Chief Marketing Officer (CMO) (f/m/d)

📌 Core Information

🔹 Job Title: Chief Marketing Officer (CMO) (f/m/d)

🔹 Company: Gymondo GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time, Hybrid (2 days in-office)

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 20+ years of relevant experience

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Leading and developing central marketing functions across the 7NXT Health Group (Gymondo, 7Mind, Buddyfit, Preneo)
• Driving growth and efficiency through KPI-driven management of budgets and resources
• Collaborating closely with various teams and stakeholders in a matrix structure
• Positioning the group as a digital health leader in the market

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage multiple brands and functions within a complex, multi-brand environment.

📋 Key Responsibilities

✅ Lead and develop central marketing functions (Performance, CRM, Brand, Media, Content, Creative Ops, etc.) in close collaboration with functional leads

✅ Coordinate and spar with a high-caliber marketing leadership team and manage cross-functional projects

✅ Drive data-driven marketing and performance optimization across all brands

✅ Scale marketing efforts to international markets

✅ Collaborate with product, tech, BI, finance, and founders on group and brand levels

✅ Report directly to the group CEO and actively contribute to the management circle on the group level

✅ Actively shape the buy-and-build strategy: integrate new brands, build common processes, and platforms

✅ Define and communicate a clear, group-wide vision and brand positioning to internal and external stakeholders

ASSUMPTION: The role involves balancing the unique needs and strategies of each brand while maintaining a cohesive, group-wide marketing approach.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 20+ years of relevant marketing experience, including at least 5 years in a leadership role with P&L responsibility

Required Skills:

• Proven experience in scaling digital business models, ideally with a D2C focus (subscription, app, platform)
• Deep understanding of modern, performance-oriented marketing setups (Search, Social, CRM, Retention, Attribution, Funnel, CPO, ROI, LTV, etc.)
• Experience in organizational design, complex M&A transformation processes, and working in matrix structures
• Entrepreneurial mindset, operational proximity, and analytical judgment
• Excellent communication and leadership skills in a cross-functional, international environment
• Fluency in German and English

Preferred Skills:

• Experience in PE environments, buy-and-build structures, or post-merger integration

ASSUMPTION: Candidates should have a strong track record in driving growth and optimizing marketing performance in complex, multi-brand environments.

💰 Compensation & Benefits

Salary Range: €250,000 - €350,000 per year (based on experience and qualifications)

Benefits:

• Flexible working model: Hybrid (2 days in the Berlin office) and 30 days of paid vacation
• Mobility budget: €30 per month (excluding flights)
• Membership in the Urban Sports Club
• Mental health support with OpenUp (coaching and seminars)
• Family-friendly benefits, including subsidies for childcare and additional sick days for children
• Free memberships at 7Mind and Gymondo
• Annual training budget of €1,000 for personal development

Working Hours: Full-time, with a flexible schedule and the option to work remotely for 3 days a week

ASSUMPTION: The salary range is estimated based on market data for similar roles in the DACH region, considering the required experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 51-200 employees

Founded: 2013

Company Description:

• Gymondo is a leading health and fitness app offering short and effective workouts and customized meal plans
• The company aims to empower users to lead fit and positive lives by understanding and addressing the obstacles they face on their fitness journeys
• Gymondo seeks to revolutionize the online fitness world from its headquarters in Berlin

Company Specialties:

• Fitness
• Nutrition
• Health
• Internet
• Sports

Company Website: https://www.gymondo.com

ASSUMPTION: Gymondo's focus on whole-body wellness and its buy-and-build strategy position it well for growth and expansion in the digital health market.

📊 Role Analysis

Career Level: Executive (C-level)

Reporting Structure: Reports directly to the group CEO and collaborates with various teams and stakeholders in a matrix structure

Work Arrangement: Hybrid (2 days in the Berlin office, 3 days remote)

Growth Opportunities:

• Potential to shape the group's marketing strategy and drive its growth and expansion
• Opportunity to work with a strong, motivated leadership team and actively contribute to the management circle on the group level
• Chance to build and develop a high-caliber marketing leadership team

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a strategic impact on the company's future.

🌍 Location & Work Environment

Office Type: Hybrid (2 days in the Berlin office, 3 days remote)

Office Location(s): Ritterstrasse 12-14, Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a strong tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, green spaces, and a thriving nightlife
• Berlin is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time, with a flexible schedule and the option to work remotely for 3 days a week

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while still having the opportunity to collaborate and build relationships with their colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and/or other team members
• Final interview with the group CEO

Key Assessment Areas:

• Strategic thinking and leadership skills
• Understanding of modern, performance-oriented marketing setups
• Experience in organizational design and working in matrix structures
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with scaling digital business models and driving growth through marketing efforts
• Demonstrate your understanding of the company's mission and values, and how your skills and experience align with them

ATS Keywords: Marketing leadership, performance marketing, data-driven marketing, brand positioning, digital business models, cross-functional collaboration, organizational design, matrix structures, international market scaling, team building, content marketing, SEO, retention strategies, P&L responsibility

ASSUMPTION: The application process is designed to assess candidates' strategic thinking, leadership skills, and relevant experience, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Gymondo aims to empower users to lead fit and positive lives
• Innovation: The company seeks to revolutionize the online fitness world through its unique approach to wellness and fitness
• Collaboration: Gymondo fosters a collaborative work environment, encouraging cross-functional teamwork and open communication

Work Style:

• Data-driven: Gymondo relies on data and analytics to inform its marketing strategies and optimize performance
• Agile: The company embraces an agile approach to work, with a focus on continuous improvement and adaptation
• Results-oriented: Gymondo prioritizes outcomes and impact, with a strong focus on driving growth and achieving its goals

Self-Assessment Questions:

• Do you share Gymondo's commitment to empowering users and fostering a positive, fit lifestyle?
• Are you comfortable working in a dynamic, collaborative environment and adapting to change?
• Do you have a proven track record of driving growth and optimizing marketing performance in complex, multi-brand environments?

ASSUMPTION: Candidates who align with Gymondo's values and work style are more likely to thrive in this role and contribute to the company's success.

⚠️ Potential Challenges

• Balancing the unique needs and strategies of each brand within the 7NXT Health Group while maintaining a cohesive, group-wide marketing approach
• Managing a high-caliber marketing leadership team and driving collaboration in a matrix structure
• Adapting to the dynamic, fast-paced nature of the digital health market and responding to changing consumer behaviors
• Integrating new brands into the group and building common processes and platforms

ASSUMPTION: These challenges require strong leadership, strategic thinking, and the ability to adapt and pivot in response to changing circumstances.

📈 Similar Roles Comparison

• This role is unique in its focus on leading and developing central marketing functions across a multi-brand group in the digital health and wellness space
• Unlike traditional marketing leadership roles, this position requires a strong understanding of buy-and-build strategies and post-merger integration
• Career progression in this role may involve moving into a more senior leadership position within the 7NXT Health Group or taking on a similar role at another digital health or wellness company

ASSUMPTION: This role offers a unique opportunity to shape the marketing strategy of a growing, innovative company in the digital health and wellness space.

📝 Sample Projects

• Developing and implementing a data-driven marketing strategy to drive user acquisition, engagement, and retention across the 7NXT Health Group
• Collaborating with product and content teams to optimize the customer journey and improve user experience
• Leading a team to conduct market research and develop insights to inform marketing strategies and product development

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role and the opportunities it presents for candidates to make a significant impact on the company's growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the group's long-term vision for growth and expansion, and how this role contributes to that strategy?
• How does the group support the marketing leadership team in driving growth and optimizing performance across its brands?
• What are the key priorities for this role in the first 90 days, and how will the group support me in achieving them?
• How does the group approach collaboration and communication in a matrix structure, and what tools and processes are in place to support this?
• What opportunities are there for professional development and growth within the 7NXT Health Group, and how does the group support its employees in pursuing these opportunities?

ASSUMPTION: These questions are designed to help candidates assess the fit of the role and the company with their long-term career goals and expectations for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching the company, its mission, and its values, and by practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.