Chief Marketing Officer (CMO)
Mast-Jägermeister US
Full-time
On-site
White Plains, New York, United States
🌐 Digital Marketing
📌 Core Information
- Job Title: Chief Marketing Officer (CMO)
- Company: Mast-Jägermeister US
- Location: White Plains, New York, United States
- Job Type: Full-Time, On-Site
- Category: Marketing
- Date Posted: May 27, 2025
- Experience Level: 10+ years
- Remote Status: On-site (Estimated 25% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading a consumer-centric marketing strategy to drive brand growth and success.
- Overseeing integrated marketing campaigns, managing the U.S. brand architecture, and ensuring alignment with global priorities.
- Collaborating with the sales function to ensure brand and marketing strategies are effectively translated into commercial success.
- Building, leading, and inspiring a high-performing, cross-functional marketing team.
ASSUMPTION: This role requires a strategic thinker with a strong track record in marketing, experience working in global organizations, and a deep understanding of the U.S. alcohol industry.
📋 Key Responsibilities
✅ Strategic Planning, Integrated Marketing, and Execution
- Develop and execute integrated marketing strategies that strengthen brand equity and deliver measurable business growth in the U.S. market.
- Own the U.S. brand architecture, including portfolio management, consumer segmentation, and SKU optimization.
- Leverage knowledge of the U.S. alcohol industry, including regulatory environments, consumer behavior, and channel dynamics, to inform decision-making.
- Set clear marketing objectives and KPIs, and track performance to ensure targets are met.
- Oversee media planning and buying with a focus on ROI and brand building.
- Lead fully integrated campaigns across digital, experiential, PR, retail, and on-/off-premise.
- Strengthen the brand’s digital and social presence to reach and resonate with new, diverse consumer segments.
ASSUMPTION: This role requires a data-driven approach to marketing, with a strong focus on ROI and consumer engagement.
✅ Collaboration and Global HQ Alignment
- Serve as a key liaison between the U.S. team and European global headquarters, ensuring brand initiatives are locally resonant while aligned with global priorities.
- Navigate a matrixed organization with skill and diplomacy, fostering alignment across cultures and time zones.
ASSUMPTION: This role requires excellent communication and collaboration skills, with the ability to work effectively in a global organization.
✅ Commercial Partnership
- Partner with the Sales function to ensure brand and marketing strategies are effectively translated into commercial success.
- Lead the development and execution of retail and on-/off-premise programs that drive shopper conversion at the point of sale.
ASSUMPTION: This role requires a strong understanding of the commercial aspects of marketing, with the ability to drive sales through effective marketing strategies.
✅ Budget Management
- Own and manage the U.S. marketing budget with a high level of financial discipline, ensuring strategic allocation of resources, proactive ROI analysis, and alignment of spend with key business objectives.
- Partner with Finance to forecast, track, and optimize marketing investments that drive results and brand equity.
ASSUMPTION: This role requires strong financial management skills, with the ability to optimize marketing spend for maximum ROI.
✅ Leadership
- Build, lead, and inspire a high-performing, cross-functional marketing team, cultivating a collaborative, inclusive culture rooted in accountability and creativity.
- Attract, retain, and develop top marketing talent through clear direction, ongoing mentorship, and meaningful growth opportunities.
- Foster an agile, resilient team environment that thrives in a fast-paced, dynamic market landscape.
ASSUMPTION: This role requires strong leadership skills, with the ability to inspire and motivate a team to achieve exceptional results.
🎯 Required Qualifications
Education:
- Bachelor’s degree in marketing, business, or related field, MBA preferred
Experience:
- 15+ years of progressive marketing experience, with a minimum of 5 years in a senior leadership role.
- Knowledge of Distilled Spirits Counsel of the US (“DISCUS”) and legal regulations
- Experience in consumer-packaged goods (CPG), with preference for spirits, wine, or luxury lifestyle brands.
- Practice in managing DTC, e-commerce, or digital innovation channels.
- Demonstrated success leading brand turnaround or rejuvenation initiatives.
- Experience working in or closely with global organizations
Preferred Skills:
- Bilingual or multilingual
- Experience working with a matrixed organization
- Strong analytical skills
ASSUMPTION: This role requires a strong educational background in marketing, with a preference for candidates who have an MBA. Relevant experience in the alcohol industry and global organizations is essential.
💰 Compensation & Benefits
Salary Range: $200,000 - $250,000 (Based on industry standards for CMO roles in the beverage manufacturing sector, with experience level and location considered)
Benefits:
- Highly competitive compensation packages
- Comprehensive medical, dental, and vision insurance
- Matching 401(k) plan
- Yearly wellness stipend (gym membership or fitness classes)
- Generous PTO policy
Working Hours: Full-time, with an estimated 25% travel requirement
ASSUMPTION: The salary range is an estimate based on industry standards for CMO roles in the beverage manufacturing sector, with experience level and location considered. The benefits package is competitive and designed to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
- Industry: Beverage Manufacturing
- Company Size: 51-200 employees
- Founded: 1972 (as Sidney Frank Importing Co., now Mast-Jägermeister US)
- Company Description:
- Mast-Jägermeister US is a leading premium spirits maker, focusing on the globally celebrated brand, Jägermeister.
- The company is a subsidiary of Mast-Jägermeister SE of Germany and has been successfully selling the herbal liqueur in over 100 countries for over 80 years.
- Mast-Jägermeister US is based in White Plains, New York, with a network of distributors and brokers throughout the United States.
- Company Specialties: Beverage manufacturing, marketing, and sales
📊 Role Analysis
- Career Level: Senior Leadership
- Reporting Structure: Reports directly to the President and CEO of Mast-Jägermeister US
- Work Arrangement: Full-time, on-site, with an estimated 25% travel requirement
- Growth Opportunities:
- Potential for international assignments or global roles within the Mast-Jägermeister group.
- Opportunities to work on new product launches and brand extensions.
ASSUMPTION: This role offers significant growth opportunities, both within Mast-Jägermeister US and the global Mast-Jägermeister group.
🌍 Location & Work Environment
- Office Type: Corporate office
- Office Location: 10 Bank Street, White Plains, NY 10606, US
- Geographic Context:
- White Plains is a suburban city in Westchester County, New York, approximately 30 miles north of New York City.
- The area offers a mix of urban and suburban living, with easy access to New York City for cultural and entertainment opportunities.
- Work Schedule: Full-time, with an estimated 25% travel requirement
ASSUMPTION: The location offers a mix of urban and suburban living, with easy access to New York City for cultural and entertainment opportunities. The work schedule is full-time, with a reasonable travel requirement.
💼 Interview & Application Insights
- Typical Process:
1. Online application and resume screening
2. Phone or video screening with the HR department
3. In-depth interviews with the hiring manager and other senior team members
4. Final interview with the President and CEO
- Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team-building skills
- Global mindset and cultural awareness
- Financial acumen and budget management
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and global mindset.
- Be prepared to discuss your experience with brand turnaround or rejuvenation initiatives.
- Research the company and the Jägermeister brand to demonstrate your understanding of the business and market.
- ATS Keywords: Marketing strategy, brand management, consumer segmentation, integrated marketing, global alignment, commercial partnership, budget management, leadership, team building, agility, creativity
ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, marketing expertise, leadership skills, global mindset, and financial acumen. Tailoring the resume and cover letter to highlight relevant experience and skills is essential for success.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Data analysis and visualization tools (e.g., Tableau, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on marketing automation, CRM, social media management, data analysis, and project management.
👔 Cultural Fit Considerations
- Company Values:
- Innovation
- Quality
- Responsibility
- Collaboration
- Passion
- Work Style:
- Agile and adaptable
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
- Self-Assessment Questions:
- How do you align with the company values of innovation, quality, responsibility, collaboration, and passion?
- How comfortable are you working in a fast-paced, dynamic market landscape?
- How do you approach team building and fostering a collaborative, inclusive culture?
ASSUMPTION: The company values a strong work ethic, innovation, quality, responsibility, collaboration, and passion. Candidates should be agile, adaptable, data-driven, collaborative, results-focused, and accountable to fit well within the company culture.
⚠️ Potential Challenges
- Navigating a matrixed organization with skill and diplomacy
- Balancing global brand priorities with local market relevance
- Managing a marketing budget with a high level of financial discipline
- Attracting, retaining, and developing top marketing talent in a competitive market
ASSUMPTION: These challenges require strong communication, collaboration, and leadership skills, as well as a deep understanding of the global alcohol industry and marketing best practices.
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses on marketing a single, globally recognized brand, rather than managing a portfolio of brands.
- This role requires experience working in or closely with global organizations, with a strong focus on global alignment and collaboration.
- Industry-specific context:
- The alcohol industry is highly regulated, with strict marketing and advertising guidelines. Candidates must be familiar with and compliant with DISCUS regulations.
- Career path comparison:
- This role offers significant growth opportunities, both within Mast-Jägermeister US and the global Mast-Jägermeister group. Potential career paths include international assignments, global roles, or advancement to senior leadership positions within the company.
ASSUMPTION: This role offers unique opportunities and challenges compared to related positions, with a strong focus on global alignment, collaboration, and brand management. The industry-specific context requires a deep understanding of DISCUS regulations and marketing best practices.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product or brand extension in the U.S. market.
- Conducting market research to identify new consumer segments and develop targeted marketing strategies to reach and engage these segments.
- Collaborating with global headquarters to ensure U.S. marketing initiatives are aligned with global brand priorities while remaining locally relevant.
- Managing a marketing budget to optimize spend and maximize ROI, with a focus on data-driven decision-making and continuous improvement.
ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role, with a focus on strategic planning, integrated marketing, global alignment, and budget management.
❓ Key Questions to Ask During Interview
- How does the company support the professional development and growth of its marketing team members?
- Can you describe the company's approach to global collaboration and alignment, and how this role fits into that structure?
- How does the company measure the success of its marketing initiatives, and how are these metrics used to inform decision-making?
- What are the biggest challenges facing the brand in the U.S. market, and how does this role address those challenges?
- How does the company foster a collaborative, inclusive culture, and what role does this position play in that process?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the market, as well as their ability to think strategically and collaborate effectively with global teams.
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/jobs/mast-j%C3%A4germeister-us/1698770455).
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and global mindset.
- Prepare for interviews by researching the company, the Jägermeister brand, and the U.S. alcohol industry.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Chief Marketing Officer (CMO)
- Company: Mast-Jägermeister US
- Location: White Plains, New York, United States
- Job Type: Full-Time, On-Site
- Category: Marketing
- Date Posted: May 27, 2025
- Experience Level: 10+ years
- Remote Status: On-site (Estimated 25% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading a consumer-centric marketing strategy to drive brand growth and success.
- Overseeing integrated marketing campaigns, managing the U.S. brand architecture, and ensuring alignment with global priorities.
- Collaborating with the sales function to ensure brand and marketing strategies are effectively translated into commercial success.
- Building, leading, and inspiring a high-performing, cross-functional marketing team.
ASSUMPTION: This role requires a strategic thinker with a strong track record in marketing, experience working in global organizations, and a deep understanding of the U.S. alcohol industry.
📋 Key Responsibilities
✅ Strategic Planning, Integrated Marketing, and Execution
- Develop and execute integrated marketing strategies that strengthen brand equity and deliver measurable business growth in the U.S. market.
- Own the U.S. brand architecture, including portfolio management, consumer segmentation, and SKU optimization.
- Leverage knowledge of the U.S. alcohol industry, including regulatory environments, consumer behavior, and channel dynamics, to inform decision-making.
- Set clear marketing objectives and KPIs, and track performance to ensure targets are met.
- Oversee media planning and buying with a focus on ROI and brand building.
- Lead fully integrated campaigns across digital, experiential, PR, retail, and on-/off-premise.
- Strengthen the brand’s digital and social presence to reach and resonate with new, diverse consumer segments.
ASSUMPTION: This role requires a data-driven approach to marketing, with a strong focus on ROI and consumer engagement.
✅ Collaboration and Global HQ Alignment
- Serve as a key liaison between the U.S. team and European global headquarters, ensuring brand initiatives are locally resonant while aligned with global priorities.
- Navigate a matrixed organization with skill and diplomacy, fostering alignment across cultures and time zones.
ASSUMPTION: This role requires excellent communication and collaboration skills, with the ability to work effectively in a global organization.
✅ Commercial Partnership
- Partner with the Sales function to ensure brand and marketing strategies are effectively translated into commercial success.
- Lead the development and execution of retail and on-/off-premise programs that drive shopper conversion at the point of sale.
ASSUMPTION: This role requires a strong understanding of the commercial aspects of marketing, with the ability to drive sales through effective marketing strategies.
✅ Budget Management
- Own and manage the U.S. marketing budget with a high level of financial discipline, ensuring strategic allocation of resources, proactive ROI analysis, and alignment of spend with key business objectives.
- Partner with Finance to forecast, track, and optimize marketing investments that drive results and brand equity.
ASSUMPTION: This role requires strong financial management skills, with the ability to optimize marketing spend for maximum ROI.
✅ Leadership
- Build, lead, and inspire a high-performing, cross-functional marketing team, cultivating a collaborative, inclusive culture rooted in accountability and creativity.
- Attract, retain, and develop top marketing talent through clear direction, ongoing mentorship, and meaningful growth opportunities.
- Foster an agile, resilient team environment that thrives in a fast-paced, dynamic market landscape.
ASSUMPTION: This role requires strong leadership skills, with the ability to inspire and motivate a team to achieve exceptional results.
🎯 Required Qualifications
Education:
- Bachelor’s degree in marketing, business, or related field, MBA preferred
Experience:
- 15+ years of progressive marketing experience, with a minimum of 5 years in a senior leadership role.
- Knowledge of Distilled Spirits Counsel of the US (“DISCUS”) and legal regulations
- Experience in consumer-packaged goods (CPG), with preference for spirits, wine, or luxury lifestyle brands.
- Practice in managing DTC, e-commerce, or digital innovation channels.
- Demonstrated success leading brand turnaround or rejuvenation initiatives.
- Experience working in or closely with global organizations
Preferred Skills:
- Bilingual or multilingual
- Experience working with a matrixed organization
- Strong analytical skills
ASSUMPTION: This role requires a strong educational background in marketing, with a preference for candidates who have an MBA. Relevant experience in the alcohol industry and global organizations is essential.
💰 Compensation & Benefits
Salary Range: $200,000 - $250,000 (Based on industry standards for CMO roles in the beverage manufacturing sector, with experience level and location considered)
Benefits:
- Highly competitive compensation packages
- Comprehensive medical, dental, and vision insurance
- Matching 401(k) plan
- Yearly wellness stipend (gym membership or fitness classes)
- Generous PTO policy
Working Hours: Full-time, with an estimated 25% travel requirement
ASSUMPTION: The salary range is an estimate based on industry standards for CMO roles in the beverage manufacturing sector, with experience level and location considered. The benefits package is competitive and designed to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
- Industry: Beverage Manufacturing
- Company Size: 51-200 employees
- Founded: 1972 (as Sidney Frank Importing Co., now Mast-Jägermeister US)
- Company Description:
- Mast-Jägermeister US is a leading premium spirits maker, focusing on the globally celebrated brand, Jägermeister.
- The company is a subsidiary of Mast-Jägermeister SE of Germany and has been successfully selling the herbal liqueur in over 100 countries for over 80 years.
- Mast-Jägermeister US is based in White Plains, New York, with a network of distributors and brokers throughout the United States.
- Company Specialties: Beverage manufacturing, marketing, and sales
📊 Role Analysis
- Career Level: Senior Leadership
- Reporting Structure: Reports directly to the President and CEO of Mast-Jägermeister US
- Work Arrangement: Full-time, on-site, with an estimated 25% travel requirement
- Growth Opportunities:
- Potential for international assignments or global roles within the Mast-Jägermeister group.
- Opportunities to work on new product launches and brand extensions.
ASSUMPTION: This role offers significant growth opportunities, both within Mast-Jägermeister US and the global Mast-Jägermeister group.
🌍 Location & Work Environment
- Office Type: Corporate office
- Office Location: 10 Bank Street, White Plains, NY 10606, US
- Geographic Context:
- White Plains is a suburban city in Westchester County, New York, approximately 30 miles north of New York City.
- The area offers a mix of urban and suburban living, with easy access to New York City for cultural and entertainment opportunities.
- Work Schedule: Full-time, with an estimated 25% travel requirement
ASSUMPTION: The location offers a mix of urban and suburban living, with easy access to New York City for cultural and entertainment opportunities. The work schedule is full-time, with a reasonable travel requirement.
💼 Interview & Application Insights
- Typical Process:
1. Online application and resume screening
2. Phone or video screening with the HR department
3. In-depth interviews with the hiring manager and other senior team members
4. Final interview with the President and CEO
- Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team-building skills
- Global mindset and cultural awareness
- Financial acumen and budget management
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and global mindset.
- Be prepared to discuss your experience with brand turnaround or rejuvenation initiatives.
- Research the company and the Jägermeister brand to demonstrate your understanding of the business and market.
- ATS Keywords: Marketing strategy, brand management, consumer segmentation, integrated marketing, global alignment, commercial partnership, budget management, leadership, team building, agility, creativity
ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, marketing expertise, leadership skills, global mindset, and financial acumen. Tailoring the resume and cover letter to highlight relevant experience and skills is essential for success.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Data analysis and visualization tools (e.g., Tableau, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on marketing automation, CRM, social media management, data analysis, and project management.
👔 Cultural Fit Considerations
- Company Values:
- Innovation
- Quality
- Responsibility
- Collaboration
- Passion
- Work Style:
- Agile and adaptable
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
- Self-Assessment Questions:
- How do you align with the company values of innovation, quality, responsibility, collaboration, and passion?
- How comfortable are you working in a fast-paced, dynamic market landscape?
- How do you approach team building and fostering a collaborative, inclusive culture?
ASSUMPTION: The company values a strong work ethic, innovation, quality, responsibility, collaboration, and passion. Candidates should be agile, adaptable, data-driven, collaborative, results-focused, and accountable to fit well within the company culture.
⚠️ Potential Challenges
- Navigating a matrixed organization with skill and diplomacy
- Balancing global brand priorities with local market relevance
- Managing a marketing budget with a high level of financial discipline
- Attracting, retaining, and developing top marketing talent in a competitive market
ASSUMPTION: These challenges require strong communication, collaboration, and leadership skills, as well as a deep understanding of the global alcohol industry and marketing best practices.
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses on marketing a single, globally recognized brand, rather than managing a portfolio of brands.
- This role requires experience working in or closely with global organizations, with a strong focus on global alignment and collaboration.
- Industry-specific context:
- The alcohol industry is highly regulated, with strict marketing and advertising guidelines. Candidates must be familiar with and compliant with DISCUS regulations.
- Career path comparison:
- This role offers significant growth opportunities, both within Mast-Jägermeister US and the global Mast-Jägermeister group. Potential career paths include international assignments, global roles, or advancement to senior leadership positions within the company.
ASSUMPTION: This role offers unique opportunities and challenges compared to related positions, with a strong focus on global alignment, collaboration, and brand management. The industry-specific context requires a deep understanding of DISCUS regulations and marketing best practices.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product or brand extension in the U.S. market.
- Conducting market research to identify new consumer segments and develop targeted marketing strategies to reach and engage these segments.
- Collaborating with global headquarters to ensure U.S. marketing initiatives are aligned with global brand priorities while remaining locally relevant.
- Managing a marketing budget to optimize spend and maximize ROI, with a focus on data-driven decision-making and continuous improvement.
ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role, with a focus on strategic planning, integrated marketing, global alignment, and budget management.
❓ Key Questions to Ask During Interview
- How does the company support the professional development and growth of its marketing team members?
- Can you describe the company's approach to global collaboration and alignment, and how this role fits into that structure?
- How does the company measure the success of its marketing initiatives, and how are these metrics used to inform decision-making?
- What are the biggest challenges facing the brand in the U.S. market, and how does this role address those challenges?
- How does the company foster a collaborative, inclusive culture, and what role does this position play in that process?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the market, as well as their ability to think strategically and collaborate effectively with global teams.
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/jobs/mast-j%C3%A4germeister-us/1698770455).
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and global mindset.
- Prepare for interviews by researching the company, the Jägermeister brand, and the U.S. alcohol industry.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.