📌 Core Information
🔹 Job Title: CIB Senior Marketing Manager
🔹 Company: Lloyds Banking Group
🔹 Location: London, Bristol
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering CIB marketing communications and events strategy
- Leading integrated marketing campaigns to drive engagement and commercial impact
- Managing CIB marketing budget and optimizing performance
- Building and maintaining strong relationships with internal stakeholders and agency partners
- Influencing senior leaders and driving projects to timely completion
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Develop and deliver CIB marketing communications and events strategy that aligns with business objectives
✅ Lead integrated marketing campaigns to drive engagement, consideration, and commercial impact through best-in-class creative execution
✅ Own and manage CIB marketing budget, optimizing performance and ensuring ongoing optimization
✅ Build and maintain strong relationships with internal stakeholders across the CIB business and agency partners
✅ Influence senior leaders and drive projects through to timely completion, with an eye for detail and a focus on meeting deadlines
✅ Collaborate with internal and external agency partners to ensure excellent work and strong, effective relationships
✅ Ensure the successful and compliant delivery of campaigns to budget and time
ASSUMPTION: This role requires a high level of autonomy, strong project management skills, and the ability to work effectively in a matrix reporting structure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in B2B marketing, with a strong understanding of the financial services marketplace
Required Skills:
- Proven leadership and management skills, with the ability to direct, influence, and collaborate with various teams
- Strong communication skills (written and verbal), with the ability to present recommendations effectively
- Expertise in creating integrated campaigns with proven results
- Strong analytical skills and the ability to quickly understand and learn complex subjects
- Commercial awareness and the ability to recognize profit levers in the B2B industry
- Fluency in English, with proficiency in content writing
- Expertise in digital marketing
Preferred Skills:
- Experience working in a matrix reporting structure
- Familiarity with the Lloyds Banking Group and its products/services
ASSUMPTION: Candidates should have a strong understanding of the financial services industry and be able to demonstrate relevant experience in B2B marketing.
💰 Compensation & Benefits
Salary Range: £90,440 - £106,400 per year
Benefits:
- Generous pension contribution (up to 15%)
- Annual bonus award, subject to Group performance
- Share schemes, including free shares
- Discounted shopping
- 30 days' holiday, with bank holidays on top
- Wellbeing initiatives and generous parental leave policies
Working Hours: Full-time, with flexible working options available
ASSUMPTION: The salary range provided is based on industry standards for senior marketing roles in the financial services sector.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Lloyds Banking Group is one of the largest financial services groups in the UK, offering a wide range of banking and financial services to personal and corporate customers.
Company Size: 10,001+ employees. As a large organization, Lloyds Banking Group offers numerous opportunities for career growth and development.
Founded: 1765. Lloyds Banking Group has a rich history and a strong brand presence in the UK financial services market.
Company Description:
- Lloyds Banking Group is committed to helping Britain prosper by creating a more sustainable and inclusive future for people and businesses
- The group is on a journey to shape the financial services of the future while supporting customers' changing needs
- Lloyds Banking Group offers a broad range of opportunities for learning, growth, and development
Company Specialties:
- Retail and commercial banking
- Life and pensions
- General insurance
- Investment banking and markets
Company Website: www.lloydsbankinggroup.com
ASSUMPTION: Lloyds Banking Group is a well-established and reputable organization in the financial services industry, with a strong focus on innovation and customer-centricity.
📊 Role Analysis
Career Level: Senior Manager. This role is suitable for experienced marketing professionals looking to take on a senior leadership position within a large organization.
Reporting Structure: The Senior Marketing Manager will report directly to the Head of Marketing for the CIB division and work closely with various internal stakeholders and agency partners.
Work Arrangement: Hybrid. The role requires a blend of on-site and remote work, with a focus on collaboration and teamwork.
Growth Opportunities:
- Progression to a Head of Marketing or Director-level role within the CIB division or broader Lloyds Banking Group
- Expansion of responsibilities to cover additional marketing channels or business units
- Development of leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to progress within the CIB division or broader Lloyds Banking Group.
🌍 Location & Work Environment
Office Type: Hybrid. The role requires a blend of on-site and remote work, with a focus on collaboration and teamwork.
Office Location(s): London (25 Gresham Street) and Bristol (Bristol Harbourside)
Geographic Context:
- London: A major global financial hub with a diverse range of industries and cultures
- Bristol: A thriving city with a strong focus on innovation, technology, and creativity
Work Schedule: Full-time, with flexible working options available. The role requires a standard 37.5-hour workweek, with the possibility of occasional overtime or flexible hours.
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to optimize their work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager and relevant stakeholders
- Final interview with the Head of Marketing for the CIB division
- Background check and offer
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and management skills
- Communication and presentation skills
- Campaign management and creative execution
- Budget management and financial acumen
- Relationship building and stakeholder management
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the financial services industry and Lloyds Banking Group's products and services
- Prepare examples of successful B2B marketing campaigns you've led or contributed to
- Be ready to discuss your approach to budget management, stakeholder engagement, and campaign optimization
ATS Keywords: B2B Marketing, Financial Services, Campaign Management, Budget Management, Stakeholder Engagement, Creative Execution, Strategic Planning, Leadership, Marketing Strategy, Marketing Communications, Event Management, Digital Marketing
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and relevant experience in B2B marketing within the financial services sector.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The successful candidate will have experience working with a range of marketing tools and technologies, with a strong focus on digital marketing and automation.
👔 Cultural Fit Considerations
Company Values:
- Helping Britain prosper
- Putting customers first
- Doing the right thing
- Nurturing a growth mindset
- Working together
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Customer-focused
- Data-driven and analytical
- Innovative and forward-thinking
Self-Assessment Questions:
- How do you align with Lloyds Banking Group's purpose and values?
- How do you approach building and maintaining strong relationships with internal stakeholders and agency partners?
- How do you ensure the successful and compliant delivery of campaigns to budget and time in a fast-paced environment?
ASSUMPTION: Lloyds Banking Group values diversity, inclusion, and collaboration, seeking candidates who can thrive in a dynamic and customer-centric work environment.
⚠️ Potential Challenges
- Managing a complex matrix reporting structure and balancing the needs of various stakeholders
- Working in a fast-paced and dynamic environment, with tight deadlines and shifting priorities
- Navigating a large organization with multiple business units and functions
- Adapting to changes in the financial services industry and regulatory landscape
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, with strong leadership, communication, and project management skills.
📈 Similar Roles Comparison
- This role is unique in its focus on the CIB division of Lloyds Banking Group, requiring a strong understanding of the financial services industry and the group's products and services
- Compared to other senior marketing roles in the financial services sector, this position offers a unique opportunity to shape the marketing strategy for a critical business unit within a large organization
- Career progression in this role may lead to opportunities in other business units or functions within Lloyds Banking Group, offering a broad range of growth and development opportunities
ASSUMPTION: This role offers a unique blend of strategic, leadership, and tactical responsibilities, with a strong focus on driving commercial impact and customer engagement.
📝 Sample Projects
- Developing and executing a comprehensive marketing communications plan for a major CIB product launch, including content marketing, thought leadership, events, and digital campaigns
- Managing a team of marketing managers and agency partners to deliver a series of high-impact, integrated marketing campaigns to drive engagement and consideration for a range of CIB products and services
- Conducting a comprehensive review of the CIB marketing budget and optimizing performance across various channels and initiatives
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and tactical responsibilities required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for the CIB division and how this role fits into its execution?
- How does the CIB division collaborate with other business units and functions within Lloyds Banking Group?
- What are the key priorities for the CIB marketing team in the first 90 days, and how can I contribute to their successful delivery?
- How does Lloyds Banking Group support the professional development and growth of its marketing talent?
- What are the key challenges facing the CIB division, and how can marketing play a role in addressing them?
ASSUMPTION: These questions will help you better understand the role, the team, and the organization, allowing you to make an informed decision about your fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful B2B marketing campaigns you've led or contributed to
- Be ready to discuss your approach to budget management, stakeholder engagement, and campaign optimization
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
