📌 Core Information
🔹 Job Title: CLAAS Inside Marketing
🔹 Company: CLAAS
🔹 Location: Herzebrock-Clarholz, Germany
🔹 Job Type: Part-Time (20 hours/week)
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Student (0-2 years)
🔹 Remote Status: Hybrid (occasional home office)
🚀 Job Overview
Key aspects of this role include:
- Actively contributing to the creation of content for CLAAS social media channels
- Supporting communication with sales partners
- Providing independent content via sales tools
- Planning and executing events and trade shows
- Maintaining newsletters and websites
ASSUMPTION: This role is designed for students seeking practical experience in marketing within the agricultural industry. It offers a flexible work arrangement that can be tailored to the student's study plan.
📋 Key Responsibilities
✅ Actively participate in the creation of content for CLAAS social media channels
✅ Support communication with sales partners
✅ Provide independent content via sales tools
✅ Plan and execute events and trade shows
✅ Maintain newsletters and websites
ASSUMPTION: The role requires a proactive and self-motivated individual who can work independently and contribute to various marketing tasks.
🎯 Required Qualifications
Education: Pursuing a degree in Agricultural Marketing, Business Administration with a focus on Marketing, or a related field
Experience: No professional experience required, but relevant internships or projects are a plus
Required Skills:
- High affinity for digital media
- Good knowledge of MS Office (PowerPoint, Word, Excel)
- Basic experience with content management systems
- Strong communication and teamwork skills
- Self-motivation and engagement
Preferred Skills:
- Knowledge of agricultural machinery
- Experience with social media content creation
ASSUMPTION: The ideal candidate is a student with a strong interest in digital marketing and the agricultural industry, seeking to gain practical experience in a dynamic work environment.
💰 Compensation & Benefits
Salary Range: As this is an internship position, the salary is not specified. However, CLAAS offers competitive compensation for interns based on industry standards for student workers in Germany.
Benefits:
- Regular working hours of approximately 20 hours/week
- Flexible working hours that can be tailored to the student's study plan
- Occasional home office work
- Networking opportunities through the CLAAS StudentTalk event
- Talent retention program - CLAAS Next Generation
Working Hours: Approximately 20 hours/week, with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for student workers in Germany, as the company does not provide specific salary information for this position.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing - CLAAS is a world-leading manufacturer of agricultural engineering equipment, with a strong focus on innovation and sustainability.
Company Size: 10,001+ employees - CLAAS is a large, international family-owned business with a global presence.
Founded: 1913 - CLAAS has a long history and extensive experience in the agricultural industry.
Company Description:
- CLAAS is committed to providing high-tech products that help serve the rising demand for food, energy, and commodities
- The company operates in over 140 countries worldwide and generates an annual turnover of approximately 5 billion euros
- CLAAS offers an international work environment shaped by mutual respect and opportunities for individual development
Company Specialties:
- Tractors
- Combine harvesters
- Forage harvesters
- Loaders
- Implements
- Agricultural machinery
- Digital solutions
- Smart farming
- Customer service
- Spare parts
- Farming information technologies
Company Website: CLAAS Website
ASSUMPTION: CLAAS is a well-established company with a strong global presence and a commitment to innovation and sustainability in the agricultural industry.
📊 Role Analysis
Career Level: Entry-level (Student Intern)
Reporting Structure: This role reports directly to the CLAAS Recruiting Team
Work Arrangement: Part-Time (20 hours/week) with flexible scheduling and occasional home office work
Growth Opportunities:
- Gain practical experience in marketing within the agricultural industry
- Develop skills in content creation, communication, and event planning
- Network with industry professionals through the CLAAS StudentTalk event
- Potential full-time employment opportunities after graduation, through the CLAAS Next Generation talent retention program
ASSUMPTION: This role offers students the opportunity to gain valuable experience in marketing and develop essential skills for their future careers.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work)
Office Location(s): Herzebrock-Clarholz, Germany
Geographic Context:
- Herzebrock-Clarholz is a small town in North Rhine-Westphalia, Germany
- The region is known for its agricultural industry and offers a rural work environment
- The office is located near the company's headquarters, providing easy access to resources and support
Work Schedule: Approximately 20 hours/week, with flexible scheduling
ASSUMPTION: The work environment is primarily on-site, with occasional remote work opportunities to accommodate the student's study plan.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview
- Background check (if required)
Key Assessment Areas:
- Relevant education and skills
- Affinity for digital media and marketing
- Communication and teamwork skills
- Self-motivation and engagement
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include any relevant projects or internships that demonstrate your marketing skills
- Prepare for interview questions related to your understanding of the agricultural industry and CLAAS products
ATS Keywords: Marketing, Agricultural Marketing, Content Creation, Digital Media, Communication, Teamwork, Self-Motivation, Engagement, MS Office, CLAAS, Internship
ASSUMPTION: The application process is designed to assess the candidate's relevant skills and enthusiasm for the role, with a focus on marketing and communication abilities.
🛠️ Tools & Technologies
- MS Office (PowerPoint, Word, Excel)
- Content management systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Event planning and management tools (e.g., Eventbrite, Cvent)
ASSUMPTION: The role requires proficiency in MS Office and basic experience with content management systems, as well as familiarity with social media platforms and event planning tools.
👔 Cultural Fit Considerations
Company Values:
- Family-owned business with a strong focus on family values
- Innovation and sustainability
- Mutual respect and individual development
Work Style:
- Collaborative and supportive team environment
- Flexible work arrangements to accommodate student schedules
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you share CLAAS's commitment to innovation and sustainability in the agricultural industry?
- Are you comfortable working in a collaborative and supportive team environment?
- Do you have the self-motivation and engagement required to work independently and contribute to various marketing tasks?
ASSUMPTION: CLAAS values a strong cultural fit with its family-owned business approach, emphasizing innovation, sustainability, mutual respect, and individual development.
⚠️ Potential Challenges
- Balancing work responsibilities with academic commitments
- Adapting to the agricultural industry and CLAAS products
- Developing marketing skills in a practical work environment
- Occasional on-site work requirements, which may conflict with study plans
ASSUMPTION: These challenges can be addressed through effective time management, open communication with the CLAAS Recruiting Team, and a willingness to learn and adapt in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position offers a flexible work arrangement tailored to the student's study plan
- This role provides practical experience in marketing within the agricultural industry, which may differ from other marketing internships
- Career progression opportunities may vary depending on the student's academic and professional development
ASSUMPTION: This role offers unique opportunities for students seeking practical experience in marketing within the agricultural industry, with a flexible work arrangement and potential career progression.
📝 Sample Projects
- Creating social media content for CLAAS's various channels
- Planning and executing an event or trade show for CLAAS
- Developing a marketing campaign for a specific CLAAS product or service
ASSUMPTION: These sample projects provide an overview of the marketing tasks and responsibilities associated with this role, allowing candidates to prepare for the practical aspects of the position.
❓ Key Questions to Ask During Interview
- How does this role contribute to CLAAS's overall marketing strategy?
- What opportunities are there for professional development and growth within the company?
- How does CLAAS support work-life balance for student interns?
- What are the key priorities for this role in the first few months?
- How does CLAAS measure the success of its marketing efforts, and how will my performance be evaluated?
ASSUMPTION: These interview questions help candidates better understand the role's expectations, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the CLAAS Recruiting Portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for interview questions related to your understanding of the agricultural industry and CLAAS products
- If selected, be prepared to provide relevant academic and professional references
- Follow up with the CLAAS Recruiting Team within one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
