📌 Core Information
🔹 Job Title: Chief Marketing Officer
🔹 Company: Coin Factory
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Cryptocurrency & Blockchain
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading global marketing strategy for a crypto and blockchain innovator
- Overseeing brand development, community engagement, and demand generation
- Targeting crypto enthusiasts, gamers, and institutional investors
- Collaborating with sales to accelerate revenue growth
- Building and managing a high-performing marketing team
ASSUMPTION: This role requires a strategic thinker with a deep understanding of crypto markets and gaming ecosystems to drive global demand for Coin Factory's token portfolio and services.
📋 Key Responsibilities
✅ Develop and execute a global marketing strategy to position Coin Factory as the leader in tokenization, DeFi, and GMaaS.
✅ Oversee branding, digital campaigns, and content creation across various platforms.
✅ Drive community engagement through events, AMAs, and gamified campaigns for tokens like MGC and RankingGame.
✅ Lead demand generation initiatives, partnering with sales to target enterprises, gaming studios, and high-net-worth investors.
✅ Build and manage a high-performing marketing team, fostering creativity and data-driven decision-making.
✅ Utilize analytics tools to measure campaign performance and optimize ROI.
✅ Ensure marketing strategies comply with global crypto regulations and align with industry trends.
ASSUMPTION: The ideal candidate will have experience leading digital marketing, community management, and PR in fast-paced, tech-driven environments.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field; MBA or relevant certifications preferred.
Experience: 10+ years of marketing leadership experience, with 3+ years in cryptocurrency, blockchain, or fintech.
Required Skills:
- Proven track record of building global brands and driving $10M+ in revenue through marketing initiatives.
- Deep understanding of crypto markets, tokenomics, and gaming ecosystems.
- Strong network with crypto media, gaming influencers, or financial sector stakeholders.
- Exceptional strategic, creative, and analytical skills; proficiency with marketing tech stacks.
Preferred Skills:
- Experience working remotely or managing remote teams.
- Fluency in multiple languages.
ASSUMPTION: Candidates with experience in the crypto and blockchain industry will have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Estimated based on experience level and industry standards)
Benefits:
- Competitive package with performance bonuses and equity options.
- Health coverage and professional development support.
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on the candidate's experience level and industry standards for similar roles in the crypto and blockchain sector.
📌 Applicant Insights
🔍 Company Context
Industry: Cryptocurrency & Blockchain
Company Size: Large (Managing over $5B of digital assets)
Founded: 2018 (Based on LinkedIn data)
Company Description:
- Global leader in cryptocurrency and blockchain innovation.
- Specializes in asset tokenization, decentralized finance, and gamification-as-a-service (GMaaS).
- Manages over $5B of digital assets, including tokens like MGC, RZUSD, and RealEstate.
Company Specialties:
- Cryptocurrency and blockchain technology.
- Asset tokenization and decentralized finance.
- Gamification-as-a-service (GMaaS) and play-to-earn gaming.
Company Website: coinfactory.com
ASSUMPTION: Coin Factory is a well-established company in the crypto and blockchain industry, with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Executive (C-level)
Reporting Structure: Reports directly to the CEO
Work Arrangement: Remote OK, with the option to join the team in Zug, Switzerland
Growth Opportunities:
- Potential to shape the global brand and marketing strategy for a leading crypto and blockchain innovator.
- Opportunity to collaborate with a passionate, global team revolutionizing finance and gaming.
- Chance to work on cutting-edge projects in the rapidly evolving crypto and blockchain industry.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's global brand and marketing strategy.
🌍 Location & Work Environment
Office Type: Remote-first with an office in Zug, Switzerland
Office Location(s): Zug, Switzerland
Geographic Context:
- The United States has a thriving crypto and blockchain industry, with numerous opportunities for growth and innovation.
- Zug, Switzerland, is a popular destination for crypto and blockchain companies due to its favorable regulations and tax environment.
- The remote work arrangement allows for greater flexibility and work-life balance.
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The remote work arrangement and flexible scheduling allow for a better work-life balance, attracting a diverse pool of talent.
💼 Interview & Application Insights
Typical Process:
- Initial screening based on resume and cover letter.
- Phone or video call with the hiring manager to discuss the role and candidate's qualifications.
- In-depth interview with the marketing team to assess the candidate's strategic, creative, and analytical skills.
- Final interview with the CEO to discuss the candidate's fit with the company's culture and vision.
Key Assessment Areas:
- Strategic thinking and global marketing expertise.
- Understanding of crypto markets, tokenomics, and gaming ecosystems.
- Leadership and team management skills.
- Cultural fit and alignment with Coin Factory's values.
Application Tips:
- Tailor your resume and cover letter to highlight your marketing leadership experience, global brand-building successes, and relevant crypto and blockchain industry experience.
- Demonstrate your understanding of Coin Factory's token portfolio and services, and provide specific ideas for driving global demand.
- Showcase your strategic, creative, and analytical skills through relevant examples and case studies.
ATS Keywords: Marketing leadership, global brand development, crypto markets, tokenomics, gaming ecosystems, demand generation, digital marketing, community engagement, analytics, crypto regulations, strategic skills, creative skills, analytical skills, marketing tech stacks, network
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their qualifications for this unique role in the crypto and blockchain industry.
🛠️ Tools & Technologies
- Marketing tech stacks (e.g., HubSpot, Marketo, Google Analytics)
- Crypto and blockchain analytics tools (e.g., DappRadar, CoinGecko, CoinMarketCap)
- Gaming analytics tools (e.g., App Annie, Sensor Tower, Newzoo)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should be proficient in using marketing tech stacks and have a basic understanding of crypto and blockchain analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous learning.
- Collaboration: Working together to achieve common goals.
- Integrity: Acting with honesty and transparency in all aspects of work.
- Customer-centric: Focusing on the needs and wants of our customers and users.
Work Style:
- Fast-paced and dynamic, with a focus on results and execution.
- Data-driven decision-making, with a strong emphasis on analytics and performance metrics.
- Collaborative and inclusive, with a focus on teamwork and open communication.
Self-Assessment Questions:
- How do you embody Coin Factory's values in your daily work?
- How do you stay up-to-date with the latest trends and developments in the crypto and blockchain industry?
- How do you balance data-driven decision-making with creative and innovative thinking?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Coin Factory's values and work style, as well as their ability to adapt to the fast-paced and dynamic nature of the crypto and blockchain industry.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the crypto and blockchain industry can be challenging, with constant changes and new developments.
- The role requires a deep understanding of crypto markets, tokenomics, and gaming ecosystems, which may be challenging for candidates without relevant experience.
- The remote work arrangement may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills.
- The global nature of the role may require travel and attendance at industry events, which can be demanding and time-consuming.
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a fast-paced, dynamic, and global work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of crypto markets, tokenomics, and gaming ecosystems.
- While the role is similar to other marketing leadership positions, the focus on the crypto and blockchain industry and global demand generation sets it apart.
- Career progression in this role could lead to opportunities in the crypto and blockchain industry, such as Chief Revenue Officer, Chief Strategy Officer, or even CEO.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and the potential career growth opportunities in the crypto and blockchain industry.
📝 Sample Projects
- Developing and executing a global marketing strategy to position Coin Factory as the leader in tokenization, DeFi, and GMaaS.
- Launching a successful ICO or IEO for one of Coin Factory's tokens, such as MGC or RZUSD.
- Creating and executing a marketing campaign to drive user engagement and adoption for a play-to-earn gaming platform.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to drive global demand and user engagement in the crypto and blockchain industry.
❓ Key Questions to Ask During Interview
- How does Coin Factory plan to differentiate itself in the competitive crypto and blockchain market?
- What are the key priorities for the first 90 days in this role?
- How does Coin Factory support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
- How does Coin Factory ensure compliance with global crypto regulations and industry standards?
ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of the crypto and blockchain industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Coin Factory careers page.
- Tailor your resume and cover letter to highlight your marketing leadership experience, global brand-building successes, and relevant crypto and blockchain industry experience.
- Prepare for interviews by researching Coin Factory's token portfolio, services, and industry trends.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
