📌 Core Information
🔹 Job Title: Client Director - Brand
🔹 Company: Kantar
🔹 Location: United Kingdom
🔹 Job Type: On-site
🔹 Category: 🎨 Brand & Creative Marketing
🔹 Date Posted: Thu Apr 03 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Developing strategic partnerships with clients to drive brand strategies for leading global brands
- Leading and directing teams working on large brand health tracking programmes, equity and positioning projects, communications development, and cutting-edge research techniques
- Inspiring and giving direction to junior team members, contributing to their growth and development
- Collaborating with a mini-management team to drive the commercial success of the Brand domain
ASSUMPTION: This role requires a high level of strategic thinking, consultative skills, and experience in brand development and research to succeed.
📋 Key Responsibilities
✅ Developing collaborative strategic partnerships with clients to drive the strategies of some of the world’s leading brands
✅ Leading and directing teams working on large brand health tracking programmes, equity and positioning projects, communications development, and cutting-edge research techniques such as neuroscience, media & digital, social media, and brand analytics
✅ Leading client relationships on pitches/proposals, leveraging sector expertise & insight and owning the client value proposition
✅ Inspiring and giving direction to junior team members, contributing to their growth and development
✅ Part of a mini-management team, responsible for driving the commercial success of the Brand domain through effective and innovative deployment of the strategy
ASSUMPTION: This role involves a mix of strategic thinking, team leadership, and client management, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience of 5-10 years in a similar role, with a strong track record in brand development and research
Required Skills:
- Highly strategic and consultative mindset with a passion for brands and brand development
- Quantitative research mastery and experience leading brand research projects (health tracking, equity, positioning)
- Experience working with global clients within fast-moving sectors
- Passionate about growing and developing teams, with strong leadership and mentoring skills
- Committed to driving exceptional client experiences
- Desire and commitment to driving collective team success
Preferred Skills:
- Fluency in additional languages
- Experience with neuroscience, media & digital, social media, and brand analytics research techniques
- Strong presentation and communication skills
ASSUMPTION: Given the global nature of Kantar's clients, language proficiency may be beneficial but is not explicitly required. Strong communication skills are essential for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a role of this level and location)
Benefits:
- Competitive benefits package, including pension, healthcare, and life assurance
- 25 days' annual leave, with the option to buy or sell up to 5 days
- Flexible working arrangements, including hybrid work options
- Opportunities for professional development and career progression
Working Hours: Full-time, 37.5 hours per week, with flexibility for hybrid work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Kantar is the world’s leading data, insights, and consulting company, specializing in market research and brand consulting
Company Size: Kantar has over 30,000 employees worldwide, providing a large and diverse work environment
Founded: Kantar was founded in 1993 as a division of WPP, and later became an independent company in 2019
Company Description:
- Kantar helps clients understand people and inspire growth through data-driven insights and innovative analytics
- The company works with over 90% of the Fortune 500 companies, providing a global perspective on market trends and consumer behavior
- Kantar's Insights division focuses on human understanding, working with clients to navigate challenges and opportunities across brand, creative, media, innovation, customer experience, consulting, and analytics
Company Specialties:
- Market research and consulting
- Brand tracking and equity research
- Customer experience and innovation
- Media effectiveness and audience measurement
- Health research and polling
Company Website: http://www.kantar.com
ASSUMPTION: Kantar's large size and global presence offer opportunities for career growth and exposure to diverse clients and projects.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals seeking to advance their careers in brand development and research
Reporting Structure: The Client Director reports directly to the Head of Brand and works closely with other domain leaders and the wider Kantar team
Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work
Growth Opportunities:
- Progression to senior leadership roles within Kantar's Insights division
- Expansion into related domains, such as media, innovation, or customer experience
- International assignments or relocation opportunities
ASSUMPTION: Given Kantar's size and global presence, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Kantar's London office is a modern, collaborative workspace with state-of-the-art facilities
Office Location(s): 6 More London Place, London, GB
Geographic Context:
- London is a major global hub for marketing, advertising, and market research, providing ample networking and professional development opportunities
- The United Kingdom is home to a diverse range of industries and markets, offering exposure to a wide range of clients and projects
- The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility
Work Schedule: The standard workweek is Monday to Friday, with core hours of 10:00 AM to 4:00 PM. Flexible working arrangements are available.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Head of Brand or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Client management and relationship-building abilities
- Leadership and team management skills
- Communication and presentation skills
- Technical expertise in brand research and development
Application Tips:
- Tailor your resume to highlight relevant experience and skills, using keywords from the job description
- Prepare examples of your strategic thinking, client management, and leadership skills
- Demonstrate your understanding of Kantar's business and the role's responsibilities in your cover letter
- Be prepared to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Strategic Partnerships, Brand Development, Quantitative Research, Client Relationships, Team Leadership, Client Experience, Data Analysis, Brand Health Tracking, Equity Research, Positioning, Communications Development, Neuroscience, Media Analytics, Digital Analytics, Social Media, Brand Analytics
ASSUMPTION: Kantar's application process is designed to assess candidates' strategic thinking, client management, and leadership skills, as well as their technical expertise in brand research and development.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., SPSS, Tableau, Power BI)
- Project management tools (e.g., Microsoft Project, Asana, Trello)
- Video conferencing and collaboration tools (e.g., Zoom, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and clients the candidate works with.
👔 Cultural Fit Considerations
Company Values:
- Genuine: We respect truth and authenticity in our relationships
- Curious: We are driven by a desire to understand
- Inclusive: We thrive on the diversity of our people
- Courageous: We have the courage to act on our insights
Work Style:
- Collaborative: Kantar values teamwork and cross-functional collaboration
- Adaptable: The company encourages flexibility and adaptability in the face of change
- Data-driven: Kantar's decisions are informed by data and insights
Self-Assessment Questions:
- How do you embody Kantar's values in your work?
- How do you approach building and maintaining strong client relationships?
- How do you foster a collaborative and inclusive work environment?
ASSUMPTION: Kantar's values and work style emphasize collaboration, adaptability, and data-driven decision-making, making it an attractive choice for candidates who thrive in dynamic, team-oriented environments.
⚠️ Potential Challenges
- Managing multiple client relationships and projects simultaneously
- Balancing the need for short-term results with long-term brand growth strategies
- Adapting to a fast-paced, dynamic work environment
- Working with global clients across different time zones
ASSUMPTION: The Client Director role presents unique challenges related to client management, strategic thinking, and adaptability in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to a Brand Manager role, the Client Director has more responsibility for client relationships and team leadership, with less focus on day-to-day brand management
- In contrast to a Brand Researcher role, the Client Director requires stronger strategic thinking, client management, and leadership skills, with less emphasis on day-to-day research tasks
- Career progression from this role could lead to senior leadership positions within Kantar's Insights division or related domains
ASSUMPTION: The Client Director role offers a unique blend of strategic thinking, client management, and team leadership responsibilities, distinct from related brand and research roles.
📝 Sample Projects
- Developing a long-term brand growth strategy for a global consumer goods client
- Conducting a comprehensive brand equity and positioning study for a leading financial services institution
- Leading a cross-functional team to deliver a cutting-edge neuroscience research project for a major technology client
ASSUMPTION: The Client Director role involves a mix of strategic planning, research project leadership, and client management, with a focus on driving long-term brand growth for global clients.
❓ Key Questions to Ask During Interview
- How does Kantar support the professional development and growth of its Client Directors?
- What are the key priorities for this role in the first 90 days?
- How does Kantar approach balancing short-term and long-term brand growth strategies for its clients?
- What is the typical career path for a successful Client Director within Kantar's Insights division?
- How does Kantar foster a collaborative and inclusive work environment for its teams?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into Kantar's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Kantar's careers website
- Tailor your resume to highlight your relevant experience and skills, using keywords from the job description
- Prepare examples of your strategic thinking, client management, and leadership skills for your interview
- Demonstrate your understanding of Kantar's business and the role's responsibilities in your cover letter
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
