City Launcher Marketing (München)

📌 Core Information

🔹 Job Title: City Launcher Marketing (München)

🔹 Company: WeRoad

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Freelance, Contractor

🔹 Category: Marketing

🔹 Date Posted: 2025-07-29

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Organizing and leading various marketing activities in Munich
• Building and maintaining local partnerships and sponsorships
• Activating local influencers to promote WeRoad and WeMeet
• Creating engaging content for events and social media

ASSUMPTION: This role requires a high degree of flexibility and self-motivation, as well as strong networking and communication skills.

📋 Key Responsibilities

✅ Organize and manage marketing events, including events, sampling, guerrilla marketing, and more

✅ Scout new partners and locations for marketing activities

✅ Negotiate and manage relationships with partners, stakeholders, and event venues

✅ Coordinate event staff and manage event logistics

✅ Activate local influencers to promote WeRoad and WeMeet

✅ Create engaging content for events and social media

ASSUMPTION: This role may involve working irregular hours, including evenings and weekends, to accommodate event schedules.

🎯 Required Qualifications

Education: Not specified, but relevant experience is essential

Experience: 2-5 years of experience in event planning, marketing, or a related field

Required Skills:

• Excellent networking and communication skills
• Strong organizational skills and attention to detail
• Proficient in German (native or near-native)
• Familiarity with the local event scene and Millennial trends

Preferred Skills:

• Experience with influencer marketing
• Familiarity with content creation and social media management
• Ability to work independently and manage multiple projects simultaneously

ASSUMPTION: While not explicitly stated, a strong network within the local event scene and familiarity with Millennial trends and venues are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: €2,800 per month (gross)

Benefits:

• Flexibility
• Networking opportunities

Working Hours: 16 hours per week, with flexible scheduling to accommodate events

ASSUMPTION: The salary range is based on industry standards for similar roles in Munich.

📌 Applicant Insights

🔍 Company Context

Industry: Leisure, Travel & Tourism

Company Size: 51-200 employees (according to LinkedIn)

Founded: 2017

Company Description:

• WeRoad is a community of travelers united by their will to discover faraway countries and cultures and their desire to share this experience with their peers.
• The company designs tours for groups of people that share the same interests and lifestyle and aims to secure them a life-changing experience.
• WeRoad's vision is to let their travelers find their travel companion everywhere they’ll go and to become the leading group travel tour operator for the Millennial generation.

Company Specialties:

• Group travel tours for Millennials
• Travel experiences that focus on local culture and community engagement
• Disrupting the traditional group travel industry

Company Website: career.weroad.travel

ASSUMPTION: WeRoad is a fast-growing startup with a strong focus on innovation and disrupting the traditional travel industry.

📊 Role Analysis

Career Level: Mid-level marketing role with a focus on event planning and management

Reporting Structure: This role reports directly to the DACH Communication Marketing Manager, Helen Eggers

Work Arrangement: Freelance, on-site position with flexible scheduling to accommodate events

Growth Opportunities:

• Potential to expand responsibilities and take on additional projects as the company grows
• Opportunity to network with industry professionals and build a strong portfolio of marketing experience

ASSUMPTION: This role offers significant growth potential as WeRoad continues to expand and gain traction in the market.

🌍 Location & Work Environment

Office Type: WeRoad has offices in Milan, Madrid, London, and Munich, with a flexible, remote-friendly work culture

Office Location(s): Munich, Germany

Geographic Context:

• Munich is the third-largest city in Germany and a major hub for technology, finance, and culture
• The city is known for its vibrant nightlife, festivals, and strong Millennial presence
• Munich offers a high quality of life, with a strong economy and numerous job opportunities

Work Schedule: Flexible scheduling to accommodate events, with a focus on evenings and weekends

ASSUMPTION: The flexible work schedule and on-site nature of this role may be challenging for some applicants, but offers significant opportunities for networking and professional growth.

💼 Interview & Application Insights

Typical Process:

• Technical and background-based interview with Helen Eggers, DACH Communication Marketing Manager
• Case study or project assessment

Key Assessment Areas:

• Event planning and management skills
• Networking and communication abilities
• Cultural fit with WeRoad's values and mission

Application Tips:

• Highlight your local network and familiarity with the Munich event scene
• Demonstrate your ability to work independently and manage multiple projects simultaneously
• Showcase your creativity and ability to think outside the box when it comes to marketing and event planning

ATS Keywords: Event Planning, Marketing, Networking, Local Partnerships, Influencer Activation, Content Creation

ASSUMPTION: WeRoad values creativity, innovation, and a strong work ethic in their applicants. Be prepared to demonstrate your ability to think outside the box and go above and beyond in your role.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, etc.)
• Event planning and management software (e.g., Eventbrite, Bizzabo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: While not explicitly stated, familiarity with common event planning and project management tools is likely to be beneficial in this role.

👔 Cultural Fit Considerations

Company Values:

• Community-focused
• Innovative and disruptive
• Passionate about travel and exploration

Work Style:

• Flexible and adaptable
• Collaborative and team-oriented
• Results-driven and proactive

Self-Assessment Questions:

• Do I have a strong network within the local event scene and a deep understanding of Millennial trends and venues in Munich?
• Am I comfortable working independently and managing multiple projects simultaneously?
• Do I thrive in a fast-paced, innovative work environment and enjoy thinking outside the box?

ASSUMPTION: WeRoad values applicants who are passionate about travel, innovative, and results-driven, with a strong focus on community engagement and collaboration.

⚠️ Potential Challenges

• Working irregular hours, including evenings and weekends, to accommodate event schedules
• Managing multiple projects and priorities simultaneously
• Navigating a fast-paced, innovative work environment with a strong focus on results and growth
• Building and maintaining a strong network within the local event scene and Millennial community

ASSUMPTION: While this role offers significant growth potential and opportunities for professional development, it also requires a high degree of flexibility, adaptability, and self-motivation.

📈 Similar Roles Comparison

• This role is unique to WeRoad, as the company focuses on disrupting the traditional group travel industry with a strong emphasis on community engagement and innovation
• While similar roles may exist in other companies, WeRoad's focus on Millennial travelers and its unique business model set it apart from competitors
• Career progression in this role may involve expanding responsibilities and taking on additional projects as the company grows and gains traction in the market

ASSUMPTION: While similar roles may exist in other companies, WeRoad's unique focus on Millennial travelers and its innovative approach to group travel set it apart from competitors.

📝 Sample Projects

• Planning and executing a successful event or marketing campaign in Munich, with a focus on engaging Millennials and activating local influencers
• Developing and implementing a strategic plan for expanding WeRoad's presence in Munich and the surrounding region
• Creating engaging content for events and social media, with a focus on showcasing WeRoad's unique value proposition and connecting with Millennial travelers

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for this role, with a focus on event planning, marketing, and community engagement.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does WeRoad support the professional development and growth of its employees?
• What are the biggest challenges facing WeRoad in the next year, and how can this role contribute to addressing them?
• How does WeRoad measure the success of its marketing campaigns and events?
• What is the company culture like at WeRoad, and how does this role fit into the broader organization?

ASSUMPTION: These key questions are designed to help applicants better understand the role, the company, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your local network and familiarity with the Munich event scene in your resume and cover letter
• Demonstrate your ability to work independently and manage multiple projects simultaneously in your application materials
• Showcase your creativity and ability to think outside the box when it comes to marketing and event planning in your application materials
• Follow up with Helen Eggers, DACH Communication Marketing Manager, one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.