Chief Marketing Officer - Home Services

📌 Core Information

🔹 Job Title: Chief Marketing Officer - Home Services

🔹 Company: Leap Brands

🔹 Location: Atlanta, GA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and leading a comprehensive marketing strategy to support corporate brand growth and local market activation
• Building and managing high-performing teams across digital marketing, brand, CRM, and field/local marketing
• Driving customer acquisition through performance marketing (PPC, SEO, paid social, affiliate, email/SMS)
• Overseeing brand strategy, creative development, and execution across various channels
• Optimizing marketing spend and ROI through data-driven decision making and campaign testing
• Partnering with operations to ensure marketing supports field success and regional goals
• Enhancing customer lifecycle marketing through CRM, loyalty programs, and retention campaigns
• Monitoring market trends and competitors to stay ahead of industry shifts and customer expectations
• Reporting on KPIs and performance metrics to leadership, private equity partners, and the board
• Evaluating and implementing MarTech tools to scale capabilities

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and a proven track record in scaling marketing efforts for B2C service-based industries.

📋 Key Responsibilities

✅ Develop and lead a comprehensive marketing strategy that supports both corporate brand growth and local market activation

✅ Build and manage high-performing teams across digital marketing, brand, CRM, and field/local marketing

✅ Drive customer acquisition through performance marketing (PPC, SEO, paid social, affiliate, email/SMS)

✅ Oversee brand strategy, creative development, and execution across web, print, video, and social channels

✅ Optimize marketing spend and ROI through data-driven decision making and campaign testing

✅ Partner with operations to ensure marketing supports field success and regional goals

✅ Enhance customer lifecycle marketing through CRM, loyalty programs, and retention campaigns

✅ Monitor market trends and competitors to stay ahead of industry shifts and customer expectations

✅ Report on KPIs and performance metrics to leadership, private equity partners, and the board

✅ Evaluate and implement MarTech tools (e.g., HubSpot, Salesforce, CallRail, etc.) to scale capabilities

ASSUMPTION: The ideal candidate will have experience managing local or field marketing teams across multiple geographies and a strong analytical mindset with proficiency in marketing analytics tools and platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or related field required; MBA preferred

Experience: 10+ years of marketing experience, including leadership roles in B2C service-based industries

Required Skills:

• Proven success in building and scaling customer acquisition and brand marketing strategies
• Deep expertise in digital marketing - SEM, SEO, paid social, display, content, and analytics
• Experience managing local or field marketing teams across multiple geographies
• Strong analytical mindset with proficiency in marketing analytics tools and platforms
• Exceptional leadership, communication, and organizational skills

Preferred Skills:

• Experience in home services, franchising, multi-location retail, or consumer services

ASSUMPTION: Candidates with experience in home services, franchising, multi-location retail, or consumer services will have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: $175,000 - $300,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee referral bonus program

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Chief Marketing Officer role in the Atlanta, GA area with 10+ years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Leap Brands is a staffing and recruiting company specializing in executive recruitment and M&A for private equity and family offices. They focus on various industries, including home services, franchising, multi-location retail, and consumer services.

Company Size: Leap Brands is a small company with 11-50 employees, providing a close-knit work environment with ample opportunities for growth and impact.

Founded: Leap Brands was founded in 2023 by Chris Wunder and Chaz Cervino, high school classmates who left thriving careers behind to build a firm dedicated to supporting private equity-backed companies on recruitment, acquisitions, and marketing efforts.

Company Description:

• Leap Brands focuses on supporting private equity-backed companies in recruitment, acquisitions, and marketing efforts
• The company has expanded its services to include co-investing with PE partners, designing proprietary software, and executing on acquisition theses within the recruiting industry
• Leap Brands aims to provide a fun and engaging work environment for its employees

Company Specialties:

• Executive Recruiting
• M&A
• Franchising
• Health & Wellness
• Food & Beverage
• Private Equity
• Restaurants
• Retail
• Healthcare
• Construction
• Real Estate
• Operations
• Finance
• Marketing
• Supply Chain
• Accounting
• Human Resources
• Technology

Company Website: leapbrands.io

ASSUMPTION: Leap Brands' focus on supporting private equity-backed companies provides unique opportunities for candidates interested in working with a diverse range of clients and industries.

📊 Role Analysis

Career Level: Executive

Reporting Structure: The CMO will report directly to the CEO and work closely with other executive team members, including the COO and CFO

Work Arrangement: This role is on-site, with the possibility of remote work for certain tasks or days

Growth Opportunities:

• As Leap Brands continues to grow and expand, there will be opportunities for the CMO to take on additional responsibilities and advance their career within the company
• The CMO will have the chance to work with a diverse range of clients and industries, providing exposure to various business models and challenges
• The CMO will play a pivotal role in shaping the company's growth trajectory and go-to-market approach, allowing them to make a significant impact on the organization's success

ASSUMPTION: The CMO's success in this role will be closely tied to the company's overall growth and performance, providing ample opportunities for professional development and advancement.

🌍 Location & Work Environment

Office Type: Leap Brands' office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): 20 N Jefferson Rd, Whippany, New Jersey 07981, US

Geographic Context:

• Atlanta, GA, is a vibrant and diverse city with a strong economy and a thriving job market
• The city offers a mix of urban and suburban living options, with numerous neighborhoods to choose from
• Atlanta has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: The work schedule for this role is full-time, Monday - Friday, with the possibility of remote work for certain tasks or days

ASSUMPTION: The CMO's work environment will be dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with key stakeholders, including the CEO and other executive team members
• Case study or presentation preparation and delivery
• Final interviews with the CEO and other senior leaders
• Background check and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and execution
• Leadership and team management
• Data-driven decision making and analytics
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Be prepared to discuss your marketing strategy and approach to customer acquisition and brand growth
• Demonstrate your ability to manage and lead high-performing teams
• Showcase your strong analytical mindset and proficiency in marketing analytics tools and platforms
• Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the company

ATS Keywords: Marketing Strategy, Digital Marketing, Customer Acquisition, Brand Awareness, Performance Marketing, CRM, Data-Driven Decision Making, Leadership, Communication, Organizational Skills, Marketing Analytics, Creative Development, Market Trends Analysis, Loyalty Programs, Retention Campaigns, MarTech Tools

ASSUMPTION: Leap Brands uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• CallRail
• Other MarTech tools (e.g., Google Analytics, Adobe Creative Suite, etc.)

ASSUMPTION: The CMO will be expected to have experience with various MarTech tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Fun

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with a diverse range of clients and industries?
• Do you have a strong analytical mindset and a proven track record of data-driven decision making?
• Are you a collaborative and team-oriented leader with a focus on driving results?
• Do you align with Leap Brands' company values and work style?

ASSUMPTION: Candidates who are a strong cultural fit for Leap Brands will have a competitive edge in the application process.

⚠️ Potential Challenges

• The CMO will need to manage and integrate multiple marketing teams, requiring strong leadership and communication skills
• The role may involve working with tight deadlines and competing priorities, demanding exceptional time management and organizational skills
• The CMO will need to stay up-to-date with market trends and competitors, requiring continuous learning and adaptation
• The CMO will be expected to work closely with other executive team members, requiring strong collaboration and communication skills

ASSUMPTION: The CMO's ability to overcome these challenges will be crucial to their success in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the CMO position at Leap Brands requires a strong focus on supporting private equity-backed companies in recruitment, acquisitions, and marketing efforts
• The CMO will work with a diverse range of clients and industries, providing unique opportunities for professional growth and development
• The CMO's success in this role will be closely tied to the company's overall growth and performance, offering ample opportunities for career advancement

ASSUMPTION: Candidates with experience in similar roles within the staffing and recruiting industry or private equity-backed companies will have a competitive edge in this role.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy to support the growth and expansion of a private equity-backed home services company
• Managing and integrating multiple marketing teams to optimize performance and drive results
• Evaluating and implementing MarTech tools to scale marketing capabilities and improve ROI

ASSUMPTION: The CMO's project portfolio should demonstrate their ability to develop and execute successful marketing strategies, manage and lead high-performing teams, and optimize marketing spend and ROI through data-driven decision making.

❓ Key Questions to Ask During Interview

• How does Leap Brands support the growth and expansion of private equity-backed companies in recruitment, acquisitions, and marketing efforts?
• What are the key priorities for this role in the first 90 days?
• How does Leap Brands foster a culture of innovation and continuous learning?
• What are the most significant challenges facing the company, and how can the CMO contribute to addressing them?
• How does Leap Brands measure the success of its marketing efforts, and what KPIs will the CMO be responsible for tracking and reporting?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, as well as your commitment to understanding the challenges and opportunities that come with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for your interviews by researching Leap Brands and the home services industry, as well as practicing your responses to common interview questions
• Prepare a case study or presentation to demonstrate your marketing strategy and approach to customer acquisition and brand growth
• Follow up with the hiring manager within 48 hours of your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.