Chief Marketing Officer

📌 Core Information

🔹 Job Title: Chief Marketing Officer

🔹 Company: AAA-The Auto Club Group

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Remote work available)

🚀 Job Overview

Key aspects of this role include:

• Develop and lead marketing strategy for AAA-The Auto Club Group
• Drive growth and enhance brand presence across multiple channels
• Oversee marketing operations and manage high-performing teams
• Collaborate with cross-functional leaders to align marketing efforts with company goals
• Analyze market trends and customer data to inform strategic decisions

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles to drive success in a complex, multi-faceted organization like AAA-The Auto Club Group.

📋 Key Responsibilities

✅ Develop and implement marketing strategies that drive growth and enhance brand presence

✅ Lead and manage high-performing marketing teams, fostering a culture of innovation and collaboration

✅ Analyze market trends and customer data to inform strategic decisions and optimize marketing efforts

✅ Collaborate with cross-functional leaders to align marketing efforts with company goals and objectives

✅ Manage marketing budget, ensuring optimal allocation of resources to maximize ROI

✅ Monitor and report on marketing performance metrics, making data-driven recommendations for improvement

ASSUMPTION: This role involves a high degree of strategic thinking, team management, and data analysis, requiring a well-rounded marketing professional with extensive experience in leadership roles.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.

Experience: 10+ years of experience in marketing leadership roles, with a focus on strategic planning and team management. Experience within the insurance or financial services sectors is highly desirable.

Required Skills:

• Proven track record of driving growth through innovative marketing strategies
• Excellent leadership and team management skills
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills
• Proven ability to collaborate effectively with cross-functional teams
• Experience managing marketing budgets and optimizing ROI

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with Agile marketing methodologies
• Bilingual or multilingual skills

ASSUMPTION: Given the complexity and scope of this role, candidates should possess a strong blend of strategic, leadership, and analytical skills, with a proven track record of driving growth in a similar capacity.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 per year (Based on industry standards for a Chief Marketing Officer role with 10+ years of experience in the insurance or financial services sector)

Benefits:

• Comprehensive health, dental, and vision insurance
• 401(k) retirement plan with company match
• Generous paid time off (vacation, sick, and holidays)
• Tuition reimbursement and professional development opportunities
• Employee discounts on travel, insurance, and automotive services

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM. Some flexibility available for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Chief Marketing Officer role with the specified experience level. Actual compensation may vary based on factors such as performance, location, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: AAA-The Auto Club Group operates in the insurance industry, offering a wide range of services including travel, insurance, financial services, and roadside assistance. The company is a member of the national AAA federation and is the second largest AAA club in North America.

Company Size: AAA-The Auto Club Group employs 5,001-10,000 people, providing ample opportunities for career growth and development within the organization.

Founded: 1901. AAA-The Auto Club Group has a rich history and a strong reputation for providing quality service and helping members enjoy life's journey.

Company Description:

• AAA-The Auto Club Group is committed to providing a market-competitive structure of fair, equitable, and performance-based pay to attract and retain excellent talent.
• The company offers a full suite of products and services to millions of AAA members, from roadside assistance to insurance to travel support.
• AAA-The Auto Club Group prides itself on creating an inclusive and welcoming environment of diverse backgrounds, experiences, and viewpoints.

Company Specialties:

• Travel
• Insurance
• Financial Services
• Automotive
• Transportation
• Safety
• Advocacy
• Discounts
• and Membership

Company Website: www.aaa.com

ASSUMPTION: AAA-The Auto Club Group's extensive range of services and commitment to diversity make it an attractive employer for candidates seeking a dynamic and inclusive work environment.

📊 Role Analysis

Career Level: Executive. This role reports directly to the President and CEO of AAA-The Auto Club Group, with the potential to influence strategic decisions across the organization.

Reporting Structure: The Chief Marketing Officer will oversee marketing teams across various departments, including digital marketing, brand management, market research, and advertising.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work. The Chief Marketing Officer is expected to be present at the company's headquarters in Dearborn, MI, for key meetings and strategic planning sessions.

Growth Opportunities:

• Potential to influence strategic decisions and drive organizational change
• Opportunity to lead and develop high-performing marketing teams
• Chance to gain experience in a large, complex organization with a diverse range of services

ASSUMPTION: Given the executive nature of this role, the Chief Marketing Officer will have ample opportunities to grow both personally and professionally within AAA-The Auto Club Group.

🌍 Location & Work Environment

Office Type: AAA-The Auto Club Group's headquarters is a modern, professional office environment with state-of-the-art facilities and amenities.

Office Location(s): Dearborn, MI (with remote work flexibility)

Geographic Context:

• Dearborn, MI, is located in the Detroit metropolitan area, offering a diverse range of cultural, recreational, and entertainment options.
• The region is home to a strong job market with numerous opportunities in various industries.
• Dearborn has a cost of living that is slightly higher than the national average but offers a high quality of life.

Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM. Some flexibility available for remote work.

ASSUMPTION: The work environment at AAA-The Auto Club Group's headquarters is professional and collaborative, with ample opportunities for growth and development in a dynamic organization.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• In-depth interview with the hiring manager (President and CEO)
• Presentation or case study preparation and presentation
• Final interview with key stakeholders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Data analysis and interpretation skills
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing leadership experience and strategic accomplishments.
• Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills.
• Research AAA-The Auto Club Group's services, market position, and recent initiatives to demonstrate your understanding of the organization and its goals.

ATS Keywords: Marketing strategy, leadership, team management, brand development, digital marketing, customer engagement, market research, data analysis, communication, project management, sales strategy, budget management, innovation, collaboration, problem-solving, strategic planning

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' strategic thinking, leadership, and team management skills.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, Microsoft Dynamics)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Given the size and complexity of AAA-The Auto Club Group's operations, the Chief Marketing Officer is expected to be proficient in a range of marketing technologies and tools to optimize performance and drive growth.

👔 Cultural Fit Considerations

Company Values:

• Member-focused
• Integrity
• Innovation
• Collaboration
• Accountability
• Respect

Work Style:

• Data-driven
• Collaborative
• Adaptable
• Results-oriented
• Strategic

Self-Assessment Questions:

• Do you have a proven track record of driving growth through innovative marketing strategies?
• Are you an effective leader and team manager, with the ability to foster a culture of collaboration and innovation?
• Do you possess strong analytical skills and a data-driven mindset, with the ability to make strategic decisions based on market trends and customer data?

ASSUMPTION: AAA-The Auto Club Group values candidates who are member-focused, innovative, collaborative, and accountable, with a strong commitment to driving results and fostering a positive work environment.

⚠️ Potential Challenges

• Managing a large, complex organization with a diverse range of services and stakeholders
• Balancing strategic thinking with day-to-day operational responsibilities
• Adapting to a dynamic and evolving market, with changing customer needs and preferences
• Managing a significant marketing budget, with a focus on optimizing ROI

ASSUMPTION: The Chief Marketing Officer role at AAA-The Auto Club Group presents a unique set of challenges, requiring a strategic, adaptable, and results-driven leader with a strong commitment to driving growth and enhancing brand presence.

📈 Similar Roles Comparison

• Unlike other marketing leadership roles, this position requires a deep understanding of the insurance industry and its unique challenges and opportunities.
• AAA-The Auto Club Group's extensive range of services and large customer base present a unique set of strategic and operational considerations.
• This role offers the opportunity to lead and develop high-performing marketing teams, with a focus on driving growth and enhancing brand presence across multiple channels.

ASSUMPTION: Given the unique nature of AAA-The Auto Club Group's operations and the complexity of the insurance industry, this role presents a distinct set of opportunities and challenges compared to other marketing leadership positions.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy to drive growth and enhance brand presence across multiple channels
• Conducting market research to identify trends and opportunities, and using data-driven insights to inform strategic decisions
• Managing a significant marketing budget, with a focus on optimizing ROI and maximizing the impact of marketing investments

ASSUMPTION: The Chief Marketing Officer role at AAA-The Auto Club Group involves a wide range of strategic and operational responsibilities, with a focus on driving growth and enhancing brand presence through innovative marketing strategies.

❓ Key Questions to Ask During Interview

• How does this role fit into the organization's overall strategic vision and goals?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its marketing leaders?
• What are the most significant challenges facing the marketing department, and how can this role address them?
• How does the company measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Asking thoughtful, strategic questions during the interview process will help candidates better understand the role, the organization, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing leadership experience and strategic accomplishments.
• Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills.
• Research AAA-The Auto Club Group's services, market position, and recent initiatives to demonstrate your understanding of the organization and its goals.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.