Chief Marketing Officer (CMO) - (Hybrid Job)
ACE Money Transfer
Full-time
On-site
Pakistan
🌐 Digital Marketing
📌 Core Information
🔹 Job Title: Chief Marketing Officer (CMO) - (Hybrid Job)
🔹 Company: ACE Money Transfer
🔹 Location: Hybrid (Primarily Remote with Frequent Travel to Islamabad, Rawalpindi Pakistan)
🔹 Job Type: Full-time, Permanent
🔹 Category: Marketing & Growth
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 10+ years of experience, with at least 5 years in a senior leadership role
🔹 Remote Status: Hybrid (Primarily Remote with Frequent Travel to Islamabad, Rawalpindi Pakistan)
🚀 Job Overview
ACE Money Transfer is a UK-headquartered fintech company providing reliable, fast, and secure online money transfer services to customers across the globe. With operations in 28 countries and the capability to send remittances to over 100+ countries, ACE is on a mission to make global money movement simple and seamless. We are now entering an exciting new phase of global expansion, with launches planned in New Zealand, the United States, and the Middle East. As part of our organisational transformation into a modern, agile fintech enterprise, we are looking for a visionary Chief Marketing Officer (CMO) to lead this growth-driven change from the front.
The Chief Marketing Officer (CMO) at ACE Money Transfer will play a pivotal role in shaping and executing the company’s global marketing strategy during a period of rapid expansion and digital transformation. This role demands a high-impact leader with a strong background in performance marketing, digital brand building, customer lifecycle optimization, and cross-border financial services.
📋 Key Responsibilities
🔹 Strategic Leadership
- Develop and implement a comprehensive marketing strategy aligned with ACE’s fintech evolution and global expansion roadmap.
- Collaborate with C-Suite executives on corporate transformation projects, go-to-market strategies, and customer-centric innovations.
- Represent Marketing in executive and board-level discussions, contributing insights on market trends, customer behaviour, and brand performance.
🔹 Performance & Growth Marketing
- Lead customer acquisition efforts across digital channels (Google, Meta, TikTok, programmatic, etc.) with a focus on ROAS and CAC optimization.
- Design and monitor quarterly marketing OKRs and KPIs, including customer acquisition targets, market penetration rates, and retention benchmarks.
- Drive user acquisition in key launch markets like USA, New Zealand, and Middle East, in addition to optimizing existing regions.
🔹 Team Leadership & Capability Building
- Lead and inspire a multifunctional marketing team including digital, content, brand, CRM, product marketing, and analytics specialists.
- Build team capacity and establish a high-performance culture with clear accountability, innovation, and learning.
- Coach and mentor senior marketing talent in Pakistan and remotely across ACE’s marketing functions.
🔹 Brand Strategy & Customer Engagement
- Define and evolve ACE’s global brand identity and value proposition in alignment with regional nuances and compliance frameworks.
- Oversee content strategy, social media engagement, and community-building efforts across platforms and geographies.
- Promote a data-driven approach to lifecycle marketing, CRM, and personalization to enhance customer LTV and loyalty.
🔹 Product & Innovation Collaboration
- Work closely with Product, Data, and Technology teams to ensure the marketing funnel aligns with product features, UI/UX improvements, and customer journey insights.
- Identify customer needs in new regions and help adapt marketing messaging to local contexts while maintaining global brand coherence.
🎯 Required Qualifications & Skills
🔹 Education:
- Bachelor's degree in Marketing, Business, or a related field. An MBA or relevant postgraduate qualification would be an asset.
🔹 Experience:
- 10+ years of marketing experience, with at least 5 years in a senior leadership role in fintech, digital payments, or high-growth tech environments.
- Proven experience in performance marketing, brand leadership, customer acquisition and retention at scale.
- Strong understanding of diaspora and ethnic community marketing in regions like UK, Europe, GCC, and North America.
- Experience in managing remote teams and international campaigns.
🔹 Required Skills:
- Highly analytical with comfort using marketing analytics tools and platforms (Google Analytics, Looker, HubSpot, etc.).
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
- Willingness and ability to travel frequently to Islamabad, Rawalpindi Pakistan.
🔹 Preferred Attributes:
- Prior experience working with remittance, cross-border fintech, or mobile-first financial products.
- Understanding of regulatory compliance and cultural sensitivities in multi-region campaigns.
- Entrepreneurial mindset with an appetite for innovation and growth-stage transformation.
💰 Compensation & Benefits
🔹 Salary Range: Competitive salary and performance-based incentives. (Exact range not provided, but industry standards for a CMO role in fintech range from £150,000 to £250,000 per year, depending on experience and qualifications.)
🔹 Benefits:
- Hybrid and flexible working environment.
- The opportunity to lead transformation in a high-impact, global fintech company.
- Cross-cultural collaboration and international exposure.
- Direct involvement in strategic decisions at the executive level.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services
- Company Size: Medium (2-50 employees)
- Founded: 2012
- Company Description: ACE Money Transfer is a UK-headquartered fintech company providing reliable, fast, and secure online money transfer services to customers across the globe. With operations in 28 countries and the capability to send remittances to over 100+ countries, ACE is on a mission to make global money movement simple and seamless.
- Company Specialties: Online Money Transfer, Remittance Services, Fintech Solutions, Cross-Border Payments
📊 Role Analysis
- Career Level: Executive (C-Suite) level role, reporting directly to the Global CEO.
- Reporting Structure: The CMO will lead a multifunctional marketing team and collaborate with cross-functional teams across geographies.
- Work Arrangement: Hybrid role with frequent travel to Islamabad, Rawalpindi Pakistan.
- Growth Opportunities: As ACE expands into new markets and grows its user base, there will be ample opportunities for the CMO to grow within the organization and make a significant impact on the company's success.
🌍 Location & Work Environment
- Office Type: Hybrid (Primarily Remote with Frequent Travel to Islamabad, Rawalpindi Pakistan)
- Office Location(s): Islamabad, Rawalpindi Pakistan (with frequent travel to other regions as needed)
- Geographic Context:
- Islamabad and Rawalpindi are major cities in Pakistan, with a combined population of over 10 million people.
- The cities offer a mix of traditional and modern infrastructure, with a growing fintech and startup ecosystem.
- The cost of living in Pakistan is generally lower than in Western countries, providing a lower cost of living for expatriate employees.
- Work Schedule: Full-time, with flexible hours to accommodate different time zones and global team collaboration.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission through the provided link.
2. Phone or video screening to assess cultural fit and basic qualifications.
3. In-depth interviews with the hiring manager and other senior team members to discuss the role, responsibilities, and expectations.
4. Final interviews with the Global CEO and other C-Suite executives to assess strategic fit and alignment with company vision.
- Key Assessment Areas: Strategic thinking, marketing expertise, leadership skills, cultural fit, and ability to thrive in a dynamic, growth-focused environment.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this specific role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and approach to marketing challenges.
3. Research ACE Money Transfer's mission, values, and expansion plans to demonstrate your enthusiasm for the role and understanding of the company's goals.
🛠 Tools & Technologies
- Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO and content management tools (e.g., SEMrush, WordPress)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
- CRM and customer data management platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM)
👔 Cultural Fit Considerations
- Company Values: ACE Money Transfer values innovation, customer-centricity, collaboration, and continuous learning. The ideal candidate will embody these values and contribute to a positive, inclusive work environment.
- Work Style: ACE fosters a dynamic, agile work environment that encourages creativity, innovation, and cross-functional collaboration. The CMO should be comfortable working in a fast-paced, growth-focused setting and driving change through strategic marketing initiatives.
- Self-Assessment Questions:
1. How do you approach building and maintaining a strong brand identity in a rapidly evolving market?
2. Can you provide an example of a successful marketing campaign you've led, and how you adapted it to different regions or cultures?
3. How do you balance short-term performance targets with long-term brand building and customer engagement strategies?
⚠️ Potential Challenges
- Market Challenges: ACE operates in a competitive remittance market with established players and new fintech startups. The CMO must navigate market dynamics, regulatory changes, and customer preferences to maintain ACE's competitive edge.
- Organizational Challenges: As a growing fintech company, ACE faces internal challenges such as scaling operations, maintaining company culture, and integrating new teams and systems. The CMO must effectively manage these challenges while driving marketing initiatives.
- Geographic Challenges: Expanding into new markets requires understanding local customer needs, preferences, and regulatory requirements. The CMO must adapt marketing strategies to different regions while maintaining global brand coherence and consistency.
📈 Similar Roles Comparison
- CMO vs. CMO in Fintech: A CMO role in a traditional financial institution may have more established processes and less focus on rapid growth and innovation. In contrast, a CMO role in a fintech company like ACE requires a greater emphasis on digital marketing, agile decision-making, and driving growth through technological advancements.
- CMO vs. Regional Marketing Manager: While both roles focus on marketing, the CMO oversees global marketing strategy and cross-functional teams, whereas a Regional Marketing Manager is responsible for implementing marketing strategies within a specific geographic area. The CMO role requires a broader strategic perspective and more extensive leadership experience.
📝 Sample Projects
- Product Launch Campaign: Develop and execute a go-to-market campaign for a new ACE product feature, such as multi-currency wallet or app redesign, targeting specific customer segments and regions.
- Customer Retention Initiative: Design and implement a customer retention strategy, leveraging data-driven insights and personalization to improve customer LTV and reduce churn.
- Regional Market Expansion: Lead the marketing efforts for ACE's expansion into a new region, including market research, localization of marketing materials, and customer acquisition strategies tailored to the local market.
💡 Key Questions to Ask During Interview
- Role-Specific Questions:
1. How do you plan to approach the marketing challenges specific to ACE's expansion into the USA, New Zealand, and the Middle East?
2. Can you describe your experience working with cross-functional teams to integrate marketing with product development and customer feedback loops?
- Company-Specific Questions:
1. How do you see ACE's brand evolving in the next 5 years, and what marketing strategies would you employ to maintain brand relevance and customer engagement?
2. How would you ensure that ACE's marketing efforts align with the company's overall transformation agenda and strategic restructuring initiatives?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL](https://acemoneytransfer.applytojob.com/apply)
2. Tailor your resume and cover letter to highlight relevant experience and skills for this specific role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and approach to marketing challenges.
4. Research ACE Money Transfer's mission, values, and expansion plans to demonstrate your enthusiasm for the role and understanding of the company's goals.
5. Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Chief Marketing Officer (CMO) - (Hybrid Job)
🔹 Company: ACE Money Transfer
🔹 Location: Hybrid (Primarily Remote with Frequent Travel to Islamabad, Rawalpindi Pakistan)
🔹 Job Type: Full-time, Permanent
🔹 Category: Marketing & Growth
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 10+ years of experience, with at least 5 years in a senior leadership role
🔹 Remote Status: Hybrid (Primarily Remote with Frequent Travel to Islamabad, Rawalpindi Pakistan)
🚀 Job Overview
ACE Money Transfer is a UK-headquartered fintech company providing reliable, fast, and secure online money transfer services to customers across the globe. With operations in 28 countries and the capability to send remittances to over 100+ countries, ACE is on a mission to make global money movement simple and seamless. We are now entering an exciting new phase of global expansion, with launches planned in New Zealand, the United States, and the Middle East. As part of our organisational transformation into a modern, agile fintech enterprise, we are looking for a visionary Chief Marketing Officer (CMO) to lead this growth-driven change from the front.
The Chief Marketing Officer (CMO) at ACE Money Transfer will play a pivotal role in shaping and executing the company’s global marketing strategy during a period of rapid expansion and digital transformation. This role demands a high-impact leader with a strong background in performance marketing, digital brand building, customer lifecycle optimization, and cross-border financial services.
📋 Key Responsibilities
🔹 Strategic Leadership
- Develop and implement a comprehensive marketing strategy aligned with ACE’s fintech evolution and global expansion roadmap.
- Collaborate with C-Suite executives on corporate transformation projects, go-to-market strategies, and customer-centric innovations.
- Represent Marketing in executive and board-level discussions, contributing insights on market trends, customer behaviour, and brand performance.
🔹 Performance & Growth Marketing
- Lead customer acquisition efforts across digital channels (Google, Meta, TikTok, programmatic, etc.) with a focus on ROAS and CAC optimization.
- Design and monitor quarterly marketing OKRs and KPIs, including customer acquisition targets, market penetration rates, and retention benchmarks.
- Drive user acquisition in key launch markets like USA, New Zealand, and Middle East, in addition to optimizing existing regions.
🔹 Team Leadership & Capability Building
- Lead and inspire a multifunctional marketing team including digital, content, brand, CRM, product marketing, and analytics specialists.
- Build team capacity and establish a high-performance culture with clear accountability, innovation, and learning.
- Coach and mentor senior marketing talent in Pakistan and remotely across ACE’s marketing functions.
🔹 Brand Strategy & Customer Engagement
- Define and evolve ACE’s global brand identity and value proposition in alignment with regional nuances and compliance frameworks.
- Oversee content strategy, social media engagement, and community-building efforts across platforms and geographies.
- Promote a data-driven approach to lifecycle marketing, CRM, and personalization to enhance customer LTV and loyalty.
🔹 Product & Innovation Collaboration
- Work closely with Product, Data, and Technology teams to ensure the marketing funnel aligns with product features, UI/UX improvements, and customer journey insights.
- Identify customer needs in new regions and help adapt marketing messaging to local contexts while maintaining global brand coherence.
🎯 Required Qualifications & Skills
🔹 Education:
- Bachelor's degree in Marketing, Business, or a related field. An MBA or relevant postgraduate qualification would be an asset.
🔹 Experience:
- 10+ years of marketing experience, with at least 5 years in a senior leadership role in fintech, digital payments, or high-growth tech environments.
- Proven experience in performance marketing, brand leadership, customer acquisition and retention at scale.
- Strong understanding of diaspora and ethnic community marketing in regions like UK, Europe, GCC, and North America.
- Experience in managing remote teams and international campaigns.
🔹 Required Skills:
- Highly analytical with comfort using marketing analytics tools and platforms (Google Analytics, Looker, HubSpot, etc.).
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
- Willingness and ability to travel frequently to Islamabad, Rawalpindi Pakistan.
🔹 Preferred Attributes:
- Prior experience working with remittance, cross-border fintech, or mobile-first financial products.
- Understanding of regulatory compliance and cultural sensitivities in multi-region campaigns.
- Entrepreneurial mindset with an appetite for innovation and growth-stage transformation.
💰 Compensation & Benefits
🔹 Salary Range: Competitive salary and performance-based incentives. (Exact range not provided, but industry standards for a CMO role in fintech range from £150,000 to £250,000 per year, depending on experience and qualifications.)
🔹 Benefits:
- Hybrid and flexible working environment.
- The opportunity to lead transformation in a high-impact, global fintech company.
- Cross-cultural collaboration and international exposure.
- Direct involvement in strategic decisions at the executive level.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services
- Company Size: Medium (2-50 employees)
- Founded: 2012
- Company Description: ACE Money Transfer is a UK-headquartered fintech company providing reliable, fast, and secure online money transfer services to customers across the globe. With operations in 28 countries and the capability to send remittances to over 100+ countries, ACE is on a mission to make global money movement simple and seamless.
- Company Specialties: Online Money Transfer, Remittance Services, Fintech Solutions, Cross-Border Payments
📊 Role Analysis
- Career Level: Executive (C-Suite) level role, reporting directly to the Global CEO.
- Reporting Structure: The CMO will lead a multifunctional marketing team and collaborate with cross-functional teams across geographies.
- Work Arrangement: Hybrid role with frequent travel to Islamabad, Rawalpindi Pakistan.
- Growth Opportunities: As ACE expands into new markets and grows its user base, there will be ample opportunities for the CMO to grow within the organization and make a significant impact on the company's success.
🌍 Location & Work Environment
- Office Type: Hybrid (Primarily Remote with Frequent Travel to Islamabad, Rawalpindi Pakistan)
- Office Location(s): Islamabad, Rawalpindi Pakistan (with frequent travel to other regions as needed)
- Geographic Context:
- Islamabad and Rawalpindi are major cities in Pakistan, with a combined population of over 10 million people.
- The cities offer a mix of traditional and modern infrastructure, with a growing fintech and startup ecosystem.
- The cost of living in Pakistan is generally lower than in Western countries, providing a lower cost of living for expatriate employees.
- Work Schedule: Full-time, with flexible hours to accommodate different time zones and global team collaboration.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission through the provided link.
2. Phone or video screening to assess cultural fit and basic qualifications.
3. In-depth interviews with the hiring manager and other senior team members to discuss the role, responsibilities, and expectations.
4. Final interviews with the Global CEO and other C-Suite executives to assess strategic fit and alignment with company vision.
- Key Assessment Areas: Strategic thinking, marketing expertise, leadership skills, cultural fit, and ability to thrive in a dynamic, growth-focused environment.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this specific role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and approach to marketing challenges.
3. Research ACE Money Transfer's mission, values, and expansion plans to demonstrate your enthusiasm for the role and understanding of the company's goals.
🛠 Tools & Technologies
- Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO and content management tools (e.g., SEMrush, WordPress)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
- CRM and customer data management platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM)
👔 Cultural Fit Considerations
- Company Values: ACE Money Transfer values innovation, customer-centricity, collaboration, and continuous learning. The ideal candidate will embody these values and contribute to a positive, inclusive work environment.
- Work Style: ACE fosters a dynamic, agile work environment that encourages creativity, innovation, and cross-functional collaboration. The CMO should be comfortable working in a fast-paced, growth-focused setting and driving change through strategic marketing initiatives.
- Self-Assessment Questions:
1. How do you approach building and maintaining a strong brand identity in a rapidly evolving market?
2. Can you provide an example of a successful marketing campaign you've led, and how you adapted it to different regions or cultures?
3. How do you balance short-term performance targets with long-term brand building and customer engagement strategies?
⚠️ Potential Challenges
- Market Challenges: ACE operates in a competitive remittance market with established players and new fintech startups. The CMO must navigate market dynamics, regulatory changes, and customer preferences to maintain ACE's competitive edge.
- Organizational Challenges: As a growing fintech company, ACE faces internal challenges such as scaling operations, maintaining company culture, and integrating new teams and systems. The CMO must effectively manage these challenges while driving marketing initiatives.
- Geographic Challenges: Expanding into new markets requires understanding local customer needs, preferences, and regulatory requirements. The CMO must adapt marketing strategies to different regions while maintaining global brand coherence and consistency.
📈 Similar Roles Comparison
- CMO vs. CMO in Fintech: A CMO role in a traditional financial institution may have more established processes and less focus on rapid growth and innovation. In contrast, a CMO role in a fintech company like ACE requires a greater emphasis on digital marketing, agile decision-making, and driving growth through technological advancements.
- CMO vs. Regional Marketing Manager: While both roles focus on marketing, the CMO oversees global marketing strategy and cross-functional teams, whereas a Regional Marketing Manager is responsible for implementing marketing strategies within a specific geographic area. The CMO role requires a broader strategic perspective and more extensive leadership experience.
📝 Sample Projects
- Product Launch Campaign: Develop and execute a go-to-market campaign for a new ACE product feature, such as multi-currency wallet or app redesign, targeting specific customer segments and regions.
- Customer Retention Initiative: Design and implement a customer retention strategy, leveraging data-driven insights and personalization to improve customer LTV and reduce churn.
- Regional Market Expansion: Lead the marketing efforts for ACE's expansion into a new region, including market research, localization of marketing materials, and customer acquisition strategies tailored to the local market.
💡 Key Questions to Ask During Interview
- Role-Specific Questions:
1. How do you plan to approach the marketing challenges specific to ACE's expansion into the USA, New Zealand, and the Middle East?
2. Can you describe your experience working with cross-functional teams to integrate marketing with product development and customer feedback loops?
- Company-Specific Questions:
1. How do you see ACE's brand evolving in the next 5 years, and what marketing strategies would you employ to maintain brand relevance and customer engagement?
2. How would you ensure that ACE's marketing efforts align with the company's overall transformation agenda and strategic restructuring initiatives?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL](https://acemoneytransfer.applytojob.com/apply)
2. Tailor your resume and cover letter to highlight relevant experience and skills for this specific role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and approach to marketing challenges.
4. Research ACE Money Transfer's mission, values, and expansion plans to demonstrate your enthusiasm for the role and understanding of the company's goals.
5. Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.