Chief Marketing Officer

📌 Core Information

🔹 Job Title: Chief Marketing Officer

🔹 Company: DiPasquale Moore

🔹 Location: Kansas City, Missouri

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive marketing strategy to drive firm growth and client acquisition
• Leading multichannel advertising efforts and overseeing brand reputation management
• Collaborating with attorneys, leadership, and the intake team to drive client acquisition
• Managing and optimizing the firm's marketing budget to maximize ROI

ASSUMPTION: This role requires a strategic and results-driven marketing professional with a strong background in digital and traditional advertising, brand strategy, and data-driven decision-making.

📋 Key Responsibilities

✅ Marketing Strategy & Leadership: Develop and execute a comprehensive marketing strategy aligned with firm goals, build and lead a high-performing marketing team, collaborate with attorneys and leadership to drive client acquisition, oversee public relations and brand reputation, create, manage, and optimize the firm's marketing budget, manage relationships with marketing vendors, agencies, and media partners, and identify and evaluate opportunities for market expansion.

✅ Advertising & Brand Growth: Lead multichannel advertising efforts, ensure compliance with legal advertising regulations, oversee content marketing and brand-building initiatives, and negotiate contracts and partnerships with advertising platforms, production teams, and external agencies.

✅ Data-Driven Marketing: Optimize the firm's website, SEO, and paid search campaigns, oversee social media strategy, utilize CRM and marketing automation, develop and oversee dashboards and reporting tools, analyze market trends, competitor performance, and client demographics, and monitor and analyze key performance indicators (KPIs).

✅ Community Engagement & Outreach: Oversee and support the Community Engagement team, ensuring alignment with the firm's brand and marketing goals.

ASSUMPTION: This role involves a high degree of collaboration and requires strong leadership, communication, and analytical skills to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 10+ years of marketing leadership experience, preferably in legal, professional services, or high-growth industries

Required Skills:

• Proven success in multichannel advertising, brand management, and digital marketing
• Strong expertise in SEO, PPC, and marketing analytics
• Experience managing marketing budgets and optimizing ROI
• Proven track record in managing vendor relationships, contract negotiations, and agency partnerships
• Exceptional leadership, communication, and analytical skills
• Ability to thrive in a fast-paced, client-focused environment

Preferred Skills:

• Experience in the legal industry or with personal injury law firms
• Fluency in Spanish (for Kansas City location)

ASSUMPTION: Candidates with a strong background in marketing, digital advertising, brand strategy, and data-driven decision-making will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on industry standards for a CMO with 10+ years of experience in the legal industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Life and disability insurance
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, Monday - Friday, 8:30 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a CMO with the required experience level in the legal industry. Actual compensation may vary based on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Law Practice, specifically personal injury law

Company Size: 51-200 employees (mid-sized firm)

Founded: 1979 (46 years ago)

Company Description:

• DiPasquale Moore is a full-service personal injury and wrongful death law firm serving clients throughout Missouri and Kansas
• The firm specializes in various practice areas, including car accidents, truck accidents, slip & fall accidents, and more
• They offer free consultations and work on a contingency fee basis

Company Specialties:

• Personal Injury
• Catastrophic Injuries
• Nursing Home Abuse
• Construction Accidents
• Wrongful Death

Company Website: dmlawusa.com

ASSUMPTION: DiPasquale Moore is a well-established law firm with a strong reputation in the personal injury space, seeking a strategic marketing leader to drive firm growth and client acquisition.

📊 Role Analysis

Career Level: Executive (C-suite)

Reporting Structure: Reports directly to the firm's partners and works closely with attorneys, the intake team, and other departments

Work Arrangement: On-site, with flexibility for remote work

Growth Opportunities:

• Potential to grow the marketing team and expand marketing efforts
• Opportunity to make a significant impact on the firm's growth and success
• Possibility of career advancement within the firm, such as becoming a partner or taking on additional responsibilities

ASSUMPTION: This role offers a high degree of responsibility and autonomy, with the potential for significant growth and impact on the firm's success.

🌍 Location & Work Environment

Office Type: Modern, professional office environment

Office Location(s): 4600 Madison Ave., Suite 1200, Kansas City, Missouri 64112

Geographic Context:

• Kansas City, Missouri, is a mid-sized city with a population of approximately 491,918
• The city offers a mix of urban and suburban living, with various neighborhoods and amenities
• Kansas City has a humid subtropical climate, with hot summers and cold winters

Work Schedule: Monday - Friday, 8:30 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The Kansas City office provides a professional and collaborative work environment, with easy access to amenities and a diverse range of housing options.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-person or virtual interview with the firm's partners and key stakeholders
• Case study or presentation to showcase marketing strategy and leadership skills
• Final interview with the firm's partners to discuss fit and next steps

Key Assessment Areas:

• Marketing strategy and leadership skills
• Digital advertising and brand management expertise
• Data-driven decision-making and analytics proficiency
• Communication, collaboration, and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your marketing leadership experience, digital advertising skills, and data-driven approach
• Prepare a case study or presentation showcasing your marketing strategy and leadership skills, focusing on a relevant industry or legal challenge
• Research the firm's practice areas and client base to demonstrate your understanding of their business and target audience

ATS Keywords: Marketing Strategy, Digital Advertising, Brand Management, Data-Driven Decision-Making, SEO, PPC, Marketing Analytics, Public Relations, Client Acquisition, Content Marketing, Community Engagement, Vendor Management, Contract Negotiation, Social Media Strategy, Market Expansion

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy and leadership skills, as well as their cultural fit with the firm.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, Zoho CRM)
• SEO and PPC tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will be proficient in using marketing automation, CRM, SEO, PPC, and social media management tools to optimize marketing efforts and drive client acquisition.

👔 Cultural Fit Considerations

Company Values:

• Client-focused
• Collaborative
• Innovative
• Professional

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, client-focused environment?
• Are you comfortable working collaboratively with attorneys, leadership, and other departments?
• Do you have a strong data-driven approach to marketing and decision-making?

ASSUMPTION: DiPasquale Moore values a client-focused, collaborative, and innovative work culture, seeking a marketing leader who can thrive in a fast-paced, data-driven environment and work effectively with attorneys, leadership, and other departments.

⚠️ Potential Challenges

• Managing a marketing budget and optimizing ROI in a competitive legal market
• Balancing the need for aggressive marketing efforts with the firm's commitment to ethical and compliant advertising practices
• Adapting to the unique demands and constraints of the legal industry
• Managing relationships with external vendors, agencies, and media partners to ensure cost-effective, high-quality service delivery

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their marketing leadership experience, digital advertising skills, and data-driven approach to drive client acquisition and optimize marketing ROI.

📈 Similar Roles Comparison

• Compared to other CMO roles in the legal industry, this position offers a high degree of responsibility and autonomy, with the potential for significant growth and impact on the firm's success
• Unlike other marketing roles, this position requires a strong understanding of legal advertising regulations and a commitment to ethical and compliant marketing practices
• Career progression in this role may involve becoming a partner or taking on additional responsibilities within the firm, rather than seeking external opportunities

ASSUMPTION: This role offers a unique opportunity for a marketing leader to make a significant impact on the firm's growth and success, with the potential for career advancement within the firm.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive firm growth and client acquisition
• Optimizing multichannel advertising efforts to maximize ROI and minimize waste
• Negotiating contracts and partnerships with advertising platforms, production teams, and external agencies to maximize efficiency and ROI
• Analyzing market trends, competitor performance, and client demographics to inform future marketing initiatives and optimize marketing spend

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the CMO role at DiPasquale Moore, focusing on driving firm growth and client acquisition through optimized marketing efforts.

❓ Key Questions to Ask During Interview

• What are the firm's top priorities for marketing in the next 12-24 months, and how does this role contribute to achieving those goals?
• How does the firm support the marketing team's professional development and growth?
• What is the firm's approach to collaboration and communication between the marketing department and other departments, such as the intake team and attorneys?
• How does the firm measure and evaluate the success of marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
• What opportunities exist for growth and advancement within the firm for a successful CMO?

ASSUMPTION: These key questions will help candidates assess the fit of the role with their career goals, work style, and marketing expertise, as well as the firm's commitment to supporting marketing efforts and driving growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing leadership experience, digital advertising skills, and data-driven approach
• Prepare a case study or presentation showcasing your marketing strategy and leadership skills, focusing on a relevant industry or legal challenge
• Research the firm's practice areas and client base to demonstrate your understanding of their business and target audience
• Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.