📌 Core Information
🔹 Job Title: Chinese Copywriter (Advertising)
🔹 Company: Marina Bay Sands
🔹 Location: Centennial Tower, Singapore
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing creative concepts and copy for advertising campaigns and marketing collaterals across various business units.
- Collaborating with the in-house creative team and stakeholders to ensure timely delivery of projects.
- Pitching ideas and presenting creative campaign concepts clearly and confidently.
- Writing engaging and compelling copy in a clear and concise manner.
- Adapting the brand voice to suit different channels and target audiences.
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work effectively in a team. The ideal candidate will have a deep sense of pride in their work and be open to receiving feedback.
📋 Key Responsibilities
✅ Work directly with the in-house creative team to develop concepts and copy for advertising campaigns and marketing collaterals.
✅ Distill creative job briefs and originate clever, insightful concepts and ideas that position Marina Bay Sands at the forefront of luxury.
✅ Pitch ideas confidently and present creative campaign concepts clearly to internal stakeholders.
✅ Write engaging and compelling copy in a clear and concise manner.
✅ Work closely with the project management team and various stakeholders to ensure timely delivery of marketing and advertising collaterals.
✅ Critically analyse stakeholder feedback and input, be discerning in your creative judgement and offer a clear point-of-view.
✅ Have a keen eye for detail and be able to critically edit your own work.
✅ Have a firm grasp of the brand voice and adapt it to suit different channels and target audiences.
✅ Be self-motivated, take ownership, and have a deep sense of pride in your work.
✅ Have excellent interpersonal skills, be able to work effectively in a team, and be excited about collaborating with other creatives.
✅ Be open to receiving feedback and constructive criticism.
ASSUMPTION: The responsibilities listed above are not exhaustive and may vary depending on the specific needs of the business units and projects.
🎯 Required Qualifications
Education: Degree in Mass Communication, English, Arts, or Advertising related field preferred.
Experience: Minimum 5 years of Chinese copywriting experience.
Required Skills:
- Excellent command of English, proficiency in Chinese would be an advantage.
- Excellent communication and presentation skills.
- Strong creative writing skills with a keen eye for detail.
- Ability to work effectively in a team and collaborate with stakeholders.
- Ability to manage multiple projects and meet deadlines.
Preferred Skills:
- Experience in luxury brand advertising.
- Familiarity with the hospitality industry.
- Knowledge of marketing and advertising channels.
ASSUMPTION: While a degree in a relevant field is preferred, Marina Bay Sands values experience and skills over formal education. Candidates with a proven track record in Chinese copywriting may still be considered.
💰 Compensation & Benefits
Salary Range: SGD 6,000 - 8,000 per month (AI-estimated based on industry standards for mid-senior level Chinese copywriters in Singapore)
Benefits:
- Medical and dental insurance.
- Employee discounts at Marina Bay Sands' F&B outlets and retail stores.
- Access to fitness facilities and recreational activities.
- Opportunities for professional development and career growth.
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The actual salary will be determined during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. Marina Bay Sands is a leading integrated resort in Singapore, offering luxury accommodation, dining, entertainment, and shopping experiences.
Company Size: 10,001+ employees. As one of the largest players in hospitality, Marina Bay Sands offers a wide range of career opportunities and a dynamic work environment.
Founded: Marina Bay Sands was established in 2010 as part of Las Vegas Sands Corp.
Company Description:
- Marina Bay Sands is an architectural marvel and the crown jewel in Singapore’s skyline.
- It offers exceptional dining, retail, and entertainment choices, complete with a year-round calendar of signature events and festivals.
- As a good corporate citizen, Marina Bay Sands is dedicated to serving its people, communities, and environment through its community engagement programme, Sands Cares, and global sustainability programme, Sands ECO360.
Company Specialties:
- Hospitality
- Entertainment
- Meetings, Incentives, Conventions, and Exhibitions
- Shopping
- ArtScience Museum
- Food and Beverage
- Celebrity Chef Restaurants
Company Website: http://www.marinabaysands.com
ASSUMPTION: Marina Bay Sands is committed to building a diverse, equitable, and inclusive workforce, providing equal opportunities as it grows its talent base to match its growth ambitions in Singapore.
📊 Role Analysis
Career Level: Mid-Senior level. This role is suitable for experienced Chinese copywriters looking to take the next step in their career.
Reporting Structure: The Chinese Copywriter will report directly to the Senior Creative Manager.
Work Arrangement: On-site, full-time position. The role may require flexible working hours to meet project deadlines.
Growth Opportunities:
- Progression to a senior or management role within the creative team.
- Expansion into other areas of the business, such as content creation or brand management.
- Opportunities to work on high-profile campaigns and collaborate with international brands.
ASSUMPTION: Marina Bay Sands offers a dynamic and challenging work environment with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, state-of-the-art office located in the iconic Marina Bay Sands complex.
Office Location(s): Centennial Tower, Singapore
Geographic Context:
- Singapore is a multicultural city-state and island country in Southeast Asia.
- It is known for its cleanliness, safety, and efficient public transportation system.
- Singapore offers a wide range of dining, entertainment, and shopping options, as well as numerous cultural attractions.
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM) with flexibility to work overtime as needed.
ASSUMPTION: The work environment at Marina Bay Sands is fast-paced and dynamic, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call interview with the HR department.
- In-person or virtual interview with the hiring manager and creative team.
- Portfolio presentation and creative challenge (if applicable).
- Final interview with senior management.
Key Assessment Areas:
- Creativity and innovation in copywriting.
- Communication and presentation skills.
- Ability to work effectively in a team and collaborate with stakeholders.
- Understanding of the Marina Bay Sands brand and target audience.
- Adaptability and ability to manage multiple projects.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio of your best work, showcasing your creativity and versatility as a Chinese copywriter.
- Be ready to discuss your creative process and how you approach copywriting challenges.
- Research Marina Bay Sands and be prepared to demonstrate your understanding of the brand and its target audience.
ATS Keywords: Chinese Copywriting, Advertising, Creative Concepts, Campaign Development, Engaging Copy, Project Management, Stakeholder Collaboration, Feedback Analysis, Brand Voice, Detail Orientation, Teamwork, Self-Motivation, Interpersonal Skills, Constructive Criticism, Creative Judgment
ASSUMPTION: The application process at Marina Bay Sands is competitive, and candidates are encouraged to highlight their unique skills and experiences to stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing and advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and campaigns the Chinese Copywriter is working on.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Teamwork
- Excellence
- Respect
- Innovation
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on delivering high-quality work
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working in a fast-paced, dynamic setting?
- Do you have a strong sense of pride in your work and a desire to deliver high-quality results?
- Are you open to receiving feedback and constructive criticism?
ASSUMPTION: Candidates who align with Marina Bay Sands' company values and work style are more likely to succeed in this role and contribute to the company's continued success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously.
- Adapting to the fast-paced and dynamic work environment.
- Working effectively with diverse stakeholders, including internal teams and external partners.
- Maintaining a high level of creativity and innovation under pressure.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in the role.
📈 Similar Roles Comparison
- Compared to other Chinese copywriter roles, this position offers the opportunity to work on high-profile campaigns for a leading integrated resort in Singapore.
- Industry-specific context: The hospitality industry is competitive and fast-paced, with a strong emphasis on creativity, innovation, and customer experience.
- Career path comparison: This role offers opportunities for professional growth and development, with the potential to progress to a senior or management role within the creative team.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing a marketing campaign for a new luxury restaurant at Marina Bay Sands.
- Creating engaging and compelling copy for a social media advertising campaign targeting high-net-worth individuals.
- Writing persuasive and informative copy for a corporate brochure highlighting Marina Bay Sands' sustainability initiatives.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Chinese Copywriter may be expected to perform. The actual projects and campaigns will vary depending on the business units and their specific needs.
❓ Key Questions to Ask During Interview
- Can you describe the creative team and how it collaborates with other departments?
- How does Marina Bay Sands support the professional development and growth of its employees?
- What are the most challenging aspects of working in the creative team at Marina Bay Sands?
- How does Marina Bay Sands ensure that its marketing and advertising campaigns resonate with its target audience?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio of your best work, showcasing your creativity and versatility as a Chinese copywriter.
- Be ready to discuss your creative process and how you approach copywriting challenges.
- Research Marina Bay Sands and be prepared to demonstrate your understanding of the brand and its target audience.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
