national presence and patient engagement.
📋 Key Responsibilities
✅ Lead with Vision: Develop and execute cutting-edge marketing and branding strategies that elevate our national presence and resonate deeply with our audiences.
✅ Drive Growth: Increase patient engagement and market share through innovative, omni-channel campaigns that make an impact.
✅ Enhance the Patient Journey: Ensure our messaging, digital experiences, and outreach efforts provide clear, compassionate, and compelling calls to action.
✅ Champion Data-Driven Strategies: Leverage analytics, market intelligence, and emerging trends to optimize marketing performance and inform strategic decisions.
✅ Collaborate for Success: Work cross-functionally with clinical, operational, and research teams to align marketing efforts with institutional goals.
✅ Lead & Inspire: Mentor and empower a best-in-class marketing team, fostering a culture of creativity, accountability, and results.
ASSUMPTION: The successful candidate will have a strong background in brand transformation, digital innovation, and growth marketing within a healthcare, academic medicine, or mission-driven organization.
🎯 Required Qualifications
Education: Doctoral degree or Master's degree from an accredited school, college, or university.
Experience: 15+ years of leadership experience, preferably in healthcare, academic medicine, or a mission-driven organization, with a minimum of 18 months in a supervisory, administrative, consultative, managerial, or executive capacity.
Required Skills:
- Proven strategic expertise in marketing and branding
- Strong data-driven approach to marketing and performance analytics
- Excellent leadership, communication, and storytelling skills
- Ability to collaborate effectively with cross-functional teams
- Familiarity with healthcare industry trends and best practices
Preferred Skills:
- Experience in a non-profit or academic healthcare setting
- Fluency in Spanish or other languages spoken by the local community
ASSUMPTION: Given the organization's mission and the role's responsibilities, candidates with a background in healthcare marketing and a passion for driving social impact are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $250,000 - $350,000 (Based on industry standards for a Chief Marketing Officer in healthcare with 15+ years of experience in Buffalo, NY)
Benefits:
- Competitive health, dental, and vision insurance
- Retirement savings plan with employer match
- Generous paid time off and holidays
- Tuition reimbursement and professional development opportunities
- Employee assistance program
Working Hours: Full-time, Monday - Friday, with flexibility for occasional evenings and weekends as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Roswell Park Comprehensive Cancer Center is a leading cancer center focused on cancer research, prevention, education, and care.
Company Size: Roswell Park has 1,001-5,000 employees, providing a mid-sized organization structure with ample opportunities for collaboration and growth.
Founded: Roswell Park was founded in 1898 by Dr. Roswell Park, making it one of the oldest and most established cancer centers in the United States.
Company Description:
- Roswell Park is the only upstate New York facility to hold the National Cancer Institute designation of "comprehensive cancer center" and to serve as a member of the prestigious National Comprehensive Cancer Network.
- The center has made fundamental contributions to reducing the cancer burden and has successfully maintained an exemplary leadership role in setting the national standards for cancer care, research, and education.
- Roswell Park is committed to providing an inclusive environment that nurtures the talents, skills, and abilities of each individual to embody and reflect its core values: Innovation, Integrity, Teamwork, Commitment, Compassion, and Respect.
Company Specialties:
- Cancer research
- Cancer prevention
- Cancer education
- Cancer care
Company Website: RoswellPark.org
ASSUMPTION: Roswell Park's mission and values make it an attractive employer for candidates seeking to make a significant impact in the healthcare industry.
📊 Role Analysis
Career Level: Executive-level role reporting directly to the President and CEO of Roswell Park Comprehensive Cancer Center.
Reporting Structure: The Chief Marketing Officer will oversee the marketing department and collaborate with various clinical, operational, and research teams.
Work Arrangement: This role is on-site, with the primary office location at the Bieler Clinical Sciences Center (BCSC) in Buffalo, NY. Occasional remote work may be considered for specific tasks or projects.
Growth Opportunities:
- Potential to shape the organization's national presence and brand
- Opportunity to lead a high-performing marketing team and mentor staff
- Chance to collaborate with renowned cancer researchers and clinicians
ASSUMPTION: The Chief Marketing Officer role offers a unique opportunity for a strategic, data-driven leader to make a significant impact on Roswell Park's mission and national presence.
🌍 Location & Work Environment
Office Type: Roswell Park's main campus is a modern, state-of-the-art facility with a collaborative work environment.
Office Location(s): Bieler Clinical Sciences Center (BCSC), 666 Elm Street, Buffalo, NY 14263
Geographic Context:
- Buffalo, NY, is the second-largest city in New York State and offers a diverse cultural scene, affordable cost of living, and easy access to outdoor recreation.
- The city is home to several other healthcare institutions and research facilities, providing ample opportunities for collaboration and networking.
- Buffalo has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: The Chief Marketing Officer will work full-time, Monday through Friday, with flexibility for occasional evenings and weekends as needed.
ASSUMPTION: The Chief Marketing Officer role requires a candidate who is comfortable working in an on-site environment and thrives in a collaborative, team-oriented setting.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- First-round interview with the hiring manager and/or other members of the executive team
- Second-round interview, potentially including a presentation or case study
- Final interview with the President and CEO
Key Assessment Areas:
- Strategic thinking and vision for Roswell Park's marketing efforts
- Data-driven approach to marketing and performance analytics
- Leadership and team management skills
- Cultural fit and alignment with Roswell Park's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in healthcare marketing and leadership
- Prepare examples of your past marketing campaigns, their outcomes, and the data-driven strategies you employed
- Research Roswell Park's mission, values, and recent marketing efforts to demonstrate your understanding of the organization and its goals
ATS Keywords: Marketing strategy, brand transformation, digital innovation, growth marketing, healthcare marketing, patient engagement, data-driven, leadership, team management, cancer care, cancer research, non-profit
ASSUMPTION: Roswell Park's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on their ability to drive the organization's national presence and patient engagement.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: The Chief Marketing Officer should have experience with industry-standard marketing tools and be comfortable learning and implementing new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Teamwork
- Commitment
- Compassion
- Respect
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Committed to Roswell Park's mission and values
Self-Assessment Questions:
- How do you align with Roswell Park's core values, and can you provide an example of how you've demonstrated these values in your previous roles?
- How do you approach working with cross-functional teams, and can you share an example of a successful collaboration?
- How do you stay up-to-date with industry trends and best practices, and how do you incorporate this knowledge into your marketing strategies?
ASSUMPTION: Roswell Park seeks candidates who are strongly aligned with its mission, values, and work style, and who can demonstrate their commitment to driving the organization's national presence and patient engagement.
⚠️ Potential Challenges
- Balancing the need for innovative, data-driven marketing strategies with Roswell Park's non-profit status and budget constraints
- Managing a high-performing marketing team with diverse skills and backgrounds
- Adapting to the unique dynamics and culture of a healthcare organization
- Navigating the competitive landscape of the healthcare industry and standing out among other cancer centers
ASSUMPTION: The Chief Marketing Officer role presents unique challenges that require a strategic, adaptable, and data-driven leader to succeed.
📈 Similar Roles Comparison
- Unlike other marketing roles, the Chief Marketing Officer at Roswell Park has the unique opportunity to shape the organization's national presence and brand, driving patient engagement and market share in the competitive healthcare industry
- Roswell Park's non-profit status and mission-driven approach differentiate it from for-profit healthcare organizations, requiring a marketing leader with a strong understanding of the unique dynamics and constraints of the non-profit sector
- Career progression for the Chief Marketing Officer may include opportunities to advance to the President and CEO role or other executive leadership positions within Roswell Park or the broader healthcare industry
ASSUMPTION: The Chief Marketing Officer role at Roswell Park offers a unique blend of challenges, opportunities, and career growth potential that sets it apart from similar marketing roles in other industries or organizations.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new cancer treatment or clinical trial
- Conducting market research and segmentation to better understand Roswell Park's patient population and tailor marketing efforts accordingly
- Leading a team to redesign Roswell Park's website and digital presence to improve user experience and drive patient engagement
ASSUMPTION: The Chief Marketing Officer will have the opportunity to work on high-impact projects that drive Roswell Park's mission and national presence.
❓ Key Questions to Ask During Interview
- How does Roswell Park measure the success of its marketing efforts, and how can I contribute to improving these metrics?
- What are the biggest challenges facing Roswell Park's marketing department, and how can I help address them?
- How does Roswell Park support the professional development and growth of its marketing team members?
- What are the key priorities for the Chief Marketing Officer role in the first 90 days, and how can I ensure a smooth transition into the position?
- How does Roswell Park collaborate with other healthcare organizations and industry partners to enhance its marketing efforts and patient engagement?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in and understanding of the Chief Marketing Officer role and Roswell Park's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Roswell Park Career Portal
- Tailor your resume and cover letter to highlight your relevant experience in healthcare marketing and leadership
- Prepare examples of your past marketing campaigns, their outcomes, and the data-driven strategies you employed
- Research Roswell Park's mission, values, and recent marketing efforts to demonstrate your understanding of the organization and its goals
- Follow up with the Roswell Park HR department one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
