Chief Marketing Officer

📌 Core Information

🔹 Job Title: Chief Marketing Officer

🔹 Company: Aloha Consulting Group

🔹 Location: Hanoi, Hà Nội, Vietnam

🔹 Job Type: On-site

🔹 Category: Business Consulting and Services

🔹 Date Posted: July 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing overall marketing strategies to grow the brand and expand market share for a centralized exchange.
• Leading integrated campaigns across various channels and managing a cross-functional team for effective marketing execution.
• Conducting market research and competitor benchmarking to refine growth strategies and monitor performance metrics.
• Building and maintaining relationships with media partners, KOLs, crypto communities, and trader groups.
• Collaborating with internal departments to ensure cohesive and impactful marketing execution.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing trends in the fintech industry.

📋 Key Responsibilities

✅ Developing and implementing overall marketing strategies to grow the brand and expand market share for a centralized exchange.

✅ Leading integrated campaigns across various channels, including digital, PR, social media, community engagement, events, and strategic partnerships.

✅ Directing all marketing functions and managing a cross-functional team including content, digital, creative, and community specialists.

✅ Conducting in-depth market research and competitor benchmarking while analyzing user trends and marketing performance to refine growth strategies.

✅ Establishing, building, and maintaining relationships with media partners, KOLs, crypto communities, and trader groups.

✅ Monitoring performance metrics and reporting campaign results, budget usage, and return on investment (ROI) to executive leadership on a regular basis.

✅ Proactively proposing innovative solutions and growth hacks to boost brand recognition and user engagement.

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with both internal teams and external partners.

🎯 Required Qualifications

Education: Bachelor's degree or higher in Marketing, Communications, Business Administration, or related fields.

Experience: At least 5 years of experience in marketing, with a minimum of 2 years in a senior or managerial role. Background in fintech, crypto, blockchain, or financial services is highly preferred.

Required Skills:

• Strong leadership skills with a solid track record in team development, strategic oversight, and budget management.
• Familiarity with a wide range of marketing tools and techniques, especially in digital marketing, SEO/SEM, branding, and PR.
• Excellent communication, negotiation, and relationship-building skills with partners/KOLs/communities.
• Creative mindset with strong market trend awareness.
• Proficient in English (spoken and written).

Preferred Skills:

• Experience in the crypto or fintech industry.
• Fluency in Vietnamese (spoken and written).

ASSUMPTION: Candidates with a strong background in marketing and a proven track record in the fintech industry will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not specified. However, based on industry standards for a Chief Marketing Officer with 5-10 years of experience in the fintech industry in Vietnam, the estimated salary range is 50,000,000 - 80,000,000 VND per month.

Benefits:

• Health insurance and other benefits packages may be available, but are not specified in the job listing.

Working Hours: Full-time position with standard working hours, but may require flexibility to accommodate different time zones and event schedules.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Aloha Consulting Group operates in the business consulting and services industry, focusing on leveraging human elements and technology to drive growth and performance for their partners.

Company Size: Aloha Consulting Group is a small company with 11-50 employees, which may offer a more agile and collaborative work environment.

Founded: Aloha Consulting Group was founded in 2021, making it a relatively new but rapidly growing company.

Company Description:

• Aloha Consulting Group is a boutique HR consulting firm in Southeast Asia with a vision to "Connect Minds & Beyond".
• The company focuses on leveraging human elements and technology to lead their partners towards higher growth and performance.
• Aloha Consulting Group offers a range of services, including consulting, executive search, HR services, talent consulting, career coaching, training, organization transformation, sales coaching, and investing.

Company Specialties:

• Consulting
• Executive Search
• HR Services
• Talent Consulting
• Career Coaching
• Training
• Organization Transformation
• Sales Coaching
• and Investing

Company Website: http://www.alohaconsulting.co

ASSUMPTION: Aloha Consulting Group's focus on leveraging human elements and technology may result in a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in marketing.

Reporting Structure: The Chief Marketing Officer will report directly to the CEO and will be responsible for leading the marketing department and collaborating with other internal departments.

Work Arrangement: This is an on-site position, with the primary office location in Hanoi, Vietnam. However, the role may require flexibility to accommodate different time zones and event schedules.

Growth Opportunities:

• As a senior-level position, this role offers the opportunity to make a significant impact on the company's growth and success.
• The Chief Marketing Officer will have the chance to build and lead a high-performing marketing team.
• This role may also provide opportunities for career advancement within the company or the broader industry.

ASSUMPTION: Given Aloha Consulting Group's focus on growth and performance, there may be significant opportunities for professional development and career advancement in this role.

🌍 Location & Work Environment

Office Type: Aloha Consulting Group has offices in both Hanoi and Ho Chi Minh City, offering a modern and collaborative work environment.

Office Location(s): Hanoi & HCMC, Vietnam

Geographic Context:

• Hanoi is the capital and second-largest city of Vietnam, known for its rich history, cultural landmarks, and vibrant food scene.
• Ho Chi Minh City is the largest city in Vietnam, serving as the country's economic hub and a major cultural and tourist center.
• Both cities offer a mix of traditional and modern amenities, with a low cost of living compared to other major cities in the region.

Work Schedule: Full-time position with standard working hours, but may require flexibility to accommodate different time zones and event schedules.

ASSUMPTION: The geographic context of Aloha Consulting Group's offices may offer candidates the opportunity to live and work in dynamic, culturally rich urban environments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interviews with the hiring manager and other key stakeholders
• Background and reference checks
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management skills
• Communication and presentation skills
• Industry knowledge and market trends
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and industry knowledge.
• Provide specific examples of your marketing achievements and the impact you've made in previous roles.
• Demonstrate your understanding of the fintech industry and the unique challenges and opportunities it presents.
• Prepare thoughtful questions to ask the interviewer about the company's growth plans and marketing priorities.

ATS Keywords: Marketing Strategy, Integrated Campaigns, Team Leadership, Market Research, Relationship Building, Performance Metrics, Creative Solutions, Digital Marketing, SEO/SEM, Branding, Public Relations, Communication Skills, Negotiation Skills, Trend Awareness, Cross-Functional Collaboration, User Engagement

ASSUMPTION: The application process for this role may be competitive, given the senior-level nature of the position and the attractive salary range. Candidates should tailor their application materials to highlight their relevant experience and skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and SEM tools (e.g., Google Analytics, SEMrush)
• Project management software (e.g., Asana, Trello)
• Design and creative tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing marketing stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Connect Minds & Beyond
• Leverage Human Elements & Technology
• Drive Growth & Performance Together with Joy

Work Style:

• Collaborative and agile
• Focused on leveraging human elements and technology
• Committed to driving growth and performance with a sense of joy

Self-Assessment Questions:

• Do you have a strong strategic mindset and a proven track record in marketing?
• Are you comfortable working in a dynamic and collaborative environment?
• Do you share Aloha Consulting Group's commitment to leveraging human elements and technology to drive growth and performance?

ASSUMPTION: Candidates who align with Aloha Consulting Group's values and work style may be a strong fit for this role and the company's culture.

⚠️ Potential Challenges

• This role may require extensive travel and flexibility to accommodate different time zones and event schedules.
• The fintech industry is rapidly evolving, and the Chief Marketing Officer must stay up-to-date with the latest trends and developments to effectively lead the marketing department.
• The Chief Marketing Officer will be responsible for managing a cross-functional team, which may present unique challenges in terms of communication and collaboration.
• The competitive nature of the fintech industry may require the Chief Marketing Officer to be highly proactive and innovative in their marketing strategies.

ASSUMPTION: Candidates should be prepared to address these potential challenges in their application materials and interviews, and should be able to demonstrate their ability to thrive in a fast-paced and dynamic work environment.

📈 Similar Roles Comparison

• Compared to other Chief Marketing Officer roles in the fintech industry, this role may offer a greater emphasis on strategic planning and team leadership, given Aloha Consulting Group's focus on leveraging human elements and technology.
• The fintech industry in Vietnam is growing rapidly, presenting unique opportunities and challenges for marketing professionals.
• This role may offer opportunities for career advancement within Aloha Consulting Group or the broader fintech industry, given the company's focus on growth and performance.

ASSUMPTION: Candidates should research the fintech industry in Vietnam and compare this role to other similar positions to ensure a strong fit with their career goals and expectations.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy to launch a new centralized exchange in the Vietnamese market.
• Conducting market research and competitor benchmarking to identify opportunities for growth and differentiation in the fintech industry.
• Leading a cross-functional team to execute integrated marketing campaigns across multiple channels, driving user acquisition and engagement.

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges the Chief Marketing Officer may face in this role. Candidates should be prepared to provide specific examples of their own marketing achievements and the impact they've made in previous roles.

❓ Key Questions to Ask During Interview

• What are the company's top marketing priorities for the next 12-24 months, and how does this role fit into those plans?
• How does Aloha Consulting Group support the professional development and growth of its marketing team members?
• What are the key challenges and opportunities facing the fintech industry in Vietnam, and how does this role address them?
• How does Aloha Consulting Group measure the success of its marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
• What is the company's approach to cross-functional collaboration, and how will I work with other internal departments to ensure cohesive and impactful marketing execution?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the fintech industry in Vietnam. Candidates should prepare thoughtful questions to ask the interviewer, demonstrating their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and industry knowledge.
• Prepare specific examples of your marketing achievements and the impact you've made in previous roles.
• Research the fintech industry in Vietnam and Aloha Consulting Group's focus on leveraging human elements and technology.
• Prepare thoughtful questions to ask the interviewer about the company's growth plans and marketing priorities.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.