Chief Marketing Officer (CMO)

📌 Core Information

🔹 Job Title: Chief Marketing Officer (CMO)

🔹 Company: ImmersiveTouch

🔹 Location: Remote (Milwaukee, Wisconsin, USA preferred)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive marketing strategy to drive brand awareness and business growth.
• Leading marketing initiatives, including digital marketing, content creation, public relations, and social media campaigns.
• Collaborating with cross-functional teams to ensure alignment in achieving corporate objectives.
• Managing and mentoring marketing teams to foster a culture of creativity and accountability.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing, branding, and digital strategies. The ideal candidate will be passionate about healthcare innovation and eager to make a significant impact on the lives of healthcare professionals and patients.

📋 Key Responsibilities

✅ Develop and implement a comprehensive marketing strategy that drives brand awareness, customer engagement, and business growth.

✅ Lead marketing initiatives, including digital marketing, content creation, public relations, and social media campaigns.

✅ Analyze market trends, competitive landscape, and customer insights to inform strategic decision-making and product positioning.

✅ Collaborate with product development teams to create compelling messaging and successful go-to-market strategies.

✅ Manage and mentor marketing teams, fostering a culture of creativity and accountability.

✅ Oversee the marketing budget, ensuring optimal allocation of resources to achieve targets.

✅ Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.

ASSUMPTION: The role requires a balance of strategic thinking, hands-on execution, and strong leadership to drive marketing efforts and achieve business objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field; an MBA or advanced degree is preferred.

Experience: At least 10 years of progressive marketing experience, with a minimum of 5 years in a senior leadership role, preferably within the healthcare or technology sectors.

Required Skills:

• Proven track record of developing and executing successful marketing strategies that drive business results.
• Strong analytical skills with the ability to leverage data to make informed decisions.
• Exceptional leadership and team management skills, with experience in building high-performing marketing teams.
• Demonstrated expertise in digital marketing channels, brand management, and integrated marketing communications.
• Excellent communication and interpersonal skills, with the ability to inspire and influence stakeholders at all levels.

Preferred Skills:

• Experience in the healthcare technology sector.
• Familiarity with augmented reality and virtual reality technologies.

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a proven track record of driving business growth and leading high-performing teams. Experience in the healthcare technology sector is a plus but not required.

💰 Compensation & Benefits

Salary Range: $180,000 - $250,000 per year (based on experience and industry standards for a CMO role in the healthcare technology sector)

Benefits:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401K Plan

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is an estimate based on industry standards for a CMO role in the healthcare technology sector. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: ImmersiveTouch operates in the healthcare technology sector, focusing on surgical training and planning through augmented reality and virtual reality technologies.

Company Size: ImmersiveTouch is a mid-sized company with 11-50 employees, providing a dynamic and collaborative work environment.

Founded: ImmersiveTouch was founded in 2005 and has since grown to become a leader in its field.

Company Description:

• ImmersiveTouch is at the forefront of transforming surgical training and planning through cutting-edge augmented reality and virtual reality technologies.
• The company offers FDA-cleared spatial computing for personalized surgical planning and 3D printing.
• ImmersiveTouch empowers clinicians with greater precision and consistency of care by unlocking new insights from patient scans.

Company Specialties:

• Surgical Imaging
• Virtual Reality
• Simulation
• Neurosurgery
• Orthopedic Surgery
• Ophthalmology
• Head & Neck Surgery
• Anesthesiology
• Augmented Reality
• Mixed Reality
• Haptics
• Tactile Feedback
• Cloud
• Video Games

Company Website: http://www.immersivetouch.com

ASSUMPTION: ImmersiveTouch is a well-established company in the healthcare technology sector, with a strong focus on innovation and making a significant impact on the lives of healthcare professionals and patients.

📊 Role Analysis

Career Level: Executive (C-level)

Reporting Structure: The CMO will report directly to the CEO and work closely with cross-functional teams, including product development and sales.

Work Arrangement: This role is remote-friendly, with a preference for candidates based in or near Milwaukee, Wisconsin. The work arrangement is full-time with flexible hours.

Growth Opportunities:

• As a growing company, ImmersiveTouch offers opportunities for professional growth and development.
• The CMO will have the chance to shape the marketing strategy and make a significant impact on the company's success.
• This role provides the opportunity to work in a dynamic and innovative field, with exposure to cutting-edge technologies.

ASSUMPTION: The CMO role at ImmersiveTouch offers a unique opportunity to lead marketing efforts in a growing and innovative company, with ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: ImmersiveTouch has an office in Chicago, IL, but this role is remote-friendly, with a preference for candidates based in or near Milwaukee, Wisconsin.

Office Location(s): 910 West Van Buren St., Suite 715, Chicago, IL 60607, US

Geographic Context:

• Milwaukee, Wisconsin, is located in the Midwest region of the United States.
• The city offers a high quality of life, with a vibrant cultural scene, numerous parks, and a strong sense of community.
• Milwaukee is home to a growing tech industry, with a focus on healthcare technology and innovation.

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The remote-friendly work arrangement provides flexibility for candidates, allowing them to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth behavioral interviews to discuss past experiences, achievements, and problem-solving skills.
• Case study or presentation to demonstrate strategic thinking and marketing expertise.
• Final interview with key stakeholders, including the CEO and other C-level executives.

Key Assessment Areas:

• Strategic thinking and marketing expertise.
• Leadership and team management skills.
• Analytical skills and data-driven decision-making.
• Cultural fit and alignment with ImmersiveTouch's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and achievements in driving business growth.
• Prepare for behavioral interviews by using the STAR method (Situation, Task, Action, Result) to structure your responses.
• Research ImmersiveTouch and the healthcare technology sector to demonstrate your knowledge and enthusiasm for the role.

ATS Keywords: Marketing Strategy, Brand Awareness, Business Growth, Digital Marketing, Content Creation, Public Relations, Social Media, Market Research, Product Positioning, Cross-functional Teams, Leadership, Team Management, Stakeholder Management

ASSUMPTION: The interview process at ImmersiveTouch is designed to assess the candidate's strategic thinking, marketing expertise, leadership skills, and cultural fit. Candidates should be prepared to discuss their past experiences, achievements, and problem-solving skills in detail.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The CMO will be expected to have experience with various marketing tools and technologies, as well as the ability to adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: ImmersiveTouch values creativity, experimentation, and continuous learning.
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration.
• Patient-centered: ImmersiveTouch is dedicated to improving the lives of patients through its technologies.

Work Style:

• Dynamic: ImmersiveTouch operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and resilient.
• Data-driven: The company values evidence-based decision-making and continuous improvement.
• Mission-focused: ImmersiveTouch is committed to its mission of transforming surgical training and planning through innovative technologies.

Self-Assessment Questions:

• Do you thrive in dynamic and innovative environments?
• Are you comfortable working with data and using it to inform decision-making?
• Are you passionate about healthcare and making a positive impact on patients' lives?

ASSUMPTION: The ideal candidate for the CMO role at ImmersiveTouch will be a strategic thinker with a strong marketing background, a passion for healthcare innovation, and a commitment to the company's values and mission.

⚠️ Potential Challenges

• The CMO role requires a strong understanding of both marketing and healthcare technology, which may present a learning curve for candidates from non-healthcare backgrounds.
• The role involves managing and mentoring marketing teams, which can be challenging in a fast-paced and ever-changing environment.
• The CMO will be expected to work closely with cross-functional teams, requiring strong collaboration and communication skills.
• The role may require occasional travel to attend industry events, conferences, and meetings with clients and partners.

ASSUMPTION: The CMO role at ImmersiveTouch presents unique challenges and opportunities for growth and development. Candidates should be prepared to adapt to a dynamic and innovative environment and work collaboratively with cross-functional teams.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the CMO role at ImmersiveTouch requires a strong understanding of healthcare technology and its applications in surgical training and planning.
• The role offers the opportunity to work in a growing and innovative company, with exposure to cutting-edge technologies and a focus on patient-centered care.
• Career progression in this role may lead to opportunities in executive leadership, such as Chief Operating Officer (COO) or Chief Executive Officer (CEO).

ASSUMPTION: The CMO role at ImmersiveTouch is unique in its focus on healthcare technology and its applications in surgical training and planning. Candidates should be prepared to leverage their marketing expertise in a dynamic and innovative environment.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new augmented reality product for surgical planning.
• Conducting market research to identify trends and opportunities in the healthcare technology sector and incorporating findings into marketing strategies.
• Collaborating with product development teams to create compelling messaging and successful go-to-market strategies for new products.

ASSUMPTION: The CMO role at ImmersiveTouch offers a wide range of projects and initiatives, from strategic planning and market research to cross-functional collaboration and team management.

❓ Key Questions to Ask During Interview

• How does ImmersiveTouch differentiate itself from other healthcare technology companies in the market?
• What are the key priorities for the CMO role in the first 90 days?
• How does ImmersiveTouch support the professional development and growth of its employees?
• What is the company's long-term vision for growth and expansion, and how does the CMO role contribute to this vision?
• How does ImmersiveTouch foster a culture of innovation and continuous learning?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and their understanding of ImmersiveTouch's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and achievements in driving business growth.
• Prepare for behavioral interviews by using the STAR method (Situation, Task, Action, Result) to structure your responses.
• Research ImmersiveTouch and the healthcare technology sector to demonstrate your knowledge and enthusiasm for the role.
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.