Chief Strategy and Marketing Officer 100% (Basel)

📌 Core Information

🔹 Job Title: Chief Strategy and Marketing Officer 100% (Basel)

🔹 Company: Mevelin AG

🔹 Location: Basel, Basel-Stadt, Switzerland

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a cohesive global marketing strategy across all entities and digital platforms.
• Leading a high-performing, multidisciplinary global marketing team.
• Partnering with the Global CEO and regional leaders on long-term strategic planning, new business opportunities, and global positioning.
• Steering innovation, market expansion, and cross-functional collaboration between business units and external partners.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in global marketing to drive success across multiple countries and markets.

📋 Key Responsibilities

✅ Developing and implementing a cohesive global marketing strategy across all entities and digital platforms.

✅ Owning the brand narrative and ensuring consistency across all touchpoints while allowing for local nuance and cultural sensitivity.

✅ Partnering with the Global CEO and regional leaders on long-term strategic planning, new business opportunities, and global positioning.

✅ Leading the development of audience strategy, customer segmentation, and data-driven insights to enhance outreach and engagement across VIPs, clients, sponsors, and the public.

✅ Overseeing content strategy, communications, brand partnerships, and digital experience in alignment with the company’s mission and aesthetic.

✅ Steering innovation, market expansion, and cross-functional collaboration between business units and external partners.

✅ Leading, inspiring, and growing a high-performing, multidisciplinary global marketing team.

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and operational excellence to manage multiple projects and teams effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or equivalent

Experience: 10+ years of solid work experience in brand leadership, marketing, and corporate strategy, ideally within a global, creative, or luxury brand context. 10 years of management experience in an international environment. At least 5 years’ experience in managing global marketing multi-million budgets across different countries and markets. Minimum of 5 years in managing global strategic partnerships & sponsorships, including global media brands.

Required Skills:

• Proven track record of defining and executing B2C and B2B cross-market strategies and digital innovation.
• Strong analytical, strategic planning, and stakeholder management skills.
• Excellent leadership presence and communication skills.
• Proficiency in English / mother tongue level both written and spoken.

Preferred Skills:

• Fluency in additional languages, particularly those relevant to the company's global markets.
• Experience working with event-based marketing or within the events industry.

ASSUMPTION: Candidates with experience in similar roles, a strong understanding of global marketing dynamics, and proficiency in multiple languages will have a competitive edge.

💰 Compensation & Benefits

Salary Range: CHF 180,000 - 250,000 per year (Based on industry standards for similar roles in Switzerland)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and international work environment

Working Hours: Full-time (40 hours/week) with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Switzerland, considering the experience and qualifications required for this position.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, with a focus on personal recruitment for various sectors, including Commodity Trading, Banking, Finance, Healthcare, Administration, IT, and Legal.

Company Size: Small (2-10 employees), which may offer a more agile and hands-on work environment with close collaboration among team members.

Founded: 2012, with over a decade of experience in the Swiss market, Mevelin AG has established a strong network of contacts and a large applicant database.

Company Description:

• Mevelin AG specializes in talent search and recruitment, providing reliable and competent services to clients across various industries.
• The company focuses on understanding clients' needs and providing tailored solutions to meet their recruitment challenges.
• With a strong presence in Switzerland and Europe, Mevelin AG offers opportunities for candidates to grow their careers within an international context.

Company Specialties:

• Personal recruitment

Company Website: mevelin.com

ASSUMPTION: Mevelin AG's small size and focus on personal recruitment may result in a more personalized and tailored approach to both clients and candidates.

📊 Role Analysis

Career Level: Executive, as this role involves strategic decision-making, leadership, and cross-functional collaboration.

Reporting Structure: This role reports directly to the Global CEO and works closely with regional leaders across multiple countries and markets.

Work Arrangement: Primarily on-site in Basel, Switzerland, with flexibility for remote work as needed to collaborate with global teams.

Growth Opportunities:

• Potential to expand the company's global presence and influence its strategic direction.
• Opportunities to develop leadership and management skills by guiding a high-performing, multidisciplinary global marketing team.
• Possibility to gain experience working with diverse cultures and markets, enhancing one's global business acumen.

ASSUMPTION: This role offers significant growth potential for the right candidate, as they will play a crucial part in shaping the company's global marketing strategy and expanding its reach.

🌍 Location & Work Environment

Office Type: On-site, with a focus on collaboration and face-to-face interactions in an international setting.

Office Location(s): Basel, Switzerland

Geographic Context:

• Basel is a vibrant, multicultural city located in the northwest of Switzerland, close to the borders of France and Germany.
• The city is known for its rich history, cultural attractions, and high quality of life.
• Basel offers a strategic location for a global marketing role, with easy access to international markets and major transportation hubs.

Work Schedule: Full-time (40 hours/week) with flexibility for remote work as needed to accommodate global team collaboration.

ASSUMPTION: The on-site nature of this role may require some flexibility in working hours to accommodate time zones and global team meetings.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the Global CEO and regional leaders to discuss strategic vision and alignment with company goals.
• Final interviews with key stakeholders to evaluate leadership potential and fit within the global marketing team.

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership presence and team management capabilities
• Cultural sensitivity and adaptability
• Communication and stakeholder management skills

Application Tips:

• Tailor your resume and cover letter to highlight your experience in global marketing, brand leadership, and strategic planning.
• Demonstrate your understanding of the company's mission and global marketing challenges in your application materials.
• Prepare examples of your past achievements in driving global marketing success and expanding market reach.

ATS Keywords: Global Marketing, Brand Leadership, Corporate Strategy, Strategic Planning, Cross-Functional Collaboration, Global Positioning, Marketing Strategy, Brand Narrative, Customer Segmentation, Data-Driven Insights, Content Strategy, Digital Experience, Innovation, Market Expansion, Leadership, Stakeholder Management, Analytical Skills, B2C Strategies, B2B Strategies

ASSUMPTION: The application process may involve multiple rounds of interviews and assessments to ensure the best fit for this strategic and leadership-focused role.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and content marketing tools (e.g., Google Analytics, SEMrush)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Reliability
• Customer focus

Work Style:

• Collaborative and team-oriented
• Adaptable and open to feedback
• Results-driven and proactive
• Culturally sensitive and globally minded

Self-Assessment Questions:

• How do you ensure brand consistency across multiple markets and cultures?
• Can you provide an example of a time when you successfully led a global marketing team through a significant change or challenge?
• How do you approach cross-functional collaboration and stakeholder management in a global context?

ASSUMPTION: Mevelin AG values candidates who demonstrate strong cultural awareness, adaptability, and a collaborative work style to thrive in their international environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and regional teams across different time zones and cultures.
• Balancing global brand consistency with local market nuances and cultural sensitivities.
• Adapting to the dynamic and fast-paced nature of the global marketing landscape.
• Navigating the complexities of international marketing regulations and compliance.

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a deep understanding of global marketing dynamics.

📈 Similar Roles Comparison

• This role differs from regional marketing manager positions, which typically focus on a specific geographic area, rather than global strategy and brand leadership.
• Compared to global marketing director roles, this position places a stronger emphasis on strategic planning and cross-functional collaboration, rather than day-to-day operations and team management.
• Career progression from this role may include advancing to a Chief Marketing Officer or Chief Growth Officer position, with broader responsibilities across the organization.

ASSUMPTION: Candidates should consider their long-term career goals and the specific aspects of global marketing that drive their interest when comparing this role to similar positions.

📝 Sample Projects

• Developing and implementing a global marketing strategy for a new product launch across multiple markets.
• Conducting market research and customer segmentation analysis to inform targeted marketing campaigns and improve engagement.
• Managing global brand partnerships and sponsorships to enhance brand awareness and drive revenue growth.

ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, requiring candidates to balance data-driven insights with creative problem-solving.

❓ Key Questions to Ask During Interview

• How does Mevelin AG support the growth and development of its global marketing team members?
• Can you describe the company's approach to cross-functional collaboration and stakeholder management in a global context?
• How does Mevelin AG ensure brand consistency across multiple markets and cultures while allowing for local nuance?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Mevelin AG foster a culture of innovation and adaptability within its global marketing team?

ASSUMPTION: These questions help candidates better understand the company's culture, expectations, and growth opportunities for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in global marketing, brand leadership, and strategic planning.
• Prepare examples of your past achievements in driving global marketing success and expanding market reach.
• Follow up with a polite email one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.