Chief Marketing Officer

📌 Core Information

🔹 Job Title: Chief Marketing Officer

🔹 Company: Zenchef

🔹 Location: Amsterdam, Paris, or Berlin

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading end-to-end marketing strategy for a rapidly growing restaurant technology company.
• Unifying marketing efforts across acquired companies and driving brand architecture.
• Spearheading B2C market entry and competing with well-funded incumbents.
• Building, scaling, and leading a no/low-touch PLG motion for SMEs.
• Collaborating with the CEO and executive team as a strategic partner.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and adaptability to thrive in a dynamic, international environment.

📋 Key Responsibilities

✅ Identify potential leads using tools like LinkedIn, CRM databases, and industry alerts to build a qualified pipeline.

✅ Reach out to prospects by email, phone, and social media to start conversations and assess their interest.

✅ Qualify leads using structured discovery calls to understand fit and readiness.

✅ Collaborate with Field and Inside Sales to hand over qualified opportunities and refine outreach strategies.

✅ Keep CRM records accurate and up to date to track progress and measure results.

✅ Test messaging and prospecting approaches to learn what resonates with the audience.

✅ Attend regular team syncs to share insights, celebrate wins, and improve processes.

✅ Stay on top of industry trends and restaurant tech news to connect better with the audience.

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple priorities and projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 10+ years of experience in international B2B SaaS marketing, with a focus on demand generation, brand positioning, and performance metrics.

Required Skills:

• Proven experience in building and scaling marketing in international B2B SaaS environments.
• Fluency in English; fluency in French, Dutch, or German is a plus.
• Strong leadership skills, with experience leading large, distributed teams through complexity, change, and growth.
• Excellent communication and strategic partnership skills, with the ability to work closely with executives and investors.
• Proven experience in launching or transforming brands at scale, with a level of B2C experience desirable.

Preferred Skills:

• Experience with CRM management and lead qualification.
• Familiarity with market entry strategies and post-merger integration processes.
• Knowledge of the restaurant industry and restaurant technology trends.

ASSUMPTION: Candidates with a strong background in B2B SaaS marketing and a proven track record of driving growth and brand success are most likely to excel in this role.

💰 Compensation & Benefits

Salary Range: €160,000 - €180,000 per year (based on industry standards for a CMO role with 10+ years of experience in Europe).

Benefits:

• Competitive benefits package, including health insurance and retirement plans.
• Opportunities for professional development and growth within the company.
• Flexible work arrangements, with remote work options available.

Working Hours: Full-time position, with standard working hours Monday through Friday. Occasional evenings and weekends may be required to attend industry events or meet deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a CMO role with the required experience level. Actual compensation may vary based on factors such as location, company size, and individual qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Zenchef operates in the restaurant technology sector, empowering over 20,000 European restaurants with its platform that streamlines reservations, optimizes table management, and fosters lasting connections.

Company Size: Zenchef is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: Zenchef was founded in 2010 and has since grown to become a leading provider of restaurant technology solutions in Europe.

Company Description:

• Zenchef is dedicated to creating memorable dining moments and turning first-time diners into loyal regulars.
• The company's mission is to create a restaurant industry where technology brings people together at the table.
• Zenchef's core values are Craft, Thrive, and Heart, guiding the company's approach to work and decision-making.

Company Specialties:

• Restaurant online marketing
• Restaurant booking software
• Restaurant booking
• Restaurant website creation
• Food tech
• Restaurant tech
• Software for restaurant
• Restaurant management software

Company Website: http://www.zenchef.com

ASSUMPTION: Zenchef's focus on craft, quality, and continuous growth creates an environment where employees can thrive and make a significant impact on the company's success.

📊 Role Analysis

Career Level: Executive-level role, reporting directly to the CEO and working closely with the executive team.

Reporting Structure: This role will lead the marketing team and collaborate with other departments, including sales, product, and customer success.

Work Arrangement: Remote OK, with the option to work from one of Zenchef's offices in Amsterdam, Paris, or Berlin.

Growth Opportunities:

• As Zenchef continues to grow and expand, there will be opportunities for the CMO to take on additional responsibilities and advance their career within the company.
• The CMO will have the chance to shape the company's marketing strategy and make a significant impact on its overall success.
• Zenchef offers opportunities for professional development and growth, including training, mentorship, and career advancement.

ASSUMPTION: The CMO role at Zenchef presents a unique opportunity for an experienced marketing professional to lead the company's marketing efforts and drive its growth and success.

🌍 Location & Work Environment

Office Type: Zenchef has offices in Amsterdam, Paris, and Berlin, with a flexible remote work policy.

Office Location(s): 63, Avenue de Villiers, Paris, Île-de-France 75017, FR; Elandsstraat 44, Amsterdam, North Holland 1016 SG, NL

Geographic Context:

• Amsterdam, Paris, and Berlin are major European cities with vibrant tech scenes and diverse cultural offerings.
• Each location offers a unique blend of history, culture, and modern amenities.
• The cities are well-connected by public transportation and have international airports for easy travel.

Work Schedule: Full-time, with standard working hours Monday through Friday. Occasional evenings and weekends may be required to attend industry events or meet deadlines.

ASSUMPTION: Zenchef's flexible work arrangements and international offices provide employees with the opportunity to work in a dynamic, multicultural environment and enjoy the benefits of living in one of Europe's most exciting cities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-depth interviews with the hiring manager and other team members
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and leadership skills
• Experience with B2B SaaS marketing and demand generation
• Brand positioning and performance metrics expertise
• Fluency in English and relevant language skills
• Cultural fit and alignment with Zenchef's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to marketing strategy, demand generation, and brand positioning in your interview.
• Demonstrate your understanding of the restaurant industry and restaurant technology trends.

ATS Keywords: B2B Marketing, Demand Generation, Brand Positioning, Performance Metrics, Team Leadership, Strategic Partnership, International Experience, SaaS Marketing, B2C Marketing, CRM Management, Lead Qualification, Market Entry Strategy, Post-Merger Integration, Growth Strategy, Communication Skills, Industry Trends

ASSUMPTION: Zenchef's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for the company's marketing team.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• SEO and content marketing tools (e.g., Google Analytics, SEMrush)

ASSUMPTION: The CMO will be expected to have experience with a range of marketing tools and technologies, as well as the ability to adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Craft: Zenchef prioritizes quality and attention to detail in all aspects of its work.
• Thrive: The company fosters a culture of continuous growth and learning.
• Heart: Zenchef is committed to creating a positive and inclusive work environment where employees feel valued and appreciated.

Work Style:

• Collaborative: Zenchef encourages open communication and teamwork across departments.
• Adaptable: The company is comfortable with change and embraces new challenges as opportunities for growth.
• Data-driven: Zenchef uses data and analytics to inform decision-making and measure success.

Self-Assessment Questions:

• Do you align with Zenchef's core values of Craft, Thrive, and Heart?
• Are you comfortable working in a dynamic, international environment with a high degree of autonomy?
• Do you have experience leading large, distributed teams through complexity, change, and growth?

ASSUMPTION: Zenchef's values and work style create an environment where employees can thrive and make a significant impact on the company's success.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking and leadership, with the ability to manage multiple priorities and projects.
• The CMO will need to unify marketing efforts across acquired companies and drive brand architecture, which may involve navigating complex organizational structures and cultural differences.
• The role requires a strong understanding of the restaurant industry and restaurant technology trends, as well as the ability to adapt to a rapidly changing market.
• The CMO will need to compete with well-funded incumbents in the B2C market, requiring a high level of strategic agility and innovation.

ASSUMPTION: The CMO role at Zenchef presents a unique set of challenges and opportunities, requiring a highly skilled and adaptable marketing professional.

📈 Similar Roles Comparison

• This role is unique in its focus on unifying marketing efforts across acquired companies and driving brand architecture in the restaurant technology sector.
• While there may be similar roles in other industries, the specific challenges and opportunities presented by Zenchef's growth and market position make this role unique.
• Candidates with experience in similar roles in the B2B SaaS or restaurant technology sectors may be well-suited to this position.

ASSUMPTION: The CMO role at Zenchef is unique in its focus on driving growth and brand success in the rapidly evolving restaurant technology sector.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to turn Zenchef into the category-defining brand for restaurant technology in Europe.
• Unifying marketing efforts across acquired companies, including brand architecture, messaging, and processes.
• Spearheading B2C market entry, including competitive analysis, market segmentation, and go-to-market strategy.

ASSUMPTION: The CMO role at Zenchef presents a unique opportunity to lead high-impact marketing projects and drive the company's growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to brand architecture and how this role will contribute to its success?
• How does Zenchef support the professional development and growth of its marketing team members?
• What are the key challenges facing the restaurant technology industry, and how does Zenchef plan to address them?
• How does Zenchef measure the success of its marketing efforts, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help candidates better understand the role, the company, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interviews by researching Zenchef's company culture, values, and marketing strategy.
• Be ready to discuss your approach to marketing strategy, demand generation, and brand positioning.
• Follow up with the hiring manager within one week of your final interview to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.