Chief Marketing Officer

📌 Core Information

🔹 Job Title: Chief Marketing Officer

🔹 Company: Rightangled

🔹 Location: Hammersmith, England, United Kingdom

🔹 Job Type: On-site

🔹 Category: Health and Human Services

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive marketing strategy to drive brand growth, customer acquisition, and retention.
• Leading cross-functional alignment between marketing, product, sales, operations, and customer experience teams.
• Managing the marketing budget and ensuring effective allocation across channels to maximize impact.
• Building and managing a high-performing in-house marketing team and external agency partners.

ASSUMPTION: This role requires a strategic thinker with a strong background in growth and performance marketing to lead the marketing efforts and drive business growth.

📋 Key Responsibilities

✅ Develop and execute a comprehensive marketing strategy aligned with business goals, driving brand growth, customer acquisition, and retention.

✅ Own and optimize all marketing KPIs, including CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value), ROAS (Return on Ad Spend), and Retention Rate.

✅ Lead cross-functional alignment between marketing, product, sales, operations, and customer experience teams to ensure consistent messaging and execution across all channels.

✅ Build and manage a high-performing in-house marketing team and external agency partners, covering brand, content, digital, performance, lifecycle, and partnerships.

✅ Oversee the planning, execution, and performance of all growth marketing campaigns, ensuring strong ROI and scalability.

✅ Leverage data and analytics to make informed decisions, continuously test and iterate to improve performance across all touch points.

✅ Enhance customer retention and lifetime value through CRM, lifecycle marketing, and personalisation strategies.

✅ Champion brand positioning and storytelling to enhance visibility, credibility, and customer trust.

✅ Monitor market trends, competitor activity, and emerging technologies to stay ahead of industry changes.

ASSUMPTION: The ideal candidate will have a strong understanding of the e-commerce and Shopify Plus ecosystems to excel in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. An MBA would be an asset.

Experience: Proven experience as a CMO or senior marketing leader in a high-growth e-commerce or digital-first business (10+ years).

Required Skills:

• Deep expertise in growth and performance marketing, with a strong track record in optimising CAC, LTV, ROAS, and retention.
• Solid understanding of the Shopify Plus ecosystem and experience in e-commerce operations.
• Strong leadership skills with experience managing cross-functional marketing teams and agencies.
• Data-driven mindset with fluency in analytics, experimentation, and reporting tools.
• Excellent communication and stakeholder management skills.
• Strategic thinker who can also roll up their sleeves and execute when needed.

Preferred Skills:

• Experience in the healthcare or pharmacy industry.
• Fluency in additional languages (e.g., Spanish, French).

ASSUMPTION: While not explicitly stated, experience in the healthcare or pharmacy industry would be beneficial for understanding the nuances of marketing healthcare products and services.

💰 Compensation & Benefits

Salary Range: £120,000 - £160,000 per annum (Based on industry standards for a CMO role in the UK healthcare sector with 10+ years of experience)

Benefits:

• Annual discretionary performance bonus
• Access to cutting-edge technology and tools to support your work
• Pension scheme
• Employee discounts on our healthcare products
• Opportunities for personal and professional development within a forward-thinking company

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a CMO role in the UK healthcare sector with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Rightangled operates in the health and human services industry, focusing on online pharmacy and personalised healthcare services.

Company Size: Rightangled is a small company with 11-50 employees, providing a dynamic and innovative work environment where every team member can make a real impact.

Founded: Rightangled was founded in 2015, making it a relatively young company with significant growth potential.

Company Description:

• Rightangled is a GPhC and CQC registered Medtech company, specialising in personalised medicine.
• The company offers a range of at-home testing products and is expanding into the online pharmacy space, focusing on quality, affordability, and speed of delivery.
• Rightangled's mission is to enable the use of digital technologies to accelerate the delivery of personalised healthcare to the masses.

Company Specialties:

• Biotechnology
• Diagnostics
• Genomics
• MedTech
• Pharmacy
• Blood Testing
• and Medicine

Company Website: https://www.rightangled.com

ASSUMPTION: Rightangled's focus on personalised medicine and innovative healthcare solutions makes it an attractive company for marketing professionals seeking to make a significant impact in the industry.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO or another C-level executive.

Reporting Structure: The CMO will oversee the marketing team and may have additional responsibilities for cross-functional alignment with other departments.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The CMO is expected to be present in the office to lead team meetings, collaborate with other departments, and ensure consistent communication across the organisation.

Growth Opportunities:

• As Rightangled continues to grow, there may be opportunities for the CMO to expand their team and take on additional responsibilities.
• The CMO may have the chance to shape the company's marketing strategy and contribute to its overall success, leading to personal and professional growth.
• Rightangled's focus on innovation and personalised medicine may present unique opportunities for the CMO to explore new marketing channels and strategies.

ASSUMPTION: Given Rightangled's growth trajectory and focus on innovation, the CMO role offers significant opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Rightangled's office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 32 Galena Road, Hammersmith, England W6 0LT, GB

Geographic Context:

• Hammersmith is a vibrant, multicultural district in West London, offering a mix of residential and commercial properties.
• The area is well-connected by public transportation, with easy access to Central London and other parts of the city.
• Hammersmith is home to various restaurants, shops, and entertainment venues, providing ample opportunities for socialising and networking outside of work.

Work Schedule: The CMO is expected to work full-time (40 hours per week), with flexibility for remote work as needed. The role may require occasional overtime or weekend work to meet project deadlines or attend industry events.

ASSUMPTION: Rightangled's office location in Hammersmith provides a convenient and vibrant work environment, with easy access to public transportation and various amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interview with the CEO or another C-level executive
• Case study or presentation preparation and presentation
• Final interview with the CEO and other key stakeholders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Marketing expertise and industry knowledge
• Leadership and team management abilities
• Communication and stakeholder management skills
• Cultural fit and alignment with Rightangled's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, achievements, and skills.
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking abilities.
• Research Rightangled's mission, values, and recent projects to demonstrate your enthusiasm for the role and company.
• Prepare a case study or presentation that showcases your marketing strategy development and execution skills.

ATS Keywords: Chief Marketing Officer, CMO, Growth Marketing, Performance Marketing, Customer Acquisition, Customer Retention, E-commerce, Shopify Plus, Data Analysis, Leadership, Stakeholder Management, Brand Positioning, Digital Marketing, Lifecycle Marketing, CRM, Market Trends, Strategic Thinking, Team Management

ASSUMPTION: Rightangled's interview process is designed to assess the candidate's strategic thinking, marketing expertise, and cultural fit, with a focus on identifying the best fit for the company's long-term growth and success.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimisation (SEO) tools (e.g., SEMrush, Ahrefs)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The CMO should be comfortable working with a variety of marketing tools and technologies to optimise performance and drive business growth.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Rightangled values creativity, experimentation, and continuous learning.
• Customer-centricity: Rightangled prioritises customer care and focuses on delivering personalised healthcare solutions.
• Collaboration: Rightangled fosters a collaborative work environment, encouraging teamwork and cross-functional alignment.

Work Style:

• Dynamic and fast-paced: Rightangled operates in a fast-growing industry and expects its team members to keep up with the latest trends and technologies.
• Data-driven: Rightangled values data-informed decision-making and continuous improvement.
• Adaptable: Rightangled requires team members who can adapt to change and thrive in a rapidly evolving environment.

Self-Assessment Questions:

• How do you align with Rightangled's values of innovation, customer-centricity, and collaboration?
• How do you stay up-to-date with the latest marketing trends and technologies in the healthcare industry?
• Describe a time when you had to adapt to significant changes in a marketing strategy or plan. How did you approach this challenge, and what was the outcome?

ASSUMPTION: Rightangled seeks candidates who are passionate about innovation, customer care, and collaboration, and who can thrive in a dynamic, data-driven environment.

⚠️ Potential Challenges

• The CMO may face competition from established pharmaceutical companies and other online pharmacies, requiring constant innovation and differentiation to maintain market share.
• The CMO may need to navigate regulatory challenges and ensure compliance with healthcare industry standards and guidelines.
• The CMO may have to balance the need for growth and expansion with the requirement to maintain a strong brand image and customer trust.
• The CMO may encounter challenges in attracting and retaining top marketing talent in a competitive job market.

ASSUMPTION: The CMO role at Rightangled presents unique challenges and opportunities for growth, requiring a strategic and adaptable leader to succeed in the role.

📈 Similar Roles Comparison

• Unlike traditional pharmaceutical companies, Rightangled focuses on personalised medicine and at-home testing, offering a unique opportunity for the CMO to drive innovation and growth in the healthcare industry.
• The CMO role at Rightangled requires a strong understanding of both the healthcare industry and the e-commerce and Shopify Plus ecosystems, making it an attractive opportunity for marketing professionals with diverse experience.
• The CMO role at Rightangled offers significant growth potential, as the company continues to expand its online pharmacy services and explore new markets.

ASSUMPTION: The CMO role at Rightangled is unique in its focus on personalised medicine and at-home testing, offering a compelling opportunity for marketing professionals seeking to make a significant impact in the healthcare industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new at-home testing product, including market research, competitive analysis, and campaign planning.
• Optimising the customer journey and lifecycle marketing strategy to improve customer retention and lifetime value, using data analysis and segmentation techniques.
• Collaborating with cross-functional teams to develop and execute a brand awareness campaign, leveraging digital marketing channels and partnerships to reach new customers.

ASSUMPTION: The CMO role at Rightangled offers a diverse range of projects and initiatives, requiring a well-rounded marketing professional with experience in various aspects of marketing strategy and execution.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion, and how the CMO role fits into this strategy?
• How does Rightangled approach cross-functional collaboration and alignment between marketing and other departments?
• Can you provide examples of how Rightangled has innovated in the healthcare industry, and how the CMO can contribute to this innovation?
• How does Rightangled support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for the CMO role, and how will success be measured in this position?

ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to Rightangled's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, achievements, and skills.
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking abilities.
• Research Rightangled's mission, values, and recent projects to demonstrate your enthusiasm for the role and company.
• Prepare a case study or presentation that showcases your marketing strategy development and execution skills.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.