Chief Marketing Officer (CMO), AECO

📌 Core Information

🔹 Job Title: Chief Marketing Officer (CMO), AECO

🔹 Company: Trimble Inc.

🔹 Location: Westminster, CO, US (with additional offices in Lake Oswego, OR, US and London, UK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 15+ years, with 5+ years in a CMO role

🔹 Remote Status: On-site (with potential for hybrid work)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of global marketing organization
• Driving demand generation and pipeline growth across regions and segments
• Leveraging AI and data science to personalize engagement and optimize campaigns
• Strengthening brand leadership and market positioning
• Collaborating with cross-functional teams to align marketing strategies with business objectives

ASSUMPTION: This role requires a high level of strategic thinking, operational rigor, and executional excellence. The ideal candidate will have a proven track record in scaling demand generation in complex sales environments and driving digital transformation in marketing operations.

📋 Key Responsibilities

✅ Define and execute global marketing vision aligned with company growth, innovation, and brand goals

✅ Partner with Product, Sales, Customer Success, and Executive Team to align marketing strategies with business objectives

✅ Manage consistent brand management and brand narrative across a broad spectrum of solutions and key stakeholders

✅ Lead a high-performing global demand generation engine that drives measurable pipeline growth

✅ Develop and implement an AI-forward marketing strategy, leveraging data science, predictive analytics, and generative AI

✅ Strengthen and evolve the global brand, ensuring consistent messaging and market positioning across all channels

✅ Drive executive and segment communications, public relations, and thought leadership

✅ Own and drive the go-to-market (GTM) strategy, in collaboration with Sales, Product, and Customer Success

✅ Guide competitive intelligence, market segmentation, and customer insights to inform strategic decision-making

✅ Build and lead a world-class marketing organization with a culture of innovation, accountability, and agility

ASSUMPTION: The role involves a high degree of cross-functional collaboration and requires strong communication, stakeholder management, and leadership skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 15+ years of marketing leadership experience, with at least 5 years in a CMO or equivalent role at a global B2B SaaS or enterprise technology company

Required Skills:

• Proven success in scaling demand generation in complex sales environments
• Demonstrated ability to lead digital transformation and leverage AI in marketing operations
• Strong strategic thinking with operational rigor and executional excellence
• Exceptional communication, stakeholder management, and leadership skills
• Experience in or exposure to the construction, infrastructure, or industrial tech sectors (a plus)

Preferred Skills:

• Experience with enterprise SaaS marketing
• Fluency in multiple languages

ASSUMPTION: Given the global nature of this role, candidates with experience working in or with international teams and markets are strongly preferred.

💰 Compensation & Benefits

Salary Range: Trimble provides a compensation range of $200,000 - $300,000 for this position, based on a full-time schedule. The actual salary may vary depending on factors such as relevant experience, skills, and market conditions.

Benefits:

• Medical, Dental, Vision, Life, and Disability insurance
• Time off plans (including paid parental leave)
• Retirement plans
• Employee Stock Purchase Plan
• Tax savings plans for health, dependent care, and commuter expenses

Working Hours: Full-time (40 hours per week), with potential for flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for a CMO role in a similar-sized company. The actual salary may vary based on the candidate's relevant experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Trimble Inc. operates in the software development industry, focusing on enterprise software and solutions for various sectors, including construction, infrastructure, and industrial tech.

Company Size: Trimble is a large enterprise with over 1,000 employees across multiple locations globally. This size offers opportunities for growth, collaboration, and exposure to diverse projects and teams.

Founded: Trimble was founded in 1978 and has since grown into a leading technology provider, with a strong focus on innovation and customer success.

Company Description:

• Trimble is a global technology company that provides solutions for various industries, including construction, agriculture, and transportation.
• The company's AECO (Architecture, Engineering, Construction, and Operations) segment is a global leader in construction technology, empowering the world's largest infrastructure and building projects with cutting-edge software solutions.
• Trimble's comprehensive suite of solutions enables customers to optimize their operations, improve productivity, and enhance collaboration across the project lifecycle.

Company Specialties:

• Construction technology
• Enterprise software
• SaaS solutions
• Collaboration and project management tools
• Data analytics and insights

Company Website: www.trimble.com

ASSUMPTION: Trimble's extensive industry experience and global presence provide a strong foundation for growth and innovation in the AECO segment.

📊 Role Analysis

Career Level: This role is at the executive level, reporting directly to the CEO or another C-level executive. The CMO is responsible for leading the global marketing organization and driving growth across the AECO segment.

Reporting Structure: The CMO will oversee various marketing teams, including demand generation, brand management, communications, product marketing, and marketing operations. They will also collaborate with cross-functional teams, such as Product, Sales, and Customer Success.

Work Arrangement: This role is primarily on-site, with the potential for hybrid work arrangements. The CMO will be expected to travel as needed to visit Trimble's global offices and attend industry events.

Growth Opportunities:

• Leading a global marketing organization and driving growth across the AECO segment
• Collaborating with cross-functional teams to align marketing strategies with business objectives
• Developing and implementing an AI-forward marketing strategy to scale operations and optimize campaigns
• Building and leading a world-class marketing organization with a culture of innovation, accountability, and agility

ASSUMPTION: This role offers significant growth potential, as the CMO will be instrumental in driving Trimble's AECO segment's success and shaping its global marketing strategy.

🌍 Location & Work Environment

Office Type: Trimble's offices are modern, collaborative workspaces designed to foster innovation and productivity. The primary office for this role is located in Westminster, CO, with additional offices in Lake Oswego, OR, and London, UK.

Office Location(s): Westminster, CO; Lake Oswego, OR; London, UK

Geographic Context:

• The Westminster office is located in the Denver metropolitan area, offering easy access to various amenities, cultural attractions, and outdoor recreation opportunities.
• The Lake Oswego office is situated in the Portland metropolitan area, providing a mix of urban and suburban living options, as well as proximity to outdoor activities and cultural attractions.
• The London office is located in the heart of the city, offering convenient access to public transportation, cultural attractions, and international travel connections.

Work Schedule: Full-time (40 hours per week), with potential for flexible work arrangements

ASSUMPTION: Trimble's offices provide a collaborative and innovative work environment, with opportunities for growth and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Behavioral and technical interviews with the hiring manager and other marketing team members
• Final interview with the CEO or another C-level executive
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Cross-functional collaboration and stakeholder management
• Experience with AI and data-driven marketing strategies
• Industry knowledge and market trends

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Trimble's AECO segment and the construction technology industry
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Trimble's company culture and values to show your fit for the organization

ATS Keywords: Chief Marketing Officer, CMO, AECO, global marketing, demand generation, AI marketing, brand management, go-to-market strategy, product marketing, marketing operations, leadership, construction technology, enterprise software, SaaS

ASSUMPTION: Trimble's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit for the organization. Applicants should be prepared to discuss their relevant experience and accomplishments in detail.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• AI and data science tools (e.g., Python, R, TensorFlow)
• Project management and collaboration tools (e.g., Asana, JIRA, Microsoft Teams)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The CMO will be expected to have experience with various marketing technologies and tools, as well as the ability to evaluate and integrate new AI technologies to enhance marketing operations.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Trimble fosters a culture of continuous learning and improvement, encouraging employees to explore new ideas and approaches to drive growth and success.
• Customer Focus: Trimble prioritizes understanding and meeting the needs of its customers, ensuring that its solutions and services deliver value and exceed expectations.
• Integrity: Trimble upholds the highest ethical standards, promoting honesty, transparency, and accountability in all aspects of its business operations.

Work Style:

• Collaborative: Trimble encourages cross-functional collaboration and teamwork to drive innovation and success.
• Agile: Trimble embraces an agile work environment, enabling teams to adapt quickly to changing market conditions and customer needs.
• Data-driven: Trimble leverages data and analytics to inform decision-making and optimize operations.

Self-Assessment Questions:

• How have you driven innovation and growth in a global marketing organization?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to align marketing strategies with business objectives?
• How have you leveraged AI and data science to personalize engagement and optimize marketing campaigns?

ASSUMPTION: Trimble's culture values innovation, customer focus, and integrity, with a strong emphasis on collaboration, agility, and data-driven decision-making. Candidates should be prepared to demonstrate their alignment with these values and work style preferences during the interview process.

⚠️ Potential Challenges

• The CMO role requires a high degree of strategic thinking, leadership, and cross-functional collaboration, which can be challenging for candidates without relevant experience or a strong understanding of the construction technology industry.
• The global nature of this role may require extensive travel and time zone management, which can be demanding for candidates with personal or family commitments.
• The CMO will be expected to manage a large marketing budget and demonstrate a strong ROI for marketing programs, which can be challenging in a dynamic and evolving market.
• The CMO must balance the need for global consistency in brand management with the need for regional flexibility in demand generation strategies, which can be challenging in a large and diverse organization.

ASSUMPTION: The CMO role presents significant opportunities for growth and impact, but also comes with unique challenges that require a strong and experienced leader to succeed.

📈 Similar Roles Comparison

• Unlike other CMO roles in the construction technology industry, this position focuses specifically on the AECO segment, requiring a deep understanding of the architecture, engineering, construction, and operations sectors.
• This role offers a unique opportunity to drive growth and innovation in a global marketing organization, with a strong emphasis on AI and data-driven marketing strategies.
• Career progression in this role may include opportunities to advance to the C-level or take on additional responsibilities within Trimble's AECO segment or other business units.

ASSUMPTION: This CMO role offers a unique combination of global marketing leadership, AI-driven innovation, and industry-specific expertise, setting it apart from similar positions in the construction technology industry.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new construction technology solution, leveraging AI and data science to personalize engagement and optimize campaign performance
• Conducting a comprehensive market analysis and customer segmentation study to inform strategic decision-making and drive growth across the AECO segment
• Leading a cross-functional team to rebrand Trimble's AECO segment, ensuring consistent messaging and market positioning across all channels and regions

ASSUMPTION: These sample projects illustrate the strategic, innovative, and collaborative nature of the CMO role, requiring a strong and experienced leader to drive success.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Trimble's AECO segment and the marketing organization, and how this role fits into the company's long-term growth strategy?
• How does Trimble support the professional development and growth of its marketing team members, and what opportunities exist for the CMO to contribute to this process?
• Can you provide an example of a time when Trimble successfully collaborated with cross-functional teams to drive growth and innovation in the AECO segment, and what role did marketing play in this process?
• How does Trimble approach AI and data-driven marketing strategies, and what opportunities exist for the CMO to leverage these technologies to drive growth and optimize campaigns?
• What are the key priorities for the CMO in the first 90 days, and how will Trimble support the new leader in driving success in this role?

ASSUMPTION: These key questions help candidates assess the fit of the CMO role with their career goals, work style preferences, and industry expertise, as well as gain insights into Trimble's company culture and growth strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Trimble's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, leadership, and cross-functional collaboration abilities
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Trimble's company culture and values to show your fit for the organization
• Follow up with Trimble's HR team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.