📌 Core Information
🔹 Job Title: Chief Marketing Officer (CMO)
🔹 Company: Informa Group Plc.
🔹 Location: Newton, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving global marketing strategy to accelerate growth
- Overseeing marketing activities across multiple B2B business units
- Collaborating with the wider Informa Marketing community
- Developing and implementing strategies for brand, product, and demand marketing
- Enhancing market presence through corporate communications and partnerships
- Managing budgets and reporting on marketing ROI
- Shaping broader business and product strategies
ASSUMPTION: This role requires a strategic mindset and experience in managing large, multi-discipline teams. The ideal candidate will have a proven track record of delivering results in complex global environments.
📋 Key Responsibilities
✅ Create and execute a comprehensive global marketing strategy that drives double-digit organic revenue growth
✅ Oversee marketing activities across multiple B2B business units, ensuring synergy and alignment
✅ Collaborate with the wider Informa Marketing community to deliver market-leading marketing and brand initiatives
✅ Develop and implement strategies for brand, product, and demand marketing that clearly communicate our value proposition
✅ Enhance our market presence through corporate communications, thought leadership, and strategic partnerships
✅ Drive demand generation to create qualified sales opportunities aligned with our revenue goals
✅ Optimize our marketing technology stack and implement data-driven strategies
✅ Manage budgets efficiently and report on marketing ROI and key performance indicators
✅ Shape broader business and product strategies through your marketing expertise
ASSUMPTION: This role involves a high degree of strategic planning and execution, requiring strong leadership, communication, and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 10+ years of experience in marketing, with at least 5 years in a leadership role.
Required Skills:
- Proven track record of delivering results in complex global environments
- Experience in managing and leading large, multi-discipline teams
- Expertise in modern, data-driven marketing techniques, particularly in the digital space
- Strong change management skills
- Strategic thinking and ability to align marketing efforts with business objectives
- Excellent communication and interpersonal skills
Preferred Skills:
- Experience in the B2B technology space
- Fluency in multiple languages
ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on data-driven strategies and team leadership.
💰 Compensation & Benefits
Salary Range: $260,000 - $300,000 + bonus + equity
Benefits:
- Freedom & Flexibility
- Great Community
- Broader Impact
- Career Opportunity
- Time Out
- Competitive Benefits
- Strong Wellbeing Support
- Recognition for Great Work
Working Hours: Full-time, with flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Chief Marketing Officer role. The final offer may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets.
Company Size: Informa Group Plc. has 10,001+ employees, providing a large and diverse work environment.
Founded: Informa Group Plc. was founded in 1998 and is headquartered in London, UK.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more.
- It is a leading international events, digital services and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
- Informa is home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, providing opportunities for growth and impact.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- and Academic markets
Company Website: https://www.informa.com/
ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of business units and a strong focus on growth and innovation.
📊 Role Analysis
Career Level: Executive
Reporting Structure: The CMO reports directly to the Chief Revenue Officer.
Work Arrangement: This role offers flexibility for remote work, with the opportunity to work from (almost!) anywhere for up to four weeks a year.
Growth Opportunities:
- Potential to shape the company's marketing strategy and drive significant growth
- Opportunities to collaborate with teams around the world and represent the company at industry events
- Chance to transform and scale the marketing function as the company evolves
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Informa Group Plc. has multiple offices around the world, with this role based in Newton, Massachusetts, United States.
Office Location(s): 275 Grove St, Auburndale, MA 02466, USA
Geographic Context:
- Newton, Massachusetts, is a suburb of Boston, offering a mix of urban and suburban living.
- The area is known for its high-quality schools, cultural attractions, and outdoor recreation opportunities.
- Massachusetts is home to a thriving technology industry, providing ample networking opportunities.
Work Schedule: Full-time, with flexibility for remote work.
ASSUMPTION: The location of this role provides access to a vibrant technology industry and a high quality of life, with the flexibility to work remotely.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Chief Revenue Officer
- Background check and offer
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Communication and interpersonal skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your marketing strategy and how you would approach this role.
- Research Informa Group Plc. and be ready to discuss how you align with the company's mission and values.
ATS Keywords: Global Marketing Strategy, Team Leadership, Data-Driven Marketing, Change Management, Strategic Thinking, Communication Skills, Interpersonal Skills
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking and marketing expertise.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) and marketing tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: The ideal candidate will have experience with a range of marketing tools and technologies, with a focus on data-driven strategies.
👔 Cultural Fit Considerations
Company Values:
- Informa champions specialists working in academic and business-to-business markets
- Connecting people with knowledge to help them learn more, know more and do more
- Providing opportunities for growth and impact in a diverse and inclusive community
Work Style:
- Collaborative and inclusive team environment
- Focus on growth and innovation
- Flexible and remote work options
- Strong emphasis on wellbeing and work-life balance
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment focused on growth and innovation?
- Are you comfortable working remotely and managing a team in a virtual setting?
- Do you align with Informa's mission and values, and how would you contribute to our culture?
ASSUMPTION: Informa Group Plc. values diversity, inclusion, and collaboration, with a strong focus on growth and innovation.
⚠️ Potential Challenges
- Managing a large, multi-discipline team remotely
- Driving growth in a competitive global market
- Balancing strategic planning with day-to-day marketing activities
- Adapting to a fast-paced, evolving business environment
ASSUMPTION: This role presents significant opportunities for growth and impact, but also comes with its own set of challenges that the right candidate will be equipped to handle.
📈 Similar Roles Comparison
- Chief Marketing Officer (CMO) roles in other B2B companies may have a more narrow focus, while this role requires a broader strategic vision.
- Informa Group Plc. operates in a diverse range of markets, providing unique opportunities for growth and impact.
- This role offers the chance to shape the company's marketing strategy and drive significant growth, with potential for career advancement within the organization.
ASSUMPTION: This role is unique in its breadth and impact, providing an exciting opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive global marketing strategy to drive double-digit organic revenue growth
- Collaborating with the wider Informa Marketing community to deliver market-leading marketing and brand initiatives
- Enhancing the company's market presence through corporate communications, thought leadership, and strategic partnerships
ASSUMPTION: The projects associated with this role are strategic in nature, requiring a strong understanding of the business and a ability to execute at a high level.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company's marketing efforts, and how can this role address them?
- How does this role collaborate with other departments and teams within the organization?
- What opportunities are there for growth and development within this role and the company as a whole?
- How does Informa Group Plc. support work-life balance and employee wellbeing?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides an opportunity to learn more about the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interview by researching Informa Group Plc. and developing your marketing strategy.
- Follow up with the hiring manager within a week of your interview to reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
