Chief Marketing Officer

📌 Core Information

🔹 Job Title: Chief Marketing Officer

🔹 Company: ProjectGrowth

🔹 Location: Fully Remote (U.S. travel required for conferences)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Setting the vision and owning the end-to-end marketing strategy to build brand awareness, credibility, and authority in the B2B U.S. market.
• Developing a compelling brand identity and messaging framework that resonates with VPs and C-level execs, especially those wary of offshore partners.
• Leading and overseeing all brand, creative, SEO, and content initiatives that help drive inbound interest and trust.
• Running agency partnerships, selecting, managing, and holding accountable best-in-class creative, paid, and content agencies.
• Positioning the brand to be conference-ready, ensuring that when the company shows up at events, everyone already knows—and respects—the name.
• Building and leading a high-performing marketing team from the ground up.
• Driving demand from enterprise clients by designing campaigns that influence decision-makers at $100M+ companies, across industries.
• Championing performance by owning the marketing budget and marketing KPIs, ensuring every dollar spent has a measurable impact on the company's reputation and pipeline.

ASSUMPTION: This role requires a strategic, creative, and bold leader who can drive brand awareness and credibility in the competitive B2B U.S. market. The ideal candidate will have a proven track record of building or repositioning B2B brands and experience marketing high-ticket B2B services to skeptical or trust-sensitive buyers.

📋 Key Responsibilities

✅ Set the vision and own the end-to-end marketing strategy to build brand awareness, credibility, and authority in the B2B U.S. market.

✅ Develop a compelling brand identity and messaging framework that resonates with VPs and C-level execs, especially those wary of offshore partners.

✅ Lead and oversee all brand, creative, SEO, and content initiatives that help drive inbound interest and trust.

✅ Run agency partnerships, selecting, managing, and holding accountable best-in-class creative, paid, and content agencies.

✅ Position the brand to be conference-ready, ensuring that when the company shows up at events, everyone already knows—and respects—the name.

✅ Build and lead a high-performing marketing team from the ground up.

✅ Drive demand from enterprise clients by designing campaigns that influence decision-makers at $100M+ companies, across industries.

✅ Champion performance by owning the marketing budget and marketing KPIs, ensuring every dollar spent has a measurable impact on the company's reputation and pipeline.

ASSUMPTION: The successful candidate will have experience in marketing high-ticket B2B services, managing external agencies, and driving real business results through marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus.

Experience: 10+ years of experience in B2B marketing, with a proven track record of building or repositioning brands in the U.S. market. Experience marketing high-ticket B2B services to skeptical or trust-sensitive buyers is a must.

Required Skills:

• Strategic leadership and vision
• Brand development and management
• Creative strategy and content strategy
• Agency management and vendor selection
• Event positioning and conference planning
• Team building and leadership
• Demand generation and performance marketing
• B2B marketing and high-ticket services marketing
• Data-driven decision making and performance tracking
• Public speaking and presentation skills

Preferred Skills:

• Experience in outsourcing, offshore staffing, or contact centers
• A history of marketing to COOs, VPs of Customer Experience, or Operations leaders
• A blend of brand-building instincts and data-driven decision-making

ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, with a proven track record of driving brand awareness and credibility in the U.S. market. Experience in marketing high-ticket B2B services is essential for success in this role.

💰 Compensation & Benefits

Salary Range: $180,000 - $250,000 per year (AI-estimated based on experience level and market rates for a CMO role in the U.S.)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work schedule
• Professional development opportunities

Working Hours: Full-time, with flexibility for U.S. travel requirements for conferences and key brand moments.

ASSUMPTION: The salary range provided is an estimate based on market rates for a CMO role in the U.S. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (Small to Medium-sized company)

Founded: 2021

Company Description:

• ProjectGrowth is a fast-growing offshore contact center partner serving U.S.-based businesses with premium customer support, sales, and lead generation services.
• Recognized by Inc. 5000 and trusted by leading brands, they specialize in helping companies scale without compromising on quality.
• Their mission is to bridge the global talent gap and help international professionals shine on the U.S. tech stage.

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: https://www.projectgrowthmarketing.com

ASSUMPTION: ProjectGrowth is a growing marketing services company that focuses on helping U.S.-based businesses with customer support, sales, and lead generation services. They are looking to expand their brand awareness and credibility in the B2B U.S. market.

📊 Role Analysis

Career Level: Executive (C-level)

Reporting Structure: This role reports directly to the CEO and will have the opportunity to build and lead a high-performing marketing team.

Work Arrangement: Fully remote, with U.S. travel required for conferences and key brand moments.

Growth Opportunities:

• Building and leading a high-performing marketing team from the ground up.
• Driving brand awareness and credibility in the competitive B2B U.S. market.
• Positioning the company as a trusted partner for enterprise clients.
• Expanding the company's reach and influence in the U.S. market.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to build a team, drive brand awareness, and position the company as a trusted partner for enterprise clients.

🌍 Location & Work Environment

Office Type: Fully remote, with U.S. travel required for conferences and key brand moments.

Office Location(s): The company has offices in New York, NY, Cairo, EG, San Francisco, CA, and Los Angeles, CA. However, this role is fully remote and can be performed from anywhere in the United States.

Geographic Context:

• The United States is the primary market for this role, with a focus on building brand awareness and credibility in the B2B U.S. market.
• The company has a global presence, with offices in multiple countries, but this role is focused on the U.S. market.
• The role requires U.S. travel for conferences and key brand moments, allowing the candidate to network and build relationships with industry professionals.

Work Schedule: Full-time, with flexibility for U.S. travel requirements for conferences and key brand moments.

ASSUMPTION: This role is fully remote, with the exception of U.S. travel requirements for conferences and key brand moments. The candidate should be comfortable working remotely and have a strong understanding of the U.S. market.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form
• Record a video showcasing your skill sets

Key Assessment Areas:

• Strategic leadership and vision
• Brand development and management
• Creative strategy and content strategy
• Agency management and vendor selection
• Event positioning and conference planning
• Team building and leadership
• Demand generation and performance marketing
• B2B marketing and high-ticket services marketing
• Data-driven decision making and performance tracking
• Public speaking and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your experience in B2B marketing, brand building, and driving real business results through marketing efforts.
• Prepare a video that showcases your skills and explains how you would approach the role of Chief Marketing Officer at ProjectGrowth.
• Be ready to discuss your experience marketing high-ticket B2B services to skeptical or trust-sensitive buyers and your ability to manage external agencies.

ATS Keywords: Strategic Leadership, Brand Development, Creative Strategy, Content Strategy, Agency Management, Event Positioning, Team Building, Demand Generation, Performance Marketing, B2B Marketing, High-Ticket Services Marketing, Data-Driven Decision Making, Public Speaking

ASSUMPTION: The application process for this role involves filling in an application form and recording a video showcasing your skill sets. The key assessment areas focus on the candidate's strategic leadership, brand development, creative strategy, agency management, event positioning, team building, demand generation, performance marketing, B2B marketing, high-ticket services marketing, data-driven decision making, and public speaking skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The successful candidate will have experience using marketing automation platforms, CRM software, SEO tools, social media management tools, project management tools, and design tools to drive brand awareness and credibility in the B2B U.S. market.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Global Perspective
• Customer-Centric
• Integrity
• Growth Mindset

Work Style:

• Remote-friendly and flexible
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change
• Strong communication and presentation skills

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable setting strategy without a playbook and building processes from scratch?
• Do you have experience managing external agencies and holding them accountable for results?
• Are you comfortable traveling for conferences and key brand moments, acting as a public face of the company when needed?
• Do you have a strong understanding of the U.S. market and experience marketing to U.S.-based businesses?

ASSUMPTION: The ideal candidate for this role will be comfortable working remotely, setting strategy without a playbook, managing external agencies, and traveling for conferences and key brand moments. They will also have a strong understanding of the U.S. market and experience marketing to U.S.-based businesses.

⚠️ Potential Challenges

• Building brand awareness and credibility in the competitive B2B U.S. market
• Managing external agencies and holding them accountable for results
• Driving real business results through marketing efforts
• Positioning the company as a trusted partner for enterprise clients
• Expanding the company's reach and influence in the U.S. market

ASSUMPTION: This role presents several challenges, including building brand awareness and credibility in the competitive B2B U.S. market, managing external agencies, driving real business results through marketing efforts, positioning the company as a trusted partner for enterprise clients, and expanding the company's reach and influence in the U.S. market.

📈 Similar Roles Comparison

• This role is unique in its focus on building brand awareness and credibility in the B2B U.S. market for a growing offshore contact center partner.
• Unlike traditional marketing roles, this position requires experience marketing high-ticket B2B services to skeptical or trust-sensitive buyers.
• Career progression in this role may include expanding the company's reach and influence in the U.S. market, as well as growing the marketing team and taking on additional responsibilities.

ASSUMPTION: This role is unique in its focus on building brand awareness and credibility in the B2B U.S. market for a growing offshore contact center partner. The ideal candidate will have experience marketing high-ticket B2B services to skeptical or trust-sensitive buyers and be comfortable setting strategy without a playbook.

📝 Sample Projects

• Developing a comprehensive brand strategy and messaging framework for a B2B U.S. market
• Managing and optimizing a marketing budget to drive real business results
• Building and leading a high-performing marketing team from the ground up
• Positioning the company as a trusted partner for enterprise clients through targeted marketing campaigns
• Expanding the company's reach and influence in the U.S. market through strategic partnerships and event sponsorships

ASSUMPTION: The successful candidate will have experience developing brand strategies, managing marketing budgets, building and leading teams, positioning companies as trusted partners, and expanding market reach through strategic partnerships and event sponsorships.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for brand awareness and credibility in the B2B U.S. market?
• How does the company plan to expand its reach and influence in the U.S. market?
• What are the key priorities for the first 90 days in this role?
• How does the company support remote work and employee growth and development?
• What are the key challenges facing the company in the B2B U.S. market, and how can marketing help address them?

ASSUMPTION: These questions are designed to help the candidate understand the company's long-term vision, expansion plans, priorities, remote work support, and the key challenges facing the company in the B2B U.S. market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application form
• Record a video showcasing your skill sets and explaining how you would approach the role of Chief Marketing Officer at ProjectGrowth
• Tailor your resume and cover letter to highlight your experience in B2B marketing, brand building, and driving real business results through marketing efforts
• Prepare for the interview by researching the company and practicing your responses to common interview questions
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.