Chief Marketing Officer (Media Buying Experience)

📌 Core Information

🔹 Job Title: Chief Marketing Officer (Media Buying Experience)

🔹 Company: Impact Clients

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Leading and managing a marketing team to drive brand growth
• Developing and executing marketing strategies in collaboration with the founder
• Spearheading media buying efforts to maximize ROI
• Growing organic and paid traffic across various platforms, including Instagram and YouTube
• Creating and optimizing content to increase traffic and leads

ASSUMPTION: This role requires a strategic thinker with a proven track record in scaling personal brands through various marketing channels. The ideal candidate will be comfortable in a fast-paced environment and have a strong background in media buying, content strategy, and organic growth.

📋 Key Responsibilities

✅ Lead and project manage the marketing team, including copywriters, researchers, and editors, with clear schedules, objectives, and projections

✅ Communicate marketing strategies and plans to the founder and team members

✅ Provide deep insights to improve content and drive more traffic and leads

✅ Create plans to grow organic and paid traffic on Instagram and other platforms

✅ Spearhead media buying efforts to maximize ROI and drive business growth

ASSUMPTION: This role requires strong leadership, project management, and communication skills. The ideal candidate will be able to balance strategic thinking with hands-on execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in marketing, with a focus on media buying, content strategy, and organic growth

Required Skills:

• Proven track record of scaling personal brands through various marketing channels
• Strategic thinker with a data-driven approach to marketing
• Strong leadership and project management skills
• Excellent communication and copywriting skills
• Familiarity with Instagram marketing, Meta Ads, and webinars
• Ability to thrive in a fast-paced environment

Preferred Skills:

• Experience with YouTube content creation and optimization
• Fluency in Spanish or other languages

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on media buying and content strategy. They will be comfortable in a fast-paced environment and have a proven track record of driving business growth through marketing efforts.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and skillset)

Benefits:

• Equity in the company

Working Hours: Full-time (EST hours)

ASSUMPTION: The salary range is estimated based on the experience level and the role's requirements. The actual salary may vary depending on the candidate's skills and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Impact Clients is a business consulting and services company focused on helping entrepreneurs start or scale their digital product businesses. They are faith-driven, fast-paced, and rooted in service.

Company Size: Impact Clients has 11-50 employees, providing a mid-sized company environment with ample opportunities for growth and impact.

Founded: The company was founded by Richard Yu, an online business coach with a growing personal brand on YouTube and Instagram.

Company Description:

• Impact Clients helps ordinary people make an extraordinary income online by teaching them how to start or scale their digital product businesses.
• The company's mission is to reform the education system by providing accessible and effective online education.
• Richard Yu, the founder, has a significant following on YouTube and Instagram, where he shares his knowledge and expertise on online business and coaching.

Company Specialties:

• Online business coaching
• Digital product businesses
• Online education

Company Website: https://www.impactclients.co/hiring

ASSUMPTION: Impact Clients is a growing company with a strong focus on online education and business coaching. They value faith, speed, and service in their work environment.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the founder, Richard Yu.

Reporting Structure: The CMO will lead and manage the marketing team, including copywriters, researchers, and editors.

Work Arrangement: This is a remote, full-time position with EST hours.

Growth Opportunities:

• As a senior-level position, this role offers significant growth potential within the company as it continues to expand.
• The ideal candidate will have the opportunity to shape the company's marketing strategy and make a significant impact on its growth.

ASSUMPTION: This role offers a unique opportunity for a strategic thinker to make a significant impact on a growing company's marketing efforts and drive its business growth.

🌍 Location & Work Environment

Office Type: Remote (Solely)

Office Location(s): United States

Geographic Context:

• The United States offers a diverse range of opportunities for marketing professionals, with various industries and markets to explore.
• The remote work environment allows for flexibility and work-life balance, while still collaborating with a team based in the United States.

Work Schedule: Full-time (EST hours)

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills. The ideal candidate will be comfortable working independently and collaborating with a team remotely.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager, Richard Yu
• In-depth interview with the marketing team
• Final interview with Richard Yu
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Media buying and ROI optimization
• Content creation and optimization
• Leadership and team management
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, with a focus on media buying, content strategy, and organic growth.
• Prepare examples of your past marketing campaigns and their results to discuss during the interview.
• Research the company and its founder, Richard Yu, to demonstrate your understanding of their mission and values.

ATS Keywords: Media Buying, Content Strategy, VSLs, Organic Growth, Marketing Breakthroughs, Instagram Marketing, Meta Ads, Webinars, Copywriting, Feedback, Coaching, Fast-Paced Environment

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, leadership abilities, and cultural fit with the company's values and work environment.

🛠️ Tools & Technologies

• Social media platforms (Instagram, YouTube, etc.)
• Meta Ads
• Webinar platforms
• Project management tools (e.g., Asana, Trello)
• Marketing analytics tools (e.g., Google Analytics, Facebook Insights)

ASSUMPTION: The ideal candidate will be comfortable using various marketing tools and platforms to drive business growth and optimize marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Faith-driven
• Fast-paced
• Rooted in service

Work Style:

• Collaborative
• Results-driven
• Adaptable

Self-Assessment Questions:

• Do you share the company's values of being faith-driven, fast-paced, and rooted in service?
• Are you comfortable working in a remote, fast-paced environment with tight deadlines?
• Do you thrive in collaborative environments and enjoy working with a team to achieve common goals?

ASSUMPTION: The ideal candidate will be a strong cultural fit with the company's values and work style, demonstrating a commitment to faith, speed, and service in their work.

⚠️ Potential Challenges

• The fast-paced work environment may require quick decision-making and adaptability.
• The remote work arrangement may present challenges in maintaining work-life balance and staying motivated.
• The company's growth may present opportunities and challenges in managing a growing team and scaling marketing efforts.
• The competitive nature of the online education and business coaching industries may require continuous innovation and adaptation.

ASSUMPTION: The ideal candidate will be comfortable navigating challenges and adapting to changes in a fast-paced, growing environment.

📈 Similar Roles Comparison

• This role is similar to a Chief Marketing Officer or VP of Marketing position in other companies, but with a focus on media buying and content strategy in the online education and business coaching industries.
• Unlike other marketing roles, this position requires a strong background in media buying and a proven track record of scaling personal brands through various marketing channels.
• Career paths for this role may include advancing to a Chief Executive Officer or other executive leadership positions within the company or industry.

ASSUMPTION: This role offers a unique opportunity for a strategic thinker to make a significant impact on a growing company's marketing efforts and drive its business growth, with potential career advancement opportunities.

📝 Sample Projects

• Develop and execute a media buying strategy to increase brand awareness and drive traffic to the company's website and social media platforms.
• Create and optimize content for the company's blog, YouTube channel, and social media platforms to improve SEO and engagement.
• Launch and manage webinars to educate potential clients about the company's services and generate leads.

ASSUMPTION: These sample projects are designed to showcase the candidate's marketing skills, including media buying, content creation, and event management.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the marketing team collaborate with other departments within the company?
• What are the most significant challenges facing the company's marketing efforts, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What is the company's long-term vision for its marketing efforts, and how does this role contribute to achieving that vision?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role's requirements, the company's marketing goals, and their fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, with a focus on media buying, content strategy, and organic growth.
• Prepare examples of your past marketing campaigns and their results to discuss during the interview.
• Research the company and its founder, Richard Yu, to demonstrate your understanding of their mission and values.
• Follow up with the hiring manager, Richard Yu, within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.