Client Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Client Digital Marketing Specialist

🔹 Company: RentVision

🔹 Location: Lincoln, Nebraska, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Entry-level to Mid-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating and managing digital ad campaigns across major platforms
• Performing essential account maintenance tasks for optimal client performance
• Collaborating effectively within the advertising team and with other departments
• Contributing to team growth and professional development opportunities
• Occasional client communication and external partner collaboration

ASSUMPTION: This role requires a balance of independent work and team collaboration, with a focus on data-driven decision making and attention to detail.

📋 Key Responsibilities

✅ Build, launch, and transition digital ad campaigns across major platforms, including Google, Meta, and Bing

✅ Perform essential account maintenance tasks such as organizing ad assets, completing internal reviews, conducting audits, and optimizing campaigns for better performance

✅ Collaborate effectively within the advertising team and with other departments to ensure a high-quality advertising product and client experience

✅ Create, update, and manage Google Business Profiles for client properties

✅ Participate in professional development opportunities and help onboard or support newer team members

ASSUMPTION: This role involves a mix of repetitive tasks and strategic planning, with a strong emphasis on campaign performance and client satisfaction.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: No prior experience required, but candidates with 0-2 years of hands-on digital advertising experience are preferred

Required Skills:

• Proficient in Google Ads, Meta Ads, and Bing Ads
• Data-driven mindset with strong analytical skills
• Excellent organizational skills and attention to detail
• Strong communication and collaboration skills
• Familiarity with Google Analytics

Preferred Skills:

• 3+ years of hands-on digital advertising experience
• Familiarity with working on external ad platforms
• Knowledge and experience in managing Google Business Profile
• Practical knowledge of SEO work

ASSUMPTION: While experience is preferred, RentVision is open to training the right candidate with the right attitude and skills.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level to mid-level digital marketing specialists in Lincoln, NE)

Benefits:

• 401(k) Match
• Health Insurance
• Life Insurance
• Short-Term and Long-Term Disability
• Paid Time Off
• Paid Parental Leave
• Fizzy Friday
• Recognition Lunch
• Unlimited Coffee
• Discounted Gym Membership

Working Hours: Full-time, 40 hours per week, with flexible scheduling and occasional overtime as needed

ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: RentVision operates in the multi-family marketing industry, specializing in software platforms, websites, strategic advising, media solutions, and industry knowledge sharing.

Company Size: RentVision is a small company with 11-50 employees, providing a close-knit work environment and opportunities for growth.

Founded: 2009, with a mission to make renting apartments easy and a vision to deliver predictive leasing platforms that optimize marketing and revenue management.

Company Description:

• RentVision was founded after the CEO's frustration with the apartment hunting process, leading to the creation of the industry's first Walkthrough Video Tour.
• The company combines tech solutions with remarkable client service, offering a range of services including software platforms, websites, strategic advising, media solutions, and industry knowledge sharing.
• RentVision has been recognized as a "Best Place to Work" and has scored high on employee engagement surveys.

Company Specialties:

• Marketing and advertising for the multi-family industry
• Software development for predictive leasing platforms
• Web design and development for apartment communities
• Professional photography and videography services
• Strategic advising and analytics tools

Company Website: https://www.rentvision.com/our-company

ASSUMPTION: RentVision's small size and focus on employee engagement create a unique work environment that prioritizes individual contributions and growth.

📊 Role Analysis

Career Level: Entry-level to Mid-level (0-2 years of experience)

Reporting Structure: This role reports directly to the Digital Advertising Manager and works closely with the advertising team and other departments.

Work Arrangement: On-site, with a focus on in-person collaboration and teamwork. Occasional remote work may be considered for specific tasks or projects.

Growth Opportunities:

• On-the-job training and professional development opportunities
• Potential career progression within the digital advertising team or other departments
• Chance to contribute to the growth and success of a small, dynamic company

ASSUMPTION: This role offers opportunities for growth and development, with a focus on learning and contributing to the team's success.

🌍 Location & Work Environment

Office Type: RentVision's office is located in Lincoln, Nebraska, with a collaborative and engaging work environment.

Office Location(s): 1001 S 70th St, 201, Lincoln, Nebraska 68510, US

Geographic Context:

• Lincoln, Nebraska, is a mid-sized city with a population of approximately 280,000 people.
• The city offers a mix of urban and suburban living, with a low cost of living compared to other major U.S. cities.
• Lincoln is home to several universities and has a vibrant arts and culture scene.

Work Schedule: Full-time, with a standard workweek of Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: RentVision's office environment fosters collaboration and teamwork, with a focus on open communication and mutual support.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the digital advertising team
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Technical skills and knowledge of digital advertising platforms
• Problem-solving and analytical skills
• Communication and collaboration skills
• Attention to detail and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of digital advertising platforms and campaign management
• Showcase your ability to work collaboratively and adapt to a dynamic work environment
• Prepare questions to ask during the interview to demonstrate your interest in the role and company

ATS Keywords: Digital Marketing, Google Ads, Meta Ads, Bing Ads, Google Analytics, Campaign Management, Account Maintenance, Team Collaboration, Data-Driven Decision Making, SEO, Google Business Profile

ASSUMPTION: RentVision's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the right candidate for the team.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• Bing Ads
• Google Analytics
• Google Business Profile
• Project management and collaboration tools (e.g., Asana, Trello, or similar)

ASSUMPTION: This role requires proficiency in digital advertising platforms and tools, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Be Remarkable
• Systemize Excellence
• Considerate Candor
• Maximize Talent
• Team Hustle

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback
• Results-focused and detail-oriented

Self-Assessment Questions:

• Do you thrive in structured environments with clear checklists and timelines?
• Are you comfortable working in a team and collaborating with other departments?
• Do you have a data-driven mindset and enjoy pulling insights from platforms like Google Analytics?
• Are you located in (or willing to relocate to) the Lincoln, NE metro area?

ASSUMPTION: RentVision values candidates who align with their company values and are eager to contribute to a collaborative and engaging work environment.

⚠️ Potential Challenges

• Occasional communication with clients and external partners may require strong interpersonal skills and patience
• Campaign management tasks can be repetitive and detail-oriented, requiring strong organizational skills and attention to detail
• Occasional overtime may be required to meet project deadlines, potentially impacting work-life balance
• Lincoln, Nebraska, may not offer the same level of cultural diversity or urban amenities as larger cities

ASSUMPTION: These potential challenges can be mitigated by strong communication, time management, and a willingness to adapt to a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other digital marketing specialist roles, this position places a stronger emphasis on campaign management and account maintenance tasks
• RentVision's small company size offers opportunities for growth and development that may not be available in larger organizations
• This role requires a balance of technical skills and interpersonal skills, with a focus on collaboration and teamwork

ASSUMPTION: This role offers a unique blend of technical and interpersonal skills, with opportunities for growth and development in a small, dynamic company.

📝 Sample Projects

• Managing a large-scale Google Ads campaign for a multi-family client, with a focus on optimizing performance and maximizing ROI
• Collaborating with the digital advertising team to create and implement a comprehensive digital marketing strategy for a new apartment community
• Conducting an audit of a client's Google Business Profile and implementing improvements to enhance local search visibility and drive traffic

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, with a focus on campaign management, collaboration, and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the digital advertising department?
• How does RentVision support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does RentVision measure the success of its digital advertising campaigns, and what metrics are most important?
• What is the work-life balance like at RentVision, and how does the company support employee well-being?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable application link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching RentVision's company values and industry specialties
• Prepare questions to ask during the interview to demonstrate your interest in the role and company
• Follow up with the hiring manager within one week of the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.