📌 Core Information
🔹 Job Title: Chuyên viên cao cấp Marketing dự án
🔹 Company: Novaland Group
🔹 Location: Vietnam
🔹 Job Type: On-site
🔹 Category: Real Estate
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing campaigns for projects and products.
- Collaborating with strategic partners to enhance customer quality and quantity.
- Managing marketing budgets and brand image.
- Requiring a strong background in marketing or business within the hospitality sector.
ASSUMPTION: This role involves a high level of strategic planning and execution, requiring a well-rounded marketing professional with a strong understanding of the hospitality industry.
📋 Key Responsibilities
✅ Implementing marketing campaigns for projects and products according to the company's business strategy.
✅ Developing brand image and managing marketing budgets.
✅ Collaborating with strategic partners to enhance customer quality and quantity.
✅ Other related tasks as assigned by the management.
ASSUMPION: The role requires a strong focus on strategic planning, execution, and collaboration with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Business Administration, or Economics.
Experience: Minimum 2 years of experience in marketing or business within the hospitality sector.
Required Skills:
- Project thinking and brand strategy skills.
- Sales skills and presentation skills.
- Persuasion skills and communication skills.
- Relationship management skills.
- Data evaluation skills and trend analysis skills.
- Risk management skills and change management skills.
- Creativity and leadership skills.
- Team development skills.
- Fluent English communication skills.
Preferred Skills:
- Experience in the real estate industry.
- Bilingual or multilingual skills.
ASSUMPTION: Candidates with international education backgrounds and experience in the real estate industry may have an advantage.
💰 Compensation & Benefits
Salary Range: Industry standard for mid-level marketing professionals in Vietnam's real estate sector is approximately VND 30,000,000 - 50,000,000 per year. However, the actual salary may vary depending on the candidate's experience and qualifications.
Benefits:
- Health insurance and social insurance.
- Performance-based bonuses and allowances.
- Training and development opportunities.
- Other benefits as per the company's policy.
Working Hours: Full-time position with standard working hours from Monday to Friday, 8:00 AM to 5:00 PM, with a 1-hour lunch break.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate - Novaland is a leading property developer in Vietnam, focusing on residential, hospitality, and industrial real estate.
Company Size: Large (1,001-5,000 employees) - Novaland offers a structured and dynamic work environment with ample opportunities for growth and development.
Founded: 1992 - Novaland has over 29 years of experience in the real estate industry, with a strong track record of success.
Company Description:
- Novaland is a key member of NovaGroup's ecosystem, focusing on developing residential, hospitality, and industrial real estate projects.
- The company has a land bank of over 5,400 hectares and owns more than 50 projects, including trend-leading residential and large-scale residential hospitality real estate.
- Novaland's projects have a positive impact on urbanization and tourism in the southern provinces of Vietnam.
Company Specialties:
- Residential Real Estate Development.
- Hospitality Real Estate Development.
- Industrial Real Estate Development.
Company Website: https://tuyendung.novaland.com.vn/
ASSUMPTION: Novaland's focus on sustainable development and community impact makes it an attractive employer for socially conscious job seekers.
📊 Role Analysis
Career Level: Mid-Senior level - This role offers an opportunity for experienced marketing professionals to apply their skills and gain valuable experience in the real estate industry.
Reporting Structure: The role reports directly to the Marketing Manager or a similar position within the organization.
Work Arrangement: On-site - The role requires a physical presence in the office, with opportunities for remote work based on the company's policies and the employee's role-specific needs.
Growth Opportunities:
- Progression to senior marketing roles within the organization.
- Expansion of responsibilities based on performance and company growth.
- Training and development opportunities to enhance skills and knowledge.
ASSUMPTION: Novaland's large size and diverse portfolio of projects offer ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Corporate office - Novaland's headquarters is located in Ho Chi Minh City, Vietnam.
Office Location(s): Novaland's main office is in District 7, Ho Chi Minh City, with additional offices in other major cities in Vietnam.
Geographic Context:
- Ho Chi Minh City is the largest city in Vietnam, with a population of over 10 million people.
- The city is a major economic hub and a popular destination for both local and international tourists.
- Ho Chi Minh City offers a vibrant culture, diverse food scene, and numerous entertainment options.
Work Schedule: Standard working hours from Monday to Friday, 8:00 AM to 5:00 PM, with a 1-hour lunch break. Flexible working arrangements may be available based on the company's policies and the employee's role-specific needs.
ASSUMPTION: Novaland's office locations offer convenient access to public transportation, shopping, and dining options.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website.
- Phone or video screening to assess communication skills and cultural fit.
- On-site or virtual interview with the hiring manager and relevant team members.
- Background check and reference verification for the final candidate.
Key Assessment Areas:
- Marketing strategy and campaign development skills.
- Collaboration and communication skills.
- Industry-specific knowledge and experience.
- Problem-solving and analytical skills.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns or projects you've led in the past.
- Research Novaland's projects and industry trends to demonstrate your understanding of the role and the company.
ATS Keywords: Marketing, Campaign Development, Brand Strategy, Hospitality Industry, Real Estate, Customer Relationship Management, Data Analysis, Trend Analysis, Risk Management, Change Management, Leadership, Team Development, English Fluency
ASSUMPTION: Novaland's hiring process is designed to assess the candidate's technical skills, cultural fit, and long-term potential within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot).
- Marketing Automation Platforms (e.g., Marketo, Pardot).
- Social Media Management Tools (e.g., Hootsuite, Buffer).
- Data Analysis Tools (e.g., Google Analytics, Tableau).
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Efficiency - Novaland values efficiency in all aspects of its operations and encourages employees to work smarter, not harder.
- Integrity - The company promotes a culture of honesty, transparency, and ethical decision-making.
- Professionalism - Novaland expects its employees to maintain a high level of professionalism in their interactions with colleagues, clients, and partners.
Work Style:
- Collaborative - Novaland encourages teamwork and collaboration across departments and projects.
- Dynamic - The company fosters a fast-paced and innovative work environment.
- Results-driven - Novaland focuses on achieving measurable results and continuous improvement.
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you possess strong collaboration and communication skills?
- Are you fluent in English and comfortable working with international clients and partners?
ASSUMPTION: Novaland's company culture values efficiency, integrity, and professionalism, with a focus on collaboration, innovation, and results-driven work.
⚠️ Potential Challenges
- Managing marketing budgets and ensuring cost-effectiveness.
- Keeping up with industry trends and adapting marketing strategies accordingly.
- Collaborating with strategic partners and stakeholders to enhance customer quality and quantity.
- Balancing multiple projects and priorities in a fast-paced work environment.
ASSUMPTION: The role presents unique challenges that require a proactive, strategic, and results-driven approach.
📈 Similar Roles Comparison
- Compared to other marketing roles in the real estate industry, this position offers a unique focus on hospitality real estate and strategic partnerships.
- Industry-specific knowledge and experience in the hospitality sector are crucial for success in this role.
- Career progression in this role may lead to senior marketing positions within the organization or related fields in the real estate industry.
ASSUMPTION: Understanding the unique aspects of this role and the real estate industry is essential for successful application and onboarding.
📝 Sample Projects
- Developing and executing a marketing campaign for a new residential hospitality real estate project, targeting both local and international customers.
- Collaborating with strategic partners to enhance customer quality and quantity for an existing hospitality real estate project.
- Conducting market research and trend analysis to inform marketing strategy and budget allocation for a portfolio of residential real estate projects.
ASSUMPTION: The role involves a wide range of marketing projects, requiring a diverse skill set and adaptability.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and teams within the organization?
- What are the most significant challenges facing the marketing team currently, and how can this role address them?
- What opportunities are there for professional development and growth within the organization?
- How does Novaland support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns or projects you've led in the past.
- Research Novaland's projects and industry trends to demonstrate your understanding of the role and the company.
- Follow up with the hiring manager one week after submission to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
