📌 Core Information
🔹 Job Title: Chief Marketing Officer (CMO)
🔹 Company: Axonify
🔹 Location: Toronto, Ontario, Canada & United States
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Architecting and leading the marketing organization through strategic evolution and accelerated growth
- Repositioning Axonify as the premier frontline success platform
- Designing and executing a sophisticated, modern marketing strategy leveraging AI, PLG, and targeted enterprise sales
- Building and leading a high-performing, agile marketing team
- Driving market penetration, category leadership, distinctive brand elevation, and sustainable revenue growth
ASSUMPTION: This role requires a strategic thinker with a proven track record in B2B SaaS marketing, experience in frontline industries, and expertise in hybrid go-to-market strategies.
📋 Key Responsibilities
✅ Developing, articulating, and championing a compelling marketing vision and strategy that supports Axonify's evolution into a frontline business optimization platform
✅ Driving market penetration, category leadership, distinctive brand elevation, and sustainable revenue growth
✅ Architecting, recruiting, mentoring, and leading a high-performing, agile marketing team
✅ Designing, implementing, and optimizing a hybrid go-to-market (GTM) strategy blending Product-Led Growth (PLG) and targeted enterprise sales
✅ Integrating AI capabilities throughout the marketing organization to enhance predictive analytics, personalization, lead scoring, content optimization, and operational efficiency
✅ Spearheading the strategic repositioning of the Axonify brand, articulating its expanded value proposition, and establishing Axonify as the definitive thought leader in the frontline success category
✅ Cultivating a culture of continuous, data-driven experimentation and learning across the marketing team, implementing agile methodologies, and driving strategic iteration across all marketing channels and initiatives
✅ Building and maintaining strong, collaborative partnerships with Sales, Product, Customer Success, Finance, and other key departments to ensure tightly aligned GTM execution, a seamless and value-driven customer experience, and unified progress towards overarching company objectives
✅ Directing the strategy and oversight of a sophisticated marketing operations function and a cutting-edge MarTech stack, championing data integrity, process excellence, and a scalable infrastructure that supports global growth
✅ Defining, monitoring, and reporting on a comprehensive suite of KPIs that accurately reflect the performance and impact of modern marketing strategies, providing transparent and insightful performance reporting to the executive team and Board of Directors
✅ Developing, securing, and meticulously managing the global marketing budget, strategically allocating resources across programs, technologies, and talent to maximize impact and achieve ambitious strategic and financial goals
ASSUMPTION: This role requires a strategic mindset, analytical problem-solving skills, and the ability to thrive in a dynamic, innovative, and high-growth technology landscape.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA or equivalent advanced degree is highly preferred
Experience: 10+ years of experience as a Chief Marketing Officer or a comparable senior marketing leadership role (e.g., VP of Marketing, Head of Marketing) within a B2B SaaS organization, with a clear track record of driving significant, measurable revenue growth and market share expansion
Required Skills:
- Proven success in leveraging personal strengths in both the art and the science of marketing
- Experience in developing, implementing, and scaling hybrid go-to-market strategies, successfully integrating Product-Led Growth (PLG) principles with effective Enterprise Sales motions
- Successful application of Artificial Intelligence in marketing, with curiosity and drive to continuously discover and leverage new capabilities in this rapidly evolving space
- Proven ability to build, inspire, lead, and structure agile, data-centric marketing teams capable of high-velocity experimentation, continuous learning, and consistent execution in a fast-paced environment
- Exceptional strategic thinking, analytical and problem-solving skills, with an unwavering commitment to data-driven decision-making and a results-oriented mindset
- Outstanding executive leadership presence, with compelling communication, influencing, and interpersonal skills, capable of inspiring teams and fostering robust collaboration across all levels of the organization and with external stakeholders
Preferred Skills:
- Familiarity with frontline industries and interest in optimizing customer experiences, elevating worker experiences, navigating evolving technology and service models, and improving frontline business outcomes
- A natural ability to thrive and lead effectively in a dynamic, innovative, and high-growth technology landscape
ASSUMPTION: Candidates should have a strong background in marketing strategy, team leadership, and driving measurable results in a B2B SaaS environment.
💰 Compensation & Benefits
Salary Range: $250,000 - $350,000 USD (Estimated based on industry standards for a CMO role in a mid-sized B2B SaaS company)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee stock purchase plan
- Flexible time off
- Professional development opportunities
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for a CMO role in a mid-sized B2B SaaS company. The actual salary may vary based on the candidate's experience, qualifications, and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on frontline enablement solutions
Company Size: 201-500 employees (Mid-sized company, offering opportunities for growth and impact)
Founded: 2011, with a history of innovation and growth in the frontline enablement space
Company Description:
- Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces
- It gives frontlines what they need to learn, connect, and get things done quickly, easily, and every single day
- Axonify enables over 3.5 million frontline workers in 160-plus countries, in over 250 companies, including Lowe’s, Kroger, Walmart, and Citizens Bank
Company Specialties:
- Microlearning
- Gamification
- Communications
- Task management
- Frontline training
- Training and communications
- Frontline enablement
- Employee enablement
Company Website: www.axonify.com
ASSUMPTION: Axonify is a well-established company in the frontline enablement space, with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Executive (C-level) role, reporting directly to the CEO or another executive member of the leadership team
Reporting Structure: The CMO will oversee the marketing team, with potential for additional direct reports based on the organization's structure
Work Arrangement: Remote OK, with flexibility for remote work and the option to work from the company's headquarters in Waterloo, Ontario, or other office locations
Growth Opportunities:
- Potential to shape the future of a market leader and make a profound impact on the company's business
- Opportunities to build and lead a world-class marketing function
- Career advancement opportunities within the company, as Axonify continues to grow and expand its offerings
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (remote work available, with the option to work from the company's headquarters or other office locations)
Office Location(s): 450 Phillip Street, Waterloo, ON N2L 5J2, CA
Geographic Context:
- Toronto, Ontario, Canada: A multicultural, vibrant city with a strong tech industry and a high cost of living
- United States: Multiple locations with varying costs of living and local regulations
Work Schedule: Full-time, with flexibility for remote work and the option to work from the company's headquarters or other office locations
ASSUMPTION: The remote work option provides flexibility for candidates to work from their preferred location, with the opportunity to collaborate with team members in person at the company's headquarters or other office locations.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- In-depth behavioral and skills-based interviews with key stakeholders, including the CEO and other members of the executive leadership team
- Case study or presentation to assess strategic thinking and problem-solving skills
- Final interviews and discussions about the role and company culture
Key Assessment Areas:
- Strategic thinking and vision for the marketing organization
- Leadership and team-building skills
- Expertise in hybrid go-to-market strategies and AI-driven marketing
- Alignment with Axonify's mission, values, and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Axonify's products, services, and target markets
- Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and problem-solving skills
- Be ready to discuss your approach to hybrid go-to-market strategies, AI-driven marketing, and team leadership
ATS Keywords: Chief Marketing Officer, CMO, B2B SaaS, hybrid go-to-market, AI-driven marketing, strategic vision, marketing leadership, team empowerment, brand elevation, market repositioning, culture of experimentation, growth, executive collaboration, marketing operations, performance analytics, ROI accountability, budget management
ASSUMPTION: The application process will focus on assessing the candidate's strategic thinking, leadership skills, and expertise in hybrid go-to-market strategies and AI-driven marketing.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- AI-driven marketing tools (e.g., Albert, Persado)
- Advanced analytics platforms (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The CMO will be expected to have experience with a wide range of marketing tools and technologies, with a focus on AI-driven marketing and advanced analytics platforms.
👔 Cultural Fit Considerations
Company Values:
- Empathetic: Understanding and prioritizing the needs of our customers and employees
- Bold: Taking calculated risks and challenging the status quo
- Innovative: Continuously seeking new ideas and approaches to drive growth and improvement
- Empowering: Encouraging and supporting our team members to reach their full potential
Work Style:
- Agile and data-driven, with a focus on continuous learning and improvement
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Results-oriented, with a commitment to driving measurable impact and achieving ambitious goals
Self-Assessment Questions:
- How do you align with Axonify's values, and how have you demonstrated these values in previous roles?
- How do you approach building and leading high-performing, agile marketing teams in a fast-paced environment?
- How do you balance the art and science of marketing, and how have you leveraged AI to drive marketing success in previous roles?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Axonify's values and work style, with a proven track record of driving marketing success in a B2B SaaS environment.
⚠️ Potential Challenges
- Balancing the needs and priorities of multiple stakeholders, including the CEO, executive leadership team, marketing team, and other departments
- Managing a significant budget and demonstrating ROI for marketing initiatives
- Navigating a dynamic, high-growth technology landscape and adapting to changing market conditions
- Integrating AI capabilities throughout the marketing organization and ensuring effective use of AI-driven marketing tools
- Repositioning Axonify's brand and establishing the company as a thought leader in the frontline success category
ASSUMPTION: These challenges require a strategic, data-driven, and adaptable approach, with a strong focus on collaboration and communication.
📈 Similar Roles Comparison
- Chief Marketing Officer (CMO) vs. Vice President of Marketing (VP of Marketing): CMO roles typically involve broader strategic responsibilities, while VP of Marketing roles focus more on tactical execution and team management
- B2B SaaS vs. B2C SaaS: B2B SaaS marketing requires a deeper understanding of target industries, customer needs, and complex buying processes, while B2C SaaS marketing focuses more on consumer behavior and direct-to-consumer sales
- Hybrid go-to-market strategies vs. traditional enterprise sales: Hybrid go-to-market strategies blend Product-Led Growth (PLG) principles with targeted enterprise sales, requiring a broader skill set and a more nuanced understanding of customer acquisition channels
ASSUMPTION: This role is unique in its focus on hybrid go-to-market strategies, AI-driven marketing, and the strategic repositioning of a B2B SaaS company in the frontline enablement space.
📝 Sample Projects
- Developing and executing a comprehensive go-to-market strategy for a new product launch, integrating AI capabilities and leveraging a hybrid PLG-enterprise sales approach
- Repositioning Axonify's brand and creating targeted marketing campaigns to establish the company as a thought leader in the frontline success category
- Implementing a data-driven, AI-enhanced marketing analytics platform to optimize marketing performance and ROI
ASSUMPTION: These projects demonstrate the strategic, innovative, and data-driven approach required to succeed in this role.
❓ Key Questions to Ask During Interview
- How does the CEO envision the marketing organization's evolution, and how does this role fit into that vision?
- What are the key priorities for the first 90 days in this role, and how can I best support the team in achieving these objectives?
- How does Axonify approach collaboration and communication across departments, and how can I ensure effective partnerships with key stakeholders?
- What are the most significant challenges facing the marketing organization, and how can I help address these issues to drive growth and improvement?
- How does Axonify support the professional development and growth of its marketing team members, and what opportunities exist for career advancement within the company?
ASSUMPTION: These questions demonstrate a strategic mindset and a commitment to understanding the company's priorities, culture, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through www.axonify.com/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic thinking, leadership, and expertise in hybrid go-to-market strategies and AI-driven marketing
- Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and problem-solving skills
- Research Axonify's products, services, and target markets to demonstrate your understanding of the company and its offerings
- Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
