📌 Core Information
🔹 Job Title: Chief Marketing Officer
🔹 Company: AVIV Group
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-07
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Defining and leading the marketing strategy for both B2C and B2B segments
- Managing the marketing funnel and driving lead generation
- Ensuring a data-driven approach to marketing performance
- Collaborating with cross-functional teams to achieve business objectives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in data-driven marketing.
📋 Key Responsibilities
✅ Defining and implementing the marketing strategy for multiple brands within the AVIV Group
✅ Managing the marketing funnel, from awareness to conversion, for both B2C and B2B segments
✅ Driving lead generation through various channels, including digital, CRM, media, and PR
✅ Ensuring a data-driven approach to marketing performance, using tools such as MMM, LTV, and attribution
✅ Collaborating with cross-functional teams, including product, sales, HR, tech, and finance, to align marketing plans with business objectives
✅ Managing and developing a high-performing marketing team, fostering a culture of excellence and trust
ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
Experience: Minimum 10 years of marketing experience, with at least 5 years in a leadership role within a digital or marketplace environment
Required Skills:
- Proven success in managing marketing budgets of over €10M, with a focus on ROI and business impact
- Expertise in data-driven marketing, including A/B testing, analytics, and MMM
- Strong leadership and team management skills, with experience in developing and mentoring high-performing teams
- Excellent communication and influencing skills, with the ability to work effectively with cross-functional teams
- Fluency in French and English
Preferred Skills:
- Experience in the real estate or proptech industry
- Familiarity with the French market and consumer behavior
ASSUMPTION: Candidates should have a proven track record in driving business growth through marketing strategies and be comfortable working in a dynamic, fast-paced environment.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (Based on experience and market standards for a Chief Marketing Officer role in Paris)
Benefits:
- Company restaurant and meal vouchers
- Access to a gym and wellness facilities
- Online learning and training opportunities
- 16 RTT (reduction du temps de travail) days
- Flexible work environment
Working Hours: Full-time, with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The salary range is estimated based on market standards for a Chief Marketing Officer role in Paris, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Real estate technology (proptech)
Company Size: Medium to large (1,001-5,000 employees)
Founded: 2015 (as part of Axel Springer)
Company Description:
- AVIV Group is one of the world's largest privately owned real estate tech companies and a subsidiary of Axel Springer
- The company's mission is to unlock everyone's perfect place through its digital real estate marketplaces and brands
- AVIV Group is committed to diversity, equity, and inclusion, encouraging applications from all backgrounds
Company Specialties:
- Real estate technology
- Digital marketing
- Data-driven decision making
- Cross-functional collaboration
Company Website: https://www.aviv-group.com/
ASSUMPTION: AVIV Group is a dynamic, growing company with a strong focus on innovation and data-driven decision making.
📊 Role Analysis
Career Level: Executive (C-level)
Reporting Structure: Reports directly to the Managing Director of AVIV France
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential to expand the role's scope and impact as the company grows
- Opportunities to work on high-impact projects and drive business growth
- Possibility to collaborate with and learn from experienced professionals in various fields
ASSUMPTION: This role offers significant growth potential and the opportunity to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): Paris, Île-de-France, France
Geographic Context:
- Paris is a major European hub for real estate and technology industries
- The office is located in the 9th arrondissement, close to public transportation and amenities
- The area is known for its vibrant culture, dining, and nightlife
Work Schedule: Full-time, with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The office environment is modern, collaborative, and designed to foster innovation and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager
- Final interview with the Managing Director of AVIV France
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Data-driven marketing expertise
- Cultural fit and alignment with AVIV Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving abilities
- Research AVIV Group and the real estate technology industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Chief Marketing Officer, Marketing Strategy, Data-Driven Marketing, Lead Generation, Team Management, Real Estate Technology, Proptech, Hybrid Work Arrangement
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and cultural fit for the role.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: The successful candidate will be comfortable working with various tools and technologies to drive marketing performance and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Data-driven decision making
- Integrity and accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Flexible and adaptable
- Open and inclusive
Self-Assessment Questions:
- How have you demonstrated customer-centricity in your previous roles?
- Can you provide an example of a time when you drove innovation and continuous learning within your team?
- How do you approach collaboration and teamwork, especially in a hybrid work environment?
ASSUMPTION: AVIV Group values a strong cultural fit, with an emphasis on customer-centricity, innovation, collaboration, and data-driven decision making.
⚠️ Potential Challenges
- Managing a large, diverse marketing team with varying levels of experience and expertise
- Balancing the needs and priorities of multiple brands within the AVIV Group portfolio
- Adapting to the dynamic and evolving real estate technology landscape
- Working effectively in a hybrid work environment, fostering collaboration and engagement among remote team members
ASSUMPTION: The successful candidate will be able to navigate these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Chief Marketing Officer vs. Vice President of Marketing: The Chief Marketing Officer role typically has broader scope and more strategic responsibilities, while the Vice President of Marketing role may focus more on day-to-day operations and tactical execution
- Real estate technology (proptech) vs. traditional real estate: Proptech roles often require a stronger focus on data-driven marketing, digital innovation, and technology integration
- Chief Marketing Officer in a startup vs. an enterprise: Startup CMO roles may involve more hands-on execution and rapid decision-making, while enterprise CMO roles may focus more on strategic planning and cross-functional collaboration
ASSUMPTION: The successful candidate will have experience and expertise relevant to the specific role and industry context.
📝 Sample Projects
- Developing and executing a data-driven marketing strategy to drive user acquisition and engagement for a new real estate marketplace
- Collaborating with cross-functional teams to launch a successful rebranding campaign for an established real estate brand
- Optimizing marketing funnel performance through A/B testing, personalization, and segmentation for a real estate listing platform
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the Chief Marketing Officer role at AVIV Group.
❓ Key Questions to Ask During Interview
- How does the company support the professional development and growth of its marketing team members?
- Can you describe the company's approach to cross-functional collaboration and alignment between marketing and other departments?
- How does AVIV Group foster a culture of innovation and continuous learning within its marketing team?
- What are the key priorities for the Chief Marketing Officer role in the first 90 days, and how will the company support the new hire in achieving these goals?
- How does AVIV Group measure and track the success of its marketing initiatives, and how does this inform decision-making and strategy?
ASSUMPTION: These interview questions will help the candidate assess the company's culture, priorities, and support for the Chief Marketing Officer role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on strategic thinking, leadership, and data-driven marketing
- Prepare for behavioral and situational interview questions that assess your problem-solving, leadership, and cultural fit
- Research AVIV Group and the real estate technology industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the HR team one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
