📌 Core Information
🔹 Job Title: Chief Marketing Officer - Hospice of Cincinnati Navigators
🔹 Company: TriHealth
🔹 Location: Blue Ash, Ohio
🔹 Job Type: Full time
🔹 Category: Hospitals and Health Care
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving the growth of HOC Navigators programs through strategic business development and sales efforts.
- Managing the HOC Navigators brand and serving as the primary brand ambassador.
- Overseeing volunteer programs and integrative services to enhance the patient experience.
- Collaborating with internal and external stakeholders to strengthen market share and referral partnerships.
- Analyzing market data and presenting reports to inform strategic business decisions.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance multiple priorities to drive growth and improve patient outcomes.
📋 Key Responsibilities
✅ Achieve and exceed program volume and revenue goals through strategic planning and execution.
✅ Lead the Professional Services Manager and assist in managing key accounts, ensuring customer expectations are met or exceeded.
✅ Oversee intake and admission functions, ensuring timely, highly responsive, and excellent customer service.
✅ Develop and maintain strong relationships with key internal and external stakeholders and referral partners.
✅ Oversee the analysis of market data and present ad-hoc and recurring reports to inform strategic business decisions.
✅ Manage the HOC Navigators brand, marketing plans, website, social media sites, and advertising efforts.
✅ Provide leadership to the volunteer and integrative services manager, ensuring robust, innovative, differentiating programs.
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and interpersonal skills to manage multiple stakeholders and drive growth.
🎯 Required Qualifications
Education: Bachelor's Degree in Health Administration, business, marketing, public health, or a related field
Experience: 7-10 years of progressive leadership experience in a related field
Required Skills:
- Data-driven decision making
- Proficient with Microsoft Office software
- Strong analytical skills
- Excellent communication and interpersonal skills
- Proven leadership and management abilities
- Strategic planning and execution
- Ability to build and maintain strong relationships with stakeholders
Preferred Skills:
- Experience in the healthcare industry
- Familiarity with hospice or palliative care services
- Bilingual or multilingual skills
ASSUMPTION: Candidates with relevant industry experience and a strong background in data analysis and strategic planning will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for similar roles in the Cincinnati area)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with employer match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Discounts on TriHealth services and facilities
Working Hours: Full-time, Monday - Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Cincinnati area. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: TriHealth is a non-profit healthcare system that provides a full range of health-related services, including prevention, wellness, education, and social programs. They operate several acute care hospitals and over 140 other locations in the Cincinnati area.
Company Size: TriHealth has over 10,000 employees, making it a large organization with significant resources and opportunities for career growth.
Founded: TriHealth was founded in 1995 through the merger of two hospitals, Good Samaritan Hospital and Bethesda Hospital.
Company Description:
- TriHealth is committed to improving the health status of the people they serve by providing personalized, compassionate care.
- Their mission is to provide a full range of health-related services, including prevention, wellness, education, and social programs.
- TriHealth is accessible to all in the Cincinnati community, with over 140 locations and approximately 12,000 team members, 2,000 physicians, and 1,600 volunteers.
Company Specialties:
- Acute care hospitals
- Preventive and wellness services
- Education and social programs
- Palliative and hospice care services
Company Website: http://www.trihealth.com
ASSUMPTION: TriHealth's large size and diverse range of services provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Executive
Reporting Structure: The Chief Marketing Officer reports directly to the President of Hospice of Cincinnati and has 3-9 direct reports and 40-59 indirect reports.
Work Arrangement: This role is on-site, with occasional evenings and weekends required for meetings and events.
Growth Opportunities:
- Potential advancement to senior leadership roles within TriHealth or Hospice of Cincinnati.
- Opportunities to expand skills and knowledge through training and development programs.
- Chance to make a significant impact on the growth and success of Hospice of Cincinnati Navigators.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to senior leadership positions within the organization.
🌍 Location & Work Environment
Office Type: TriHealth's main campus is located in Cincinnati, with additional offices and facilities throughout the region.
Office Location(s): 625 Eden Park Dr, Cincinnati, Ohio, US
Geographic Context:
- The Cincinnati area has a cost of living that is slightly below the national average.
- The region offers a variety of cultural attractions, including museums, theaters, and professional sports teams.
- Cincinnati has a diverse economy, with major industries including healthcare, manufacturing, and logistics.
Work Schedule: Full-time, Monday - Friday, with occasional evenings and weekends as needed
ASSUMPTION: The Cincinnati area offers a high quality of life, with affordable housing, a strong job market, and numerous cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person interview with the President of Hospice of Cincinnati and other key stakeholders
- Final interview with the CEO of TriHealth
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and planning
- Data analysis and interpretation
- Leadership and management skills
- Communication and interpersonal skills
- Cultural fit and alignment with TriHealth's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your leadership, management, and problem-solving skills.
- Research TriHealth and Hospice of Cincinnati to demonstrate your understanding of the organization and its mission.
ATS Keywords: Chief Marketing Officer, Hospice of Cincinnati, Strategic Planning, Data Analysis, Leadership, Marketing, Sales, Brand Management, Volunteer Management, Integrative Services
ASSUMPTION: TriHealth's application process is competitive, and candidates who can demonstrate their strategic thinking, leadership, and management skills will be most successful.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
ASSUMPTION: Proficiency in Microsoft Office Suite and data analysis tools is essential for success in this role. Familiarity with marketing automation and analytics tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Respect
- Excellence
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you embody TriHealth's values in your daily work?
- Can you provide an example of a time when you used data to drive strategic decision-making?
- How do you balance the need for data-driven insights with the need for quick, decisive action?
ASSUMPTION: Candidates who can demonstrate a strong fit with TriHealth's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a large team with diverse responsibilities and priorities
- Balancing the need for growth and innovation with the need for operational efficiency
- Navigating the complex healthcare industry and regulatory environment
- Maintaining a strong brand presence in a competitive market
ASSUMPTION: This role presents significant challenges, but also offers the opportunity to make a meaningful impact on the growth and success of Hospice of Cincinnati Navigators.
📈 Similar Roles Comparison
- This role is unique in its focus on hospice and palliative care services, but shares similarities with other chief marketing officer roles in the healthcare industry.
- Unlike some other healthcare marketing roles, this position requires a strong focus on sales and account management, as well as volunteer and integrative services management.
- Career progression in this role could lead to senior leadership positions within TriHealth or Hospice of Cincinnati, or to similar roles in other healthcare organizations.
ASSUMPTION: Candidates with experience in healthcare marketing, sales, and volunteer management will find this role most comparable to their current or previous positions.
📝 Sample Projects
- Developing and implementing a strategic marketing plan to increase program volume and revenue
- Conducting market research and analysis to inform business development efforts
- Managing the rebranding of Hospice of Cincinnati Navigators to improve brand recognition and differentiation
- Expanding the volunteer program to include new services and initiatives
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Chief Marketing Officer might undertake to drive growth and improve patient outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Hospice of Cincinnati Navigators brand, and what opportunities exist for growth and improvement?
- How does this role collaborate with other departments and teams within TriHealth and Hospice of Cincinnati?
- What are the most significant challenges facing Hospice of Cincinnati Navigators, and how can this role address them?
- What opportunities exist for professional development and growth within TriHealth and Hospice of Cincinnati?
- How does TriHealth support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the organization, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your leadership, management, and problem-solving skills.
- Research TriHealth and Hospice of Cincinnati to demonstrate your understanding of the organization and its mission.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
