📌 Core Information
🔹 Job Title: Chief Marketing Officer (CMO), AECO
🔹 Company: Trimble
🔹 Location: Westminster, CO; Lake Oswego, OR; London, UK
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 15+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and vision for global marketing
- Driving demand generation and pipeline growth
- Leveraging AI and digital transformation in marketing operations
- Strengthening brand management and communications
- Collaborating with cross-functional teams to align marketing strategies with business objectives
ASSUMPTION: This role requires a high level of strategic thinking, operational excellence, and leadership skills to drive marketing efforts across multiple regions and segments.
📋 Key Responsibilities
✅ Define and execute the global marketing vision aligned with company growth, innovation, and brand goals
✅ Partner with Product, Sales, Customer Success, and the Executive Team to align marketing strategies with business objectives
✅ Manage consistent brand management and brand narrative across a broad spectrum of solutions and key stakeholders
✅ Lead a high-performing global demand generation engine that drives measurable pipeline growth across regions and segments
✅ Develop and implement an AI-forward marketing strategy, leveraging data science, predictive analytics, and generative AI to personalize engagement, optimize campaigns, and scale operations
✅ Strengthen and evolve the global brand, ensuring consistent messaging and market positioning across all channels
✅ Drive executive and segment communications, public relations, and thought leadership
✅ Own and drive the go-to-market (GTM) strategy, in collaboration with Sales, Product, and Customer Success, to optimize market penetration and growth
✅ Guide competitive intelligence, market segmentation, and customer insights to inform strategic decision-making
✅ Lead the Trimble Marketing Transformation (MX) and Marketing Operations (MOPs) to establish efficient campaign and web operations
✅ Build and lead a world-class marketing organization with a culture of innovation, accountability, and agility
✅ Mentor and develop leadership talent, ensuring organizational design supports scale and growth
ASSUMPTION: This role requires a high level of strategic thinking, operational excellence, and leadership skills to drive marketing efforts across multiple regions and segments.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 15+ years of marketing leadership experience, with at least 5 years in a CMO or equivalent role at a global B2B SaaS or enterprise technology company.
Required Skills:
- Proven success in scaling demand generation in complex sales environments
- Demonstrated ability to lead digital transformation and leverage AI in marketing operations
- Strong strategic thinking with operational rigor and executional excellence
- Exceptional communication, stakeholder management, and leadership skills
- Experience in or exposure to the construction, infrastructure, or industrial tech sectors is a plus
Preferred Skills:
- Experience with enterprise SaaS marketing
- Familiarity with the AECO (Architecture, Engineering, Construction, and Operations) industry
ASSUMPION: Given the global nature of this role, candidates should have experience working in or with international teams and a strong understanding of global marketing trends.
💰 Compensation & Benefits
Salary Range: $250,000 - $350,000 (Based on industry standards for a CMO role in a global B2B SaaS company)
Benefits:
- Medical, Dental, Vision, Life, and Disability insurance
- Retirement plans
- Paid time off plans
- Paid parental leave
- Employee stock purchase plan
- Tax savings plans for health, dependent care, and commuter expenses
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a CMO role in a global B2B SaaS company. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on transportation management and logistics technology
Company Size: Large (1,001-5,000 employees)
Founded: 2000
Company Description:
- Trimble's AECO segment is a global leader in construction technology, empowering the world's largest infrastructure and building projects with cutting-edge software solutions.
- The company operates across five continents and has over $1.5B in annual revenue.
- Trimble is committed to providing reasonable accommodations for individuals with disabilities and sincerely held religious beliefs in its job application procedures.
Company Specialties:
- Transport Management
- Connectivity
- E-Logistics
- Transport Optimization
- Cost reductions
- Supply Chain
- Cloud Solution
- Logistics Network
- SaaS
- Logistics
- Time Slot Management
- Visibility
- Real-time visibility
- And logistics technology
Company Website: www.transporeon.com/en/
ASSUMPTION: Trimble's AECO segment is a significant part of the company, focusing on construction technology and software solutions for the architecture, engineering, construction, and operations industries.
📊 Role Analysis
Career Level: Executive (C-level)
Reporting Structure: Reports directly to the CEO or another executive-level position
Work Arrangement: On-site, with potential for occasional remote work
Growth Opportunities:
- Potential to shape the global marketing strategy and drive significant business growth
- Opportunity to work with a diverse, global team and gain exposure to various markets and cultures
- Potential to advance within the company as it continues to grow and expand its offerings
ASSUMPION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's global marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate office with multiple locations
Office Location(s): Westminster, CO; Lake Oswego, OR; London, UK
Geographic Context:
- Westminster, CO: A suburb of Denver, with a mix of urban and suburban environments
- Lake Oswego, OR: A suburb of Portland, with a mix of urban and suburban environments
- London, UK: A major global city with a diverse cultural scene and international business hub
Work Schedule: Full-time, typically 40 hours per week, with potential for flexible hours and remote work arrangements
ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Behavioral and situational interviews with the hiring manager and other team members
- Final round interview with the CEO or another executive-level position
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and vision for global marketing
- Proven track record in demand generation and pipeline growth
- Experience with AI and digital transformation in marketing operations
- Leadership skills and ability to manage a global team
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with global marketing, demand generation, and AI in marketing operations
- Research Trimble's AECO segment and be ready to discuss how your background aligns with the company's focus on construction technology
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and marketing strategies
ATS Keywords: Global Marketing, Demand Generation, AI Marketing, Marketing Operations, CMO, Executive Leadership, Strategic Thinking, Pipeline Growth, Brand Management, Go-to-Market Strategy, Product Marketing, Marketing Transformation, Marketing Technology, Digital Transformation
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership skills, and relevant experience in global marketing and demand generation.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- AI and machine learning tools (e.g., IBM Watson, Google AI Platform)
- Data visualization and analytics tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Content creation and management tools (e.g., WordPress, Adobe Creative Suite)
ASSUMPTION: Candidates should have experience with relevant marketing automation, CRM, AI, and data visualization tools, as well as a strong understanding of project management and content creation processes.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
- Sustainability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on results and continuous improvement
- Adaptable and open to change
- Data-driven and analytical
Self-Assessment Questions:
- How do you align with Trimble's company values, particularly in the context of this role?
- How do you approach leading a global team with diverse backgrounds and experiences?
- How do you stay up-to-date with the latest trends in AI and digital transformation in marketing operations?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Trimble's values and work style, as well as a deep understanding of global marketing trends and AI in marketing operations.
⚠️ Potential Challenges
- Managing a global team with diverse time zones and cultural backgrounds
- Balancing strategic thinking with operational excellence and executional rigor
- Keeping up with the latest trends in AI and digital transformation in marketing operations
- Navigating a dynamic and fast-paced work environment
ASSUMPTION: These challenges require a high level of adaptability, strong leadership skills, and a deep understanding of global marketing trends and AI in marketing operations.
📈 Similar Roles Comparison
- Unlike other CMO roles, this position focuses on the AECO industry and requires a strong understanding of construction technology and software solutions
- This role offers a unique opportunity to drive global marketing efforts for a leading company in the transportation management and logistics technology sector
- Career path comparison: This role can lead to further executive-level positions within Trimble or other global companies in the AECO industry
ASSUMPTION: This role offers a unique blend of strategic leadership, demand generation, and AI-driven marketing innovation, with a strong focus on the AECO industry.
📝 Sample Projects
- Developing and executing a global marketing strategy for a new product launch in the AECO industry
- Leveraging AI and machine learning to optimize campaign performance and personalize customer engagement
- Managing a global team to execute a large-scale event or conference, with a focus on driving pipeline growth and brand awareness
ASSUMPTION: These sample projects highlight the strategic, innovative, and global nature of the marketing efforts required for this role.
❓ Key Questions to Ask During Interview
- How does the company plan to support my onboarding and integration into the global marketing team?
- What are the key priorities for the first 90 days in this role?
- How does the company measure the success of its marketing efforts, and how can I contribute to improving these metrics?
- What opportunities are there for growth and development within the marketing team and the company as a whole?
- How does the company support work-life balance for its employees, particularly those in global roles?
ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the team, and the company's growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Transporeon's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for phone or video screening interviews with the HR team and behavioral or situational interviews with the hiring manager and other team members
- Research Trimble's AECO segment and be ready to discuss how your background aligns with the company's focus on construction technology
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and marketing strategies
- Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
